Work Less, Earn More

I’ve been working on something new behind the scenes, and I’m finally pulling back the curtain. Over the past few months, I’ve been building a brand-new digital product shop, The Startup Shop. In this episode, I’ll walk you through the entire process, from choosing the right platform to designing digital products, and handling unexpected expenses.I’ll also share how the online education space is evolving and why that played a big role in my decision to start this new project. If you’re thinking about creating your own online business or expanding your digital product offerings, this episode will help you avoid common pitfalls, set up efficiently, and launch with confidence.Plus, I’ll give you a sneak peek at my launch plan, including special promotions and discounts available during launch week, starting Monday, February 24th!Listen to the full episode to hear:The step-by-step process of building The Startup Shop, from choosing a platform to designing digital productsThe unexpected challenges and expenses that came up and how I handled themHow shifts in the online education space influenced my decision to launch this new businessMy launch strategy, including special promotions and discounts available during launch weekFREE Resources to Grow Your Online Business:Join The Startup Shop waitlist: https://www.gillianperkins.com/shopThe 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGraphic design by Emily Banks: http://emilybankscreative.com/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

02-18

43:43

In this episode, I sit down with Kendra James Anderson, a financial expert who specializes in empowering women-owned businesses and entrepreneurs. Kendra breaks down the essential roles of bookkeepers, accountants, and CFOs—helping you understand exactly who you need on your team and why. She also shares invaluable tips on keeping your financial records clean and organized, so you can make smarter decisions for your business. Tune in to learn practical strategies that will help you manage your money more confidently and grow your business with financial clarity!Listen to the full episode to hear:The key differences between bookkeepers, accountants, and CFOs, and when you need each one.Why keeping accurate financial records is essential for your business's success.Practical tips for managing your business finances with confidence and clarity.How to build a financial team that supports the growth of your women-owned business.FREE Resources to Grow Your Online Business:Learn more about Kendra: https://thefinancefemme.com/The $100K Funnel Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-inWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

02-11

42:35

Growing a YouTube channel doesn’t have to take hours of work every day. In this episode, I break down the 30-Minute Rule—a simple YouTube strategy designed for busy creators who want consistent growth without burnout. I share how I’ve applied this approach to build my own channel, focusing on strategic planning, efficient filming, and smart editing to make the most of limited time.You’ll learn how to structure your daily 30-minute sessions, which tasks make the biggest impact, and when outsourcing might be the right move to accelerate your growth. Whether you're just starting out or looking to improve your workflow, this episode will help you stay consistent, grow your audience, and build a successful YouTube channel—even with a packed schedule.Listen to the full episode to hear:How to grow your YouTube channel in just 30 minutes a dayA step-by-step breakdown of the most impactful daily tasksWhen and how to outsource to maximize your growthThe key elements of an effective YouTube strategy for busy creatorsFREE Resources to Grow Your Online Business:YouTube Workshop: https://creatorfasttrack.com/workshop-registrationWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

02-04

27:19

In today's episode, I had the pleasure of chatting with Chelsi Jo, the creator of Systematize Your Life. Chelsi is a powerhouse entrepreneur who’s already built an incredible online business with her successful podcast, a multi-six-figure course business, and a thriving social media community. Now, she’s ready to tackle a new challenge: growing her presence on YouTube.Chelsi reached out to me for advice on how to start and grow her YouTube channel strategically and efficiently. We had such a great conversation diving into the nitty-gritty of creating high-quality video content without getting overwhelmed. I shared my best tips for simplifying the process and making sure every piece of content works hard to grow her channel.If you’re just starting out on YouTube or looking to take your channel to the next level, this episode is packed with actionable advice to help you streamline your process and see real results.Listen to the full episode to hear:Chelsi Jo’s journey to building a multi-six-figure business and why she’s adding YouTube to her strategyProven strategies for creating engaging, high-quality videos efficientlyPractical tips for optimizing your YouTube channel for growth and visibilityHow to repurpose your content across platforms for maximum impactFREE Resources to Grow Your Online Business:Learn more about Chelsi Jo: https://chelsijo.co/sylWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

01-28

36:56

If you’re a solopreneur, it might feel impossible to imagine the day when you’ll hire a team to help run your business. I know exactly how that feels—I’ve been there too. But as my business grew, I learned a lot about what it takes to build a team and, just as importantly, how to pay them.In this episode, I’m sharing my journey from being a one-woman show to leading a team of 10. I’ll walk you through the pros and cons of different compensation models—hourly pay, retainers, salaries, and project-based payments—and reveal the lessons I’ve learned along the way. Plus, I’ll share how shifting to project-based payments transformed my team’s efficiency and helped us work smarter, not harder.Whether you’re dreaming of hiring your first team member or managing a growing group, I’ll give you practical tips to create a compensation strategy that fits your business and supports your goals.Listen to the full episode to hear:The pros and cons of different compensation models, including hourly pay, retainers, salaries, and project-based payments.My personal journey from solopreneur to leading a team of 10—and the lessons I learned along the way.Why switching to project-based payments transformed my team’s efficiency and productivity.Practical advice for choosing the best compensation strategy for your business, no matter its size.FREE Resources to Grow Your Online Business:Check out Startup Society: http://startupsociety.com/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

01-21

30:48

As online business owners, we all want to attract more traffic and generate leads without spending endless hours creating content or running ads. That’s why, I’m sitting down with SEO expert Faith Hanan to explore practical, no-fluff strategies that work—especially for those of us selling digital products.We dive deep into the essentials of optimizing your main website pages and why thorough keyword research is the foundation of any successful SEO plan. Faith explains how understanding your customers' search behavior can transform your website into a traffic magnet.If you’ve been wondering how to make your website work harder for you or how to use SEO to grow your business sustainably, this episode is packed with the insights you need.Listen to the full episode to hear:How to set strategic page titles and meta descriptions that grab attention and rank higher.The smartest ways to use AI tools in your content creation without sacrificing authenticity.Actionable steps you can take today to build an SEO strategy that drives results.FREE Resources to Grow Your Online Business:$100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodLearn more about Faith: https://faithhanan.com/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

01-14

30:58

In this episode, Gabe Cox and I dive into the power of networking and how to leverage live events effectively to grow your business. Over the years, I’ve learned that going into a networking event with clear objectives is key to making it a worthwhile experience. I talk about how important it is to know what you want to achieve beforehand, whether it’s meeting potential clients, collaborating with other professionals, or simply learning from others in your industry.We also discuss the critical role of follow-up after an event. It's not just about exchanging business cards—it’s about building relationships that last beyond the conference or meeting. I share some of the methods I’ve used to stay in touch with people and keep those connections alive.Drawing from our experiences at conferences like ConvertKit's Craft and Commerce, we offer actionable advice on how to prepare for networking events, how to engage meaningfully with others during the event, and how to use tools like business cards, lead magnets, and follow-up emails to stay top of mind. Whether you’re new to networking or looking to refine your approach, this episode is packed with practical tips that can help you maximize your impact and grow your business.Listen to the full episode to hear:Actionable advice on building lasting connections after the event is overStrategies for maximizing your impact and growing your business through networkingHow to effectively use business cards, lead magnets, and other tools for networkingThe importance of setting clear objectives before attending networking eventsFREE Resources to Grow Your Online Business:CFT Workshop: https://creatorfasttrack.com/workshop-registrationWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

01-07

42:07

As the year comes to a close, it’s the perfect time to set yourself up for success in the months ahead. In this episode, I’m sharing three key steps to help you start the new year strong.While the calendar might inspire fresh beginnings, I believe that every day offers a chance to reset and refocus. That’s why I’ve broken things down into simple, actionable steps: setting realistic annual goals, getting organized, and establishing boundaries.I’ll guide you through how to approach each step thoughtfully—focusing on creating clear, actionable strategies rather than vague resolutions that don’t stick. You’ll hear practical advice to help you stay on track, whether it’s in your personal life or your business.So, grab a cup of coffee (or tea!) and let’s dive in!Listen to the full episode to hear:How to set realistic annual goals that you’ll actually achieve.Practical tips for staying organized and on top of your priorities.The importance of establishing boundaries for a more balanced life.An introduction to Startup Society and how it can help you grow your business.FREE Resources to Grow Your Online Business:Check out Startup Society: http://startupsociety.com/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

12-31

31:08

In this episode of Work Less, Earn More, I explore how podcasting can be a powerful tool for growing your business. I’m joined by Stefanie Gass, a podcasting expert who shares her incredible journey from network marketing to becoming a seven-figure CEO—all through the strategic use of long-form content.We dive into why podcasts outperform social media and paid advertising when it comes to building meaningful connections and scaling sustainably. Stefanie opens up about how a dream inspired her to start her podcast and how it transformed her business, allowing her to reduce time spent on social media while increasing revenue.Together, we break down the essentials of choosing the right platform—whether it’s podcasting, blogging, or YouTube—and why starting simple can be the smartest move. Stefanie also shares actionable advice on creating a sustainable sales funnel, leveraging organic marketing strategies, and monetizing effectively.Listen to the full episode to hear:Why long-form content is more effective than social media or paid ads.How to start a podcast on a budget.Stefanie’s inspiring story of growth and transformation.Key steps to building a sales funnel and monetizing a podcast.FREE Resources to Grow Your Online Business:The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodLearn more about Stefanie Gass: https://stefaniegass.com/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

12-24

42:05

In this episode of Work Less, Earn More, I’m excited to bring on Gabe Cox, a success coach at 100K Mastermind, to talk about something that can make a huge difference in your business—choosing the right software. As someone who’s built an online business and coached countless entrepreneurs, I know how overwhelming it can be to decide which platforms will truly support your goals. Gabe and I break it all down for you, sharing our own experiences and insights on what works and what doesn’t.We’ll cover the best software options for hosting online courses, managing your email list, handling project management, and more. There’s no one-size-fits-all, so we talk about the pros and cons of the most popular platforms and how to choose the tools that will save you time, streamline your business, and help you scale.Listen to the full episode to hear:The top software platforms I use (and love) for hosting online coursesWhat Gabe recommends for running a smooth and efficient online businessThe key features you should look for in your softwareHow to avoid the common mistakes people make when choosing techFREE Resources to Grow Your Online Business:The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

12-17

44:04

In today’s episode, I’m chatting with digital product expert Monica Froese. Monica shares how she transitioned from corporate America to launching over 250 digital products, building a thriving online business in the process. We dive into some really valuable topics, like the role of a customer journey in a digital shop, strategies for optimizing average order value, and the benefits of repurposing content. Monica also gives us a behind-the-scenes look at her email marketing strategy and highlights why consistent selling is so crucial for success.Listen to the full episode to hear:How Monica transitioned from corporate America to launching over 250 digital products.Strategies for creating a customer journey that drives sales in a digital shop.Tips for increasing average order value and repurposing content effectively.Insights into Monica’s email marketing strategy and the importance of consistent selling.FREE Resources to Grow Your Online Business:The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodLearn more about Monica Froese: https://monicafroese.com/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

12-10

46:16

In today’s episode, I’m diving into why I’m radically changing my business model for 2025. Reflecting on the five tactics I shared back in Episode 250, I explore how these strategies have evolved in response to the rapid advancements in AI and the shifting demands of the online business world. To stay relevant and continue serving my audience effectively, I’ve identified three major shifts I’m making in my business.I’ll explain why I’m moving from signature offers to creating fresh, dynamic offers more frequently, prioritizing live, interactive programs over pre-recorded courses, and introducing more done-for-you products with educational upsells. These changes are all about meeting the growing demand for real-time learning and connection while providing solutions that truly empower my customers.If you’re wondering how to adapt your own strategies to thrive in this AI-driven era, this episode is packed with actionable insights. Don’t forget to check out Episode 250 for the original tactics, and if you enjoy today’s episode, I’d love for you to subscribe and leave a review!Listen to the full episode to hear:Why I’m making BOLD changes to my business model for 2025.How AI is reshaping online business strategies and opportunities.The shift from signature offers to fresh, dynamic products.Why live, interactive programs are replacing pre-recorded courses.FREE Resources to Grow Your Online Business:Watch the breakdown of my 100K funnel: https://gillianperkins.com/breakdownWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

12-03

33:53

In this episode, I’m tackling a question I’ve been hearing a lot lately: are webinars still an effective way to sell online courses? Webinars have been a cornerstone of many online businesses for years, but as the digital landscape evolves, it’s worth taking a closer look at whether they’re still delivering the results we want.I’ll be sharing my personal experiences with webinars—what’s worked, what hasn’t, and how I’ve adapted over time. I’ll also talk about some of the trends I’m seeing in the industry and offer actionable advice to help you make your webinars more successful. From building trust with your audience to highlighting the real benefits of your course, I’ll cover the key factors that can make or break your webinar strategy.If you’ve been wondering whether webinars are still the right tool for your business—or how to make them work better for you—this episode has all the answers. Let’s dive in!Listen to the full episode to hear:Gillian’s personal experiences with running webinars—and what’s changed over the years.The latest trends in the online course industry and how they impact webinar success.Practical tips for building trust and connection with your audience during webinars.Solutions to common webinar challenges, like timing and engagement.FREE Resources to Grow Your Online Business:The 100K Funnel Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-inWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

11-26

30:05

In this episode, I sit down with Gabe Cox to dive into the pros and cons of podcasting and YouTube as strategies for long-form content marketing. We explore some of the key differences between the two platforms, like discoverability, searchability, and algorithm leverage, and I share why I believe YouTube often offers more reliable growth potential. Gabe and I discuss how YouTube’s algorithm and monetization options can help you generate passive visibility and income, while podcasting excels at fostering deeper connections with a smaller, more dedicated audience. If you’re wondering which platform is right for you or how to get started, tune in for practical tips and insights into the initial growth and lasting benefits each platform offers.Listen to the full episode to hear:How podcasting and YouTube compare in terms of discoverability, searchability, and audience growth potential.Why YouTube’s algorithm and monetization features can create more passive visibility and income.The unique strength of podcasting in building deeper, more loyal audience connections.Practical tips on getting started with YouTube and maximizing early growth on both platforms.FREE Resources to Grow Your Online Business:YouTube Workshop: https://creatorfasttrack.com/workshop-registrationWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode of Work Less, Earn More, I had the pleasure of interviewing Katie Richardson, the founder of the multi-million dollar brand, Puj. Katie shared the incredible journey behind her baby and childcare products, from the challenges of development to the breakthrough moments that brought her brand to life. Hearing her story firsthand, I was inspired by the mindset and perseverance that helped her overcome obstacles and turn her vision into reality. Katie also opened up about her decision to step away from Pudge and how she’s since transitioned to coaching other entrepreneurs. Our conversation is full of valuable insights for anyone looking to bring a product to market or navigate their own entrepreneurial path. I can’t wait for you to hear Katie’s story and the lessons she’s learned along the way!Listen to the full episode to hear:Katie’s journey of creating and growing a successful baby and childcare brand, Pudge.The mindset shifts and perseverance needed to overcome entrepreneurial challenges.Practical advice on bringing a product to market and navigating the obstacles along the way.Insights into Katie’s transition from running her brand to coaching other entrepreneurs.FREE Resources to Grow Your Online Business:The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins