Winning With Shopify

The holidays can make or break your eCommerce year - so in this episode Nick covers 23 practical strategies to help you scale your Shopify store when it matters most!From mastering unboxing videos to pivoting your PPC and SEO keywords for holiday shoppers, we cover everything you need to maximise traffic and conversions.You’ll learn:How to avoid triggering email spam filters and keep your campaigns landing in inboxes.Why unboxing videos are a secret weapon for building trust and excitement.Smart ways to pivot keywords daily to capture gifting intent.How to stress-test your site to ensure it holds up under heavy holiday traffic.Why staying agile and adapting every single day is the key to growth.And much more!If you’re ready to turn seasonal surges into record-breaking sales, JOIN OUR WEBINAR: https://us02web.zoom.us/webinar/register/WN_bso7r8_qQoC0V7cEmFK5SA?_gl=1*jzjhmm*_gcl[…]TBF28DDX*czE3NTgyMDE5NjYkbzIkZzEkdDE3NTgyMDM0MzYkajU4JGwwJGgwEXCLUSIVE WWS OFFERS:Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summerTo get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopify 

This week, let’s all take a deep breath before we dive in. 🌿Grab your tea of choice and settle in, because Nick kicks things off with two thought-provoking quotes to set the tone.Here’s what’s on the agenda:- Our next Webinar on 8th October 2025 to help you prep for Cyber Weekend! Reserve your place here: https://us02web.zoom.us/webinar/register/WN_bso7r8_qQoC0V7cEmFK5SA#/registration- The new and exciting advertising opportunity with Bing.- A reflection on last week’s Ecommerce Expo 2025 – the big takeaways and what they mean for your business.- The upcoming UK Government Budget (yikes!) and its potential impact on ecommerce.- Shopify news you need to know this week.Plenty to unpack this week – let’s get into it!Tips to get better at inventory management here: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

With the Ecommerce Expo happening this week, we’re taking a moment to look back at Ecom Expo 2024 - one year on. We’ll revisit the key lessons and insights shared by our nine expert speakers.In this recap, we highlight the best moments and top growth strategies from the event that are still relevant today, designed to help you scale your Shopify brand. Our host, Liv, is joined by leading experts from some of the UK’s most iconic brands, including Oreo, Mars Wrigley, Pizza Pilgrims, Lucky Saint, and many more.Disclaimer: These interviews were conducted in September 2024. Subsequent to that date, certain interviewees are no longer affiliated with the companies referenced.Key takeaways:0:00 Introduction0:28 Chloe Thomas, Ecommerce Masterplan5:59 Janis Thomas, Look Fabulous Forever11:12 Bobbie Ttooulis, Global Freight Solutions13:25 James Kearns, Rapanui17:20 Hamish Stacy, Oreo20:45 Adam Clarke, S36021:10 Amy Wisniewski, Lucky Saint21:29 Vogue Williams, Entrepreneur & Media Personality22:46 Gavin Smith, Pizza Pilgrims26:30 Swagat Choudhury, Mars WrigleyWinning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopify Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampTo get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGGet a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/

This week Nick is starting the episode a little differently!We’ve packed this one with:✅ The latest Shopify news you need to know✅ A quick spotlight on our partners✅ Fresh SEO & PPC tips to help you boost revenue✅ An inspiring quote of the week✅ Two exciting community events you’ll want to be part of✅ A game-changing strategy on how to increase your average order value by 50% through discounts!Grab your cuppa - this episode’s full of insights you can put to work right away!

In this episode, we sit down with Hiren to explore the fast-growing world of TikTok advertising. We discuss how TikTok has become a powerful platform for paid advertising and break down the traits that make ads perform at the highest level. Hiren shares practical tips for getting started on a tight budget, insight into what margins look like on the platform, and how tools like Anstrex can help marketers stay ahead of the competition. We wrap up with ways to connect with Hiren directly, so you can continue learning from his expertise.You can check out Anstrex here and use NICK_20 for 20% off!  https://anstrex.com/tiktok Key takeaways:0:00 In today’s episode…1:48 About Hiren8:32 TikTok: The Rise of Paid Advertising10:57 The Traits Of High Performing Tiktok Ads18:07 How to start marketing on TikTok on a tight budget22:02 What Is the Margin on TikTok?24:44 How Anstrex Helps with Tiktok Ads35:22 How to reach out to HirenCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopify Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer

This week’s episode is packed tighter than a tea bag! Here’s what’s brewing:A standout quote of the week from Nick’s agency, Spec Fresh Shopify news: all about the new Shopify Launch Check A peek at upcoming events - we’re featuring at Ecommerce Expo next week! Global update: China expands warehousing across the UK & Europe Key partner updates you won’t want to miss Our quick-fire Quivier to test your knowledge Plus, this week’s agency learning straight from Nick’s team It’s a flavourful mix of insights, updates, and fun - the perfect blend for your tea break.

SEO doesn’t have to be complicated! In this episode, Nick shares simple, actionable ways to boost your store’s traffic and sales. From speeding up your site and fixing slow images to handling vendor pages and keeping up with Google’s latest changes, you’ll learn the essentials every store owner needs. We also uncover the biggest SEO mistakes brands are making, plus off-site strategies and link-building tips to help you get ahead.If you want your Shopify store to rank higher and win more customers, this episode is packed with quick wins you can start using today.Key takeaways:0:00 In today’s episode…1:52 How to Start Doing SEO on Shopify5:24 Shopify and Yotpo: Switch to Seguno8:14 6 things to speed up your site10:38 How to fix Image sizes and slow page speed14:06 What to do about Vendor pages17:23 Five important SEO tips for your website22:35 Google’s Changed! What you need to know25:15 The thing a lot of brands are getting wrong27:55 Don’t skip these off-site SEO tips to get ahead33:36 Tips for building quality links on your websiteGet a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summerCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopify Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING 

Brew in hand? This week on your tea break Nick shares:A quote to spark fresh thinking and keep you inspired Big takeaways from our SEO & PPC adventures (plus a few exciting surprises) Shopify update of the week: Finally we can white list crawler tools on Shopify!And of course, our weekly quivia to test your knowledgeShort, sharp, and full of flavour - the perfect break to fuel your week!

In this episode, we are joined by Cara from Seguno, who shares the smart strategies for using discounts that work, without cutting into profits!We cover when to discount, how to create unique codes, automating sales emails, boosting order value, and why positioning matters just as much as the offer itself.Plus, we’ll explore student, friends, and affiliate discounts that work.Check out the full discounting report here: https://seg.uno/2025discountsKey takeaways:0:00 In today’s episode…2:11 Meet Cara from Seguno6:13 IF & WHEN to discount11:40 How to create unique codes 13:19 How to Automate Sales Email with the Discount Code15:05 Examples of discount codes done well18:00 How to drive average order value up with discounts20:11 The Power Of Product Positioning23:32 Student & Friends discounting28:47 Affiliate Programmes that work32:53 Why To Use Unique Discount Codes36:02 Get The Discounting ReportWinning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://seguno.com/winningwithshopifyTo get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summerCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp 

Pop the kettle on and join us for this week’s brew of insights and inspiration! On the menu:- A thought-provoking quote to stir your imagination- Fresh Shopify news served hot - Partner updates with a splash of flavour- Lessons steeped in experience from inside our agency - And, of course, our weekly quivier - a quick shot of fun to keep things funWhether you’re sipping for the wisdom, the stories, or just the vibes, this week’s episode is a perfect blend to brighten your break.

In this episode of Winning With Shopify, we sit down with Jason, the CEO of Bookkeep, to dive deep into the financial foundations every Shopify merchant needs to master. From single-location shops to multi-store, multi-currency operations, Jason shares expert insights on how to keep your books clean, accurate, and ready for growth.We’ll cover:0:00 In today’s episode1:34 Introducing Jason from Bookkeep3:45 Why you need real time information10:29 How to set the right targets & KPIs15:43 How to reconcile payments from a single POS location18:14 Multiple Locations, Multi-currency26:28 Taxation on Shopify29:06 The importance of looking after your books38:11 What business buyers look for41:32 How to get in touch with JasonIf you’re a Shopify merchant aiming to scale, attract buyers, or simply sleep better at night knowing your finances are in order, this episode is packed with practical advice you can act on right away.Check out Bookkeep for free here: https://apps.shopify.com/bookkeep-com-daily-summary-e-commerce Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summerCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ If you want to get your email strategy ready for BFCM, learn more here! seguno.com/winningwithshopify 

In this episode of Winning With Shopify, we sit down with Myriam, the inspiring co-founder of Maguire Shoes, who quit the 9-5 and followed her passion to build a thriving footwear brand on Shopify.She spills the secrets behind her journey - from crowdfunding success and expanding her product range, to cracking the code on customer acquisition and nailing the perfect fit for her shoppers.We’ll also dive into how Maguire Shoes keeps customer service stress-free, their smart strategy for selling in Europe, and the moment they knew it was time to rebuild their website for the next stage of growth.Whether you’re dreaming of starting your own store or scaling to international markets, this episode is packed with real, actionable advice with a lot of fun along the way!Get in touch with Myriam here: https://maguireshoes.com/Timestamps:0:00 In today’s episode1:45 How Myriam Quit Her Job & Started a Business on Shopify6:19 How To Successfully Crowdfund on Shopify13:20 Evolving The Product Range19:58 How to Acquire New Customers25:58 How To Get The Right Size Of Products28:20 How To Manage Customer Service 34:36 The Strategy For Launching In Europe38:26 When To Rebuild Your Website If you want to get your email strategy ready for BFCM, learn more here! seguno.com/winningwithshopify Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summerCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ 

Pour yourself a cuppa and get comfy - this week we’re serving up:Freshly brewed Shopify updatesStirring up your brand’s tone of voicePiping-hot marketing lessons from our agencyA splash of partner newsWhether you’re here to spill the tea, sip on insights, or just dunk a few biscuits, this week’s talk is steeped with flavour, fun, and a dash of wisdom. ☕✨Check out JudgeMe here: https://apps.shopify.com/judgeme?mref=gfpseubo

Dive into the world of purpose-driven business with Rebecca from Conscious Skincare! In this episode, we uncover the secrets behind building a thriving plant-based skincare brand in today’s competitive market. Rebecca shares her journey of blending science, creativity, and heart into every product, plus actionable strategies for standing out, marketing with authenticity, and navigating the #1 challenge facing purpose-driven brands today. Curious about how much to reveal about your ingredients? Rebecca’s got surprising insights you won’t want to miss!🌿 Connect with Rebecca: Visit Conscious Skincare🎧 Listen now on Spotify and follow for more game-changing business tips!Timestamps:0:00 Intro1:35 Meet Rebecca & Conscious Skincare9:00 Do Business Plans Really Work?13:28 Crafting Plant-Based Skincare Products27:44 Marketing with a Personal Touch31:12 Strategies to Stand Out36:01 How Much to Share About Ingredients41:29 The #1 Challenge for Purpose-Driven Brands45:21 Connect with RebeccaExclusive Offers from Our Sponsors:Yoast: Get 15% off ALL monthly Shopify plans for 6 months with code WWS15 at yoast.comSeguno: Prep your email strategy for BFCM at seguno.comBrightpearl: Join the holiday planning bootcamp at info.brightpearl.comCavela: Use code WINNING for 50% off a product sample order at cavela.comTaxCloud: Book a tactical session on tax, returns, and compliance at taxcloud.com/summerThis podcast is bought to you by https://wwspodcast.com/ which is powered by https://spec.digital/

Grab your mug and settle in - this week’s episode comes with a scenic twist as Nick takes his tea time straight from the charming Cotswolds.On the menu:☕ Tea of the Week – find out what’s brewing in Nick’s cup.🛒 Shopify News – the freshest updates from the world of e-commerce.🤝 Partner Updates – the latest from our friends and collaborators.📚 Agency Learnings – real-world insights from our day-to-day work.❓ Nick’s Quivia – a quiz-meets-trivia challenge to test your brainpower.Whether you’re here for the tea, the tips, or the trivia, this week’s talk is steeped in flavour and insight.

Today we’re taking all about AI. How brand are using it, how brands aren’t using it, and how AI is changing!We are joined by the brilliant Managing Director of Look Fabulous Forever, Janis Thomas.Janis share her philosophy towards AI and how her forward thinking team is utilising it and not using it.From content marketing tips to the truth about AI search credibility, this episode is packed with insights for any brand trying to keep up (or get ahead). 💡 Timestamps:0:00 Introduction 5:53 How Look Fabulous Forever is using AI for content (and where they draw the line)9:59 Why what you post is more important than ever17:24 How brands can get feedback from their customers22:44 How much AI is too much in your content?27:17 AI for customer service – what works, what doesn’t30:04 The biggest AI opportunity Janis sees for the future35:38 Brand Credibility in AI Search38:08 Tips to optimise for AI-driven search44:39 What’s next for AICheck out our awesome sponsors!Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connectJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampTo get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING

In our forth installment of Tuesday Tea Break Talks, Nick is sipping on a refreshing peppermint tea as we dive into a community-sourced Quote of the Week, share the latest updates from Shopify, highlight exciting partner news, and share learnings from his team.Plus, Nick introduces his very first 'Quivia'– a trivia fact presented as a question!These short and snappy episodes are designed to bring you extra value between our main shows – helping you stay inspired and keep growing.Tune in, top up your cup, and take a break with us.

This week, we're bringing you a special highlight reel of the most insightful, inspiring, and actionable moments from the past three months of the podcast!Whether you're new to the show or a long-time listener, this episode is packed with value from industry-leading guests, successful brand founders, and expert marketers who’ve shared their best strategies for growing and scaling Shopify brands.You’ll hear snippets covering:0:00 Introduction0:38 How To Validate Successful Products with Zik Analytics5:10 How to make Sales Tax manageable with Taxcloud11:33 How AI is transforming customer service with Tidio16:33 How to choose the right apps? With Rebel Cheese23:11 How To Leverage Product Reviews with XXL Scrunchie25:30 How To Introduce A New Brand to Your Email List with SegunoIt’s the perfect episode to get inspired, catch up on anything you missed, and double down on what works in eCommerce today.👉 Don’t forget to subscribe, leave a review, and share with a fellow ecom founder or marketer!Check out our awesome sponsors!To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGGet a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summerCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connectJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Welcome to the third edition of our Tuesday Tea Break Talks - your mid-weekly pick me up packed with goodness!In this week’s episode we cover:- What’s new with Shopify- Partner perks and discounts- Marketing insights from our expert team- A quote to keep you inspiredThese bite-sized episodes are crafted to add extra value to the podcast and help you keep growing.Share your biggest takeaway in the comments, what challenge you would like help with right now - and don’t forget to tell us how you take your tea. We’d love to hear it!

In this action-packed episode of Winning With Shopify, we go off the beaten path with pioneer Mike St. Pierre, Founder of Hyperlite Mountain Gear, and Jackie Homan, their genius Marketing Director.From a spark of inspiration in the backcountry to building one of the most innovative outdoor brands in the game, Mike shares the wild story behind Hyperlite’s founding. Jackie joins to unpack the clever marketing moves that helped the brand cut through the noise.0:00 In this episode, we cover:1:48 Mike’s journey from idea to brand (with plenty of startup lessons)4:00 About Jackie & her story to Marketing Director6:18 How Hyperlite nailed its USPs8:04 How has influencer marketing changed for both big and smaller brands?18:36 The Real Reason Customers Buy Your Product27:40 The System That Allowed Hyperlite To Scale 31:07 What most businesses miss, and how Hyperlite avoided those traps33:07 The exact tactics that increased backpack sales by 18%39:32 If Mike could do it all over again—what he’d change43:07 Why choosing a less traditional structure helped the company thrive46:08 A major factor that could be holding your business back (and how to fix it)This episode is packed with real-world insights and inspiring takeaways for founders, marketers, and ecommerce pros alike! 🏕️Check out Hyperlite’s amazing gear: https://hyperlitemountaingear.com/Check out our awesome sponsors!Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGGet a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summerIf you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connectJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp