Why Didn't I Think of That?®

Football is a killer game. But should it be killing our kids? One entrepreneur is trying to prevent that. According to a study by the American Academy of Pediatrics, 40% of all sports-related concussions happen to children, ages 8 to 13. That inspired health care entrepreneur Greg Merril to develop a football helmet sensor – a sensor that lets parents and coaches know when a child has had a potential concussion. Bob Smith interviews Brain Sentry inventor and founder Greg Merril .

It began over an exercise bike. That’s where dissatisfaction with a makeup ingredient inspired two friends to launch a new cosmetics business. A company whose reach quickly extended beyond their Illinois hometown. A chance encounter with a Hollywood make-up artist was key to their early success. Within six months celebrities Nicole Kidman, Drew Barrymore, Cindy Crawford, and Madonna were asking for their product by name. Bob Smith interviews Amazing Cosmetics founders Lisa Thurman and Sue Katz and their brand manager Sandy Incardona.