WinsDay

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Daniel Burrus, CEO of Burrus Research, and Julie Thomas, President and CEO of ValueSelling Associates, to explore how businesses can get ahead of buyer needs, create measurable value, and build more relevant growth strategies. Drawing from decades of experience in business strategy, sales, marketing, technology, and consulting, Daniel and Julie share practical insights on anticipating customer needs, uncovering the problems that truly matter, and helping buyers see the value of change.The conversation explores how sales professionals can research a customer's future state before the first conversation and use hard trends to anticipate opportunities before buyers ask for them. Daniel and Julie also discuss why discovery needs to move beyond identifying pain points and instead connect problems to measurable business outcomes, including the cost of inaction. They dive into predictive and anticipatory marketing, the importance of relevance in a world where buyers increasingly research through AI, and why urgency can come from helping customers understand what happens if they maintain the status quo. Whether you're a sales leader, marketer, revenue professional, or business owner, this episode offers actionable strategies for becoming more consultative, relevant, and proactive in today's changing buying environment.Main Topics CoveredAnticipating Customer Needs Before They AskTurning Discovery Into Measurable Business ValuePredictive Marketing for More Relevant GrowthCreating Buyer Urgency Without Added PressureConnect with Daniel BurrusWebsite: Burrus ResearchLinkedIn: Daniel Burrus on LinkedInCompany LinkedIn: Burrus Research on LinkedInConnect with Julie ThomasWebsite: ValueSelling AssociatesLinkedIn: Julie Thomas on LinkedInCompany LinkedIn: ValueSelling Associates on LinkedInFollow Reveting to stay updated on upcoming episodesWebsite: RevetingLinkedIn: Reveting on LinkedInYouTube: Winsday on YouTubeConnect with Jessie LizakLinkedIn: Jessie Lizak on LinkedIn

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Taurea Vision Avant, Co-Founder & CEO of BookRich, and Matthew A. Schneider, CEO of Building Inc., to explore how personal visibility, authentic storytelling, and thought leadership can become powerful business assets. Drawing from their experiences building businesses and establishing their expertise, Taurea and Matthew share how founders can use their personal stories and perspectives to build trust, attract opportunities, and create credibility with the audiences they want to reach.The conversation explores why authentic storytelling can help businesses connect with the right people and turn personal experiences into meaningful business conversations. Taurea explains how founders can identify pivotal moments they have overcome and connect those experiences to the problems they solve today. Matthew discusses how a founder's personal brand can influence sales, business development, fundraising, and perceptions of a startup. They also discuss the importance of consistency, specificity, and evidence in thought leadership, as well as how LinkedIn content can establish both personal authority and institutional credibility.Main Topics CoveredHow Authentic Storytelling Builds Trust and RevenueHow Founders Can Use Personal Brand as Startup LeverageWhy Thought Leadership Can Accelerate Business GrowthHow LinkedIn Visibility Can Turn Into Institutional CredibilityConnect with Taurea Vision AvantWebsite: https://www.bookrich.ioLinkedIn: https://www.linkedin.com/in/visionavant/BookRich LinkedIn: https://www.linkedin.com/company/bookrich™/Connect with Matthew A. SchneiderWebsite:LinkedIn: https://www.linkedin.com/in/realmattschneider/Building Inc. LinkedIn: https://www.linkedin.com/company/building-proptech/Follow Reveting to stay updated on upcoming episodesWebsite: https://www.reveting.com/LinkedIn: https://www.linkedin.com/company/whiskey-winsday/YouTube: https://www.youtube.com/@whiskeywinsdayConnect with Jessie LizakLinkedIn: https://www.linkedin.com/in/jessie-lizak/

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Nikita Khandheria, Founder & CEO of ERIA, and Lynn Tickner, Founder and Brand Strategist at Ink and Key, to explore how businesses can turn visibility and attention into meaningful leads. Drawing from their experiences in events, branding, messaging, and customer engagement, Nikita and Lynn share practical strategies for getting in front of the right people, creating memorable brand experiences, and making it easier for potential customers to choose you.The conversation explores why lead generation doesn't have to rely on traditional ads, cold outreach, or online forms. Nikita explains how experiential events and in-person product demonstrations can create memorable interactions that turn into future business, while Lynn breaks down why clear, customer-focused branding can reduce confusion and build trust. They also discuss how businesses can maximize visibility without getting lost in an oversaturated digital landscape and why messaging that clearly communicates the problem you solve can help the right customers recognize your business as the solution.Main Topics CoveredLead Generation Beyond the Traditional FormBranding That Makes Your Business Easier to ChooseMaximizing Visibility Without Chasing Empty ImpressionsMessaging That Helps the Right Customers Say YesConnect with Nikita KhandheriaWebsite ERIA: https://www.eria.coLinkedIn Nikita Khandheria: https://www.linkedin.com/in/nikitakhandheria/ERIA LinkedIn: https://www.linkedin.com/company/eriacommunity/about/Connect with Lynn TicknerWebsite Ink and Key: https://www.inkandkey.comLinkedIn Lynn Tickner: https://www.linkedin.com/in/lynn-tickner/Ink and Key LinkedIn: https://www.linkedin.com/company/ink-and-key/about/Follow Reveting to stay updated on upcoming episodesWebsite: https://www.reveting.comLinkedIn: https://www.linkedin.com/company/whiskey-winsday/YouTube: https://www.youtube.com/@whiskeywinsdayConnect with Jessie LizakLinkedIn: https://www.linkedin.com/in/jessie-lizak/

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Pierce Kafka, CEO of Kafka Media Group, and Rabih Elkhodr, TEDx Speaker and author of The Way Out of Burnout, to explore why trust may be more valuable than reach when it comes to building a lasting brand. The conversation covers how marketers can use both hard and “soft” analytics to understand whether their efforts are actually working, while also looking beyond vanity metrics like likes and followers. Pierce and Rabih share how authentic storytelling, vulnerability, and behind-the-scenes content can create stronger relationships with an audience and turn followers into genuine supporters. They also challenge businesses to rethink how they approach burnout, arguing that lasting change requires leaders to examine workplace culture rather than simply asking employees to become more resilient.The conversation explores why marketing analytics should ultimately connect back to broader business goals, how qualitative feedback can reveal value that traditional dashboards miss, and why marketers shouldn't get lost in an endless sea of data. Rabih shares how building trust with a small audience helped him successfully launch his book through crowdfunding, while involving that audience in everything from the writing process to the cover design. Pierce explains why revealing the process behind a product or company can create a sense of community and human connection, particularly at a time when audiences are increasingly skeptical of polished and AI-generated content. The episode closes with a powerful discussion about burnout and why organizations need leaders who are willing to model vulnerability, create psychological safety, and address the systemic causes of burnout rather than simply marketing resilience programs to employees.Main Topics CoveredAnalytics That Prove Marketing Is WorkingBuilding Trust Before Chasing More ReachBehind-the-Scenes Content That Builds TrustStop Marketing Resilience, Start Changing LeadershipConnect with Pierce KafkaWebsite: https://kafka.comLinkedIn: https://www.linkedin.com/in/piercekafka/Kafka Media Group LinkedIn: https://www.linkedin.com/company/kafkamediagroup/Connect with Rabih ElkhodrWebsite: https://www.rabihspeaks.comLinkedIn: https://www.linkedin.com/in/rabihelkhodr/Follow Reveting to stay updated on upcoming episodesWebsite: https://www.reveting.com/LinkedIn: https://www.linkedin.com/company/whiskey-winsday/YouTube: https://www.youtube.com/@whiskeywinsdayConnect with Jessie LizakLinkedIn: https://www.linkedin.com/in/jessie-lizak/

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Courtney Holloway Henry, Founder of GrowthMinded Strategy, and Keith Zubchevich, President and CEO of Conviva, to explore how AI is reshaping marketing, shopping, and the roles of sales and marketing professionals. Courtney and Keith discuss why effective marketing starts with understanding the customer rather than simply choosing tactics or refining messaging, and why businesses need to treat marketing as a mindset shared across the organization.The conversation then dives into the rise of AI agents and how they could fundamentally change the shopping experience by making purchasing more conversational, personalized, and efficient. Courtney and Keith also examine how AI is shifting the marketing profession away from pure execution and toward judgment, discernment, strategy, and taste. Whether you're a marketer, sales leader, founder, or business executive, this episode offers a practical look at how to embrace AI while keeping customer understanding and human judgment at the center.Main Topics CoveredMarketing Is a Mindset, Not MessagingHow AI Agents Are Changing ShoppingThe Marketing Job AI Is CreatingSales and Marketing Must Embrace AIConnect with Courtney Holloway HenryWebsite: GrowthMinded StrategyLinkedIn: Courtney Holloway Henry on LinkedInCompany LinkedIn: GrowthMinded Strategy on LinkedInConnect with Keith ZubchevichWebsite: ConvivaLinkedIn: Keith Zubchevich on LinkedInCompany LinkedIn: Conviva on LinkedInFollow Reveting to stay updated on upcoming episodesWebsite: RevetingLinkedIn: Reveting on LinkedInYouTube: Whiskey Winsday on YouTubeConnect with Jessie LizakLinkedIn: Jessie Lizak on LinkedIn