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Work Less, Earn More

Author: Gillian Perkins

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Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!
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In this episode, I dive into the potential of starting a new business in 2024 amidst a plethora of opportunities, emphasizing the importance of choosing the right one. I share insights on overcoming the scarcity mindset, navigating the evolving landscape of online businesses, and capitalizing on niche markets in today's sophisticated economy. Central to success is quality content creation, harnessing modern, affordable technology, and embracing continuous learning and validation in business ideation. Throughout the episode, I stress the significance of strategic tool selection for business expansion, advocating for essential elements like email marketing, website development, and active social media engagement. There’s a lot… So let’s get to it!Listen to the full episode to hear:Insights on seizing entrepreneurial opportunities in 2024Strategies for overcoming the scarcity mindset and embracing freedom in businessTips for strategic tool selection and essential elements for business growthFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
In today's episode, we're diving into the inspiring journey of Kimberly Lewis, the genius behind Curlmix, a wildly successful hair product company.Picture this: Over the span of 10 years, Lewis hustled her way to snagging over $10 million from investors to supercharge her business. From scoring a small $25K angel investment to nailing a whopping $4.5 million from crowdfunding, she's done it all!In our chat, she spills the beans on how to crack the investor funding code, sharing her top tips for crafting a killer pitch and building a business that's set to soar. But that's not all! Lewis also champions the power of perseverance, urging fellow entrepreneurs to hang in there through the highs and lows. Plus, she's all about crowdfunding, making it possible for regular folks like you and me to get in on the startup action.So, get ready for a ride packed with valuable lessons and insider secrets from Kimberly Lewis herself. It's time to level up your entrepreneurial game!Listen to the full episode to hear:Learn how Kimberly Lewis secured over $10 million in investments for Curlmix, from a modest $25K angel investment to a groundbreaking $4.5 million crowdfunding success.Discover valuable tips on crafting a winning pitch and building a business with potential for success, straight from Lewis herself.Understand the importance of persistence in the face of challenges and the transformative power of crowdfunding in democratizing investment opportunities.Gain insights into the journey of an entrepreneur who turned her dream into a thriving business, and find inspiration to take your own entrepreneurial endeavors to the next level.Learn more about Kimberly Lewis:Curlmix: https://curlmix.com/Invest in Curlmix: https://wefunder.com/curlmixWork with Gillian Perkins:My Funnel Breakdown: https://gillianperkins.com/100k-funnel-breakdown-trainingApply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
Want to work with Kevin to grow your show?? Well, next week, he's hosting a virtual conference that will teach you how to do exactly that. Get your tickets now at  https://www.growtheshowlive.com/gillian In this episode, I had the opportunity to chat with Kevin Chemidlin about the nuances of expanding podcast audiences and the practical steps for enhancing sales strategies within this realm. We focused on tackling the unique challenges inherent in podcast growth, particularly the absence of an algorithm for audience building.Throughout our conversation, we explored various strategies, including guest podcasting, leveraging YouTube, and harnessing the power of viral social media content. We emphasized the importance of podcasts having a clear and unique premise and content tailored to their target audience.Additionally, we looked into ways to make money, like selling products and getting sponsorships. These are super important for keeping your podcast growing strong and achieving success. If you're eager to kickstart or expand your podcast in 2024, this episode is for you!Listen to the full episode to hear:Insights on expanding podcast audiences and boosting sales strategiesStrategies for overcoming challenges in podcast growth without relying on algorithmsPractical tips on guest podcasting, leveraging YouTube, and using viral social mediaWays to monetize your podcast through product sales and sponsorshipsLearn more about Kevin:https://growtheshow.com/Virtual podcast strategy event:  https://www.growtheshowlive.com/gillian Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
In this episode, I had the pleasure of chatting with Anu Menon, the brains behind DriftAway Coffee—a coffee subscription service loved by many. Anu shared her journey from digital marketing to starting her own coffee venture, fueled by her passion for coffee and a desire to create something real.Anu walked us through the challenges she faced and how she tested her business idea step by step. From getting feedback from friends and family to growing her customer base, she showed us the power of starting small and listening to what customers want.We dived into the world of subscription models, fresh product delivery, and growth strategies. Anu spilled the beans on engaging with influencers, getting noticed in search engines, and getting press coverage.Anu's story is not just about coffee—it's a lesson in perseverance and smart business tactics that any entrepreneur can learn from.Listen to the full episode to hear:How Anu Menon transitioned from digital marketing to launching Driftaway Coffee.Insights into subscription business models.how Anu validated her business idea through testing with friends and family.Learn more about Anu Menon:Driftaway Coffee: https://driftaway.coffee/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZP
In today’s episode, I chat with Cheryl, a marketing expert with 30 years of experience. We talk about why relying only on social media for marketing might not be the best idea, and we explore 15 other ways to get the word out about your business.We cover everything from old-school methods like telling friends and going to events, to newer strategies like making sure your website shows up in Google searches and building an email list. Cheryl and I get into the nitty-gritty of referral programs, explaining the difference between them and affiliate marketing. We also chat about how joining forces with other businesses and getting involved in your community can really boost your brand.Throughout our chat, we stress the importance of having a solid plan for marketing, understanding the big picture instead of just trying random things. We also talk about the power of having other people recommend your business. Whether you're running an online store or a local shop, our talk is packed with practical tips to help you spread the word beyond social media.Listen to the full episode to hear:Discover why relying solely on social media for marketing might not be the best approach.Explore 15 alternative marketing strategies beyond social media, from traditional methods to digital techniques.Learn about the power of referral programs and how they differ from affiliate marketing.Gain insights into leveraging community involvement and cross-promotion to effectively market your business.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
In today's episode, I want to share my journey as a goal-oriented entrepreneur, drawing insights from 'The Gap and The Gain' by Dan Sullivan and Dr. Benjamin Hardy. Despite achieving milestones like starting a business and growing a YouTube channel, I've found that true happiness wasn't just about these accomplishments.I emphasize the common habit of comparing ourselves to an ever-changing future ideal. Instead, I suggest looking back, appreciating progress from where we started. The key takeaway for me is that real joy often comes from the day-to-day efforts and dedication to a goal, rather than just reaching the end.I conclude by highlighting the importance of enjoying the process, doing my best, and finding satisfaction in ongoing personal progress. It's a simple yet powerful message about prioritizing the journey over the obsession with ultimate success.Listen in for my fresh perspective on personal growth, happiness, and the joy of continuous self-improvement.Listen to the full episode to hear:Dive into my entrepreneurial journey and where I did and didn’t find happiness.Learn the concept of assessing progress by reflecting on where you started.Embrace the significance of enjoying the process.Discover how to find true happiness in the ongoing dedication and daily strides towards a goal.FREE Resources to Grow Your Online Business:Listen to my NEW podcast "The $100K Method" now at https://gillianperkins.com/the-100k-method/Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com 
In today's episode, I'll be reflecting on my six-year journey to uncover effective lead generation strategies. Let's take a trip down memory lane together - do you remember how we first connected? Maybe it was through a podcast interview you stumbled upon or discovering my YouTube channel as you scrolled through your feed. I'm sharing with you how I transitioned from failed advertising attempts to focusing on four key methods: podcast interviews, YouTube, strategic partnerships for paid ads, and SEO-driven blogging. Join me as I unravel the secrets behind each approach, emphasizing quality over quantity and the importance of tapping into existing audiences. I'll also shed light on the power of private advertising and the lasting benefits of SEO. Plus, don't miss out on insights into word-of-mouth marketing and a complimentary training session to scale your course sales, available on my website.Listen to the full episode to hear:Discover my six-year journey in finding effective lead generation strategies, from initial failures to successful methods.Learn about the four primary lead generation approaches: podcast interviews, YouTube, strategic partnerships for paid ads, and SEO-driven blogging.Understand the importance of quality over quantity and leveraging existing audiences for better results.Gain insights into word-of-mouth marketing and access a complimentary training session to scale course sales, available on my website.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
In today's episode, I'm here to unveil five online gigs that pay real money—no surveys, affiliate marketing, courses, or the like. Join me as I dive deep into the realm of online entrepreneurship, revealing lucrative opportunities that can kickstart your earning journey swiftly and substantially. From the versatile virtual assistant to the creative realms of video editing and motion graphics, I'll guide you through each role, breaking down their income potential and the exciting paths to climbing the ladder of success. But that's not all—stay tuned as I share invaluable tips on securing freelance gigs and the untapped advantages of crafting your own online courses.Listen to the full episode to hear:Discover five high-paying online gigs that don't involve surveys, affiliate marketing, or courses.Gain insights into the income potential and career progression paths for roles such as virtual assistant, marketing/social media assistant, video editor/motion graphic designer, podcast editor/manager, and customer service support assistant/program manager.Learn practical strategies for landing freelance job opportunities in the online marketplace.Uncover the hidden benefits of creating and offering online courses as part of your entrepreneurial journey.FREE Resources to Grow Your Online Business:$100K Funnel Breakdown Training - https://www.gillianperkins.com/btsWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
Today, I'm unveiling the five crucial elements that can either MAKE or BREAK your sales funnel. Join me as we get into these game-changing strategies that could be the difference between skyrocketing success and stagnation in your business journey. In conclusion of my business strategy series, I want to introduce you to five techniques that are absolutely crucial for building an effective and profitable sales funnel.Firstly, let's talk about Incremental Validation. This technique is all about constructing and testing individual components of your funnel to prevent catastrophic failure down the line.Next up is Win-Win Marketing. This strategy focuses on creating value for both parties involved in the transaction, ensuring that everyone comes out ahead. Then there's Perfect Timing Sales. This involves offering your product or service to customers at precisely the moment when they need it most, maximizing your chances of success.Moving on to the fourth technique, Verbatim Messaging. Here, we're talking about selling your product using the exact language that your customers use to express their needs or challenges, creating a stronger connection and resonance. And finally, we can't forget about the importance of an automated Lead Generation System. This is absolutely essential for preventing burnout and ensuring a steady stream of potential customers. I can't stress enough how vital these strategies are, especially within the context of my 100k Mastermind Program. Let's dive in!Listen to the full episode to hear:Explore the ESSENTIAL techniques for building a successful sales funnel.Learn how to avoid common pitfalls that can derail your funnel's effectiveness.Understand the importance of timing and messaging in sales to maximize customer engagement.Gain insights into implementing automation for sustainable lead generation and business GROWTH.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
In this episode, I dive into how you can stop trading your time for money with a system that SELLS your products for you. I stress the critical role of having a solid sales system to turn an online venture profitable. I share practical strategies for discovering and crafting products that sell, as well as pinpointing the ideal audience to target. Breaking down the sales process into three essential steps—attraction, development, and closing—I offer actionable tips on mastering each phase and building trust with your audience. I openly share my own setbacks with initial failed sales systems and how I bounced back, underscoring the importance of resilience on the path to business triumph.This is a packed episode you don't want to miss!Listen to the full episode to hear:How to STOP trading your time for money The importance of a functional sales system for online business profitabilityStrategies for finding profitable products and identifying the RIGHT audiencePractical steps to attract, develop, and close sales, while building audience trustFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
Curious about the impending changes in email deliverability and their implications? Look no further! In today's episode, I speak with Alyssa Dulin, the head of Deliverability and Creator Growth at ConvertKit, regarding recent adjustments to email deliverability requirements by major providers like Gmail and Yahoo. Alyssa elaborates on the necessity of using sender domain authentication and the importance of maintaining a low spam complaint rate to prevent emails from being diverted to the spam folder.Additionally, we delve into best practices for preserving a positive domain reputation, emphasizing the significance of consistent email dispatches and the ease of configuring necessary changes through ConvertKit. Our discussion also encompasses strategies for enhancing subscriber engagement to mitigate the risk of emails being marked as spam. Don't worry, we'll guide you through all the requirements, ensuring you understand the straightforward action steps you need to take next.Listen to the full episode to hear:Insight into recent changes in email deliverability requirements by major providers like Gmail and YahooUnderstanding the importance of sender domain authentication and maintaining a low spam complaint rateBest practices for preserving a healthy domain reputation and ensuring emails reach the inboxPractical strategies for managing subscriber engagement to prevent emails from being marked as spamFREE Resources to Grow Your Online Business:Listen to my NEW podcast "The $100K Method" now at https://gillianperkins.com/the-100k-method/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com 
In today's episode, I’m sharing the third installment of the Business Strategy Basics series. Join me as we delve into the exciting world of finding and captivating your target market. I'll guide you through the process of identifying your audience, reaching them online, and turning them into loyal customers. We'll decode what they want and navigate the digital landscape together. Plus, get ready for some creative strategies like making valuable resources, networking with big names, and using platforms like YouTube to boost your brand's visibility. This episode is packed with practical tips to help you work smarter, earn more, and succeed in business.Listen to the full episode to hear:Discover insider secrets to pinpointing your target market with precision.Unleash the potential of online platforms to connect and convert your audience into paying customers.Dive into the art of crafting valuable resources and networking with industry influencers to elevate your brand.Explore innovative strategies like launching a YouTube channel to boost visibility and turbocharge your entrepreneurial journey.FREE Resources to Grow Your Online Business:Listen to my NEW podcast "The $100K Method" now at https://gillianperkins.com/the-100k-method/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
In today's episode, I'll be sharing my journey of navigating the intricate balance between running a $600K online business and homeschooling my five children. It's been a challenging yet rewarding experience. I delve into the idea that work tends to expand to fill the time available, a principle known as Parkinson's Law. However, I've discovered the power of essentialism – the practice of concentrating solely on the crucial tasks for greater efficiency.Throughout the episode, I'll discuss various strategies I've implemented to harmonize my professional and personal life. These range from smartly dividing responsibilities and seeking help when needed to establishing passive income systems. I've also chosen to break away from conventional work schedules, ignoring traditional holidays in favor of a more flexible approach. Ultimately, I'll share my insights on the concept of 100K funnels, which have proven instrumental in generating passive income and maintaining a balance that works for me.Listen to the full episode to hear:Discover how I navigate the intricate balance of managing a successful online business while homeschooling my five children.Delve into the concepts of Parkinson's Law.Explore a variety of practical tactics I've employed in my life to achieve balance between professional and personal responsibilities. Challenge traditional work patterns by embracing flexibility in scheduling.FREE Resources to Grow Your Online Business:Listen to my NEW podcast "The $100K Method" now at https://gillianperkins.com/the-100k-method/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
In this episode, I lay out seven essential rules for creating a successful business offer. The first rule emphasizes the importance of crafting the offer itself as the initial step in building a solid business foundation. Next, I highlight the significance of meeting existing market demand to ensure a genuine need for your product or service.We’ll further delve into key principles like focusing on delivering a singular, significant result to make your offer stand out. I also discuss strategies for setting your business apart from competitors and explore options such as not necessarily creating the product yourself. Testing the offer before fully launching the business is another crucial aspect, and I guide you through practical approaches for this important step. Lastly, I stress the importance of pricing your offer as a premium product to position your business favorably and maximize profits.Throughout the episode, I share valuable resources and tips for brainstorming, testing, and refining your business ideas. Join me as we navigate the intricacies of crafting a compelling business offer that can elevate your entrepreneurial journey.Listen to the full episode to hear:Learn the crucial first step in building a successful business: crafting a compelling offer.Understand the importance of meeting existing market demand to ensure your product or service fulfills a genuine need.Discover strategies to make your business offer stand out, from delivering a significant result to effective differentiation from competitors.Gain insights into alternative approaches, such as not creating the product yourself, and the importance of testing your offer before fully launching your business.FREE Resources to Grow Your Online Business:Listen to my NEW podcast "The $100K Method" now at https://gillianperkins.com/the-100k-method/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
In today's episode, I'm here to reshape the narrative around entrepreneurship. Let's acknowledge the truth – the day-to-day reality of being an entrepreneur can be quite different from the picturesque vision of absolute freedom and control over our lives.I'm not just here to talk; I'm here to share actionable strategies. My goal is to guide you on optimizing your work hours, leading to not only increased earnings but also paving the way for a more fulfilling work-life balance.Picture this journey as a quest for a new perspective on entrepreneurship. We're not just chasing the conventional notions; we're diving into the specifics. By fine-tuning our approach to work, we can unlock a realm where success isn't just measured in numbers but in the quality of our lives.So, are you ready to redefine your entrepreneurial journey? Join me as we navigate the intricacies of entrepreneurship, exploring strategies that bring about real, tangible change.Listen to the full episode to hear:Gain valuable insights into the day-to-day reality of an entrepreneur's life.Discover actionable strategies to effectively optimize your work hours for increased productivity.Explore a new perspective on work-life balance, breaking free from traditional notions.Join a transformative quest to revolutionize your approach to entrepreneurship.FREE Resources to Grow Your Online Business:The 100K Method Podcast Series: https://gillianperkins.com/the-100k-method/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
In today's episode, I’m interviewing Jenny Hoyos, the YouTube Shorts sensation with over 980 million views. Jenny unravels the secrets to YouTube Shorts success in this riveting conversation.Discover the artistry behind crafting compelling Shorts as Jenny delves into the nuances of finding the perfect story and the game-changing impact of a strong hook. Uncover the strategies she employs to create mesmerizing short videos that captivate audiences from the first frame.But that's not all—Jenny spills the beans on the behind-the-scenes magic by exploring the intricacies of YouTube analytics. Learn how she optimizes for audience retention, unraveling the mystery of keeping viewers hooked from start to finish. Delve into the financial dynamics of YouTube Shorts, gaining insights into the lucrative opportunities within this dynamic platform.Jenny's insights extend beyond the technicalities as she reflects on the power of YouTube as a transformative platform for content creators. Join her in exploring the bedrock of collaboration—trust—and the pivotal role it plays in achieving success in the digital realm. Moreover, Jenny shares her wisdom on the art of revenue diversification, revealing how it can pave the way for triumph on YouTube.This conversation isn't just a discussion; it's a roadmap to conquering YouTube Shorts, brimming with actionable insights and profound revelations. Tune in and elevate your YouTube game to unprecedented heights!Listen to the full episode to hear:Learn the secrets to crafting narratives that resonate and engage viewers right from the start.Discover the significance of a strong hook in capturing audience attention.Uncover Jenny's strategies for creating captivating short videos that leave a lasting impression. Delve into the world of YouTube analytics with Jenny as she discusses the key metrics and techniques for optimizing audience retentionFREE Resources to Grow Your Online Business:Join the Creator Fast Track waitlist: https://gillianperkins.com/cft/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
Ever wonder how to create a digital course that actually sells? Today, we're breaking down the dos and don'ts for digital course creators. We'll discuss how a well-thought-out sales page can boost engagement and conversion rates, making your course creation process more effective.We'll explore why it's better to focus on specific topics rather than trying to cover everything. It's all about keeping it simple and ensuring your students get the most out of your content. Learning styles matter, right? We'll talk about why tailoring your course content to different learning preferences is essential for maximum understanding and satisfaction. Lastly, we'll cover the often overlooked task of course maintenance. It may not be glamorous, but keeping your course up to date is crucial for sustained success. We'll discuss the why and how. Whether you're a seasoned creator or just starting out, this episode is your guide to creating digital courses that make sense and deliver real value to your students. Listen to the full episode to hear:Learn how aligning course design with a strong sales page boosts engagement and conversion rates.Understand the downsides of creating broad courses and the impact of niche-focused content on student satisfaction.Discover the importance of accommodating different learning styles and tips for personalized course content.Get actionable tips, including setting optimal course length, designing for easy updates, and incorporating live elements for an engaging learning experience.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
Today, we're going to dive deep into my 2023 journey, exploring the strategies that proved successful, the ones that didn't quite hit the mark, and those that landed somewhere in between.Throughout this episode, I'll be sharing insights into various aspects, including my approaches to content creation, making effective price adjustments, scaling up content production, the exciting launch of a public affiliate program, and my ambitious experiment with a four-day work week. Join me as I reflect on both the wins and challenges of these endeavors.I can't stress enough the importance of authenticity in the entrepreneurial world. I'll discuss why resisting the comparison trap—whether it's with others or future self-projections—is crucial for long-term success.If you're looking to optimize your own productivity and success strategies, this episode is a must-listen. Join me, Gillian Perkins, on the Work Less, Earn More podcast, and let's navigate the entrepreneurial journey together.Listen to the full episode to hear:Get an insider's perspective as I break down the strategies that defined my 2023Explore the challenges and lessons learned from attempting a four-day work week.Discover why resisting the temptation to compare oneself to others or future self-projections is a key ingredient for sustained success.Gain valuable insights as I candidly share both triumphs and hurdles faced throughout the journey.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
In this episode, Gabe Cox is interviewing me on how to write emails people want to open and read. We’ll take you on a journey into the realm of email marketing, shedding light on the significance of open rates and the truth behind compelling subject lines. I'll share insights on how your identity as the sender and the history of your interactions can make or break whether your email gets opened. Building genuine relationships with your subscribers through top-notch content is absolutely crucial.When it comes to crafting emails, my focus is on getting straight to the heart of the message and convincing your subscribers why it matters. I strongly advocate for the use of personal stories to add a relatable touch, making your communication feel authentic and less like a sales pitch. Consistency in your emails is a key player in maintaining those reader relationships and building trust over time.In a surprising twist, I'll challenge the common belief that the subject line is everything. Instead, I argue that, as content creators, our real priority should be the substance of the email itself. I firmly believe that meaningful connections with readers stem from the actual content, transcending the initial allure of a catchy subject line. The big takeaway? In the world of email marketing, storytelling, authenticity, and consistent communication are the secrets to forging lasting connections.Listen to the full episode to hear:Join me as I demystify the factors influencing open rates in email marketing.Learn why consistent emailing is more than just frequency.Challenge conventional wisdom with me as we shed light on a truth often overlooked in the world of email marketing.Master the art of crafting compelling messages in your emails.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
In this episode, I sit down with Abbey Ashley, the founder of Virtual Savvy. Today, we're taking a deep dive into the journey of her virtual assistant training business and her advice on what to do if you find yourself caught in a slump.Imagine this: Virtual Savvy experienced a significant surge in growth during the COVID-19 pandemic. However, Abbey decided to pivot, steering the company towards a more compact and contented team.But success isn't all sunshine and rainbows. Abbey opens up about the emotional rollercoaster that accompanies rapid success, addressing both the highs and lows and the impact of past triumphs on present strategies.We'll also discuss a key ingredient in online business – building connections. Abbey emphasizes the importance of forging genuine connections in the digital realm, going beyond mere business transactions.To wrap it up, we'll talk about finding joy in the business journey. Abbey provides insights into adapting to changes in the business landscape and the importance of infusing enjoyment into your growth strategy.Listen to the full episode to hear:Learn how Abbey Ashley successfully guided her virtual assistant training business.Delve into the emotional aspects of rapid success in the business world.Explore the importance of fostering connections in the digital business landscape. Uncover the unique customer journeys and experiences associated with entrepreneurship.More about Abbey Ashley:Check out The Virtual Savvy: www.thevirtualsavvy.comThe Virtual Savvy InstagramFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
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Comments (4)

Filipa Antunes

My mind is just blown away! Is such a great episode! This is like a complete workshop on facebook ads!! Great value and for free!! Loved it (as always!) **

Nov 5th
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Kevin Hagen

Most anyone can work hard doing 15+ hrs days and do well financially, but their quality of life sucks. Gillian shows not only how to balance work/life but flourish.

Feb 24th
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Lauren Buchanan

I'm so glad Gillian started her own. podcast! s her YouTube channel is amazing and I can't wait to s hear what she does with this platform.

Jan 27th
Reply

Ian Brodie

am a big fan of Gillian on Youtube, so can't wait for the podcast!

Jan 25th
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