Win The Content Game
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© Deirdre Tshien
Description
Got your podcast rolling to boost your credibility and showcase your people but find yourself wondering, "How do I get more of my ideal clients to tune in and keep coming back for more?"
Jump in with me as I show you not only how to grow your podcast and use it to attract leads for your business, but also how to supercharge it with killer content marketing strategies. You’ll hear from industry experts, as I pick their brains for their best podcast growth and content marketing tips. Plus, I'll be rolling up my sleeves and applying these strategies myself in real time, sharing the successes, the stumbles, and everything in between.
Here are some topics covered in this podcast:
:bulb:How to get guests to promote your podcast with Kelly Mosser
:bulb:Making social media work while posting less with Katie Brinkley
:bulb:The missing piece in your coaching business with Chris Williams
:bulb:Mastering the art of podcast PR with Lauren Passell
:bulb:How to optimize your online brand for maximum SEO exposure with Jason Barnard
Got questions or your own tips and advice to share? Email me at hi@capsho.com
Let’s connect on LinkedIn https://www.linkedin.com/in/deirdretshien/
If you're interested in learning more about what I do, visit www.capsho.com
Get our free discoverability guide and 2 free episodes of Capsho: https://freegift.capsho.com/
Jump in with me as I show you not only how to grow your podcast and use it to attract leads for your business, but also how to supercharge it with killer content marketing strategies. You’ll hear from industry experts, as I pick their brains for their best podcast growth and content marketing tips. Plus, I'll be rolling up my sleeves and applying these strategies myself in real time, sharing the successes, the stumbles, and everything in between.
Here are some topics covered in this podcast:
:bulb:How to get guests to promote your podcast with Kelly Mosser
:bulb:Making social media work while posting less with Katie Brinkley
:bulb:The missing piece in your coaching business with Chris Williams
:bulb:Mastering the art of podcast PR with Lauren Passell
:bulb:How to optimize your online brand for maximum SEO exposure with Jason Barnard
Got questions or your own tips and advice to share? Email me at hi@capsho.com
Let’s connect on LinkedIn https://www.linkedin.com/in/deirdretshien/
If you're interested in learning more about what I do, visit www.capsho.com
Get our free discoverability guide and 2 free episodes of Capsho: https://freegift.capsho.com/
138 Episodes
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Are you tired of pouring money into ad campaigns with little to show for it? Or maybe you've never even considered paid ads because it seems a little too overwhelming? What if I told you there's a way to boost your visibility, engagement, and leads for just a dollar a day? I recently sat down with digital marketing expert Dennis Yu, Founder of Blitzmetrics, to uncover his time-tested strategy that has helped entrepreneurs of all stages get results from boosted content.Check out the full show notes here: https://www.winthecontentgame.com/136
If you need a practical way to transform your podcast from more of a passion project into a force that draws clients to you, this is the episode for you.I sit down with Adam Schaeuble, the mastermind behind the Podcast First Marketing Framework as he shares his hard-won insights from years of trial and error, and how he cracked the code to turn listeners into loyal clients.Check out the full show notes here: https://www.winthecontentgame.com/135
Does building your community feel more like a chore than a thriving hub of engagement? You're not alone. Many entrepreneurs grapple with creating a space where their audience genuinely connects and interacts. But what if I told you there's a way to turn the crickets into genuine conversations?In this eye-opening episode, I sit down with Stacey Lauren, founder of Do The Thing and a master of fostering genuine connections, to share her wisdom on how to build a vibrant, engaged community. Check out the full show notes here: https://www.winthecontentgame.com/134
In a world of efficiency, where everyone seems to be using the same tools and techniques, it's more crucial than ever to stand out and showcase your authentic self. That's why I'm excited to share this eye-opening conversation with Molly Mahoney, a leading voice in the AI space and social media marketing expert.Molly reveals her game-changing "VOICE" framework, designed to help you uncover your unique brand voice and avoid becoming what she calls an "AI zombie." Check out the full show notes here: https://www.winthecontentgame.com/133
Many entrepreneurs pour their hearts into creating content and posting on social media only to feel like they're shouting into the void. But what if there was a way to transform those likes and comments into meaningful business relationships?In this episode, I sit down with Jenna Larson, CoFounder of GroupTrack CRM, to go into her secrets of social media conversion. She shares her proven strategies for finding, engaging, and nurturing your ideal clients (or as she calls them, your "yellow cars") on social platforms.Check out the full show notes here: https://www.winthecontentgame.com/132
If you are struggling to get your message heard by your ideal audience, being a guest on podcasts might be the strategy you need. In this episode, I sit down with Alex Sanfilippo, the mastermind behind PodMatch, to uncover the hidden power of strategic (not sporadic) podcast appearances.Check out the full show notes here: https://www.winthecontentgame.com/131
Many entrepreneurs find themselves in a frustrating cycle of not getting enough clients even when creating a lot of valuable content. Sometimes this is because there is a crucial piece of the puzzle you might be missing: an offer that truly converts.In this eye-opening episode, I sit down with Chris Williams, Founder of Group Coach Nation, to go into his unique way of crafting an irresistible offer. Chris shares his proven framework for creating what he calls a "Minimum Viable Offer" (MVO) - a highly profitable, low-effort solution that delivers maximum impact for your clients.Check out the full show notes here: https://www.winthecontentgame.com/130
Ever felt like you're juggling a million projects, trying to be everything to everyone in your business? You're not alone. As entrepreneurs, we often fall into the trap of thinking more is better. But the key to success lies in doing less. In this candid episode, my Co-Founder Bona and I pull back the curtain on our own journey at Capsho, sharing a raw behind-the-scenes about our struggles with focus and the transformative power of simplifying our business.Check out the full show notes here: https://www.winthecontentgame.com/129
Ever felt like you're spinning your wheels in your business, working tirelessly but not seeing the results you want? You're not alone. In this episode, I sit down with one of the OGs of online marketing, Rich Schefren, for a candid conversation on the advice he would give his younger self. Check out the full show notes here: https://www.winthecontentgame.com/128
Are you an entrepreneur grappling with imposter syndrome? Or perhaps you've tasted success, only to be blindsided by failure's harsh sting. If either of these scenarios resonates, this episode with Tasha Smith is just what you need. Check out the full show notes here: https://www.winthecontentgame.com/127
Imagine pouring your heart and soul into a big hairy audacious goal, only to have the rug pulled out from under you right when you achieve it. That's the gut-wrenching reality Austin Armstrong faced when his TikTok account, a pivotal source of leads and revenue, was abruptly banned. But Austin's story is one of resilience, determination, and an unwavering belief in his ability to bounce back stronger than ever before.Check out the full show notes here: https://www.winthecontentgame.com/126
Imagine pouring your entire heart and every resource you have into building a thriving business, only to have the ground shift beneath your feet. That's the harsh reality Jenna Larson faced when a major client pulled out all while in the middle of a very expensive rebuild of her product, which threatened to unravel years of consistent growth for her SaaS company, GroupTrack CRM. But in the midst of this tempest, Jenna uncovered a powerful truth that would transform her approach – and her results.Check out the full show notes here: https://www.winthecontentgame.com/125
In this candid episode, Alex Sanfilippo, founder of Podmatch.com, pulls back the curtain on his raw, emotional journey of mustering the courage to leave his cushy corporate job and go all-in on his entrepreneurial dream.Check out the full show notes here: https://www.winthecontentgame.com/124
Join me for a candid no-holds-barred account of how I hit rock bottom with Capsho, what I learned and how that led to the rebuild of our platform into Capsho NextGen. This is a replay of a presentation I did as part of the Capsho NextGen Uprising Event where 8 formidable entrepreneurs shared their untold stories of resilience and how they turned their biggest setback into an epic comeback. Check out the full show notes here: https://www.winthecontentgame.com/123
In this episode, we are back with the founder of Podcasting Business School, Adam Schaeuble for his feedback on our version of the limited series podcast funnel - a bingeable audio course that acts as a powerful lead magnet. Check out the full show notes here: https://www.winthecontentgame.com/122
If you are already creating longform content especially in the form of a podcast, this episode will show you how to channel that into a limited series that can serve as a compelling lead nurturing and conversion vehicle for your audience. Check out the full show notes here: https://www.winthecontentgame.com/121
You've tried it all – lead magnets, webinars, you name it. But nothing seems to move the needle when it comes to attracting your ideal clients through content marketing. This episode takes a fresh, innovative approach that combines the power of podcasting with a strategic client acquisition funnel. Check out the full show notes here: https://www.winthecontentgame.com/120
Are you ready to dive deep into the heart of what it truly means to create value through your content? This episode is a little bit different - it is an unfiltered exploration of radical candor, vulnerability, and the courage it takes to be authentically transparent in our content creation.We dive into our tendency to package "value" into neat frameworks and strategies. But what if true value lies in something far more raw and human? I wrestle with my default mode of logic and rationality and share more deeply than I ever have before.Check out the full show notes here: https://www.winthecontentgame.com/119
Have you ever felt trapped by social media algorithms, endlessly chasing vanity metrics and elusive viral success? Roberto Blake, YouTube veteran and creator economy expert, shares a refreshingly practical approach to bypass the algorithm obsession. Check out the full show notes here: https://www.winthecontentgame.com/118
In this refreshingly candid chat, I sit down with Colin Gray, founder of Alitu and The Podcast Host, as he shares how he grappled with - and overcame - a concerning decline in visibility and cut through with his content.Check out the full show notes here: https://www.winthecontentgame.com/117
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