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Woodward Strategy Sessions

Author: Greg Woodward

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For those of you who don’t have any context on me, I’m founder of Woodward Strategies, a DC based consulting firm that helps B2B tech companies ramp & scale outbound sales teams. This podcast, is a place for unfiltered, candid conversation with sales leaders, and I’ll be interviewing some very interesting people across the B2B community. In the process, I’ll be asking all the right questions (questions that I hear from many of you) and we’ll try and suss out the critical few things versus the trivial many, that move the needle most for ramping pipeline from outbound prospecting.
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I would like to introduce you to our next guest, Ryan Reisert who the Founder of Reisert Consulting and Phone Ready Leads™ If you’ve ever wondered what it would be like to clone your top sales reps, then you’re going to want to listen to every word of this conversation... Phone Ready Leads is rapidly changing the ROI model for sales teams that make cold calls.  In this discussion we dissect what Phone Ready Leads is, what it does, and how sales leaders are using it to clone their top performing reps. Connect with Ryan Reisert:P: 415-994-0110W: Phonereadyleads.comLI: https://www.linkedin.com/in/salesdevelopmentrepresentative/ About Woodward Strategies:WebsiteSales Training ProgramsBlogLinkedIngreg@woodwardstrategies.com
Welcome back to Woodward Strategy Sessions I would like to introduce you to our next guest, Brian Deignan who is the VP of Sales at FastSpring.   In this session we dissect how FastSpring uses video for prospecting across a global team. I know this will be valuable to many of you listening as we dive into tech stack, what makes a video effective, what personalization looks like, what metrics to pay the most attention to, knowing when to make iterations, the process, and how to scale it across a global team. Founded in 2005, FastSpring is rapidly changing the way software is bought and sold online, with a cloud-based eCommerce & subscription billing platform that helps SaaS, software and digital content companies monetize their products and services online. Thousands of companies use FastSpring’s platform to manage their online stores and subscriptions and to sell globally by providing a localized experience for businesses and consumers. If you enjoyed this content visit woodwardstrategies.com/blog or click Subscribe (and I’ll keep you in the loop with future content, videos and podcasts). I promise you’ll be glad you did!
I would like to introduce you to our first guest, Tina Hubbard who is the Global Director of Sales Development at Wind River.  In this discussion we’re going to dissect the formula that was used to ramp a BDR team from scratch and scale it to $100 million in pipeline in 12-months. Wind River believes that some things are so important they simply cannot fail, and they might just be that company that’s everywhere, that you’ve never heard of. In fact, Wind technology can be found in more than 2 billion devices spanning from can’t fail systems in aerospace & defense to autonomous vehicles, industrial systems, network infrastructure and medical devices, even the Mars Rover runs on Wind!   Wind River has been a Woodward Strategies client since the inception of their BDR team in 2019.  I know this will be valuable to many of you listening and we cover the gamut from process, structure, what metrics to pay attention to, mindset, hiring, retention and the complexities of managing a global team.  If you enjoyed this content visit woodwardstrategies.com/blog or click Subscribe (and I’ll keep you in the loop with future content, videos and podcasts). I promise you’ll be glad you did!
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