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Why You Hate Sales

Why You Hate Sales

Author: Justine Beauregard

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You love what you do, you just hate selling it (at least, you think you do).

Welcome to *Why You Hate Sales*!

I'm Justine Beauregard. After 20 years in sales, I think it's time to break down the beliefs, habits, and outdated tactics that make selling awkward and exhausting, and replace them with practical strategies that feel natural, enjoyable, and effective.

If you want to have better sales conversations and close more clients without pressure, you're in the right place.

Because when selling feels good, people buy faster.

Follow Why You Hate Sales, and let's rewrite the rules together!
211 Episodes
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You've been told “get more leads” is the response to every sales problem as an entrepreneur...and yet, when you do why doesn't it skyrocket your results?On this episode of Why You Hate Sales, we’re challenging every entrepreneur’s favorite solution of "more leads" because, let's face it.Getting leads isn’t necessarily the hard part.The harder question is how to get the right leads paying attention and buying your offers, not just collecting names.On today’s episode, we’ll discuss things like:How to diagnose your actual sales problem fastThe simple math behind leaking sales (+ how to fix it)Why more leads isn't a catch-all solution for businessesHow solving for “more” can accidentally lose you salesIf you’re scrambling to post more, launch another funnel, run ads, or fill your calendar because revenue isn’t where you want it, this episode will help you figure out whether you’re solving the right problem in the first place.Get ready to stop assuming more is the answer and start seeing exactly where you need to focus to for real ROI.—Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!—Love this episode? Give us a 5-star rating + review on Apple Podcasts.—Oh, and let’s get social! Find me on IG @SellWithJustine, LinkedIn, or at thefastyes.com!
You tell them the price, they pause, then you hear “That’s a little more than I expected.”Suddenly, you’re scrambling.Lowering your price, adding a payment plan, and making your offer bespoke...again.On this episode of Why You Hate Sales, we’re talking about why the objection you hear at the end of a sales call often isn’t where the sales problem actually started.Because the price objection might show up at minute 47, but the uncertainty that created it might have shown up long before. On today’s episode, we’ll discuss things like:What “that’s too expensive” actually meansHow to make your pricing feel like a no-brainerBuyer comments you never want to overlook or ignoreWhy adding bonuses or discounts can kill salesIf you’ve ever lost a sale you were SURE was going to close and immediately blamed your pricing, this episode will show you how to rewind the conversation and find where the hesitation actually began.Because the objection is often just where the sales problem becomes visible. It isn’t necessarily where it started. —Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!—Love this episode? Give us a 5-star rating + review on Apple Podcasts.—Oh, and let’s get social! Find me on IG @SellWithJustine, LinkedIn, or at thefastyes.com!
You’ll wait 45 minutes for a restaurant you REALLY want to try, but give a confusing website 45 seconds?Absolutely not!On this episode of Why You Hate Sales, we’re talking about why buyers aren’t nearly as impatient as we’ve been led to believe.Sometimes the problem isn’t friction.It’s that you haven’t given them enough certainty to believe the friction is worth it. On today’s episode, we’ll discuss things like:Why buyers happily wait, click, apply, and pay more How to know if you're problem is friction or certaintyWhy making something easier doesn't always helpThe real role of social proof in decision makingIf you’ve been shortening forms, changing buttons, adding CTAs, or trying to make your sales process easier and people STILL aren’t moving, this episode will help you diagnose what might actually be missing.Get ready to stop asking, “How can I make buying easier?” and start asking, “What's making my buyer unsure whether continuing is worth it?”Because buyers will tolerate a surprising amount of friction when they’re certain it'll be worth it.—Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!—Love this episode? Give us a 5-star rating + review on Apple Podcasts.—Oh, and let’s get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!
More choices don't necessarily create more sales, and sometimes they can kill the sale right in front of you.On today's episode of the Why You Hate Sales podcast, we talk about:Why more options can make your business harder to buy fromHow to make multiple offers feel like a cohesive customer journeyThe magic phrase you can use to build instant trust with any buyerIf you've ever shared different ways someone could work with you and ended with, “Which one sounds best?” this episode will show you why that might be creating more work for your buyer instead of making them feel empowered to say yes.Get ready to simplify your life and sales process with simple shifts you can implement immediately.Because the best sales process doesn't pressure people into buying more.It makes the next decision feel like a no-brainer.—Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!—Love this episode? Give us a 5-star rating + review on Apple Podcasts.—Oh, and let’s get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!
Your buyers can get answers to almost anything in seconds, especially using AI. So...why do they still need you?On this episode of Why You Hate Sales, we’re talking about why access to more information is actually making real experience more valuable.Because your buyers don’t necessarily need someone with more answers. They need someone who can recognize which answer matters most to them.On today’s episode, we’ll discuss things like:Why AI isn't able to fully solve any of our problemsHow experts view solutions, versus bots and techThe skills becoming more valuable to consumersHow to demonstrate your expertise quicklyIf you’ve been wondering how to position your expertise in a world where your buyers can ask AI practically anything, this episode will be a game-changer.It's time to stop competing on the wrong things and lean into your expertise more than ever.—Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!—Love this episode? Give us a 5-star rating + review on Apple Podcasts.—Oh, and let’s get social! Find me over on Instagram @SellWithJustine or search for my name on LinkedIn!
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