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World Open Innovation Conversations
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World Open Innovation Conversations

Author: Marisol Menendez, Marcel Bogers, and Salar Alizad Poursaeidi

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WOIConversations is a podcast that brings together academia and industry to discuss Open Innovation. Refreshing and dynamic conversations among leaders in the field, with insights for academics, researchers, practitioners and Open Innovation enthusiasts. A video session, a podcast, and a good time to share and learn together. WOIConversations is hosted by Marisol Menendez and Marcel Bogers, and produced by Jakob Pohlisch.

16 Episodes
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In our 8th episode of World Open Innovation Conversations, we speak with Prof. Saras Sarasvathy (Professor Emerita, Darden School of Business, University of Virginia), the originator of the theory of effectuation, for a conversation that lives exactly where she does, yes, at the boundary between entrepreneurial practice and rigorous research. Key highlights from our conversation: Where effectuation really comes fromThe big surprise: Experts don't predict the future better than the rest of us....
In our 7th episode of World Open Innovation Conversations, we speak with Prof. Asta Pundziene (Kaunas University of Technology & UC Berkeley) to explore the Open Innovation (OI) world from her personal OI journey to the exciting upcoming World Open Innovation Conference 2026 in Kaunas, Lithuania. Key highlights from our conversation: Catching the OI virus: How sitting next to Henry Chesbrough at UC Berkeley sparked Asta's OI journey and why she believes the best research questions are bor...
This song was created by Marcus Holgersson (ft. Dr Suno), and its title — “Finally!” (Äntligen!) — comes from a Swedish tradition linked to the Nobel Prize in Literature. Each year, when the Swedish Academy finally announces the winner, people joyfully shout “Äntligen!” — “Finally!” — capturing the excitement and relief after a long wait. Marcus brought that same spirit to our #WOIC2025 academic awards this year, celebrating in all the languages we speak — “Finally!” “Eindelijk!” “Finalmente...
In our 6th episode of World Open Innovation Conversations, we speak with Prof. Ann-Kristin Zobel (University of St. Gallen) to explore the Open Innovation (OI) world, from her personal OI journey to the possibility of systemic shifts in industries facilitated by OI. Key highlights from our conversation: The journey that shaped a scholar: How Anne-Kristin's path from Maastricht to Berkeley to St. Gallen influenced her work on OI Beyond tech: Traditional industries innovating; why even ce...
In our latest episode of WOIConversations, hosted by Marcel Bogers and Marisol Menéndez, we speak with Aurelia Engelsberger — CEO of OMIND Platform. OMIND helps organizations embed innovation strategies into daily routines by combining digital tools, behavioral nudges, and facilitated workshops to build open mindsets and achieve measurable behavior change. Here are some highlights from our conversation: ✨ Practice → theory → practice: Aurelia’s journey from industry to PhD and b...
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