Woman Owned: The Growth Podcast for Women Entrepreneurs

Revenue looks great on paper, but you still feel broke. This disconnect between what the numbers show and what your bank account reflects is one of the most frustrating experiences for women entrepreneurs. You're working harder than ever, your sales are growing, yet somehow there's never enough left over to feel truly secure or to invest in the things that would actually move your business forward.   We so rarely have frank conversations about where money actually flows in our businesses. While the entrepreneurial world loves to talk about growing revenue and scaling teams, nobody's teaching you how to analyze whether your money is flowing through your business in a way that sets you up for profit or exhaustion.   Listen in this week as Eleanor walks you through the margin stack framework: four critical cost allocations between revenue and profit that tell the complete story of your business health. You'll discover why growing revenue without proper profit architecture leads to resentment and burnout, and exactly which numbers reveal whether you're building wealth or just feeding an expensive machine.   Get full show notes and more information here: https://safimedia.co/WO72   Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en

What if the most powerful marketing strategy for your business isn't happening on social media, but in small rooms with 25-50 people?   This week, Eleanor is joined by CEO and co-founder of The Social Snippet, Kristina Bartold-Sorgota, who built a 7-figure agency with over 80 active clients using an unexpected approach: small, intimate events. She's mastered the art of building relationships first and letting business naturally follow, and she's here to tell you all about it.   If you're tired of constantly feeding the algorithm without seeing results, this episode will show you a different path to growing your business - one meaningful connection at a time. Tune in to discover why organic social media should be a lead nurture tool, not a lead generator, and how Kristina strategically leverages in-person networking to accelerate business growth. She shares her exact framework for choosing which events to attend, how she follows up without being salesy, and why she never makes a direct pitch, even when someone explicitly needs her services.   Get full show notes and more information here: https://safimedia.co/WO71   Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en

There's scaling advice, and then there's feminist scaling advice. And here's the truth: these two things are actually quite different.   If you've ever received business advice that felt off, like it wasn't accounting for your full experience as a woman leader, there's a reason for that. In this week's episode, Eleanor is pulling back the curtain on why traditional scaling advice often falls short for women entrepreneurs, and what we really need to consider when building scalable businesses.   Listen in this week to learn why gender matters deeply in scaling advice. As someone who has mentored over 750 women leaders, Eleanor has seen firsthand how transformative the right kind of scaling advice can be. If you're ready to scale without sacrificing yourself in the process, this episode is for you.   Get full show notes and more information here: https://safimedia.co/WO70

Ever feel like you're stuck on the content creation hamster wheel? Posting. Scrolling. Posting again. Meanwhile, your ideal clients are right there in the real world, asking for exactly what you offer.   That's what happened to Lily Shepard, founder of Body Intelligence Academy and a former professional dancer who now helps leaders and CEOs become more grounded and embodied through movement. She was spending countless hours creating content when she realized something powerful: real people were already asking for her next event.   Tune in this week to discover how Lily broke free from the social media content treadmill by hosting a simple $60 collaborative workshop that converted 6 attendees into high-ticket clients. She shares her framework for creating intimate, experiential events that attract ideal clients without competing for attention online. You'll learn why embodiment work becomes increasingly critical as you step into greater leadership roles and how movement can unlock the confidence that exists beyond your professional achievements.   Get full show notes and more information here: https://safimedia.co/WO69

Your business plateaus not because you lack marketing skills or sales expertise, but because you're operating with beliefs that worked perfectly when you were smaller.    The strategies that got you to six figures are the exact ones keeping you from seven figures and beyond. Every entrepreneur faces this invisible ceiling where working harder stops producing better results. And as someone who's built a multi-seven-figure business, Eleanor can tell you that the journey required her to completely rewire how she thought about growth, quality, and leadership.   Tune in this week as Eleanor pulls back the curtain on the 8 limiting beliefs she had to overcome to scale past seven-figures.    Get full show notes and more information here: https://safimedia.co/WO68

What if a single talk could generate 90% of your business leads, create passive income for years, establish you as the go-to expert in your field, and help you build an unshakeable personal brand? Sound too good to be true?   Ashley Stahl's journey from national security to founding Wise Whisper Agency reveals how speaking can be the most powerful personal brand-building tool available today. After her viral TED talk generated 90% of her business leads and eliminated the need for traditional marketing, she recognized something crucial: while everyone else was writing blog posts and creating endless content, she had gone "to the moon" with one talk.   Tune in this week as Ashley shares how her viral TED talk transformed her entire business trajectory and became her most valuable marketing asset. You'll discover why speaking remains unmatched for establishing authority, how to create that sense of awe that makes you unforgettable, and the exact systems Ashley uses to run a high-ticket agency.   Get full show notes and more information here: https://safimedia.co/WO67

Are you worried that the coaching industry is too crowded to succeed in?   The coaching industry has exploded from 71,000 certified coaches in 2019 to over 167,000 today - a 130% increase that's got everyone wondering if the market is completely oversaturated.    Tune in this week as Eleanor breaks down the real data behind the coaching and consulting boom, and more importantly, what this maturation means for your business. She's sharing 7 research-backed keys to thriving in this $7.3 billion ecosystem so you can engineer your place in the top tier of this booming industry.   Get full show notes and more information here: https://safimedia.co/WO66

Ever look at your sales conversion rate and wish it were higher? Most business owners feel the same way, and it's often because they're stuck in a cycle of confusion and indecision. But what if there was a way to break free and achieve a freakishly high conversion rate?   This week, Eleanor breaks down the psychology behind freakishly high sales conversion and shows you exactly how to build a business ecosystem that naturally generates higher close rates. This goes way beyond sales scripts or tactics - we're talking about fundamental structural changes that create clarity at every level of your business.   Get full show notes and more information here: https://safimedia.co/WO65

Are you really focused on the tasks that make you money? Most founders and entrepreneurs only have a couple of core activities that actually drive revenue. So, if you were asked to name them right now, could you?   In this episode, we're getting real about what Eleanor calls "$10,000 tasks" - the specific, high-value activities that bring in the cash. It's easy to get bogged down with busy work that doesn't move the needle, like focusing on the idea of sales instead of the actions that lead to them.   If you feel like you've tried everything to boost your revenue but nothing's working, Eleanor is challenging you to get down and dirty with the daily, cash-producing tasks that truly matter. You'll learn a simple, daily action you can take that plants the seeds for future revenue, and it only takes a few minutes every day.   Get full show notes and more information here: https://safimedia.co/WO64

Building a 7-figure fitness empire with 2,000 active clients and 342,000 followers without spending a dime on ads sounds impossible in today's digital landscape. Yet Kirsten Mark did exactly that, transforming from a teen mom at 16 to CEO of the Women Who Win through pure organic growth and radical authenticity.   Tune in this week to hear how Kirsten built sustainable systems that serve thousands without burning herself out, why putting yourself first isn't selfish but essential for scaling, and the exact content batching strategies that fuel consistent organic growth.    Get full show notes and more information here: https://safimedia.co/WO63

Most women entrepreneurs are running marathons in their businesses - constantly pushing forward but feeling like they're going nowhere fast. The exhaustion comes not from working too hard, but from working without focus.   Sprint-style execution completely flips the script on traditional business planning. Instead of spreading your energy across endless priorities, you choose one area where you're going to punch through and make a freaking impact.    Tune in this week as Eleanor breaks down exactly how sprint-style execution can transform your business results. This is especially crucial as we head into Q4 - your potential money-making ATM quarter. You'll learn why traditional planning methods may be holding you back, the 4-step framework for successful sprints, and real examples of women entrepreneurs who used sprints to build multi-million-dollar businesses.   Get full show notes and more information here: https://safimedia.co/WO62

When you're depleted, exhausted, and running on empty, your business suffers. So, what if the key to scaling your business wasn't working harder, but working smarter with data?    Functional Medicine Practitioner, Functional Diagnostic Nutrition Practitioner, Certified Personal Trainer, and Women's Health Coach Michele Scarlet discovered this firsthand when she realized she was what she now calls "the healthiest unhealthy person you would have ever met."    Tune in this week to learn how Michele applied the same data-driven approach she uses with her health clients to revolutionize her business operations.    Get full show notes and more information here: https://safimedia.co/WO61

Are you feeling trapped by the pressure to become a social media marketing expert just to grow your business?   Social media marketing has become so dominant that many entrepreneurs automatically assume it's the only path to selling group programs and scaled services. But after hosting a leadership retreat where 70% of her clients shared strategies that generated over $100,000 each without touching social media, Eleanor realized how this assumption is costing brilliant women founders millions in potential revenue.   Tune in this week as Eleanor explores powerful alternatives to social media marketing that her clients are using to generate hundreds of thousands in revenue for their service offerings and group coaching programs.    Get full show notes and more information here: https://safimedia.co/WO60

When businesses hit a growth ceiling, the instinct is often to throw more marketing dollars at the problem or chase the latest trend. The real question isn't whether you need to change. It's whether you'll make decisions based on data or desperation.   Co-founder of Learn Grant Writing, best-selling author, and Alaskan adventuress Meredith Noble faced this exact crossroads in December 2020 when her grant writing education business lost $20,000 in a single month. Rather than guess at solutions, Meredith and her co-founder Alex implemented a systematic customer insight process that transformed everything.   Listen in to learn the exact customer insight process Meredith used to re-engineer her business model, how she went from losing $20,000 to generating $45,000 in monthly recurring revenue within seven months, and why customer journey mapping is the "hill she'll die on" as a business strategy.   Get full show notes and more information here: https://safimedia.co/WO59

Revenue plateaus at $15-20K per month often feel like a cruel joke - you're working harder than ever, yet predictable growth remains elusive. One month you hit $20K, the next you're back at $12K, and no amount of hustling seems to create the consistency you crave. The exhausting cycle of feast or famine leaves you wondering if scaling to $50K months is even possible without burning out completely.   The leap from inconsistent $15K months to predictable $50K months requires more than new strategies or working longer hours.    In this episode, Eleanor shares five critical shifts that'll take you to consistent $50k months.    Get full show notes and more information here: https://safimedia.co/WO58