Wired In with Saanand Warrier

This week on WiredIn, I’m joined by Ashok Lalla and Karthik Srinivasan, two of the sharpest minds in advertising and communications in India. These gentlemen have got decades of experience spanning agencies, in-house leadership, and consulting. That breadth of experience gives them a unique perspective on where the industry is headed. In this episode, we dive into some of the biggest challenges shaping marketing today–from the talent crisis in advertising to the ways in which agencies have devalued themselves in their relationship with clients.Here are some of the other things we got around to discussing in our 3-hour conversation: The changing dynamics of marketing & advertising: Why agencies today are often treated as vendors rather than strategic partners, and how this shift is reshaping the industry.The role of personal branding vs. influencer marketing: Understanding the distinction between real influence and visibility, and why many founders unknowingly market to investors rather than consumers.How brands can move beyond short-term tactics: Why marketing leaders should focus on long-term brand-building rather than optimizing for immediate performance metrics.If you want to understand the future of advertising and marketing beyond just trends and tactics, you don’t want to miss this one.

When I attended a Meta event last December, it became clear to me that UGC was becoming not just a buzzword, but a format that marketers were putting both thought and marketing dollars into. So I decided to bring together the only three people who I knew were immersed in developing UGC content - Vidhu Ravinath, Sindhu Biswal, and Aman Singh. Here’s a quick introduction to the panel: Aman Singh is the founder of Insane Marketers, an agency that helped MamaEarth scale from 2 lakh to 2.6 crores in monthly revenue. His agency’s client list also includes such names as Ankur Warikoo and Dev Gadhvi. Sindhu Biswal has played a key role in the early-stage growth of homegrown industry-leading brands like Paytm Insider, Pocket Aces, and Wakefit. Following a career as a growth consultant to the country’s top brands, he’s now building Buzzlab, a content-led growth agency. The third member of the panel is Vidhu Ravinath, the founder of Scroll Stop. Vidhu is uniquely positioned to talk about UGC because his agency is geared exclusively towards creating content that drives up ROAS using performance creatives. Talk about a loaded lineup. In our marathon 2-hour conversation, we did, of course, do a deep dive into UGC: what it is, how companies can leverage it, and some examples of great content in the niche. But we also got around to talking about some other key developments influencing marketing today. Things like artificial intelligence influencers, vertical video, and short content formats. You don’t want to miss this one if you’re in any way part of the Indian marketing ecosystem in 2025. #usergeneratedcontent#ugc#marketing#socialmediamarketing#branding Want to know more about me? Follow me on: Instagram:https://bit.ly/45sMvhg X:https://bit.ly/45oC8eDLinkedin:https://bit.ly/4aV20ByFollow Aman Singh on: Instagram:  / insane.aman   Linkedin:  / insaneaman   Follow Sindhu Biswal on: Instagram:  / sindhu.biswal   X:https://x.com/sindhubiswalLinkedin:  / sindhubiswal   Follow Vidhu Ravinath on: Instagram:  / vidhuravinath   X:https://x.com/vidhuravinath Linkedin:  / vidhuravinath  

Say hello to Abhinav Arora, a marketing consultant who co-founded a startup that was acquired by Unacademy. He’s also worked with some of India’s top FMCG and B2B companies. Here’s why I was excited to have him on my podcast. Abhinav is a true practitioner; the content that he creates online has amassed a following of over 250,000 across different social platforms Avalon Scenes, the community management product startup at which he was co-founder and Chief Marketing Officer, was acquired by ed-tech giant Unacademy in 2021 He now consults with some of the top D2C and B2B startups in India Given that background, the conversation we had on my podcast covered a lot of ground, including: What software startups can learn from the way FMCG companies do sales and growth How India’s heterogeneity affects brands’ ability to realize true multi-region national dominance The reasons some startups and brands SHOULD NOT invest in organic social media content creation If you enjoy this episode, subscribe to the channel so that you’re in the know when new episodes drop! Follow Abhinav Arora on: Instagram:   / abhinav.aurora   X: https://x.com/abhinavxarora Linkedin:   / abhinavxarora   Want to know more about me? Follow me on: Instagram: https://bit.ly/45sMvhg X: https://bit.ly/45oC8eD Linkedin: https://bit.ly/4aV20By

In this thought-provoking episode of Wired In with Saananad Warrier, we sit down with the acclaimed actor, director, and activist Prakash Belawadi. Known for his versatile roles in films like Madras Café and Airlift, and his strong opinions on culture and cinema, Prakash shares unparalleled insights into the world of storytelling, identity, and the evolution of Indian cinema. Prakash Belawadi delves into the rise and challenges of Kannada cinema, exploring why it struggles to compete with Malayalam and Tamil industries. He highlights Bollywood's identity crisis and how Hindi cinema is losing cultural roots and audience trust. Prakash emphasizes the power of local stories and the importance of authenticity in storytelling, offering insights on how Kannada films can reclaim their narrative. He also shares his journey from backstage lighting to becoming a respected actor and offers valuable advice for aspiring filmmakers on breaking into the industry and the significance of mentorship. He does not shy away from giving his opinions on the outsider vs local debate that is prevailing in Bangalore and what we can do to make it better. Here’s what you’ll hear in this episode: 0:00 - Intro 1:24 - The Evolution his Career in Acting 10:31 - Challenges in the Film Industry 19:01 - Cultural Identity in Regional Cinema 28:31 - The Role of Authenticity in Storytelling 36:01 - Lessons from Malayalam and Tamil Cinema 43:31 - OTT Platforms and the Change in Storytelling 50:01 - Advice for Aspiring Filmmakers 58:31 - Reviving Regional cinema 01:06:16 - The Intersection of Technology and Media 01:12:30 - Political Opinions 01:20:31 - Thoughts on Kerala 01:26:01 - Purpose of language 01:35:01 - principles of right & left wing 01:39:41 - Being communal in India 01:49:21 - Citizens of Bengaluru 02:10:01 - Reflections on Legacy and the Future of Indian Cinema Don’t miss this engaging conversation as he gives his invaluable perspectives on storytelling, cultural identity, and the evolving film industry. Follow Prakash Belawadi on: Instagram: https://www.instagram.com/grumpyoldbelawadi/?hl=en Want to know more about me? Follow me on: Instagram: https://bit.ly/45sMvhg X: https://bit.ly/45oC8eD

In this episode, I sat down with Vyom Bhatia, a young entrepreneur whose journey truly blew me away. From figuring out machine learning on a broken laptop to building a business that thrives on storytelling, personal branding, and content marketing, his story is nothing short of inspiring. We dove into the highs and lows of his journey — the moments of uncertainty, the lessons from failure, and the wins that made it all worthwhile. What stood out to me most was his ability to constantly adapt, pivot, and scale ideas. Here’s what you’ll hear in this episode: 01:03 - Introduction and Origins 17:00 - Starting and building Marty Martin 31:06 - Evolving Social Media algorithms and organic reach 38:04 - Building and scaling communities 42:17 - Reinventing yourself 45:22 - Stresses of running an agency 51:12 - Working with Gen-Z and Millennials 1:02:36 - Taking care of your employees 1:10:44 - Creators working in an agency 1:21:00 - Inspirations & learnings 1:29:17 - Working with difficult clients 1:35:59 - Opinions on young professionals 1:44:41 - Are Brand Guidelines necessary? 2:05:08 - Learning marketing from courses 2:12:58 - Maturing with age & experience 2:22:53 - Advice to young entrepreneurs This conversation is packed with real, no-fluff advice for anyone interested in entrepreneurship, content creation, or marketing. Whether you’re just starting out as a content creator or looking to be a young entrepreneur, this episode has something for you. I can’t wait for you to hear the practical insights and personal stories that came out of this conversation.  Follow Vyom Bhatia on: Instagram: https://www.instagram.com/vyombhatia/?hl=en LinkedIn: https://www.linkedin.com/in/vyombh/ Want to know more about me? Follow me on: Instagram: https://bit.ly/45sMvhg Twitter: https://bit.ly/45oC8eD

In this episode of WiredIN Podcast, I sit down with Shahbaaz Mohammad, Former Head of Brand Marketing at CultFit, and Sindhu Biswal the founder of Buzz Labs, to talk about the shifting dynamics of modern day marketing. We dive into the challenges brands face today—balancing creativity with data, building lasting consumer loyalty, and staying ahead in a fast-paced, competitive landscape. Shahbaaz and Sindhu bring in their firsthand experiences, sharing insights on performance marketing, product-led growth, and the importance of getting creative execution right. We also explore how brands can build genuine connections with consumers while navigating the pressure of short-term results and long-term brand building. Whether you're a marketer, a brand enthusiast, or just curious about how successful campaigns come together, this episode is packed with actionable insights and real-world examples.

On this episode of the WiredIN Podcast, Akshay Kingar is back!In our last conversation, Akshay and I couldn’t wrap up our engaging AI vs human debate, so we got a chance to set the record straight. We also dive deep into the essential skills every product manager needs—empathy, strategic problem-solving, and user-centric design—to build impactful products that stand the test of time. Akshay shares how companies like Amazon develop their product managers, combining time-based evaluations with outcome-focused growth paths to foster both skills and success. We also dig into why so many product launches—about 70%—struggle to make a lasting impact and explore how learning from those experiences can lead to transformative strategies. Akshay opens up about his own entrepreneurial journey, reflecting on valuable lessons learned from navigating India’s distributor and retail landscape. He reveals how building relationships, fostering empathy, and gaining trust can be key to unlocking a product’s market success. For aspiring product managers and entrepreneurs, Akshay emphasizes the importance of collaboration, mentorship, and developing a problem-solving mindset. He even shares his go-to productivity tools—like Notion, Arc Browser, and Speechify—that help him stay efficient and focused. Join me as I uncover Akshay’s journey and his hard-earned insights, packed with advice for product managers, entrepreneurs, and leaders eager to make a meaningful impact in their careers and industries. Follow Akshay Kingar on: Instagram: https://www.instagram.com/akshay_kingar/ LinkedIn: https://www.linkedin.com/in/akshaykingar/ X: https://x.com/talktokingar You can watch the other episodes of WiredIn with Saanand Warrier on Spotify, Apple Podcasts and other platforms. Wanna know more about me? Follow me on: Instagram: https://bit.ly/45sMvhg Twitter: https://bit.ly/45oC8eD Follow Wirality to stay up-to-date with the latest advertising campaigns, solutions, hacks and much more: Youtube: https://bit.ly/3OTK8P9 Instagram: https://bit.ly/459QiR2 Twitter: https://bit.ly/3scO6tt

In this episode, I sit down with Roshan Cariappa for a candid and thought-provoking conversation that spans his incredible journey—from working in a refinery in Jamnagar to becoming a key player in the startup world. We dive deep into how AI is reshaping the job market and what that means for all of us, tackling the burning question: Is AI going to take our jobs? We explore why uniquely human skills like judgment, creativity, and empathy are more important than ever in an age dominated by technology. Roshan shares his insights on the real impact of AI across industries and offers practical advice on how to adapt and thrive amidst these changes. Beyond the tech talk, we delve into personal stories about overcoming challenges, finding meaning, and the pursuit of happiness beyond material wealth. We discuss the realities of greed, gratitude, and growth—questioning what true wealth means and how to find balance in a fast-paced world. We also touch on inspiring figures like Sridhar Vembu and Elon Musk, examining how their approaches can guide us in navigating this rapidly evolving landscape. If you've ever felt overwhelmed by societal pressures or curious about how to stay relevant in the future of work, this episode offers some down-to-earth perspectives and valuable insights. Don't miss this heartfelt conversation packed with real talk about AI, startups, and the human experience. It's a must-watch for anyone trying to navigate the noise and find meaning in a tech-driven world. Follow Roshan Cariappa on: Instagram: https://www.instagram.com/carygottheblues LinkedIn: https://www.linkedin.com/in/cariappack/ X: https://x.com/RoshanCariappa You can watch the other episodes of WiredIN on Spotify, Apple Podcasts and other platforms. Wanna know more about me? Follow me on: Instagram: https://bit.ly/45sMvhg Twitter: https://bit.ly/45oC8eD Follow Wirality to stay up-to-date with the latest advertising campaigns, solutions, hacks and much more: Youtube: https://bit.ly/3OTK8P9 Instagram: https://bit.ly/459QiR2 Twitter: https://bit.ly/3scO6tt #podcast #artificialintelligence #ai #machinelearning #deeplearning #datascience #neuralnetworks #automation #techjobs #jobsearch #employment #careergrowth #startup #entrepreneurship #innovationinmarketing #techstartups #businessgrowth #agi #futureofwork #airevolution #robotics #airesearch #aistartup #techentrepreneurs #entrepreneurlife #startuplife #smallbusiness #businesstips #leadership #success #motivation #digitaltransformation #bigdata #aiapplications #aicommunity #aiinnovation #aiinbusiness #aitrends #techinnovation #futuretech #coding #programming #softwaredevelopment #itjobs #careerdevelopment #jobopportunity #hiring #resumetips #jobinterview #worklifebalance #professionaldevelopment #wiredin

In this episode of the WiredIN Podcast, I sit down with Akshay Kingar, an innovative startup founder who shares how he built 100+ products and scaled his team from 3 to 45 employees—all without an office! We explore the ups and downs of building a startup, the power of transparency in leadership, and how coffee shops became the launchpad for his success. You’ll learn how he navigated the challenges of scaling a business, the impact of a strong team culture, and why agile development was a game-changer in building products quickly. If you’re a startup founder or entrepreneur looking for actionable insights, this episode is packed with tips on growing a business and overcoming startup hurdles. Follow Akshay Kingar on: Instagram: https://www.instagram.com/akshay_kingar/ LinkedIn: https://www.linkedin.com/in/akshaykingar/ X: https://x.com/talktokingar You can watch the other episodes of WiredIn with Saanand Warrier on Spotify, Apple Podcasts and other platforms. Wanna know more about me? Follow me on: Instagram: https://bit.ly/45sMvhg Twitter: https://bit.ly/45oC8eD Follow Wirality to stay up-to-date with the latest advertising campaigns, solutions, hacks and much more: Youtube: https://bit.ly/3OTK8P9 Instagram: https://bit.ly/459QiR2 Twitter: https://bit.ly/3scO6tt Chapters: 00:00 - 00:58 - Introduction 00:58 - 02:00 - Costa Coffee and Bangalore start-up culture 02:00 - 05:49 - The story of "Foofys" 05:49 - 07:17 - Transparency in Entrepreneurship & Team Building 07:17 - 09:24 - Pivoting Foofys from a product based company to a service based company and picking the right clients 09:24 - 11:30 - Maturing as an entrepreneur, structuring the organization and policy making 11:30 - 13:42 - Factors that drove Bangalore's startup culture to it's peak 13:42 - 17:33 - Success stories at "Foofys" 17:33 - 19:16 - early days at the consulting firm 19:16 - 23:00 - Early stage learnings that will make you a good founder 23:00 - 25:02 - What helps make better decisions 25:02 - 26:33 - Character persona and targeting in advertising 26:33 - 29:55 - Products should have the ability to serve an audience and be flexible: The story of "Tabify" 29:55 - 31:26 - Life is a compounding game 31:26 - 33:24 - Entrepreneurship is a function of compounded good decisions 33:24 - 49:23 - Sports culture and entrepreneurship 49:23 - 54:30 - Sub-standard construction is a barrier to utilizing rooftops for doubling up initiatives. 54:30 - 56:22 - The design of everyday things 56:22 - 58:56 - Hierarchy of hospitality chain is flawed. 58:56 - 1:01:31 - Trusting employees without thinking twice creates better experiences for everyone 1:01:31 - 1:06:48 - Pessimism and lack of trust as an entrepreneur is an outcome of broken trust 1:06:48 - 1:08:28 - 1:08:28 - 1:16:05 - Appslack: Solving the problem of contextual commerce. 1:16:05 - 1:18:49 - Transitioning from a Founder to an Employee 1:18:49 - 1:23:14 - Founder mode, Brian Chesky, Steve Jobs 1:23:14 - 1:28:23 - Tech culture and what can make it better 1:28:23 - 1:31:25 - The value of an impression and tracking impact of a marketing campaign 1:31:25 - 1:42:00 - Branding marketing, brand positioning & brand philosophy 1:42:00 - 1:44:33 - Working with Johnny Lever, launching OnePlus mobiles & working with Cred 1:44:33 - 1:47:02 - How to apply for a job 1:47:02 - 1:50:28 - AI and it's impact on employment 1:50:28 - 1:54:22 - Predicting the future of AI 1:54:22 - 1:58:35 - AI regulations and the future of careers 1:58:35 - 1:59:04 - Outro #podcast #entrepreneur #entrepreneurship #startup #employment #culture #bangalore

On this episode of Wired In, I sit down with Nisha Millet, an Olympic swimmer and pioneering sports coach, where we dive deep into the world of Olympic swimming, the challenges faced by women in sports, and the future of athletes in India. Nisha Millet is celebrated for being the first Indian swimmer to qualify for the Olympics, having represented India at the 2000 Sydney Olympics. With numerous national and international accolades, Nisha's journey from overcoming hydrophobia to becoming an Olympic athlete is nothing short of inspiring. Her story is one of perseverance, determination, and breaking barriers, particularly for women in Indian sports. In this episode, we explore the beginning of her swimming journey, her transition from an athlete to a coach, and the establishment of her own academy. Nisha shares insights into the struggles she faced, including dealing with injuries and the financial challenges that ultimately led her to retire from competitive swimming. We also discuss the evolution of sports culture in India, particularly for women, and the role of family support in shaping an athlete's career. We also touch on the future of Indian sports, with Nisha providing her perspective on the potential for upcoming athletes and the importance of fostering a love for sports in young children. Join us as we uncover the layers of Nisha Millet's incredible journey, offering inspiration and valuable lessons for athletes, coaches, and anyone passionate about sports and its impact on life. Don't forget to like, comment, and subscribe to catch more such conversations where I talk to people from different walks of life, digging deep into their journeys and decoding what keeps them Wired_IN. Follow Nisha Millet on: YouTube: https://www.youtube.com/@nishamillet4462 Instagram: https://www.instagram.com/nishamillet/ LinkedIn: https://www.linkedin.com/in/nisha-millet-b061405/ Subscribe to my YouTube channel: https://bit.ly/3XGMfL2 Want to know more about me? Follow me on: Instagram: https://bit.ly/45sMvhg Twitter: https://bit.ly/45oC8eD #Olympics #Swimming #WomenInSports #India #AthleteJourney #WiredIn #Podcast #SportsCoaching

On this episode of Wired In, I sit down with Sindhu Biswal, Founder of BuzzLabs, where we explore the nuances of branding, marketing, first principles and the creator economy. Sindhu Biswal is a renowned marketing strategist and entrepreneur, best known for his groundbreaking work with fintech brands like Jupiter and PayTM. With a keen eye for detail and a deep understanding of the market, Sindhu has helped shape the identity of numerous brands like Finance with Sharan: 1% Club, Raj Shamani, etc. making him one of the most sought-after growth advisors in the country. In this episode, we explore key aspects of branding and marketing, starting with insights on CRED's marketing strategies, the importance of good distribution and whether brands need a brand book. We discuss the journey of fintech brands, how they reflect their founder's DNA and more. We also speak about Sindhu's new venture "Buzz Labs", the idea behind merging brands and creators. The conversation also covers podcasting as a game of vulnerability, influencer marketing, the rise of young creators, the qualities of a good marketer, and the efficiency of a fractional CMO. Finally, we touch on the digital shift driven by FOMO and the evolving landscape of agencies versus consulting. Join us as we dive deep into these topics and more, offering valuable insights and engaging discussions for marketers, entrepreneurs, and anyone interested in the evolving landscape of branding and the creator economy. Don't forget to like, comment, and subscribe to catch more such conversations where I talk to people from different walks of life, digging deep into their journeys and decoding what keeps them Wired-IN. Follow Sindhu Biswal on: Instagram: https://www.instagram.com/sindhu.biswal/ LinkedIn: https://www.linkedin.com/in/sindhubiswal/ Listen to the other episodes of my podcast on: Spotify: https://spoti.fi/4d649LG Apple Podcasts: https://apple.co/3Y8XRXG Want to know more about me? Follow me on: Instagram: https://bit.ly/45sMvhg Twitter: https://bit.ly/45oC8eD Chapters: 00:00 - Intro 04:47 - What's wrong with CRED's marketing 10:51 - Do Brands need a brand book? 16:33 - Fintechs are more lenders than tech businesses 21:40 - First breakout podcast for Sindhu 27:08 - Influencer marketing from a different lens 29:24 - Podcasts are just a fad 39:46 - How Abhra Became Angry Rantman 45:01 - Sindhu's plan of merging brands and creators 51:32 - Brands creating demand and influencing the creative 58:54 - Youngsters are creators more than consumers 1:07:52 - Being a T-shaped marketer 1:16:43 - Finance with Sharan and the 1% Club 1:23:16 - How do creators seek validation 1:27:02 - Do Performance and Creative have a common DNA? 1:30:29 - Mind of a marketer and a developer 1:35:00 - What defines a good marketer? 1:48:50 - Going back to the basics of marketing 2:00:05 - Brand-led Communications 2:09:20 - The Art and Principles of creating a campaign 2:21:20 - The efficiency of a fractional CMO 2:30:37 - Supply and demand of young talent in agencies 2:35:14 - Brands going digital because of FOMO 2:43:56 - Future of agency vs consulting 2:54:04 - Sindhu's new venture into Consulting 2:55:51 - Objective of starting Wired In 3:06:15 - Outro #marketing #creators #entrepreneur #consulting #contentstrategy #financewithsharan #ceo #wiredin #podcast #fintech #wiredin #branding

On this episode of WiredIn, we dive into the thrilling world of sports with Avanish Hegde, a sports journalist for Cricket.com. As a seasoned expert in the industry, Avanish brings a wealth of knowledge and insights to the table. We explore the dynamic landscape of Indian cricket, the influence of the BCCI, and the broader global sports culture. From the rise of youth football leagues in India to the challenges of fixing scandals, we uncover the complexities and triumphs of the sports world. Avanish also shares his expertise in curating compelling content as a sports journalist. Join us for an engaging conversation as we delve into the grassroots level of sports, discuss the future of the industry, and explore the strategies behind creating captivating sports narratives. Whether you're a die-hard sports fan or simply curious about the business side of the game, this episode offers something for everyone. Don't forget to like, comment, and subscribe to catch more such conversations where I talk to people from different walks of life, digging deep into their journeys and decoding what keeps them WiredIn. Follow Avanish Hegde on: Instagram: https://www.instagram.com/hegdeeveryday/ LinkedIn: https://www.linkedin.com/in/avanish-hegde-a111a6113/ Listen to the other episodes of my podcast on: Spotify: https://spoti.fi/4d649LG Apple Podcasts: https://apple.co/3Y8XRXG Want to know more about me? Follow me on: Instagram: https://bit.ly/45sMvhg Twitter: https://bit.ly/45oC8eD Chapters: 00:00 - Talking about Sports 06:18 - RCB and the future of cricket 12:12 - Formats of Cricket 28:00 - Avanish's journey into sport 46:56 - NCAA and College Leagues 55:10 - Sports at its grassroots level 1:11:52 - Society: The genesis of sports 1:25:58 - Indian football and where it's heading 1:36:00 - Man United's evolution of gameplay 1:47:56 - Being a sports journalist 1:51:00 - BCCI 1:57:44 - Match-fixing scandals in sports 2:03:26 - Curating content as a sports journalist 2:14:57 - Fan Cams & Regulations 2:32:27 - The illegal APK 2:44:25 - Controversies & Cricketers 2:48:16 - Virat, Sachin and Dravid 2:54:37 - Anderson or Steyn 3:07:10 - All-Time Test 11 3:12:22 - India World Cup team predictions 2027 #cricket #indianteam #bcci #manchesterunited #viratkohli #sunilchhetri #sachintendulkar #dalesteyn #jamesanderson #gautamgambhir #icc #football #sportsculture #bangalore #matchfixing #t20 #testcricket #ipl #rcb #podcast #wiredin

On this episode of WiredIn, I sit down with Sahit Anand and Aditya Bharadwaj, where we delve into the world of advertising and films.. Sahit Anand is a writer and director with over 300 projects, including commercials, music videos, web shorts, and feature films. He has shot and directed numerous films for Jordindian and music videos such as 'Moving On', 'Can't Let You Go', and 'Smoke Shisha, Play Fifa'. Notably, he was the cinematographer and editor for the feature film “One Cut Two Cut”. Additionally, Sahit worked on 'Death of a Farmer,' a PSA highlighting the struggles of Indian farmers. Aditya Bharadwaj is a screenwriter from Bangalore. He began his career in advertising and digital marketing with Pink Lemonade & Wirality. In 2018, he was selected for AIB's First Draft, a six-month screenwriting residency program. After which, he joined Saad Khan's First Action, contributing to ad films and most notably the comedy series “Humble Politician Nograj”. Aditya led the writing rooms for Disney-Hotstar's “Ankahi Ansuni” and Amazon Mini TV's “Constable Girpade”. He has also worked on a Telugu feature film set for release in 2024." In this episode we talk about filmmaking, screenwriting, the relationship between advertising and filmmaking, improving your creative craft, cinema v/s OTT Platforms, making it big in bollywood from Bangalore etc. Join us as we dive deep into these topics and more, offering valuable insights and engaging discussions for aspiring filmmakers, screenwriters, and film enthusiasts alike. Don't forget to like, comment, and subscribe to catch more such conversations where I talk to people from different walks of life, digging deep into their journeys and decoding what keeps them Wired-IN.. Follow Sahit Anand on: Instagram: https://www.instagram.com/sahitanand/ Follow Aditya Bharadwaj on: Instagram: https://www.instagram.com/rasamrise/ LinkedIn: https://www.linkedin.com/in/aditya-bharadwaj-19925b9a/ Listen to the other episodes of my podcast on: Spotify: https://spoti.fi/4d649LG Apple Podcasts: https://apple.co/3Y8XRXG Wanna know more about me? Follow me on: Instagram: https://bit.ly/45sMvhg Twitter: https://bit.ly/45oC8eD #Screenwriting #Filmmaking #Bollywood #OTT #Cinema #Advertising #CreativeCraft #FilmIndustry #SahitAnand #AdityaBharadwaj #AIinFilm #DEIRules #FilmAwards #Directing #FilmProduction #FilmCareers #podcast #wiredin

On the latest episode of WIRED IN, I sit down with a fellow agency founder Aman Singh from INSANE MARKETERS, the agency behind creators like Ankur Warikoo, Dev Gadhvi, Divas Gupta and more. We talk about his origins from running Facebook pages and developing games to starting a performance marketing agency. We also speak about the evolution of digital marketing agencies and how the overall landscape of marketing is changing and its impact on internal systems, team building and how to manage people as founders. Tune in to the Episode #11 of WIRED IN to listen to Aman Singh on all things digital marketing agencies. Follow Aman Singh on: Instagram: https://www.instagram.com/insane.aman/ LinkedIn: https://www.linkedin.com/in/insaneaman/ You can watch the other episodes of WiredIn with Saanand Warrier on Spotify, Apple Podcasts and other platforms. Wanna know more about me? Follow me on: Instagram: https://bit.ly/45sMvhg Twitter: https://bit.ly/45oC8eD Follow Wirality to stay up-to-date with the latest advertising campaigns, solutions, hacks and much more: Youtube: https://bit.ly/3OTK8P9 Instagram: https://bit.ly/459QiR2 Twitter: https://bit.ly/3scO6tt #podcast #wiredin

On this episode of #WiredIn I had a chance to talk to Huzefa Talib, aka @coachmogambo, the man behind The Outfit and S&C coach of the WPL RCB team. Huzzi has to be one of the fittest people I have ever known in my life. He's a practitioner who walks the talk. We speak about how he went from working at JP Morgan to co founding the Outfit to training high performance athletes like an Ellyse Perry. We also talked about the evolving landscape of sports training and nutrition, the importance of rotational forces in athletic development, and how everything we've been taught about food is wrong. If you enjoyed this episode make sure you like, share, subscribe and leave a comment below letting us know who you'd like to see next on the podcast! Follow Huzefa on: Instagram:   / coach_mogambo   LinkedIn:   / huzefa-talib-77b35892   X: https://x.com/coach_mogambo You can watch the other episodes of WiredIn with Saanand Warrier on Spotify, Apple Podcasts and other platforms. Wanna know more about me? Follow me on: Instagram: https://bit.ly/45sMvhg Twitter: https://bit.ly/45oC8eD Follow Wirality to stay up-to-date with the latest advertising campaigns, solutions, hacks and much more: Youtube: https://bit.ly/3OTK8P9 Instagram: https://bit.ly/459QiR2 Twitter: https://bit.ly/3scO6tt Chapters: (00:00:00) - Intro (00:02:26) - His personal training routine (00:06:03) - Connection to Cricket (00:15:20) - Life at JP Morgan (00:18:03) - Career shift and Entrepreneurship (00:29:17) - Elements of risk as an entrepreneur (00:34:30) - Training clients (00:46:25) - Food and Nutrition (00:56:26) - Training athletes (01:02:28) - Ellyse Perry and Women's cricket (01:19:09) - The End Goal (01:24:18) - Outro

Welcome to Wired In with Saanand Warrier! This is by far the most anticipated guest I've had on WiredIn so far. Armaan Reet has been one of the most influential friend/colleague/well wisher in my journey so far at Wirality. I am very excited to share this episode where we talk about our early days, our first job in sales, Armaan's experience in working with companies like Uber, Dunzo, Cred and how Bangalore is the new Bay Area. We also talk about Armaan's journey as a co-founder of Bonomi and the story behind choosing cold brew in a tea drinking country. If you enjoyed this episode make sure you like, share, subscribe and leave a comment below letting us know who you'd like to see next on the podcast! Follow Armaan on: Instagram: https://www.instagram.com/armaanreet/ LinkedIn: https://www.linkedin.com/in/armaan-reet-54a6b234/ X: https://x.com/reet_armaan You can watch the other episodes of WiredIn with Saanand Warrier on Spotify, Apple Podcasts and other platforms. Wanna know more about me? Follow me on: Instagram: https://bit.ly/45sMvhg Twitter: https://bit.ly/45oC8eD Follow Wirality to stay up-to-date with the latest advertising campaigns, solutions, hacks and much more: Youtube: https://bit.ly/3OTK8P9 Instagram: https://bit.ly/459QiR2 Twitter: https://bit.ly/3scO6tt

Welcome to Wired In with Saanand Warrier! I’m excited to have Varun Balan, a writer, editor, and visual storyteller in this episode. With 8+ years of experience in the media and journalism industry, Varun shares fascinating stories and insights from his industry. If you enjoyed this episode, subscribe for more and leave a comment below letting us know who you'd like to see next on the podcast! Follow Varun on: Instagram: www.instagram.com/finalblur/ LinkedIn:   / varun-ramesh-balan-790b3459   Listen to all episodes of Wired In with Saanand Warrier on Spotify, Apple Podcasts and other platforms. Follow me on social media for more content: Instagram: https://bit.ly/45sMvhg Twitter: https://bit.ly/45oC8eD Follow Wirality to stay up-to-date with the latest advertising campaigns, solutions, hacks and much more: Youtube: https://bit.ly/3OTK8P9 Instagram: https://bit.ly/459QiR2 Twitter: https://bit.ly/3scO6tt

He loves creating content and now he teaches how to be a creator. Welcome to Wired In with Saanand Warrier! In this episode, we have two focused and driven minds who followed their passion for creating content and marketing. Today, we dive deeper into their entrepreneurship journey to learn how running a business has changed over the past decade. Join us as we get wired with Kabir and Vidhu, only on Wired In with Saanand Warrier! If you enjoyed this episode, subscribe for more and leave a comment below letting us know who you'd like to see next on the podcast! Follow Kabir on: Instagram: https://www.instagram.com/kabbbie/ LinkedIn: https://www.linkedin.com/in/kabir-maini-09ab5027b/ Follow Vidhu on: Instagram: https://www.instagram.com/vidhuravinath/ LinkedIn: https://www.linkedin.com/in/vidhuravinath/ Listen to all episodes of Wired In with Saanand Warrier on Spotify, Apple Podcasts and other platforms. Follow me on social media for more content: Instagram: https://bit.ly/45sMvhg Twitter: https://bit.ly/45oC8eD Follow Wirality to stay up-to-date with the latest advertising campaigns, solutions, hacks and much more: Youtube: https://bit.ly/3OTK8P9 Instagram: https://bit.ly/459QiR2 Twitter: https://bit.ly/3scO6tt

Welcome to Wired In with Saanand Warrier! In this episode, we delve into the fascinating world of mentalism with renowned mind reader and mentalist, Narpath Raman! Narpath, also known by his stage name Narpath - Next Door Mind Reader has taken the Indian mentalism scene by storm. We explore Narpath's journey, from his background in engineering to his transition into a captivating street performer and mentalist. We discuss the art of mind reading and mentalism, and how Narpath uses his skills to amaze audiences. Narpath also shares some of his most incredible mind-reading feats, including his act that astonished former Indian cricket captain Mahendra Singh Dhoni! Join us as we get wired in with Narpath Raman and unlock the secrets of the mind, only on Wired In with Saanand Warrier! If you enjoyed this episode, subscribe for more and leave a comment below letting us know who you'd like to see on the podcast next! Follow Narpath on: YouTube: https://www.youtube.com/@UCDpi2d8fDWu2zIuVxUKQF4g Instagram: https://www.instagram.com/narpathndmr/ Listen to all episodes of Wired In with Saanand Warrier on Spotify, Apple Podcasts and other platforms. Follow me on social media for more content: Instagram: https://bit.ly/45sMvhg Twitter: https://bit.ly/45oC8eD Follow Wirality to stay up-to-date with the latest advertising campaigns, solutions, hacks and much more: Youtube: https://bit.ly/3OTK8P9 Instagram: https://bit.ly/459QiR2 Twitter: https://bit.ly/3scO6tt

Introducing Abhishek Agarwal, the CEO and Founder of Creditvidya, as our esteemed guest on WiredIn Episode 4! His inspiring journey, from flipping burgers in the US to returning to India and embarking on an entrepreneurial venture, has led him to provide essential money lending services to tier 3 communities. Join us as we delve into his remarkable story and the impactful work he's doing with Creditvidya. Things we talk about in this episode: 00:00 - Intro 00:38 - Origin Story 07:54 - Superhero moment for an entrepreneur 13:42 - Influence of VCs making a change in India 17:50 - Venturing into Fintech and Creditvidya 32:35 - Prioritising health and fitness 41:13 - Is today's generation overly protected and softer? 47:20 - Should a CEO always be wired in? 55:20 - Hiring and Firing 1:03:55 - Was there anything you did wrong? 1:10:10 - How does one trust upon credit? 1:16:20 - Difference in culture in different cities 1:23:57 - One skill an entrepreneur needs in today's world 1:27:07 - Building Discipline 1:33:26 - How do you wind down? 1:40:53 - Dealing with depression and building new healthy habits 1:47:10 - Personal struggles an entrepreneur faces 1:49:48 - OMAD diet 1:56:01 - What's next? 2:00:00 - Outro If you liked this episode, Subscribe and Comment below who you would like me to have next on the podcast. Find Abhishek Agarwal on these platforms: Instagram: https://www.instagram.com/stats_and_pushups/ LinkedIn: https://www.linkedin.com/in/agarwal86/ Follow me on social media for more content: Instagram: https://bit.ly/45sMvhg Twitter: https://bit.ly/45oC8eD Follow Wirality to stay up-to-date with the latest advertising campaigns, solutions, hacks and much more: Youtube: https://bit.ly/3OTK8P9 Instagram: https://bit.ly/459QiR2 Twitter: https://bit.ly/3scO6tt