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Winning With Shopify

Author: Winning With Shopify

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The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. 

Your host Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena for a long time, loves Shopify and will be sharing his knowledge and interviewing experts from Shopify app creators, business gurus and marketing experts. It's not hard if you have the right advice to build a successful online shop so you can lay back, leave the rat race and create a lifestyle you love! No fluff and no smoke and mirrors, just the real actionable advice that will have you WINNING WITH SHOPIFY. The only Shopify Podcast you need to subscribe to! 

291 Episodes
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This week we are joined by an outstanding brand that was listed on the Lightning 50 list of fastest growing Shopify brands in 2021!Nick is joined by Mikayla Moulton, Director of Marketing at trueCABLE. They dive into the methods trueCABLE have been using over the past few years to drive the highest ROI and scale their brand fast & sustainably! Whether you're looking to refine your marketing methods or enhance your product offerings, this episode provides the essential tips you need to mar...
This week we are joined by Kim, Founder of Kim's Custom Caps, to share her inspiring story of how she founded her creative business and grew her brand through social media!Kim's story is incredibly inspiring - she started created crafts and after some time decided to niche in making custom graduation caps. Soon after, her content was reposted by Instagram themselves to 80 MILLION followers!Since then Kim has amassed a following of almost 500K followers on socials and created a 2 YEAR waiting ...
In this episode we are doing something a little different...We recap and bring you the best bits from the Ecom Expo 2024, sharing marketing growth tips to help you grow your Shopify brand. Our host, Liv, speaks with the expert minds from UK leading brands such as Oreo, Mars Wrigley, Pizza Pilgrims, Lucky Saint, Rapanui and many more! Whether you're a seasoned Shopify store owner or just getting started, these insights from the 2024 Ecom Expo will help you stay ahead in the rapidly evolving eC...
We first came across Snaffling Pig when they were featured in the Lightning 50 list of fastest growing Shopify brands of 2021!Years on we are joined by their Head Of Marketing, George Wells, to discuss Shopify growth strategies and how Snaffling Pig has continue to grow and evolve in this ever changing landscape.In this episode Nick and George cover what is the secret sauce to success, how to know if your branding is working, Dragon's Den, the rule for growth you can't afford to ignore, how t...
In this episode Nick is joined by SEO consultant, Kieran Layton, from Spec Digital, to uncover the 10 things every brand is missing and can easily fix! From optimising product pages and collections to improving page speed and tracking, we discuss the most common SEO mistakes brands make and how to fix them. Learn how to improve your store's visibility on search engines, increase organic traffic, and boost sales!Reach out to Spec here: https://spec.digital/ Sign up to the Growth Hub here: http...
This week we are joined by the legendary MacCoy Merkley, CMO of Portland Leather Goods. MacCoy came on the show a couple of years ago to share how they grew an email list from 600,000 to 1.5million in 4 months.In this episode, MacCoy and Nick discuss how to expand your Shopify store by combining the power of paid advertising with strategic email marketing techniques. We break down the best practices for integrating these two powerful channels to create a seamless customer journey, driving hig...
In this episode we are joined by Adam Rosencrans from 2 Fur Doodie to explore the power of Micro Influencer Marketing! Nick and Adam discover how partnering with micro influencers can become a profitable strategy for building and scaling your Shopify brand. They break down the key benefits of micro influencer marketing, from cost-effective campaigns to authentic audience engagement. Learn how to identify the right influencers, create compelling collaborations, and measure your success. Whethe...
This week we are joined by PPC Expert, Dan Martin, from Spec to dive into Advertising your Shopify store on Google profitably! We break down three powerful strategies that will help you maximise your ad spend, drive high-quality traffic, and boost your sales without breaking the bank. Learn how to optimise your campaigns for better ROI, target the right audiences, and leverage Google’s advanced tools to stay ahead of the competition. If you're new to Google Ads or looking to refine your appro...
In this episode we are joined by Nick Barreiro from Clay Imports. Nick came on last year to share the story of Clay Imports. Over the last 12 months, they have been transitioning from a brick and mortar store, to developing their Shopify store to satisfy customers without relying on human support! This has been achieved through customer specific information based on customer login and tailoring the customer's individual buying journeys. Learn the essential steps for setting up your Shopify st...
In this episode we share the inspiring story of Ben, Founder of Wirth Hats a Shopify store that has funded over 6,500 therapy sessions to date, showcasing the power of combining commerce with compassion.Learn how to build a purpose-driven Shopify store that not only drives sales but also makes a significant social impact. Discover the strategies behind creating a brand that resonates with conscious consumers and promotes meaningful causes. Whether you're looking to start a new venture or infu...
In this episode, we reveal the top three areas to skyrocket your Shopify store's growth in the upcoming year!1. Defining your customer, understanding why they buy and building your brand around them. 2. Properly understanding profit, during the age of attribution confusion and better managing stock to boost profit. 3. Mastering email marketing to get repeat orders. Most brands project what they want to, rather than fully understanding what makes customers buy.Discover how focusing on just the...
This week is your ultimate guide to scaling your food business online!We are joined by Peter Pham, Founder of Phamily Eats to share his story of starting and scaling PhamilyEats into the full time food store it is today. Discover proven strategies for optimising your food store, from selecting the best food products to creating mouth-watering product pages that convert. Learn how to navigate logistics, manage stock, and ensure food safety compliance. We'll also dive into effective marketing t...
In this episode we are joined by Brian Krug from Seguno - Email Marketing Automation Software for Shopify.Discover how to maximise your sales and customer engagement with email automation strategies tailored for your Shopify store in 2024!Learn to create personalised, timely email campaigns that drive conversions and build customer loyalty on the lead up to peak shopping periods. We'll cover everything from setting up automated workflows to segmenting your audience for targeted messaging. Tun...
Discover how to harness the power of influencers and micro-influencers to elevate your brand and drive sales on Shopify in 2024!Learn to identify the right influencers, craft compelling campaigns, and measure your ROI effectively. We'll explore the newest strategies for building authentic relationships and leveraging influencer content to engage your target audience. Whether you're new to influencer marketing or looking to refine your approach, this episode provides actionable insights and pr...
In 2024 many of us believe Shopify dropshipping is not a lucrative business model anymore. However, it can be extremely successful if done correctly! In this episode, Nick dives deep into the world of Shopify dropshipping in 2024 with 3 steps to success for your store!Learn the latest strategies to select winning products, build a reliable supply chain, and optimise your store for maximum conversions.Whether you're a beginner or looking to grow your business with a new set of products with lo...
In this episode, we delve into How To Manage Your Shopify Inventory To WIN During Peak with expert insights from Inventory Planner. Discover essential strategies for mastering Shopify inventory management, ensuring you stay ahead during high-demand periods. Learn how to optimise stock levels, forecast demand accurately, and avoid common pitfalls that can disrupt your sales. Whether you're gearing up for the holiday rush or any peak season, this episode provides actionable tips to streamline y...
With having worked with almost 2000 brands throughout his career, Nick shares the steps that are helping brands win right now! In this episode we explore why customers buy your products and how to harness the power of customer data to boost your sales. Discover the truth about increasing sales and learn actionable strategies to elevate your Shopify store's average order value. Dive into the world of AI product recommendations and see how leveraging influencer marketing can transform your bran...
This week we are joined by Lucy and her inspiring story of founding Bare Kind. Bare Kind is a Bamboo sock company that save endangered animals.In this episode, we delve into key topics, including:- How Lucy Started & Grew Bare Kind.- Learn practical tips and strategies for running a sustainable and environmentally friendly business.- Understand the importance of Unique Selling Propositions and how they influence customer buying decisions.- Get an inside look at the processes and efforts t...
In this episode we have a very special announcement!We have been working over the past 12 months to build a platform where you guys can be more involved in the community and increase the support you get from us (for free!). Three months ago we hired Lee Hazzard, and we are now proud to announce we are launching the Winning With Shopify Growth Hub: The new community for growing Shopify stores!It’s FREE to join, so come and sign up via the link here: https://wwspodcast.com/pages/the-growth-hub&...
This week we are joined by Shopify Merchant Jake Starr, Founder of Recycled Firefighter!Jake was a full-time firefighter working over 72 hours a week, when he realised that even with overtime pay I wasn't making enough money to support my growing family. With 10 years of firefighter experience under his belt it was time to venture into something new, teaching himself how to sew, and grew his Shopify business into the extra income that he desperately needed.In this episode we discuss…- Supply ...
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Comments (14)

veyeya

DigitalSuits Shopify Theme Development stays ahead of the curve by embracing the latest trends and technologies in Shopify app development https://digitalsuits.co/services/shopify-theme-development/ . Their innovative approach ensures that your app is equipped with cutting-edge features and functionalities that set you apart from the competition. By integrating advanced technologies like AI, machine learning, and data analytics, DigitalSuits helps you unlock new opportunities for growth and success.

Jul 20th
Reply

dusteren

In today’s mobile-first world, having a responsive website is crucial. Shopify themes are designed to be mobile-friendly, ensuring your store looks great on all devices. This responsiveness not only enhances user experience but also improves your SEO ranking, as search engines favor mobile-optimized websites.

Jul 20th
Reply

cariss bowl

Hey there! I wanted to share some exciting news about our Shopify online store. We've recently integrated Platmart Bulk Price Editor https://apps.shopify.com/fast-bulk-price-editor into our system to enhance our pricing strategies. With this powerful tool, we can now effortlessly implement various pricing tactics tailored to specific product categories or attributes. Whether it's running flash sales, offering discounts on selected items, or setting dynamic pricing based on demand, Platmart Bulk Price Editor gives us the flexibility to optimize our pricing strategy for maximum growth. This new implementation aligns perfectly with our goal of providing customers with competitive pricing while boosting sales and revenue.

Apr 8th
Reply

kaver err

Growing a Shopify online store requires consistent and strategic marketing efforts. Utilize various channels such as social media, email marketing, influencer partnerships, and search engine optimization (SEO) to drive traffic to your store. Create engaging content that resonates with your target audience and encourages them to visit your Shopify store.

Apr 8th
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Isabel Mengel

Congratulations!! And it's awesome to have your podcasts back.

Jun 27th
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Isabel Mengel

Thank you for another great podcast 💯👌

Jan 20th
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Isabel Mengel

This was a great Challenge. Learned so much and already seeing some positive results. thank you

Oct 3rd
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Isabel Mengel

Another podcast full of priceless tips on what to do or not to do. Always straight to the point and so easy to put it into practice 👍👍 thank you

Sep 24th
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Nicos Vachnadze

Wtf 11 mins in and she still hasn't started and just doing promotion. Go to hell

Aug 31st
Reply (2)

Isabel Mengel

Congratulations. I'm so grateful for every bit of information and tips. Please never stop doing what you do. 😀 can't wait to start working with Just Ask Parker.

Aug 7th
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Isabel Mengel

Thank you Caroline. Your podcast is amazing and have those step by step advice that I find so valuable. I'll be onto getting these 3 things right. Thanks so much

Aug 4th
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Isabel Mengel

OMG I can't wait to sign up with you. you are my kind of honest. ❤❤

Jul 23rd
Reply