Winning With Shopify

Get yourself a festive cuppa (or brandy and mince pie!) and take a break as we wind down for Christmas.This episode is the perfect end-of-year listen as we unwrap the biggest moments in ecommerce and marketing.🎁 Fact of the Week: Shopify BFCMBlack Friday Cyber Monday landed like an early Christmas present for Shopify merchants.From record-breaking sales to standout shopping behaviours across the globe, this year’s BFCM numbers tell a powerful story about how consumers shopped in 2024, and what brands should be preparing for next.We won’t spoil all the stats… but let’s just say it was a very merry BFCM.Big Topics: Looking Ahead to 2026As the year winds down, we’re turning our attention to what’s coming next.In this episode, we chat through the marketing trends set to dominate 2025, including:How AI is becoming part of everyday marketing lifeWhy video (especially short-form) is still topping wish listsThe growing importance of data-driven decisions for better resultsAgency Updates:Before we sign off for the holidays, we’re sharing a little festive teaser:We’ll be hosting a January webinar (date TBC) with TaxCloud & Seguno - more details coming in the new year !Perfect listening while wrapping presents or planning for the new year.

This week on the show we are joined by Jean Harper!Jenn is the Founder & CEO of Cheekbone Beauty - a purpose-driven, Indigenous-owned cosmetics brand that blends culture, sustainability, and social impact.🎙️ In this episode:- The story behind Cheekbone Beauty- Transitioning from corporate to founder- Scaling from basement startup to selling in major retail stores- Why B Corp certification matters (and how she did it)- The real challenges and wins of mission-driven growth- Advice for founders building with culture and impactIf you’re building on Shopify or building with purpose, this one’s for you!Takeaways:0:00 Introduction1:41 How Cheekbone Beauty Started from a Dream9:30 Why hitting rock bottom can be a good thing11:09 How to communicate a personal story through a brand15:02 How to choose winning products?18:46 Being the face of the brand23:17 The real challenges of mission driven growth28:27 How to Hire the Right People31:46 The important KPIs and Data to track35:19 Advice For Starting a Business TodayEXCLUSIVE WWS OFFERS:Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampWinning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopifyCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/

This week on Tuesday Tea Break Talks, we explore why no one owns the customer anymore and why that changes everything.From the latest UK Black Friday visibility shifts to major changes inside Google Search and Ads, we unpack what’s really happening beneath the headlines. Who stayed on top, who surged unexpectedly, and who quietly disappeared?We also touch on:The data marketers should be paying attention toA new Google Ads bidding approach that could change campaign strategyA live Google core update and what it means for visibilityWhy AI in marketing isn’t being understood properlySignals that shopper behaviour may be changing againShort & sharp insights - perfect for your tea break ☕

Welcome to our 2025 Christmas Wrap-Up! A special edition where we revisit the biggest lessons, biggest wins, and most game-changing insights shared by our guests this year.In this festive episode, we look back at the real stories behind sell-out launches, the email strategies driving up to 75% of revenue, and the behind-the-scenes moments that shaped some of the fastest-growing Shopify brands in 2025. From relying on Seguno and Canva Connect for rapid-fire, on-brand marketing to navigating the chaos of inventory planning, this episode is packed with the best knowledge bombs our guests dropped throughout the year.We also cover what “Built for Shopify” really means, how authenticity beats staged influencer content every time, and why customer feedback (especially the unhappy ones!) might be your most valuable gift this season. Plus, TaxCloud joins us to break down the essentials of sales tax, Nexus, and how to keep compliant as you scale into the new year.Whether you're wrapping gifts or wrapping up Q4, this episode brings you the standout insights you’ll want to carry into 2026.EXCLUSIVE WWS OFFERS:Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at ⁠https://taxcloud.com/summer/⁠To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: ⁠https://www.cavela.com/signup?affiliate=WINNING⁠Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠https://seguno.com/winningwithshopify⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠https://yoast.com/winningwithshopify-exclusive/⁠Join the bootcamp and elevate your inventory game: ⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠KEY TAKEAWAYS:0:00 How to Win With Shopify0:37 Selling Out Using Email & Tiktok6:34 Purpose Meets Profit13:29 How To Find The Best Shopify Apps19:29 Dropshipping That Works25:39 A Quote To Reflect On27:15 A Multi Million $ Growth Story34:56 AI in Ecommerce40:09 The First Thing To Think About With Sales Tax

Consumer shopping habits are evolving faster than ever, and brands that adapt early win. In this episode, we dive into the trends shaping ecommerce today:- How AI is powering hyper-personalisation, content creation, and shoppable video- Why authenticity (reviews, unboxing videos, real customer content) still matters- The smart comeback of subscriptions, from warranties to replenishment plans- Key timing tips for Shopify freezes and the Boxing Day rushWhether you’re running an ecommerce brand or just curious about the future of retail, this episode gives actionable insights to stay ahead of the curve.Tune in and discover how to turn these trends into opportunity.

Ever wondered how an established retail brand suddenly becomes 80% digital? In this episode, we break down the digital marketing strategies behind Green People’s transformation with Matt, their Head of Digital.We cover the tactics that actually work today - turning reviews into revenue, telling stories that sell, using AI the right way, building a one-click customer experience, and navigating the messy parts of international expansion.If you love brand transformations, big pivots, and real talk about how companies reinvent themselves after decades in business, this one’s for you.Hit play. Let’s get into it.Get in touch with Matt here: https://www.linkedin.com/in/matthew-burgess-2a65331b3/EXCLUSIVE WWS OFFERS:Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopifyCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampKEY TAKEAWAYS:00:00 – How Shopify’s 50,000 Reviews Help You Win03:53 – How to Tell Brand Stories That Sell07:20 – How to Target and Convert a Broad Audience10:30 – Shopify Promote: Covella’s 50% Off First Sample Strategy12:10 – AI in Shopify: What’s Worth Using15:34 – How to Build a One-Click Customer Experience21:55 – Why Being Customer-Obsessed Actually Pays Off28:55 – How to Build a Digital Business with Shopify34:53 – Green People: The Hidden B2B Challenges38:23 – Why People Leave an Agency40:34 – How to Get Your Ad Copy Approved44:54 – Green People: The Internationalisation Process50:14 – How to Launch a Shopify Store the Right Way

Welcome to another Tuesday’s Tea Break Talks - your weekly breather from ecommerce chaos to catch up on Shopify insights, PPC wins, SEO lessons, and the biggest takeaways from Black Friday and Cyber Monday. Happy Cyber Monday and Happy December!Nick breaks down what this year’s BFCM revealed about shopper behaviour, brand readiness, and what businesses should focus on as AI and ecommerce evolve.What’s Inside This EpisodeShopify NewsBFCM Insights:A new Shopify report shared the 96-hour litmus test of Black Friday, and Nick shares the biggest lessons.Partner Spotlight:Is your inventory keeping up with peak season demand?What’s selling out, what’s not, and what are customers browsing vs. buying?PPC Wins:The three big PPC tips that proved most effective over BFCMSEO Learnings:Three key SEO strategies that worked over BFCMQuivia:According to Forbes and Adobe, online shoppers spent 12.5 million dollars every minute between 10 AM and 2 PM on Black Friday.Short, sharp, and packed with insights you can put to work right away, all during your tea break.

Most Shopify brands switch everything off after Black Friday.In this episode of Winning with Shopify, Nick explains why that mindset leaves massive money on the table and how to use your Black Friday traffic, data, and momentum properly to keep moving you forward.He covers post-Black Friday strategies for retaining customers, re-engaging high-intent browsers, protecting your SEO value, and setting up future Black Friday success early. Plus real insights on Shopify email automation with Seguno, sales tax compliance with TaxCloud, and how not to waste the surge of traffic you just paid for.Practical, straight-talking and packed with actionable takeaways for Shopify store owners navigating BFCM and beyond.EXCLUSIVE WWS OFFERS:Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopifyCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampKey Takeaways00:00 – Intro02:16 – Seguno (Shopify App Spotlight)05:21 – Shopify & Yotpo: Switch to Seguno11:17 – Sales Tax: How To Manage It for Shopify12:56 – Black Friday Marketing: 5 Tips for Success18:20 – Black Friday Going Viral

In this episode, we unpack everything you need to know heading into Black Friday Cyber Monday week.We cover:Why reviewing last year’s Black Friday data is the difference between strategic planning and expensive guessworkThe new Shopify Support update that gets you to a human fasterHow Trustpilot and review signals influence SEO, reputational queries, and ChatGPT-powered searchA simple method to extract all TOFU search queries from Google Search Console (even after regex removal)Performance Max PPC tips, including why testing tCPA is outperforming tROASWhy email marketing still drives more Black Friday revenue than social mediaThe shift in consumer behaviour — where Cyber Monday often outperforms Black FridayThe rise of mobile-first BFCM shopping and what brands must prepare forAlso inside:January webinar detailsA major announcement coming 1st January 2026A big September launch reveal coming later in 2026This episode is perfect for eCommerce founders, marketers, and Shopify brands gearing up for peak season.

In this episode of Winning With Shopify, we chat with Harry, Co-founder of Keap Candles, about building a repeat order Shopify business.Harry shares how Keap is innovating in the candle space, using smart feedback cycles and AI-driven SEO to grow sustainably, while navigating real challenges like sales tax compliance, evolving sales processes, and the pressure of founder life.He also opens up about mental health, managing stressful weeks, and what it really takes to stay grounded while building a purpose-led brand.Explore Keap Candles and their beautiful, sustainable products here:👉https://keapcandles.com/If you’re building something meaningful and trying to balance growth with wellbeing, this episode is packed with insight, honesty, and inspiration.EXCLUSIVE WWS OFFERS:Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampWinning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopifyKey Takeaways:00:00 • Where Everything Clicks: Winning With Shopify01:56 • How Do You Spell Keap? The Story Behind the Name05:08 • Keap’s Candle Innovation08:09 • Yoast SEO & AI Brand Insights16:37 • Flowers by Candle: A Personal Choice19:30 • The Second Part of the Sales Process23:17 • Sales Tax Compliance26:32 • How to Build a Long-Term Feedback Loop32:02 • Mental Health in Your Day-to-Day Work Environment35:38 • What to Do When Things Start Feeling Overwhelming37:17 • How to Survive a Stressful Work Week

This week on Tea Break Talks, Nick breaks down 20 practical steps you can take today to boost your visibility across AI-driven search - along with the newest Shopify updates, fresh PPC wins, and last-minute Black Friday prep. Whether you want better rankings, smarter ads, or a stronger AI presence, this episode covers the essentials ☕What’s Inside This EpisodeAI Visibility Essentials:Learn 20 actionable ways to increase your discoverability in AI-powered search.Shopify Updates:We have updates on ApplePay, ShopPay, Shopify's mobile app, an exciting Sidekick roll out, and Meta tax reporting!Agency Insights:Updated ad creatives lifted CTR across campaigns and Nick also dives into early prep strategies ahead of the expected ChatGPT Search launch.Partner Spotlight:Yoast’s last-minute Black Friday SEO guide — perfect for ecommerce stores needing quick wins:https://yoast.com/last-minute-black-friday-seo-prepping-for-ecommerce-stores/Retail Trends:A breakdown of YouGov’s Top 10 Retail Brands in Q3 2025 and what US merchants can learn from their strategies:https://yougov.co.uk/ratings/consumer/popularity/retail-brands/allQuivia:Quick tips to strengthen your AI visibility today.This episode is short, sharp, and packed with takeaways to keep you ahead of the curve.

In this episode we’re diving into what truly makes a brand unforgettable. We sit down with John, CMO of Lulu Guinness, for a conversation about building brand visibility, growing alongside Shopify, and navigating the realities that most founders overlook.These include staying compliant, staying relevant, and staying connected to your customers. You’ll hear how major retailer partnerships come together, why genuine client relationships matter more than ever, and what sets standout brands apart from the rest.We also highlight insights from Lulu Guinness, touching on everything from creative inspiration to brand identity and long-term growth. Plus, we explore how Yacht PO loyalties are elevating SEO and how founders can use similar strategies to strengthen their online presence.If you’re looking for inspiration, actionable advice, and a behind-the-scenes look at how successful brands really grow, this episode is one you won’t want to miss.Check out Lulu Guinness here: https://www.luluguinness.comEXCLUSIVE WWS OFFERS:Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopifyCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Key Takeaways00:00 • Getting Your Brand Back in the Spotlight01:34 • Meet the Co-Founder of Lulu and Shopify07:13 • Making Sense of Sales Tax Compliance16:33 • Building Meaningful Partnerships with Major Retailers20:57 • Shoutout to Our Shopify Sponsors: Covella & Fast Track24:04 • How to Build a Genuine Connection with Your Clients31:25 • Lulu Guinness on the Iconic British Flag34:20 • How Yacht PO Loyalties Are Boosting SEO39:03 • Lulu Guinness: What to Focus On for Future Growth44:21 • How to Connect with Lulu Guinness on LinkedIn

Grab your cuppa! In this week’s Tea Break Talks, Nick dives into the latest updates and insights shaping the world of eCommerce and digital marketing.☕ What’s Brewing This Week:* Shopify News: Discover how Duplicate User Groups can speed up setup and streamline your workflows.* Agency Learnings: * SEO: What’s new with Bing and ChatGPT updates, and what they mean for your search strategy. * PPC: Proven tips to boost your ad performance and get more from your campaigns.* Quivia Corner: A quick look at Black Friday and Thanksgiving — trends, timing, and tips to make the most of the season.Short, sharp, and packed with practical takeaways - perfect for your next tea break.

In this episode of Winning With Shopify, we have Jonnie from Toast’d back on the show, one year on!Jonnie shares the behind-the-scenes story of how Toast’d achieved an incredible 40% growth year, what it really takes to prepare for Black Friday and Valentine’s Day, and why timing and consistency are everything in eCommerce. We also dive into the power of gift cards, the challenges of seasonal trends, and Jonnie’s thoughts on expanding beyond retail into wholesale opportunities.We had a lot of fun recording this episode - let us know what you think!Reach out to Jonnie here: https://toast-d.co.uk EXCLUSIVE WWS OFFERS:To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopifyCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/Key Takeaways: 00:00 Welcome to Winning With Shopify03:11 Black Friday vs. Advertising — Finding the Right Balance09:26 Planning Ahead: Fire Pit Kit Sales for January11:43 Launch Strategies for Black Friday and Valentine’s Day13:17 The Power of Gift Cards in Boosting Sales18:25 Navigating Product Scenarios and Customer Needs20:38 Will Lowe Explore Wholesale Opportunities?22:41 Inside Shopify: The Wholesale Journey27:36 Managing Seasonal Trends and Consumer Demand32:15 Growing 40% in One Year — What Drove Success34:56 Why the Customer Should Be Central to Your Business36:31 Expanding Internationally: Taking the Brand Beyond the UK39:11 Top 5 Lessons Learned from Building Toasted

From customer experience secrets to Black Friday strategy insights, this episode is packed with real talk and practical takeaways for business owners who want to win smarter — not harder.We’re diving into:- How your post-purchase flow can make or break your repeat sales- The surprising health benefits of Blue Pomegranate Tea- Why gift sets and accurate recommendations boost ROI- Shopify’s cross-border selling secrets- SEO timing, product visibility, and how to prep for a winning launch- PLUS, a surprising stat on business failures (and how to avoid being one)Whether you're scaling your store or just getting started, this episode’s got insights that’ll help you stay ready — and stay winning.Watch, learn, and level up your eCommerce game, one tea break at a time.

What does Built For Shopify (BFS) really mean - and why is everyone talking about it? In this episode, we are joined by Shopify themselves and Seguno as we pull back the curtain on Shopify’s coveted BFS badge to reveal what it takes to earn it, why it matters, and how it helps merchants win big!Join us as we dive into:- What it means to win the BFS award and how merchants are thriving with BFS-approved apps- What the Built For Shopify criteria actually are- What’s next for Built For Shopify and how you can get involved- The exciting future of Shopify’s Sidekick- Where to start if you’re on the hunt for powerful new Shopify appsIf you're a merchant looking for tools that truly make a difference, this episode will help you navigate the Shopify ecosystem with confidence, and win with Shopify!Check out more about BFS here: www.shopify.com/built-for-shopifyWinning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopifyKey takeaways:0:00 In today’s episode…4:45 What does Built For Shopify really mean?10:30 Do Apps Need To Be Exclusive To Shopify for Built For Shopify?12:35 Helping you know which apps to use15:20 The criteria for BFS16:52 What it means to win the BFS award18:55 Merchants who have won using BFS apps25:51 What’s next for Built For Shopify & how you can win27:49 The Future of Shopify’s Sidekick?30:28 Where to start if you’re looking for new Shopify appsEXCLUSIVE WWS OFFERS:Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summerTo get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING

Grab your mug - it’s time for another Tea Break Talk! This week, we’re diving into the latest Shopify updates, some powerful agency insights, and of course, finding out what tea Nick’s sipping while we chat. In this episode:Big news from the Shop app/channel More product variants = more opportunitiesA dedicated refund system that’ll make your life easier…and plenty more fresh features to get excited about!🤝 Partner News:We’ve got one sponsorship slot available - could it be you? Get in touch!Plus, catch up on our webinar with Seguno on prepping for peak season!🏢 Agency Learnings:3 fresh PPC tips that can boost CTR by 85%!1 killer takeaway from our SEO prosAnd even more lessons from behind the scenesWe’re also sharing Shopify stats you can use to benchmark your store and see how you stack up against the best.So brew your favourite tea, hit play, and join us for 15 minutes of insights, updates, and a few laughs along the way!

This week, we’re taking a trip back to this time last year, when we were joined by George Wells, formerly the Head of Marketing at Snaffling Pig.We first discovered Snaffling Pig when they appeared on the Lightning 50 list of fastest-growing Shopify brands in 2021 - and they’ve continued to make waves ever since!In this episode, George shares insights on Shopify growth strategies and how Snaffling Pig continues to evolve in this ever-changing market.Nick and George dive into the secret sauce behind success, how to tell if your branding really works, Dragon’s Den, the must-follow rule for growth, strategies for customer retention, and the apps you can’t live without.Snaffling Pig: https://www.snafflingpig.co.uk/ Reach out to George here: https://www.bigme.uk/ Key takeaways:0:00 Introduction to Shopify Growth Strategies3:20 About George7:11 The Story Of Snaffling Pig10:14 What is the secret sauce?15:06 How Do You Know If Your Branding Is Working?21:24 The Most Memorable Thing You've Seen24:34 The Rule For Growth You Can't Afford To Ignore31:27 How Do You Retain Customers?36:15 Apps You Can’t Live Without41:49 What’s to comeEXCLUSIVE WWS OFFERS:Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopify Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summerTo get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp 

The holidays are coming and we’re getting you peak-season ready!To view the full presentation and accompanying slides, check out the webinar on YouTube here: https://youtu.be/BsEOw-UzVugThis week we are sharing our recent webinar from the brilliant minds at Seguno and Spec Digital to unpack everything you need to nail your pre-peak strategy. We cover how to boost your customer acquisition game, to crafting high-performing email campaigns that convert at the busiest time of year.Tune in, take notes, and get ready to turn peak season pressure into peak performance!Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopify Reach out to Nick, Rob and the team here - https://spec.digital/ Resources/Research2025 unique discount benchmarking report: https://www.seguno.com/unique-discount-code-benchmarks 2025 email discount code report: https://www.seguno.com/blog/2025-email-discount-code-report-what-drives-conversions-for-shopify-brandsBFCM email insights for 2025 planning: https://www.seguno.com/blog/bfcm-2024-emails-the-days-with-the-most-impactSeguno appsSeguno Email Marketing: https://apps.shopify.com/segunoSeguno Dynamic Banners: https://apps.shopify.com/coupon-banner-with-countdown-carouselEXCLUSIVE WWS OFFERS:Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summerTo get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp 

The holidays can make or break your eCommerce year - so in this episode Nick covers 23 practical strategies to help you scale your Shopify store when it matters most!From mastering unboxing videos to pivoting your PPC and SEO keywords for holiday shoppers, we cover everything you need to maximise traffic and conversions.You’ll learn:How to avoid triggering email spam filters and keep your campaigns landing in inboxes.Why unboxing videos are a secret weapon for building trust and excitement.Smart ways to pivot keywords daily to capture gifting intent.How to stress-test your site to ensure it holds up under heavy holiday traffic.Why staying agile and adapting every single day is the key to growth.And much more!If you’re ready to turn seasonal surges into record-breaking sales, JOIN OUR WEBINAR: https://us02web.zoom.us/webinar/register/WN_bso7r8_qQoC0V7cEmFK5SA?_gl=1*jzjhmm*_gcl[…]TBF28DDX*czE3NTgyMDE5NjYkbzIkZzEkdDE3NTgyMDM0MzYkajU4JGwwJGgwEXCLUSIVE WWS OFFERS:Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summerTo get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopify