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Wine for Normal People

Author: Elizabeth Schneider

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A podcast for people who like wine but not the snobbery that goes with it. I talk about wine in a fun, straightforward, normal way to get you excited about it and help you drink better, more interesting stuff.

About half the shows feature guests and are informal but educational discussions between me and a passionate wine friend –they aren't interviews. All guests are personal friends or friends of friends in wine so like any conversation between friends, we’ll talk back and forth, interrupt each other, laugh and have fun, debate tough questions, voice our opinions, and most of all, enjoy sharing our time together and with you!

The Wine For Normal People book is available on Amazon, Barnes & Noble, and many local booksellers. Back catalog available on Patreon.com/winefornormalpeople
244 Episodes
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In this ENCORE presentation, Dr. Kevin Pogue, PhD, professor and geologist educates us on terroir. This podcast is like taking a terroir class: it debunks so many things that people spout in reference books, at wineries, and in mainstream press about the topic! He explains things brilliantly and he is one of the first people I've ever met who actually has answers to my really dorky questions about terroir.  Photo: Kevin Pogue. From Vinterra.net   Kevin is one of the most famous people in the field of terroir. He's considered the foremost terroir expert on Washington State wine and he’s known around the world -  his work has been featured in both national and international journals. He's a licensed geologist and professor of geology at Whitman College in Walla Walla. Kevin has a doctorate in geology from Oregon State University, and decades of college teaching and research experience. He has authored books, articles, and done extensive research on the terroir of the Pacific northwest, with a good portion of this time spent on investigating the deposits of the Missoula floods, which were the pivotal event that formed the geological base of the region.    Kevin’s research today focuses on terroir. He owns a consulting company, Vinterra, through which he assists wineries in choosing the best vineyard sites, matching grape to site, and educating winery owners and winemakers and their customers on why their specific terroir leads to the style in their wine.    This is a great show and well worth a listen -- whether it's your first time or it's an encore for you, you will definitely learn something (again!).   Remember that this and ALL back episodes are on Patreon. Become a member today and help the show continue! I can't do it without your support!   ____________________________________________________ www.patreon.com/winefornormalpeople _______________________________________________________________   Check out my exclusive sponsor, Wine Access.  They have an amazing selection -- once you get hooked on their wines, they will be your go-to! Make sure you join the Wine Access-Wine For Normal People wine club for wines I select delivered to you four times a year!    To register for an AWESOME, LIVE WFNP class with Elizabeth or get a class gift certificate for the wine lover in your life go to: www.winefornormalpeople.com/classes  
Saint Estèphe is the northernmost of the six communal appellations of the Médoc. 50 kilometers/30 miles north of the city of Bordeaux, this red wine only appellation borders Pauillac to the south and a part of the Haut-Médoc in the north. This commune is very different from the others I’ve covered and the wines are amazing, but of a completely different ilk (they are also much more affordable!). Photo: Château Cos d'Estournel. Credit: Cos d'Estournel photo library   The largest of all the major, prestigious Médoc communes, Saint Estèphe is varied but its diversity, which has been a hinderance in the past, has become a great asset with climate change and better viticulture. Today the wines have gone from tough wines requiring long aging to softer, tasty wines that are approachable earlier. This is not the most prestigious commune (it has no first growths) but it is unique and probably the one which I have the most of in my cellar! I love these wines and the people who make them.    In this show, I cover what makes Saint Estèphe so unique. As in the other Greats of Bordeaux shows, I review the history, terroir, climate, and then discuss the top Châteaux.   For reference,  Here is a link to the 1855 Classification   Full show notes and all back episodes are on Patreon. Become a member today! www.patreon.com/winefornormalpeople _______________________________________________________________   Check out my exclusive sponsor, Wine Access.  They have an amazing selection -- once you get hooked on their wines, they will be your go-to! Make sure you join the Wine Access-Wine For Normal People wine club for wines I select delivered to you four times a year!    To register for an AWESOME, LIVE WFNP class with Elizabeth or get a class gift certificate for the wine lover in your life go to: www.winefornormalpeople.com/classes    
This week I cover Lombardy/Lombardia, one of the smaller wine production areas of Italy.  Lombardy, home to the cities of Milan, Bergamo and Brescia is known far more for its fashion, its industry, and osso bucco and risotto alla Milanese than it is for its wines, but there are some gems to be discovered.  Photo: Lugana Credit: Consorzio Lugana   Because there is limited availability of these wines, I only cover the major regions that you may encounter and discuss the terrain of Lombardy and the terroir of each of the fine wine regions.   Lombardy is known in the wine world primarily for Franciacorta, the sparkling wine made in the Champagne method, which has been called the best sparkling wine of Italy. But Lombardy is is more than just Franciacorta. There are exceptional sparkling, sweet, and still wines of Oltrepò Pavese in the southwest of the region, complex reds from the Alpine area of Valtellina on the Swiss border, tasty, refreshing whites from Lugana near Lake Garda, and  other interesting regions that have significant production.   Photo: Valtellina. Credit: Consorzio Valtellina   I hope you enjoy this look at one of the smaller wine producing areas of Italy and, more importantly, that you can use this info if you ever see these wines on the shelf or (more fun!) find yourself in Lake Garda or Lake Como or Milano with some time and desire to explore the wines of this beautiful place!   Full show notes and all back episodes are on Patreon. Join the community today! www.patreon.com/winefornormalpeople _______________________________________________________________   This show is brought to you by my exclusive sponsor, Wine Access – THE place to discover your next favorite bottle. Wine Access has highly allocated wines and incredible values, plus free shipping on orders of $150 or more. You can’t go wrong with Wine Access! Join the WFNP/Wine Access wine club and get 6 awesome bottles for just $150 four times a year. That includes shipping! When you become a member, you also get 10% all your purchases on the site. Go to wineaccess.com/normal to sign up! 
In this week's show, I cover Pinot Blanc as part of the grape miniseries.   Pinot Blanc is a white color mutation of Pinot Noir, native to Burgundy/Bourgogne. It creates refreshing light- to medium-bodied wines that run the gamut from simple sippers to much more complex, oak-aged versions, to excellent sweet and sparkling wines. Photo: Pinot Blanc.  Credit: Wines of Austria   This lovely grape is often described as a “workhorse” and not treated with much reverence, partially because it is often seen as inferior to its cousin Chardonnay. But a handful of producers these days are showing that Pinot Blanc can be a lot more than a light sipper. When grown on the right sites and treated well, this grape can create beautiful, complex wines. With its high acidity and medium sugars, it is also extremely versatile -- making great still, sparkling, dry, or sweet wines.   In the show, as I always do with the grape miniseries, I cover the history of the grape, how it behaves in the vineyard, the aroma and flavors and how it changes with winemaking. I end with where it is grown and food pairing ideas.   This show has a lot of producer names in it because I know that it is hard to find good versions of Pinot Blanc, so I’m trying to steer you in the right direction.   Full show notes with producer names and all back episodes are on Patreon. Become a member today!   www.patreon.com/winefornormalpeople _______________________________________________________________   Check out my exclusive sponsor, Wine Access.  They have an amazing selection -- once you get hooked on their wines, they will be your go-to! Make sure you join the Wine Access-Wine For Normal People wine club for wines I select delivered to you four times a year!    To register for an AWESOME, LIVE WFNP class with me or get a class gift certificate for the wine lover in your life go to: www.winefornormalpeople.com/classes  
In this unique episode, Kerith Overstreet of Bruliam Wines in Sonoma returns to give us an update (she was on Ep 269 in 2019). Kerith/Bruliam is a boutique producer of vineyard-designated wines, mainly of Pinot Noir and she gives us a full education on the differences between some of the main Pinot regions of California.     The cool thing about this show? The last third of the podcast is a business discussion about something she and I are always discussing – how to get our kids’ generation – Gen Z – to appreciate wine. Kerith’s daughter Amelia (the AM in BruliAM), a 21-year-old Gen Z’er, joins to help us analyze the situation and give some advice (she’s a smart cookie and has some great insight!). For anyone who has young people in their lives and is wondering how to turn them on to wine, this should be an interesting perspective.   Photo: Kerith Overstreet in her vineyard. Courtesy of Bruliam Wines   Full show notes and all back episodes are on Patreon. Become a member today!   ______________________________________________________________________ www.patreon.com/winefornormalpeople _______________________________________________________________   Check out my exclusive sponsor, Wine Access.  They have an amazing selection -- once you get hooked on their wines, they will be your go-to! Make sure you join the Wine Access-Wine For Normal People wine club for wines I select delivered to you four times a year!    To register for an AWESOME, LIVE WFNP class with Elizabeth or get a class gift certificate for the wine lover in your life go to: www.winefornormalpeople.com/classes    
In this episode I'm joined by author and American wine icon, Karen MacNeil. We discuss her amazing career trajectory in wine from food stamps to international fame, and her new initiative, Come Over October, which is having enormous success in encouraging people to get together over a bottle of wine!   Karen is one of the foremost wine experts in the United States. She's the author of the award-winning book, "The Wine Bible," which has been recognized as "the most comprehensive and authoritative book on wine written by an American author."  Karen is the only American to have won every major wine award given in the English language -- the James Beard award for Wine and Spirits Professional of the Year, the Louis Roederer award for Best Consumer Wine Writing, and the International Wine and Spirits award as the Global Wine Communicator of the Year.   Recently, Karen teamed up with public relations and communications veterans Gino Colangelo and Kimberly Charles (the three are pictured above) to begin a program called Come Over October. Troubled by the disconnect in society due to the faster pace of life and the dominance of technology, these three saw a role for wine. They created Come Over October  to encourage friends, family, and colleagues to “come over” during the month of October and share some wine and a personal connection.   The show is mainly about Karen's road to success, and then we wrap with the concept of Come Over October , which I fully support!       Full show notes and all back episodes are on Patreon. Become a member today! www.patreon.com/winefornormalpeople _______________________________________________________________   Check out my exclusive sponsor, Wine Access.  They have an amazing selection -- once you get hooked on their wines, they will be your go-to! Make sure you join the Wine Access-Wine For Normal People wine club for wines I select delivered to you four times a year!    To register for an AWESOME, LIVE WFNP class with Elizabeth or get a class gift certificate for the wine lover in your life go to: www.winefornormalpeople.com/classes    
Sandwiched between the famed Médoc AOCs of Margaux in the south and Pauillac in the north, Saint Julien has one of the highest concentrations of classified growths from the 1855 Classification in Bordeaux. This red wine only AOC is just 910 ha/2,250acres, which is 6% of the Médoc vineyard. It is one-sixth the size of Pauillac. It makes an average of about 6 million bottles a year. Image courtesy of Château Léoville Barton  But this densely planted appellation may be small but what it lacks in size, it makes up for in quality. Saint Julien is considered the most consistent of the Médoc communes and it is known for Cabernet Sauvignon dominant wines with the perfect balance of tannin, flavor, and acidity year after year.   In this show, I cover what makes Saint Julien so unique. As in the other Greats of Bordeaux shows, I review the history, terroir, climate, and then discuss the top Châteaux.   For reference,  Here is a link to the 1855 Classification   Full show notes and all back episodes are on Patreon. Become a member today! www.patreon.com/winefornormalpeople _______________________________________________________________   Check out my exclusive sponsor, Wine Access.  They have an amazing selection -- once you get hooked on their wines, they will be your go-to! Make sure you join the Wine Access-Wine For Normal People wine club for wines I select delivered to you four times a year!    To register for an AWESOME, LIVE WFNP class with Elizabeth or get a class gift certificate for the wine lover in your life go to: www.winefornormalpeople.com/classes  
In this episode, I discuss eight refreshing red wines that are lighter, fresher, and perfect for sipping on a warm day. I give you ideas for wines that go easy on the oak, tannin, and alcohol, and focus instead on the freshness and lightness. These wines have a multitude of flavors and are from around the world but all of them go beyond the bold and heavy.   The wines pair well with light meals, can take a chill, and are perfect for when you want something easy-drinking.   Think all red wines are bold, heavy, and best served with steak? Nope! From Frappato to Listán Negro, these wines are something totally different.   Image: Pixabay   Full show notes and all back episodes are on Patreon. Become a member today! www.patreon.com/winefornormalpeople _______________________________________________________________   Check out my exclusive sponsor, Wine Access.  They have an amazing selection -- once you get hooked on their wines, they will be your go-to! Make sure you join the Wine Access-Wine For Normal People wine club for wines I select delivered to you four times a year!    To register for an AWESOME, LIVE WFNP class with Elizabeth or get a class gift certificate for the wine lover in your life go to: www.winefornormalpeople.com/classes    
Last fall, I met Francesco Galgani and tried his wines and I was completely blown away. I always think of Vernaccia as a more historical Pinot Grigio -- light on flavor, boring, and not anything to get excited about. But then I visited Cappella Sant'Andrea. HOLY CRAP!! This is the BEST Vernaccia on earth. Francesco and Flavia, the owners and winemakers, are truly the Masters of Vernaccia di San Gimignano. You will never taste Vernaccia like this.    In the show Francesco and I discuss the long history of Vernaccia, wine in San Gimignano, why there is so much crappy Vernaccia, and how they do it right. Their Rialto and Prima Luce, especially are stunning. I can't sing their praises more.   Two things mentioned in the show:  Follow Francesco on IG, he's a brilliant artist: @francescogalgani If you want to order directly from Francesco, and have the wine shipped from Italy, please visit their website: https://www.cappellasantandrea.it/chi-siamo1 and you can contact them for orders and pricing!      Full show notes and all back episodes are on Patreon. Join the community today! www.patreon.com/winefornormalpeople _______________________________________________________________   This show is brought to you by my exclusive sponsor, Wine Access – THE place to discover your next favorite bottle. Wine Access has highly allocated wines and incredible values, plus free shipping on orders of $150 or more. You can’t go wrong with Wine Access! Join the WFNP/Wine Access wine club and get 6 awesome bottles for just $150 four times a year. That includes shipping! When you become a member, you also get 10% all your purchases on the site. Go to wineaccess.com/normal to sign up!   
It's another edition of the "Alternatives to a Fave" series! This time: Sauvignon blanc. As an extension of the Grape Mini-series, for this series I come up with lists of wines that lovers of a specific grape can try as alternatives. Sauvignon blanc is not a one note! It has so many different styles -- from the acidic, minerally, citrus and flinty notes of Sancerre and Pouilly-Fumé to the tropical fruit, peach, grass, green pepper, and sauteed herb aromas in New Zealand and the blends with Semillon in Bordeaux, there are many, many iterations of this very popular grape.    Photo: Sauvignon Blanc in South Africa. Credit: Getty Images from Canva   After a brief refresh on the Sauvignon blanc grape, in this show I come up with a list of eight wines that are alternatives -- things like Chablis for the more minerally, flinty substitutes for Sancerre, and then fruity alternatives like Vermentino to stand in for Chilean or New Zealand Sauvignon.    I hope, as usual, that this show opens some new doors and gives you new ideas of wines to add to your repertoire!    Full show notes and all back episodes are on Patreon. Join the community today! www.patreon.com/winefornormalpeople _______________________________________________________________   This show is brought to you by my exclusive sponsor, Wine Access – THE place to discover your next favorite bottle. Wine Access has highly allocated wines and incredible values, plus free shipping on orders of $150 or more. You can’t go wrong with Wine Access! Join the WFNP/Wine Access wine club and get 6 awesome bottles for just $150 four times a year. That includes shipping! When you become a member, you also get 10% all your purchases on the site. Go to wineaccess.com/normal to sign up!   
Stephanie Duboudin, CEO of Wine Victoria, joins to educate us on this state at the southern end of Australia that has a ton of diversity and makes all styles of wine. A boutique winery heaven, Victoria is something you need to know about!    Wineries mentioned: Tahbilk Seppelt Mount Langhi Wild Duck Creek Yeringberg Yarra Yering Brown Brothers Pizzini Campbells Chalmers Chambers Rosewood Stanton & Killeen Giant Steps Bindi Wines _________________________________________________________ Full show notes and all back episodes are on Patreon. Become a member today! www.patreon.com/winefornormalpeople _______________________________________________________________   Check out my exclusive sponsor, Wine Access.  They have an amazing selection -- once you get hooked on their wines, they will be your go-to! Make sure you join the Wine Access-Wine For Normal People wine club for wines I select delivered to you four times a year!    To register for an AWESOME, LIVE WFNP class with Elizabeth or get a class gift certificate for the wine lover in your life go to: www.winefornormalpeople.com/classes    
Located the middle of the Médoc, 50 km/31 miles northwest of Bordeaux, Pauillac is home to 18 of the 61 châteaux classified 1855, just under a third of the list. There are three first growths, two second growths, one fourth growth, and twelve 5th growths. The first growths are Château Latour, Château Lafite-Rothschild, and Château Mouton-Rothschild.     Pauillac is north of St-Julien and south of St-Estèphe with the manmade Landes Forest to the west, sheltering the vines from Atlantic winds. The commune has 1,213 ha/3,000 acres of vines (7.5% of the Medoc) and makes about 7 million bottles a year. The AOC Pauillac is only for still red wines, famous for their balance of power and elegance that is rare in Cabernet Sauvignon-Merlot blends. These wines have strong aromas and flavors but with great acidity and tannin – the best are not overripe or overly tannic  -- and are balanced.   In this show, I cover everything about Pauillac -- history, terroir, climate, sustainability, and then the top Châteaux. I break it down by terroir, location, and some details on top chateaux and then tell you to save your pennies to get these wines!   Here is a link to the 1855 Classification   ___________________________________________________________ Full show notes and all back episodes are on Patreon. Become a member today! www.patreon.com/winefornormalpeople _______________________________________________________________   Check out my exclusive sponsor, Wine Access.  They have an amazing selection -- once you get hooked on their wines, they will be your go-to! Make sure you join the Wine Access-Wine For Normal People wine club for wines I select delivered to you four times a year!    To register for an AWESOME, LIVE WFNP class with Elizabeth or get a class gift certificate for the wine lover in your life go to: www.winefornormalpeople.com/classes
As part of the Back to Basics series, in which I update previous podcasts on practical topics that can be helpful to everyone, I update podcast Episode 28 from September 2011! Rick was the co-host then and it was a much shorter, less detailed show. Image: Assembled on Canva by WFNP   Some of the suggestions from those many years ago were great, and some have changed or I’ve augmented them.   The goal of this show: to give you some ideas to motivate you to try new wines and new ways to explore. Ideas include: exploring different grapes from the same regions you like, joining a wine club (hint hint: the Wine Access/WFNP Wine Club, going to tasting events, and more! It's a short and sweet re-do of a show from long ago. I hope you get some ideas from it!    Full show notes and all back episodes are on Patreon. Join the community today! www.patreon.com/winefornormalpeople _______________________________________________________________   This show is brought to you by my exclusive sponsor, Wine Access – THE place to discover your next favorite bottle. Wine Access has highly allocated wines and incredible values, plus free shipping on orders of $150 or more. You can’t go wrong with Wine Access! Join the WFNP/Wine Access wine club and get 6 awesome bottles for just $150 four times a year. That includes shipping! When you become a member, you also get 10% all your purchases on the site. Go to wineaccess.com/normal to sign up!   
On the heels of my trip with a group of Patrons to Campania, I wanted to do a show on Taurasi while it was still fresh in my mind.   Taurasi, a small (472 ha / 1,166 acres) DOCG region, is indisputably one of Italy’s greatest red wines along with Barolo, Barbaresco, Brunello, Chianti, Vino Nobile, and Montefalco Sagrantino. Taurasi, made of the ancient Aglianico grape, is in Campania, more specifically in hills northeast of Irpinia/Avellino and is centered around the town of Taurasi, a small town with a 10th-century castle that was rebuilt by the Normans.   Over the 17 towns within the denomination soils and altitudes range dramatically. Higher altitudes create complex, more acidic styles due to a longer growing season with great diurnal swings. Towns with more clay create extremely tannic wines, while those with sand have certain warmth and fruitiness that makes them easy to drink in their youth. There are a multitude of styles and, with soils in the region layered like a lasagna, the flavors you get from the Aglianico grape depend largely on the site on which it grows.   Aglianico is a misunderstood grape, as is Taurasi as a wine. Aglianico is a red with complex, terroir driven flavors of dark fruit, red fruit, spice, black pepper notes, and excellent acidity and tannin. Taurasi, made from a biotype of Aglianico that is particularly dark-skinned, small berried and flavorful makes exquisite wines that have the aging capability of a Barolo or Bordeaux.   The grape translates the terroir into the bottle and both where the grapes grow and who makes the wine determines the style – it’s an area you could explore for ages and keep discovering new expressions of Aglianico. In fact, Taurasi is called the “Barolo of the South” for nuance and depth of flavor, and variation of its terroir. In this show I cover the extensive history of the region, with all its ups and downs, the climate, altitudes, and land and then discuss the expression of the Aglianico grape and why it makes such fascinating wines.   If you haven’t had a Taurasi, get on it. Vis a vis other top wines, it is insanely affordable (top wines are less than US$100) and it is a wine that will hold your interest with every sip!   Certainly for its history and for its quality, Taurasi is one of the great wines of the world.   Full show notes and all back episodes are on Patreon. Join the community today! www.patreon.com/winefornormalpeople _______________________________________________________________   This show is brought to you by my exclusive sponsor, Wine Access – THE place to discover your next favorite bottle. Wine Access has highly allocated wines and incredible values, plus free shipping on orders of $150 or more. You can’t go wrong with Wine Access! Join the WFNP/Wine Access wine club and get 6 awesome bottles for just $150 four times a year. That includes shipping! When you become a member, you also get 10% all your purchases on the site. Go to wineaccess.com/normal to sign up!     
This week I go in depth on one of the best value regions of Portugal -- Alentejo. These wines are mainly blends and they are as easy on the palate as they are on the wallet -- a perfect combo!  Photo: Vineyards in Alentejo outside of Évora. Credit: WFNP   Located in southern Portugal, a two hour drive east of Lisbon, Alentejo is huge -- representing almost one-third of the Iberian nation. Although in the past the region was known only as the breadbasket of Portugal and as the world's largest supplier of cork (nearly half of the world’s  corks come from Alentejo's cork trees), today the region is experiencing a wine renaissance. After a rocky history, Alentejo has grown and its reputation has expanded with it.    Known for fruity, lush and plush red blends (about 75% of the wine) of grapes like Alicante Bouschet, Aragonez (Tempranillo), Trincadeira, Alfrochero, and Castelão, there are some higher end versions that sometimes contain Cabernet Sauvignon, Merlot or Syrah as well. The whites are in the minority and are fruity, soft, yet balanced blends as well. The tropical, tangerine noted and soft Antão Vaz is Alentejo’s most important white with Arinto used for acidity, Fernão Pires for aroma and soft textures and Roupeiro for aroma as well.  Map: Rota dos Vinhos, from the Wines of Alentejo   This show covers all the bases on this fascinating region -- from its turbulent history to the climate, terroir, and the many DOPs that each have a distinct identiy.    Full show notes and all back episodes are on Patreon. Join the community today! www.patreon.com/winefornormalpeople _______________________________________________________________   This show is brought to you by my exclusive sponsor, Wine Access – THE place to discover your next favorite bottle. Wine Access has highly allocated wines and incredible values, plus free shipping on orders of $150 or more. You can’t go wrong with Wine Access! Join the WFNP/Wine Access wine club and get 6 awesome bottles for just $150 four times a year. That includes shipping! When you become a member, you also get 10% all your purchases on the site. Go to wineaccess.com/normal to sign up!   
This is the second in the Greats series on Bordeaux. This time, the first, most southerly, and most famed commune of the Médoc, Margaux. Surely this is one of the world’s greatest regions, with the only major appellation with a château named after the region, Château Margaux. Margaux is a 1,500 ha/3,700 acre communal appellation on the Left Bank of Bordeaux, 25 km/15 miles north of the city of Bordeaux in the Médoc. Margaux is the largest Médoc AOC, representing 9% of Medoc vineyards and an average of 6.5 million bottles yearly, depending on vintage. Due to its size, the region has varied soils, and that means that as much as people like to generalize about Margaux being elegant and pretty, it’s not as simple as that.   In this show, I cover everything about Margaux -- history, terroir, climate, sustainability, and then the top Châteaux. I break it down into digestible bites and try to convince you that these wines are certainly something that you must try!    Here is a link to the 1855 Classification Here are the Châteaux that are open to the public   __________________________________________ Full show notes and all back episodes are on Patreon. Join the community today! www.patreon.com/winefornormalpeople _______________________________________________________________   This show is brought to you by my exclusive sponsor, Wine Access – THE place to discover your next favorite bottle. Wine Access has highly allocated wines and incredible values, plus free shipping on orders of $150 or more. You can’t go wrong with Wine Access! Join the WFNP/Wine Access wine club and get 6 awesome bottles for just $150 four times a year. That includes shipping! When you become a member, you also get 10% all your purchases on the site. Go to wineaccess.com/normal to sign up!   
Fred Peterson has been making wines in Sonoma County for more than 40 years.  While attending UC Santa Cruz, he took a job in a classmate’s family vineyard in Mendocino County and he found his passion. He left Santa Cruz, and used the rest of his GI Education benefits to attend UC Davis. Photo: Peterson Winery. Credit: Wine for Normal People   Fred got his bachelor’s degree in Viticulture and Enology in 1978. And after managing vineyards for a large winery in the Central Coast, he moved to the Dry Creek Valley of Sonoma in 1983. That same year, he planted a vineyard and built his house on Bradford Mountain.   In 1987, Fred hung a shingle on a red barn off of Lytton Springs Road and Peterson was born. The winery is no longer in the red barn, but it remains an important part of their history and is represented on every wine label with a back drop of Bradford Mountain, where the Peterson Estate Vineyard is located. Photo: Fred Peterson. Courtesy of Peterson Winery   In this (super dorky) show Fred takes us through some of the fascinating history of how philosophies about terroir and soil have changed since he started as a grower and winemaker in the early 1980s and how he has managed to be a leader in sustainable, but not dogmatic sustainable farming and winemaking.  Fred was one of the first voices in Sonoma to promote low intervention farming and winemaking. It shows in the wines!   Full show notes and all back episodes are on Patreon. Join the community today! www.patreon.com/winefornormalpeople _______________________________________________________________   This show is brought to you by my exclusive sponsor, Wine Access – THE place to discover your next favorite bottle. Wine Access has highly allocated wines and incredible values, plus free shipping on orders of $150 or more. You can’t go wrong with Wine Access! Join the WFNP/Wine Access wine club and get 6 awesome bottles for just $150 four times a year. That includes shipping! When you become a member, you also get 10% all your purchases on the site. Go to wineaccess.com/normal to sign up!   
On the heels of the tariff show last week, and news that wine consumption is at its lowest point in 60 years, I thought it may be interesting to revisit the US industry structure in more depth.    As I say in the freshly recorded intro (the show is edited for relevancy too, so it's not a straight re-release) I wanted to carve out the issues for small wineries that are every bit as relevant today as they were when I launched this show in 2018 with Oded Shakked of Longboard and Jim Morris, the Sonoma Wine Guy and frequent pod guest.   Oded Shakked (left) and Jim Morris (right)   As I point out in the intro, the biggest change since 2018? The environment around wine has gotten gloomier: Wineries are closing and being bought up, and small family wineries that aren’t financially viable are done – there are tons of wineries for sale or that are just going out of business. It’s hard to compete in this environment.    After the tariff show, this show offers another perspective on the wine business – fake brands, ego brands, how the three tier system and score system fails the small producers, and how big wine is trying to take wine to the lowest common denominator – take wine to the lowest level they can get away with to save money. Ultimately, consolidation in American wine is squeezing the producers who built it and who are the backbone of it. Not everyone will make it, and not everyone should make it, but hopefully this show will remind you why we need small producers who are financially viable, and who make unique, great wine.    _______________________________ Full show notes and all back episodes are on Patreon. Become a member today! www.patreon.com/winefornormalpeople _______________________________________________________________   Check out my exclusive sponsor, Wine Access.  They have an amazing selection -- once you get hooked on their wines, they will be your go-to! Make sure you join the Wine Access-Wine For Normal People wine club for wines I select delivered to you four times a year!    To register for an AWESOME, LIVE WFNP class with Elizabeth or get a class gift certificate for the wine lover in your life go to: www.winefornormalpeople.com/classes    
Tariffs have been a hot topic in recent weeks, but this issue has been ongoing. During President Trump’s first term, the wine industry was caught flat-footed when, in 2019, the administration put a 25% tariff on still wines from France, Germany, Spain, and the UK (notably, Italy and Portugal were not included) as part of a trade dispute with the EU over subsidies given to Airbus. It was then that my guests – Ben Aneff and Daniel Posner started to organize and get industry leaders together to lobby Congress and try to explain why these tariffs were so harmful to wine. Those tariffs remained in place through 2021, and although there was relief for the last few years, the US Wine Trade Alliance, which was the body that formed out of the initial tariff crisis, continued to exist with Ben at the helm.  In this show, I am honored to have the very busy and very awesome Ben Aneff, a native Texan who now lives in NYC and is the Managing Partner of Tribeca Wine Merchants in New York City, named one of “America’s Best Wine Shops” by Food & Wine Magazine, and an “Editor’s Favorite” by Wine Spectator. Ben has been actively involved in the fight against wine tariffs – working with all parts of the industry and Congress, and testifying about tariffs’ effects at the International Trade Commission.  He is the president of the US Wine Trade Alliance Ben Aneff, President of the U.S. Wine Trade Alliance (USWTA) & Managing Partner of Tribeca Wine Merchants     I also have previous guest and Patron Daniel Posner, owner of Grapes the Wine Company in White Plains, NY. Daniel serves on the Board of Directors of the National Association of Wine Retailers, a national trade organization founded in 2006, for which he served as President from 2011 to 2019. He helped form the USWTA. Daniel Posner of Grapes, the Wine Company & Industry Insider     Full show notes and all back episodes are on Patreon. Join the community today! www.patreon.com/winefornormalpeople _______________________________________________________________   This show is brought to you by my exclusive sponsor, Wine Access – THE place to discover your next favorite bottle. Wine Access has highly allocated wines and incredible values, plus free shipping on orders of $150 or more. You can’t go wrong with Wine Access! Join the WFNP/Wine Access wine club and get 6 awesome bottles for just $150 four times a year. That includes shipping! When you become a member, you also get 10% all your purchases on the site. Go to wineaccess.com/normal to sign up!   
I think people are feeling a bit of a worry about the economy worldwide, so I thought I’d make some suggestions for inexpensive wines that taste like expensive ones! Almost every wine is below $18, although I put under $20 in the title because it seemed punchier!   I did lots of research to make sure these were way below US$20 in markets across the US and around the world. For inclusion in the list they had to be great wines that I would buy even if they weren’t such great values (and with tariffs, they will be less good values, but still inexpensive). These are wines I drink regularly. Even though there are inexpensive versions of some wines (Fiano, Chianti, etc), I did not include them because I don’t think the inexpensive versions of those are good enough. This list is the cream of the crop below $20.   For each wine I discuss the background, the flavors, and why they are inexpensive (in case you are suspicious!). Some wines included: Picpoul, Crémant de Loire, Côtes de Bordeaux and Argentinean Malbec from Cafayate (different from Mendoza)   Enjoy the list!    Full show notes and all back episodes are on Patreon. Become a member today! www.patreon.com/winefornormalpeople _______________________________________________________________   Check out my exclusive sponsor, Wine Access.  They have an amazing selection -- once you get hooked on their wines, they will be your go-to! Make sure you join the Wine Access-Wine For Normal People wine club for wines I select delivered to you four times a year!    To register for an AWESOME, LIVE WFNP class with Elizabeth or get a class gift certificate for the wine lover in your life go to: www.winefornormalpeople.com/classes    
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Comments (11)

doho79

Amazing podcast about the world of wine.. understandable and affordable for everyone!! 👏🏼👏🏼

Aug 26th
Reply

William Weinheimer

How many Hearts can one post on one podcast? This one was fantastic.

Jun 3rd
Reply

Alwin Macalalad

re: tipping. here in Italy, they don't really give tips in restaurants or in paid wine tastings. the fee or the cover charge is really sufficient. Tips are not really expected.

Jan 23rd
Reply

Dalton Riner

Could you do a podcast on Georgian wine and Qvevri aging?

Aug 16th
Reply (1)

Kevin Coutts

Are you on the audible app?

Jul 4th
Reply

Johanna Minondo

Elizabeth. just thank you. this episode is brilliant

May 23rd
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Teal Brooks

Thanks for a great podcast! I have learned so much But please stop putting down the German wine classification system. As an American living in Germany, the wine classification really is not that complicated. It may seem complicated to you because you do not know the language. I truly love that I can drink a German wine (the white wines are amazing) and know the exact vineyard, the exact village (big detail), the time/ripeness the grape was picked, and so much more. You can not distill that information from other wine labels or classifications. It makes one feel so much more connected with the wine and the culture. Thanks again!

May 11th
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iTunes User

Great new show for those of us that are not spending $80 on a bottle of wine with a label we can't pronounce. Entertaining, fun, informative and educational. Good repore between the hosts that you'll enjoy. Thanks and Cheers!

Aug 30th
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iTunes User

Finally a Podcast about wine that doesn't require an advanced degree.

Aug 30th
Reply

iTunes User

Elizabeth I like the way you explain things. Bravo!

Aug 30th
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