Winning With Shopify

Grab your cuppa! In this week’s Tea Break Talks, Nick dives into the latest updates and insights shaping the world of eCommerce and digital marketing.☕ What’s Brewing This Week:* Shopify News: Discover how Duplicate User Groups can speed up setup and streamline your workflows.* Agency Learnings: * SEO: What’s new with Bing and ChatGPT updates, and what they mean for your search strategy. * PPC: Proven tips to boost your ad performance and get more from your campaigns.* Quivia Corner: A quick look at Black Friday and Thanksgiving — trends, timing, and tips to make the most of the season.Short, sharp, and packed with practical takeaways - perfect for your next tea break.

In this episode of Winning With Shopify, we have Jonnie from Toast’d back on the show, one year on!Jonnie shares the behind-the-scenes story of how Toast’d achieved an incredible 40% growth year, what it really takes to prepare for Black Friday and Valentine’s Day, and why timing and consistency are everything in eCommerce. We also dive into the power of gift cards, the challenges of seasonal trends, and Jonnie’s thoughts on expanding beyond retail into wholesale opportunities.We had a lot of fun recording this episode - let us know what you think!Reach out to Jonnie here: https://toast-d.co.uk EXCLUSIVE WWS OFFERS:To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopifyCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/Key Takeaways: 00:00 Welcome to Winning With Shopify03:11 Black Friday vs. Advertising — Finding the Right Balance09:26 Planning Ahead: Fire Pit Kit Sales for January11:43 Launch Strategies for Black Friday and Valentine’s Day13:17 The Power of Gift Cards in Boosting Sales18:25 Navigating Product Scenarios and Customer Needs20:38 Will Lowe Explore Wholesale Opportunities?22:41 Inside Shopify: The Wholesale Journey27:36 Managing Seasonal Trends and Consumer Demand32:15 Growing 40% in One Year — What Drove Success34:56 Why the Customer Should Be Central to Your Business36:31 Expanding Internationally: Taking the Brand Beyond the UK39:11 Top 5 Lessons Learned from Building Toasted

From customer experience secrets to Black Friday strategy insights, this episode is packed with real talk and practical takeaways for business owners who want to win smarter — not harder.We’re diving into:- How your post-purchase flow can make or break your repeat sales- The surprising health benefits of Blue Pomegranate Tea- Why gift sets and accurate recommendations boost ROI- Shopify’s cross-border selling secrets- SEO timing, product visibility, and how to prep for a winning launch- PLUS, a surprising stat on business failures (and how to avoid being one)Whether you're scaling your store or just getting started, this episode’s got insights that’ll help you stay ready — and stay winning.Watch, learn, and level up your eCommerce game, one tea break at a time.

What does Built For Shopify (BFS) really mean - and why is everyone talking about it? In this episode, we are joined by Shopify themselves and Seguno as we pull back the curtain on Shopify’s coveted BFS badge to reveal what it takes to earn it, why it matters, and how it helps merchants win big!Join us as we dive into:- What it means to win the BFS award and how merchants are thriving with BFS-approved apps- What the Built For Shopify criteria actually are- What’s next for Built For Shopify and how you can get involved- The exciting future of Shopify’s Sidekick- Where to start if you’re on the hunt for powerful new Shopify appsIf you're a merchant looking for tools that truly make a difference, this episode will help you navigate the Shopify ecosystem with confidence, and win with Shopify!Check out more about BFS here: www.shopify.com/built-for-shopifyWinning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopifyKey takeaways:0:00 In today’s episode…4:45 What does Built For Shopify really mean?10:30 Do Apps Need To Be Exclusive To Shopify for Built For Shopify?12:35 Helping you know which apps to use15:20 The criteria for BFS16:52 What it means to win the BFS award18:55 Merchants who have won using BFS apps25:51 What’s next for Built For Shopify & how you can win27:49 The Future of Shopify’s Sidekick?30:28 Where to start if you’re looking for new Shopify appsEXCLUSIVE WWS OFFERS:Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summerTo get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING

Grab your mug - it’s time for another Tea Break Talk! This week, we’re diving into the latest Shopify updates, some powerful agency insights, and of course, finding out what tea Nick’s sipping while we chat. In this episode:Big news from the Shop app/channel More product variants = more opportunitiesA dedicated refund system that’ll make your life easier…and plenty more fresh features to get excited about!🤝 Partner News:We’ve got one sponsorship slot available - could it be you? Get in touch!Plus, catch up on our webinar with Seguno on prepping for peak season!🏢 Agency Learnings:3 fresh PPC tips that can boost CTR by 85%!1 killer takeaway from our SEO prosAnd even more lessons from behind the scenesWe’re also sharing Shopify stats you can use to benchmark your store and see how you stack up against the best.So brew your favourite tea, hit play, and join us for 15 minutes of insights, updates, and a few laughs along the way!

This week, we’re taking a trip back to this time last year, when we were joined by George Wells, formerly the Head of Marketing at Snaffling Pig.We first discovered Snaffling Pig when they appeared on the Lightning 50 list of fastest-growing Shopify brands in 2021 - and they’ve continued to make waves ever since!In this episode, George shares insights on Shopify growth strategies and how Snaffling Pig continues to evolve in this ever-changing market.Nick and George dive into the secret sauce behind success, how to tell if your branding really works, Dragon’s Den, the must-follow rule for growth, strategies for customer retention, and the apps you can’t live without.Snaffling Pig: https://www.snafflingpig.co.uk/ Reach out to George here: https://www.bigme.uk/ Key takeaways:0:00 Introduction to Shopify Growth Strategies3:20 About George7:11 The Story Of Snaffling Pig10:14 What is the secret sauce?15:06 How Do You Know If Your Branding Is Working?21:24 The Most Memorable Thing You've Seen24:34 The Rule For Growth You Can't Afford To Ignore31:27 How Do You Retain Customers?36:15 Apps You Can’t Live Without41:49 What’s to comeEXCLUSIVE WWS OFFERS:Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopify Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summerTo get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp 

The holidays are coming and we’re getting you peak-season ready!To view the full presentation and accompanying slides, check out the webinar on YouTube here: https://youtu.be/BsEOw-UzVugThis week we are sharing our recent webinar from the brilliant minds at Seguno and Spec Digital to unpack everything you need to nail your pre-peak strategy. We cover how to boost your customer acquisition game, to crafting high-performing email campaigns that convert at the busiest time of year.Tune in, take notes, and get ready to turn peak season pressure into peak performance!Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopify Reach out to Nick, Rob and the team here - https://spec.digital/ Resources/Research2025 unique discount benchmarking report: https://www.seguno.com/unique-discount-code-benchmarks 2025 email discount code report: https://www.seguno.com/blog/2025-email-discount-code-report-what-drives-conversions-for-shopify-brandsBFCM email insights for 2025 planning: https://www.seguno.com/blog/bfcm-2024-emails-the-days-with-the-most-impactSeguno appsSeguno Email Marketing: https://apps.shopify.com/segunoSeguno Dynamic Banners: https://apps.shopify.com/coupon-banner-with-countdown-carouselEXCLUSIVE WWS OFFERS:Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summerTo get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp 

The holidays can make or break your eCommerce year - so in this episode Nick covers 23 practical strategies to help you scale your Shopify store when it matters most!From mastering unboxing videos to pivoting your PPC and SEO keywords for holiday shoppers, we cover everything you need to maximise traffic and conversions.You’ll learn:How to avoid triggering email spam filters and keep your campaigns landing in inboxes.Why unboxing videos are a secret weapon for building trust and excitement.Smart ways to pivot keywords daily to capture gifting intent.How to stress-test your site to ensure it holds up under heavy holiday traffic.Why staying agile and adapting every single day is the key to growth.And much more!If you’re ready to turn seasonal surges into record-breaking sales, JOIN OUR WEBINAR: https://us02web.zoom.us/webinar/register/WN_bso7r8_qQoC0V7cEmFK5SA?_gl=1*jzjhmm*_gcl[…]TBF28DDX*czE3NTgyMDE5NjYkbzIkZzEkdDE3NTgyMDM0MzYkajU4JGwwJGgwEXCLUSIVE WWS OFFERS:Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summerTo get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopify 

This week, let’s all take a deep breath before we dive in. 🌿Grab your tea of choice and settle in, because Nick kicks things off with two thought-provoking quotes to set the tone.Here’s what’s on the agenda:- Our next Webinar on 8th October 2025 to help you prep for Cyber Weekend! Reserve your place here: https://us02web.zoom.us/webinar/register/WN_bso7r8_qQoC0V7cEmFK5SA#/registration- The new and exciting advertising opportunity with Bing.- A reflection on last week’s Ecommerce Expo 2025 – the big takeaways and what they mean for your business.- The upcoming UK Government Budget (yikes!) and its potential impact on ecommerce.- Shopify news you need to know this week.Plenty to unpack this week – let’s get into it!Tips to get better at inventory management here: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

With the Ecommerce Expo happening this week, we’re taking a moment to look back at Ecom Expo 2024 - one year on. We’ll revisit the key lessons and insights shared by our nine expert speakers.In this recap, we highlight the best moments and top growth strategies from the event that are still relevant today, designed to help you scale your Shopify brand. Our host, Liv, is joined by leading experts from some of the UK’s most iconic brands, including Oreo, Mars Wrigley, Pizza Pilgrims, Lucky Saint, and many more.Disclaimer: These interviews were conducted in September 2024. Subsequent to that date, certain interviewees are no longer affiliated with the companies referenced.Key takeaways:0:00 Introduction0:28 Chloe Thomas, Ecommerce Masterplan5:59 Janis Thomas, Look Fabulous Forever11:12 Bobbie Ttooulis, Global Freight Solutions13:25 James Kearns, Rapanui17:20 Hamish Stacy, Oreo20:45 Adam Clarke, S36021:10 Amy Wisniewski, Lucky Saint21:29 Vogue Williams, Entrepreneur & Media Personality22:46 Gavin Smith, Pizza Pilgrims26:30 Swagat Choudhury, Mars WrigleyWinning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopify Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampTo get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGGet a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/

This week Nick is starting the episode a little differently!We’ve packed this one with:✅ The latest Shopify news you need to know✅ A quick spotlight on our partners✅ Fresh SEO & PPC tips to help you boost revenue✅ An inspiring quote of the week✅ Two exciting community events you’ll want to be part of✅ A game-changing strategy on how to increase your average order value by 50% through discounts!Grab your cuppa - this episode’s full of insights you can put to work right away!

In this episode, we sit down with Hiren to explore the fast-growing world of TikTok advertising. We discuss how TikTok has become a powerful platform for paid advertising and break down the traits that make ads perform at the highest level. Hiren shares practical tips for getting started on a tight budget, insight into what margins look like on the platform, and how tools like Anstrex can help marketers stay ahead of the competition. We wrap up with ways to connect with Hiren directly, so you can continue learning from his expertise.You can check out Anstrex here and use NICK_20 for 20% off!  https://anstrex.com/tiktok Key takeaways:0:00 In today’s episode…1:48 About Hiren8:32 TikTok: The Rise of Paid Advertising10:57 The Traits Of High Performing Tiktok Ads18:07 How to start marketing on TikTok on a tight budget22:02 What Is the Margin on TikTok?24:44 How Anstrex Helps with Tiktok Ads35:22 How to reach out to HirenCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopify Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer

This week’s episode is packed tighter than a tea bag! Here’s what’s brewing:A standout quote of the week from Nick’s agency, Spec Fresh Shopify news: all about the new Shopify Launch Check A peek at upcoming events - we’re featuring at Ecommerce Expo next week! Global update: China expands warehousing across the UK & Europe Key partner updates you won’t want to miss Our quick-fire Quivier to test your knowledge Plus, this week’s agency learning straight from Nick’s team It’s a flavourful mix of insights, updates, and fun - the perfect blend for your tea break.

SEO doesn’t have to be complicated! In this episode, Nick shares simple, actionable ways to boost your store’s traffic and sales. From speeding up your site and fixing slow images to handling vendor pages and keeping up with Google’s latest changes, you’ll learn the essentials every store owner needs. We also uncover the biggest SEO mistakes brands are making, plus off-site strategies and link-building tips to help you get ahead.If you want your Shopify store to rank higher and win more customers, this episode is packed with quick wins you can start using today.Key takeaways:0:00 In today’s episode…1:52 How to Start Doing SEO on Shopify5:24 Shopify and Yotpo: Switch to Seguno8:14 6 things to speed up your site10:38 How to fix Image sizes and slow page speed14:06 What to do about Vendor pages17:23 Five important SEO tips for your website22:35 Google’s Changed! What you need to know25:15 The thing a lot of brands are getting wrong27:55 Don’t skip these off-site SEO tips to get ahead33:36 Tips for building quality links on your websiteGet a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summerCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopify Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING 

Brew in hand? This week on your tea break Nick shares:A quote to spark fresh thinking and keep you inspired Big takeaways from our SEO & PPC adventures (plus a few exciting surprises) Shopify update of the week: Finally we can white list crawler tools on Shopify!And of course, our weekly quivia to test your knowledgeShort, sharp, and full of flavour - the perfect break to fuel your week!