Why You Hate Sales

After 3 incredible years, thousands of downloads, a top 5% global ranking, and a community of thoughtful, loyal listeners — People Over Profit is evolving.Introducing our next chapter: Why You Hate Sales (not because sales is something to hate, but because so many of us do).In this solo episode, you’ll hear the why behind our name change, the moment it all shifted, and how a single question from a trusted expert sparked a realization that couldn’t be ignored.Basically, the podcast is getting a facelift and a fresh burst of energy and all the best sales insights…and it kicks off this Thursday!This isn’t a rebrand, it’s a renewed commitment to helping you sell in ways that feel good and actually work.On our last episode of the show as “People Over Profit,” you’ll hear:Why “People Over Profit” was the perfect name, until it wasn’tA mindset shift that can help you see sales in a whole new wayAll the legitimate reasons entrepreneurs are saying we hate salesWhat to expect from this show moving forward (hint: it’s GOOD)Whether you’ve been here since the beginning or you’re just finding us — welcome.You’re exactly where you’re meant to be.Listen now to get excited about what’s coming next!See you back here on Thursday xx—Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode of the show (we're not going anywhere)!—Love this episode? Give us a 5-star rating + review on Apple Podcasts.—Oh, and let's get social! Find me over on Instagram @JustineBeauregardCoach or LinkedIn at https://www.linkedin.com/in/justinejbeauregard!

This one’s for every woman who’s ever felt like she had to shrink to succeed!I sit down with the wonderful Karianne Munstedt, a photographer, speaker, coach, and founder of Strategic Impact Partners.She’s on a mission to help women take up space, show up fully, and love themselves from the inside out.Karianne is a powerhouse with a story and messages every woman needs to hear.Together, we dive deep into courage, confidence, and clarity and how they’ve helped her achieve some massive wins.On today’s episode of People Over Profit, you’ll learn:How to show up powerfully (even when you don’t feel 100%)A shift Karianne is seeing in women that we all need nowSteps you can take to love you and your business againThis isn’t your typical confidence pep talk.It’s a vulnerable, energizing, and real conversation about what it takes to feel good in your skin and your business — and why your success depends on it.More about Karianne:Karianne Munstedt is an award-winning portrait photographer, speaker, coach, and author dedicated to empowering women everywhere. On a personal level, she’s a wife, mommy to a 1st grader, stepmom to a college sophomore and a doggy momma.She is passionate about helping others break free from limiting beliefs and perfectionism and loves guiding women to embrace their true selves, both personally and professionally.Karianne is someone who finds joy in seeing the beauty in others and is a wonderful human being inside and out!You can learn more about her and the work she does at kariannemunstedt.com.—Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!—Love this episode? Give us a 5-star rating + review on Apple Podcasts.—Oh, and let's get social! Find me over on Instagram @JustineBeauregardCoach or LinkedIn at https://www.linkedin.com/in/justinejbeauregard!

What if thinking like an owner who’s planning to sell her business is the very thing that makes your business an asset that’s sellable? One that’s strong, smart, and more profitable than ever, whether you sell it or not?The amazing Kiley Peters is about to drop some major value bombs on this topic!Her consultancy is known for helping women launch, grow, and exit their boutique agencies and service businesses. She’s helped hundreds of entrepreneurs sell and scale with purpose. You’re next.On today’s episode of People Over Profit, you’ll learn:Secret, set tax laws that can save you thousands a yearHow to run your business like an asset, not just a job3 metrics every founder must be tracking to growWhether you’re in your first year or your tenth, this episode will help you think more clearly, act more strategically, and build with your future in mind.Smart growth isn’t about endless hustle. It’s about building a business that works with, and especially without, you.More about Kiley:Kiley Peters is an international award-winning serial entrepreneur, speaker, and small business strategist with over 20 years of entrepreneurial experience. She currently leads RAYNE IX®, her strategic consultancy, and has helped hundreds of women launch, scale, and exit their businesses in pursuit of greater autonomy and financial freedom.You can learn more about her and the work she does at https://kileypeters.com.—Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!—Love this episode? Give us a 5-star rating + review on Apple Podcasts.—Oh, and let's get social! Find me over on Instagram @JustineBeauregardCoach or LinkedIn at https://www.linkedin.com/in/justinejbeauregard!

Enough gatekeeping of the tools and tactics you need to scale with marketing!Today, I’m joined by Angela Frank, a Fractional CMO and founder of The Growth Directive, who’s here to share real marketing wisdom. The kind that actually works, doesn’t lead to burnout, and isn’t locked behind a $5K paywall.Angela believes that every entrepreneur deserves success, and in this value-packed conversation, she delivers.On today’s episode of People Over Profit, you’ll learn:How to find and nail your best marketing strategyWhat to cut when you need less to invest in less marketingOne “sounded-good-but-wasn’t” sales tactic that flopped (and why)If your content feels like it’s getting ignored, or you’re working way too hard for way too little ROI, this episode will help you shift that, fast.Tune in for a fresh, focused take on marketing that’s not just about visibility but impact and simplicity, too!More about Angela:Angela Frank is a marketing consultant who has generated over $50M in client marketing revenue. She is the host of The Growth Pod podcast and founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs.She believes that keys to marketing success shouldn't be hidden behind a multi-thousand dollar paywall and is known for sharing high-impact, no-fluff strategies freely to entrepreneurs worldwide.You can learn more about her and the work she does at angelafrank.com and sign up for her marketing accelerator for free at angelafrank.com/marketing-accelerator.—Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!—Love this episode? Give us a 5-star rating + review on Apple Podcasts.—Oh, and let's get social! Find me over on Instagram @JustineBeauregardCoach or LinkedIn at https://www.linkedin.com/in/justinejbeauregard!

The brilliant Megan Dougherty sits down with us to chat about the ins and outs of podcasting and monetization.Whether you have a podcast, are thinking about starting one, or are just looking for smarter ways to show up online, you’ll find value here.Megan is an absolute powerhouse when it comes to creating profitable podcasts and content ecosystems.Be prepared to take lots of notes—this one is packed with actionable takeaways to help you grow your visibility, reach, and revenue. On today’s episode of People Over Profit, you’ll learn:A guaranteed method of setting + achieving BIG goalsBehind-the-scenes podcasting tips you won’t find on YouTubeLessons from top-performing shows that you can apply to your marketing todayThis isn’t just an episode about podcasting. It’s a masterclass in leverage and how to make your voice go farther and become more influential.If you’d like to keep your marketing equal parts simple and profitable, you’ll love this episode from start to finish!More about Megan:Megan Dougherty is a digital marketing strategist with a background in online business development. She has had the opportunity over the years to work with hundreds of business owners in a huge variety of industries.In 2017, she co-founded One Stone Creative, a podcast production agency known for its State of Business Podcasting Report.She is also the author of Podcasting for Business: How to Create a Show That Makes a Bottom-Line Difference for Your Company. She lives in Western Quebec with her spouse, 2 cats, 5 chickens and over 65 thriving houseplants.You can learn more about her and the work she does at https://onestonecreative.net.—Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!—Love this episode? Give us a 5-star rating + review on Apple Podcasts.—Oh, and let's get social! Find me over on Instagram @JustineBeauregardCoach or LinkedIn at https://www.linkedin.com/in/justinejbeauregard!

If you’ve been working nonstop with little to show for it, it ends today!Joining me this week is the incredible Hannah Abad. Hannah is a 14-year certified expert coach and my resilience coach! After years of burning the candle at both ends, I finally found a way to thrive without overworking, cutting back my work time by over 50% and finding peace in how I naturally bring value to those around me.Together, we’re unpacking what resilience actually means, what it’s not, the surprising reason overworking doesn’t work, and why pushing through fails you.On today’s episode of People Over Profit, you’ll learn:How to be truly resilient and what it really meansThe ONE action to take today to work less & earn moreHannah’s best tip for slowing down without losing momentumWorking harder isn’t the only way forward. If your default mode is to “do more, be more, or achieve more,” that’s about to change. More about Hannah:Hannah Abad is a certified expert coach for visionary service driven leaders who guides them out of depletion and burnout into healthy high achievement.As someone who believes in addressing root causes not symptoms, Hannah teaches others how to lead well without burning out.Her trauma-informed coaching methods are backed by proprietary neuroscience and have been proven to successfully help 100’s of leaders into powerful, lasting transformations.Hannah is also a 3x business owner, coach with The Honor Foundation, and her most meaningful titles are wife and mom.You can learn more about her and the work she does at hannahabadcoaching.com. ------Spot signs of burnout before they happen: hannahabadcoaching.com/survivalmode Listen + tag me on Instagram (@justinebeauregard) or LinkedIn with your biggest takeaway—I’d love to hear what stood out to you!—Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!—Love this episode? Give us a 5-star rating + review on Apple Podcasts.

If you’re waiting for clarity before taking action, you’re missing out.Once I learned when and why to say “yes” to things, my business grew leaps and bounds. Suddenly, I was taking more intentional action, building momentum, and knowing when to pivot.It all got easier for me once I learned the power of YES.But not just any yes, the right yes.If you’ve been waiting for the “right time” to try something new, post that offer, or go after the thing you can’t stop thinking about, this will get you off the fence.Good or bad, you’re about to get the nudge, confidence, and clarity to go for it or drop it in an instant.Today on People Over Profit, you’ll learn:Why your yes’s (and no’s) are critical as an entrepreneurHow to always be in alignment with what lights you upA framework for choosing the right YES opportunitiesIf you’re seeking permission to move forward now with something that may not feel perfect but does feel aligned, this will help.Listen + tag me on Instagram (@justinebeauregard) or LinkedIn with your biggest takeaway—I’d love to hear what stood out to you!—Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!—Love this episode? Give us a 5-star rating + review on Apple Podcasts.

If you’re someone who loves to grow, feel empowered, and do work that brings you deep joy and fulfillment on a soul level, you’re in for a treat!We’re joined by the incredible Suzy Wraines to talk about some nearly forgotten lessons that saved us and are now wisdom she shares with her clients as the founder of Business Simplified.Suzy is known for helping purpose-driven medical professionals build businesses they love in authentic, feel-good ways as they embark on their own journey of healing and self-discovery.Today on People Over Profit, you’ll learn:What’s good about hustling and how to do it without burnoutHard-earned lessons from the early days of entrepreneurshipWhy you don’t have to choose between impact and profitWhether you’re just starting out or scaling your business, this episode will remind you of your own brilliance and build extraordinary momentum from today on.Tune in now to hear the full conversation and get inspired to build your business in a way that feels good from day one.More about Suzy:Suzy Wraines is a Healing-Centered Business Coach who empowers entrepreneurs to break through these barriers, find clarity, and build purpose-driven businesses with confidence and flow. She is also the host of Starting a Business Simplified Podcast for Higher Purpose Entrepreneurs. As a former Army medic who healed from childhood wounds and PTSD, Suzy understands how trauma creates fear, procrastination, and self-doubt in business.On a personal level, she finds joy in deep, meaningful conversations, personal transformation, and connecting with others on a soul level. Guided by her intuition and spiritual practices, she often seeks wisdom from her higher self and spirit guides. You can learn more about her and the work she does at startingabusinesssimplified.com.------Want to know if you’re ready to transition out of healthcare and launch your very own business?Take this free quiz to find out your best next steps at startingabusinesssimplified.com/quizListen + tag me on Instagram (@justinebeauregard) or LinkedIn with your biggest takeaway—I’d love to hear what stood out to you!—Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!—Love this episode? Give us a 5-star rating + review on Apple Podcasts.

Let’s talk about networking as entrepreneurs.As an avid networker of 10+ years, I found a way to network that’s not awkward, draining, or pitchy…at all.I’ll share why I created my own virtual networking events each month, and why hundreds of entrepreneurs come back again and again!It’s all about genuine, energizing, and effective connections — especially for entrepreneurs who are introverted, ADHD, or tired of the old ways of connecting.Today on People Over Profit, you’ll learn:My best tips to get the most from networking eventsHow to make networking easier and more enjoyableHow to know a networking event is worth the timeIf you want to stand out without being salesy and walk away with aligned connections that actually grow your business, this is for you!Tune in now and discover how to make networking work for you.Listen + tag me on Instagram (@justinebeauregard) or LinkedIn with your biggest takeaway—I’d love to hear what stood out to you!—Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!—Love this episode? Give us a 5-star rating + review on Apple Podcasts.

Are you having strategic conversations with the right people?Gathering feedback, in spades, from key people, is a determining factor of fast business growth…or no growth at all.If you’re not growing fast, it’s probably because you’re not collecting enough feedback.Spotting the subtle differences between opinions and insight, strategically using conversations as growth catalysts, and improving by learning faster are vital to your success as an entrepreneur.On this episode of People Over Profit, I break down:Why you need to take more action to know what worksHow to quickly filter feedback that hurts instead of helpsWho to listen to and who to tune out to guarantee growthYour business demands more, better, faster, and higher quality feedback. If you’re looking to grow on purpose, this episode is one not to miss.Listen + tag me on Instagram (@justinebeauregard) or LinkedIn with your biggest takeaway—I’d love to hear what stood out to you!—Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!—Love this episode? Give us a 5-star rating + review on Apple Podcasts.—Oh, and let's get social! Find me over on Instagram @JustineBeauregardCoach or LinkedIn at https://www.linkedin.com/in/justinejbeauregard!

Are you building a team-based business? If so, you'll love this episode of People Over Profit! I sat down with the amazing Karen Evers to talk all about what makes a thriving team. You'll love her take on creating a happy, profitable workplace by putting people first. Karen’s people-first philosophy balances employee motivation with business needs.  Her non-cookie-cutter approach to HR is super refreshing! The tips she shares for eliminating common team challenges are a must for any business. Today on The People Over Profit Podcast, Karen shares: How to build a supportive, profitable company culture from scratch The biggest flaws in traditional HR practices + how to fix them fast The three non-negotiables of a strong, people-first environment If you’ve been looking for ways to reduce stress and grow a profit-minded team, this is the episode for you! More about Karen Evers: Karen Evers spent 25 years leading HR teams before founding her firm, HumanSmarts, in 2022. Her mission is now to help small business owners put an end to their “people headaches.” She believes happy employees are profitable employees, and she's so right! To learn more about Karen, check out Human Smarts or follow her on LinkedIn at linkedin.com/in/klevers. — Don’t forget to hit “subscribe” so you never miss an episode. — Love this episode? Give us a 5-star rating + review on Apple Podcasts. Then, connect with me on Instagram @JustineBeauregardCoach or LinkedIn at https://www.linkedin.com/in/justinejbeauregard!

What if 90% of your marketing could do the selling for you — before anyone even gets on a call?Let’s break down how to swap information with influence in your content.You’re not here to convince. You’re here to confirm what your best clients already feel and let your content lead, your offer shine, and allow selling to be simpler.Today on the People Over Profit podcast, you’ll learn:How to market for replies, DMs, and applications without being salesyPrompts that build desire, overcome objections, and show resultsHow to make a case for buying your offer without pitchingIf you’d prefer to let your marketing do the heavy lifting for you on the sales side, this episode is the one to listen to (probably more than once)!—Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!—Love this episode? Give us a 5-star rating + review on Apple Podcasts.—Oh, and let's get social! Find me over on Instagram @JustineBeauregardCoach or LinkedIn at https://www.linkedin.com/in/justinejbeauregard!

Ever thought to yourself, “I’ve tried everything to get sales, and nothing’s working”?Maybe you’ve posted all over social media, rebranded, changed things about your offer, and swapped out lead magnets and still…crickets.But you know that’s not everything you could do.It’s mostly the things you’re willing to do. Things you’re familiar or comfortable enough with to give a try.Sure, there are “invisible” patterns that sabotage your sales. There are also ways to overcome them.Today on the People Over Profit podcast, you’ll learn:How to get unstuck and start selling more effectivelyWays you can lead (instead of manipulate) when sellingA simple message you can send today to revive old leadsIf you’ve been feeling busy but not making sales, this episode will be a game-changer for you!—Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!—Love this episode? Give us a 5-star rating + review on Apple Podcasts.—Oh, and let's get social! Find me over on Instagram @JustineBeauregardCoach or LinkedIn at https://www.linkedin.com/in/justinejbeauregard!

You’ve heard we buy from those we know, like, and trust.But this isn’t the whole story, is it?And the rest could be the difference between more sales and no sales.It’s time for us to flip the script on the traditional “know, like, trust” strategy and break down what we really need in order to buy your offer.Today on the People Over Profit podcast, you’ll learn:✅ Why people can like you but still not buy from you✅ The 3 specific things your audience needs to feel before they buy✅ How to make content that sells —without sounding salesy (or fake)If you’ve been thinking, “if they just get to know me, they’ll buy,” this episode is going to make selling a LOT easier for you.Tag me on Instagram (@justinebeauregard) or LinkedIn with your biggest takeaway—I’d love to hear what stood out most to you about this one!—Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!—Love this episode? Give us a 5-star rating + review on Apple Podcasts.—Oh, and let's get social! Find me over on Instagram @JustineBeauregardCoach or LinkedIn at https://www.linkedin.com/in/justinejbeauregard!

Want to unlock your full potential and be a more effective entrepreneur? On this episode of People Over Profit, Alan Lazaros shares how to maximize your potential. His mission is helping others design fulfilling lives and businesses. You'll love how he went from life-altering tragedy to purpose-driven success. Alan will inspire you to rethink your goals and the impact you can have as a business owner. His approach is doable and works regardless of your experience level or background. Today on People Over Profit, Alan shares: The one skill every entrepreneur needs to master for greater effectiveness Three actionable strategies to start practicing high performance today His personal approach to optimizing success in life and business If you’ve been looking to take your business to the next level, you'll love this episode! More about Alan Lazaros: At age 2, Alan lost his father to a car accident. At age 26, a near-fatal car crash forced him to rethink his entire life. Filled with regret, he set out on a path of radical self-improvement. Today, Alan helps others design fulfilling lives and maximize their unique potential. Through his coaching, he helps his clients achieve purpose-driven success without burnout. To learn more about Alan, check out his Next Level University podcast or follow him on LinkedIn at linkedin.com/in/alanlazarosllc. — Don’t forget to hit “subscribe” so you never miss an episode. — Love this episode? Give us a 5-star rating + review on Apple Podcasts. Then, connect with me on Instagram @JustineBeauregardCoach or LinkedIn at https://www.linkedin.com/in/justinejbeauregard!

Following up after a sales call can feel awkward—especially if you’re not sure what to say or when to say it.This is why most sales are lost.Last year, one of my most saved, shared, liked and commented on posts on Instagram was all about how to follow-up in feel-good ways.Then, I released this episode and it became our most saved, shared, and liked episode of the pod!So, today, you’re being reminded of some creative, feel-good follow-up strategies that help you stay top-of-mind without sounding desperate or pushy.You’ll learn: ✅ Simple one-liners to replace “Hey! Just checking in…”✅ Ways to open up the conversation instead of getting a yes/no response✅ Gentle ways to nudge a prospect toward a decision without pressureThese small shifts can make a massive difference in your sales results. Tune in now, then get out there and use these to close some sales!—Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!—Love this episode? Give us a 5-star rating + review on Apple Podcasts.—Oh, and let's get social! Find me over on Instagram @JustineBeauregardCoach or LinkedIn at https://www.linkedin.com/in/justinejbeauregard!

Want to close more sales without feeling pushy or awkward?It’s all about your audience, but not in the ways you think. Instead of niching to a specific group, niche by your expertise—focus on what you’re exceptional at to confidently guarantee results.By aligning your offer with your audience’s priorities—time vs. money, speed vs. ease, skills vs. knowledge, the wins come a lot faster.Today on The People Over Profit Podcast, you'll learn:The #1 mistake entrepreneurs make when trying to sell (and how to fix it)A powerful mindset shift that makes sales feel natural and easyA step-by-step framework to close more sales without objectionsIf you want to make your offer an easy yes, this episode will give you all the secrets for how to do it!P.S. Listen + tag me on Instagram (@justinebeauregard) or LinkedIn with your biggest takeaway—I’d love to hear what stood out to you!—Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!—Love this episode? Give us a 5-star rating + review on Apple Podcasts.

Want to work smarter, not harder, in your business?Let's talk about how a simple shift in perspective can unlock massive leverage in your business.Talk about more profit, less stress, and faster growth! This shift is all about simplifying operations to achieve even more freedom.Today on The People Over Profit Podcast, you’ll learn:A simple question you can ask to create more successHow to structure your business to compound your resultsWays to identify the key leverage points that drive big growthIf you’ve been looking for a way to grow your business without burning out, this episode will be a game-changer for you!—Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!—Love this episode? Give us a 5-star rating + review on Apple Podcasts.—Oh, and let's get social! Find me over on Instagram @JustineBeauregardCoach or LinkedIn at https://www.linkedin.com/in/justinejbeauregard!

If you think the struggles in your business come from external factors like bad marketing, lack of demand, or financial instability...think again!While these are important, they’re often not what kills a business (and what does may surprise you).Today on the People Over Profit podcast, you’ll discover:3 things that I’ve seen kill more businesses than everWhat they look like so you can spot them faster (they’re sneaky!)What you can do to get ahead of these, or even avoid them entirelyIf you want your business to thrive and light you up, this episode is one you don’t want to skip!—Listen + tag me on Instagram (@justinebeauregard) with your biggest takeaway—I’d love to hear what stood out to you!—Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!—Love this episode? Give us a 5-star rating + review on Apple Podcasts.—Oh, and let's get social! Find me over on Instagram @JustineBeauregardCoach or LinkedIn at https://www.linkedin.com/in/justinejbeauregard!

Want to grow your business without feeling sleazy or salesy? Dr. Julie Pham has some ways to help. You'll love her secrets to building authentic, meaningful relationships that drive referrals. Julie is a master of navigating cultural nuances to ensure inclusivity and respect. By getting creative with networking, she's grown leaps and bounds! Her use of creative strategies, like hosting dinner parties, is only the beginning. Today on The People Over Profit Podcast, Julie shares: Simple ways to practice curiosity everyday + be a great networker Her favorite tips for earning referrals without feeling weird or pushy How she builds trust and stays curious through innovative networking If you want new, actionable ways to grow your business, this episode will be a game-changer for you! More about Dr. Julie Pham: Dr. Julie Pham is the CEO of CuriosityBased, an organizational development firm based in Seattle. She is also a bestselling author and TEDx Speaker. Born in Saigon, Vietnam, Julie earned her PhD and a "real-life MBA" running her family’s newspaper. Her multifaceted career spans journalism, academia, marketing, and management consulting. To learn more about her, visit CuriosityBased.com or follow her on LinkedIn at linkedin.com/in/juliepham2 — Don’t forget to hit “subscribe” so you never miss an episode. — Love this episode? Give us a 5-star rating + review on Apple Podcasts. Then, connect with me on Instagram @JustineBeauregardCoach or LinkedIn at https://www.linkedin.com/in/justinejbeauregard!