X-Factor Marketing With Wendy Forsythe

Transform Your Brand. Elevate Your Business. Unleash Your Potential. Join marketing strategist Wendy Forsythe each week as she reveals the secrets behind building unforgettable brands that captivate and convert. With her extensive knowledge and proven track record of enhancing brand recognition for high-profile businesses, Wendy guides you through discovering what makes you extraordinary. This isn't just another marketing podcast—it's your roadmap to standing out in a crowded marketplace. Through actionable strategies, mindset shifts, and powerful storytelling techniques, you'll learn to identify your unique X-Factor and transform your marketing from forgettable to unforgettable. Ready to show up confidently and succeed authentically? Subscribe now and join the movement of professionals who are redefining what it means to market with purpose and passion. Follow Wendy: https://www.instagram.com/brandwendy/

Marketing Coaching Session | Matt Spangler on Branding, AI, and Connection

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheMatt Spangler cuts through the noise and shows agents what actually moves the needle: clarity on who you serve, creativity that stands out, and marketing that’s built for real business—not busywork. He breaks down niche focus, pillar events, and content that actually gets noticed.The real shift comes when agents see how AI can help them think, ask better questions, revive old clients, and spark new deals in minutes. This convo flips the switch on how agents market, grow, and stay ahead.➡️ Show LinksLinkedin: https://www.linkedin.com/in/mrmattspangler/➡️Timestamps:0:00 Matt Spangler’s two decades in marketing.1:12 Welcome to X Factor Marketing.4:17 Real estate branding requires two things.9:06 Focus weekly time on your core customer.14:15 It’s all about pillar events.18:36 Let’s talk content creation.26:02 Back to the AI conversation➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/#RealEstateMarketing #AIForAgents #PersonalBranding

11-19
36:47

How “My Therapist Says” Made Mental Health Relatable (and Hilarious)

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheIf you're a woman in leadership, aspiring entrepreneur, or content creator struggling with burnout, imposter syndrome, or scaling authentically—this episode is your blueprint. Gina shares raw pivots from catering to influencer marketing, monetizing Instagram anonymously, hiring passionate fans, & turning group chat roasts into Gucci/Met Gala collabs + a fiction TV deal in development.➡️ Show LinksInstagram: https://www.instagram.com/ginatash/Facebook: https://www.facebook.com/TheGinaTash/➡️ Timestamps0:15 Gina Tash: From Chef to Viral Meme Empire Builder  1:26 From Culinary School to 100M+ Impressions/Month  1:40 The Chef Dream: George Brown College & Food Network Obsession  3:50 Culinary School Was the Hardest Thing She’s Ever Done  4:25 Entrepreneurial Mindset: “If I Do It, I Do It Properly”  7:10 Monetization Begins: Brands Pay $200+ for Posts at 5K Followers  9:03 Growing Pains: Delegating, Hiring, Protecting the Brand Voice  14:21 Dream Brand Collabs: Gucci, Valentino, Met Gala  16:36 Viral Content Formula: “We Know in 5 Seconds If It’ll Blow Up”  18:34 Consulting Brands on Viral Social Strategy  20:15 Gen Z Wants Messy, Real, Behind-the-Scenes Content  25:17 “We Never Tie – Majority Wins or We Debate It Out”  26:41 What’s Next? TV, Books, Side Projects & Infinite Growth  27:32 Her X Factor: “Making Women Feel Less Alone”  ➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/#WomenInLeadership #MindsetMatters #FemaleEntrepreneurs #FeminineEnergy #BurnoutPrevention #ConfidenceGap #ViralContentStrategy #MentalHealthMemes #EntrepreneurialMindset #AuthenticBranding #ContentCreatorTips #WomenEmpowerment #LeadershipMindset #PivotYourCareer #InstagramGrowth #TherapyHumor #MyTherapistSays

11-14
29:04

From GEICO's Gecko to Disrupting Zillow: Chris Mumford on Challenger Brands & Marketing Wars

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheHomes.com CMO Chris Mumford (ex-GEICO, creator of GEICO Caveman & Hump Day campaign) reveals how Your Listing Your Lead is disrupting Zillow & real estate marketing. Discover challenger brand strategies behind Super Bowl 2024 with Dan Levy & Heidi Gardner, why brand personality beats metrics, talkability marketing grows brands 2.5X (McKinsey), and non-lead diversion delivers true agent leads.➡️ Show LinksInstagram: https://www.instagram.com/homesdotcom/Website: https://www.homes.com/Facebook: https://www.facebook.com/homesdotcom/?ref=_xav_ig_profile_page_web#➡️ Timestamps:0:18 GEICO legacy & iconic campaigns1:18 What is a challenger brand?2:37 Early career: UPS vs FedEx, GEICO 20064:05 Innovation under pressure5:19 Brand personality is the ultimate asset6:30 Shift from TV to omnichannel8:26 Know your identity → know your risks9:09 Homes.com: Mission-driven challenger10:58 GEICO innovation: 3–4 storylines in TV13:05 Homes.com = Robin Hood fixing lead models13:55 “Your Listing, Your Lead” explained14:38 Zillow model vs Homes.com (never sells leads)15:02 Agent-first: Faster sales via internet power16:01 Super Bowl 2024 launch breakdown16:25 Dan Levy + Heidi Gardner inject personality18:06 Acquired & flipped to non-lead-diversion18:30 Super Bowl = massive exposure play20:01 Top-funnel → mid-funnel education21:18 Old channels reborn: Direct mail, email22:09 Agents: Layer your brand on Homes.com23:30 Myth: Talk = 2.5X growth (McKinsey)24:44 Not all PR is good PR25:10 Create cultural conversations26:37 X Factor: Extreme competitiveness➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/#HomesCom #YourListingYourLead #Zillow #ChallengerBrand #SuperBowl2024 #DanLevy #HeidiGardner #GEICOCaveman #HumpDay #RealEstateMarketing #AgentLeads #BrandPersonality #Talkability #McKinsey #NonLeadDiversion #ChrisMumford #RobinHoodBrand #Omnichannel #DirectMail #XFactorMarketing

11-06
29:30

From NFL Sidelines to Storytelling CEO: Andrea Ocampo on Community, Brand & Courage

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheHow do you build a lasting brand in a noisy, fast-changing world?By doing the work, leading with purpose—and letting your story become your strategy.In this powerful episode, Wendy Forsythe sits down with Andrea Ocampo—creator, innovator, and architect of influence—to explore how courage, curiosity, and community can transform your career and your confidence.Andrea’s story takes her from NFL sidelines to the boardroom, where she’s helped brands and leaders communicate authentically and build influence with impact.Together, we dive into storytelling, leadership, AI, and what it means to lead with heart in the digital age.➡️ Timestamps00:00 — Welcome & Introduction01:00 — Andrea’s journey from cheerleader to creator04:30 — Building a brand through community, not campaigns07:15 — The power of storytelling in leadership10:05 — How to overcome fear and “fail forward”13:20 — AI as your research partner (not your replacement)17:00 — Courage, authenticity, and women leading differently22:45 — The Miami Women Dinner Series and community building26:00 — How to overcome on-camera nerves and show up confidently29:00 — Andrea’s personal X Factor➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/#WomenInLeadership #RealEstate2025 #MindsetFitness #ConfidenceGap #SpeakUp #AskForHelp #FeminineEnergy #EXPRealty #XFactorPodcast #RickyMendeece #WomenEmpowerment

11-05
30:10

Break the Confidence Gap: Ricky Mendez on Mindset Fitness & Empowering Women to Lead

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheRicky Mendez isn't your typical motivational speaker—he's an implementational force who transforms mindset into measurable action. From directing over half a billion dollars in sales to working with global brands like Costco, Home Depot, and lululemon, Ricky discovered something profound: without feminine energy, he was burning out. Now, as a rare male champion of women's empowerment, he's on a mission to help women shatter the confidence gap through his Mindset Fitness framework—gratitude reframing, energy conversion, and "pointing thumbs not fingers." His message to women? "Do not let weak-minded men tell you what you can or cannot do." Whether you're facing judgment or fear of speaking up, Ricky's tactical hacks—like his gratitude poem and "I Am Great" photo album—will rewire how you show up and lead.➡️ Timestamps00:00 Welcome + Why Mindset Matters for Women in Leadership01:26 What Is Mindset Fitness? Ricky’s Powerful Definition03:18 Feminine Energy & Burnout: The Hidden Power Shift04:17 The Confidence Gap: Why Women Hold Back07:38 Speaking Up Isn’t Optional—It’s a Responsibility09:01 Judgement, Fear & Visibility: How to Build Real Confidence11:55 Facing Harsh Criticism as a Woman? Here’s the Reframe15:56 The Framing Technique That Will Change Your Mindset20:41 Wendy’s X Factor & The Power of Sponsorship Over Mentorship27:08 Final Takeaways: Ask for Help, Speak Up, and Lead Boldly24:08 Mentorship vs. Sponsorship: The Key to Advancing Women Leaders26:19 Reactive vs. Proactive: A New Approach to Supporting Women➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/#WomenInLeadership #RealEstate2025 #MindsetFitness #ConfidenceGap #SpeakUp #AskForHelp #FeminineEnergy #EXPRealty #XFactorPodcast #RickyMendeece #WomenEmpowerment

10-16
31:24

From $63 to 7 Figures: Maria Wendt on Scaling with Courage & Consistency

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheMaria Wendt transformed Instagram into her stage and built a multi-million dollar digital empire—not with gimmicks or shortcuts, but through raw vulnerability and relentless consistency. From watching her dad start a business at age 7 to coaching thousands of entrepreneurs on scaling with integrity, Maria reveals the courage it takes to build trust when your "fingers are shaking" before you hit post. As a single mom running an eight-figure business, she's cracked the code on batching content, repurposing strategically, and making millions from the 1% while giving insane value to the 99%. Her mission: help women make money and build businesses that give them freedom. If you're in the messy middle of scaling, Maria's systems and unfiltered honesty will show you the way.➡️ Show LinksInstagram: https://www.instagram.com/maria.wendt/Website: https://www.mariawendt.com/LinkedIn: https://www.linkedin.com/in/mariafwendt/Facebook: https://www.facebook.com/p/Maria-Wendt-Official-100090621002736/X/Twitter: https://x.com/mariafwendt➡️ Timestamps00:00 Maria Wendt, From $63 to 7 Figures01:27 Entrepreneurship Lesson at Age 703:11 Moving to Instagram and Building Trust Through Vulnerability06:33 Blue Ocean Strategy: Go Where Everyone's Afraid08:34 Finding Courage: If Your Fingers Aren't Shaking, Post It09:43 Content Systems: Batching 40 Reels and Repurposing 85%16:34 Mission to Empower Female Entrepreneurs20:00 Challenges Women Face as Cultural Expectations Shift23:00 Advice for the Messy Middle: Consistency Over Perfection25:49 X Factor: Kindness Opens Doors➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

10-03
27:39

How to Go From Real Estate Agent to AI Innovation Chief | Seth Siegler - EXP Realty CIO

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheSeth Siegler went from real estate agent to Chief Innovation Officer at EXP Realty, leading AI transformation for 90,000+ agents worldwide. As a self-taught coder who sold two startups, Seth reveals how AI won't replace agents—it'll make them exponentially better. From meeting EXP founder Glenn Sanford at a hackathon to getting early access to OpenAI and Google's latest tools, Seth shows how "citizen developers" are building custom software without coding experience. His mission: democratize AI so every real estate professional can scale their business beyond what they thought possible.➡️ Show LinksLinkedIn: https://www.linkedin.com/in/sethsiegler/➡️ Timestamps00:00 Seth Siegler, Innovator in Real Estate Tech00:04 Chief Innovation Officer at eXp Realty00:12 Agents Worry About Being Replaced by AI00:18 AI Enhances, Doesn't Replace Real Estate Professionals00:32 Building iBuyer Systems and Luna 2.0 Chatbot01:25 From Real Estate Family to Agent and Tech Founder02:36 First Startup Tech for Brokerage Gained Traction03:07 Meeting eXp's Glenn Sanford at a Hackathon04:48 Role as CIO Forward-Thinking, Applying Emerging Tech11:33 AI Training Helping Agents Use AI for Business Growth17:40 Citizen Developers Non-Coders Building Software with AI23:57 Rewarding Projects Evangelizing AI's Potential for Agents➡️ Connect With Wendy  https://x.com/brandWendy/  https://www.linkedin.com/in/wendyforsythe/  https://www.instagram.com/brandwendy/

09-26
29:18

Turning Reality TV Fame Into Real Estate Success | Gina Kirschenheiter & Travis Mullen

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheGina Kirschenheiter was packing lunches at 5 AM for six kids when she realized reality TV fame wasn't forever—but the platform it gave her could build something lasting. After eight years on Bravo's Real Housewives of Orange County, she and partner Travis Mullen made a bold leap into real estate, launching The Gated Group at EXP Realty with a mission to protect clients like a "gate around them throughout the entire journey." What started as Travis pushing Gina toward real estate ("I never saw that coming") became a powerhouse team that's already closed $8.5-10M in sales, gets houses into escrow in a week or less, and proves that with authenticity and hustle, you can turn celebrity into meaningful business success while staying true to who you are.➡️ Show Links  Gina's Instagram: https://www.instagram.com/ginakirschenheiter/  Travis's Instagram: https://www.instagram.com/travis.mullen.85/  The Gated Group: https://gatedgroup.com/➡️ Timestamps  00:00 From Reality TV Spotlight to Real Estate Arena  02:29 Six Kids, 5 AM Lunches, and Work-Life Balance  03:21 The Transition: Using Platform to Create Something Else  04:35 "We're Really Doing the Work" - Beyond the Celebrity  05:19 Making Yourself Approachable Despite Fame  06:27 When Perception Works Against You  07:40 "We Are the Most Powerful Marketing Team"  08:52 "Be the Celebrity of Your Own Market"  09:43 One Brand Strategy: Personal + Professional  11:19 The Gated Group: Building Something Bigger Than Names  12:52 The Gate Symbolism: Keeping Clients Safe  15:16 Why EXP Realty Was the Right Fit  17:10 Each Other's X-Factors: Connection vs. Problem-Solving  21:56 Partnership Advice: Stay in Your Lane  25:18 Future Vision: Quality Over Quantity Team Growth  27:09 Being a Tool in Other Agents' Tool Belts➡️ Connect With Wendy  https://x.com/brandWendy/  https://www.linkedin.com/in/wendyforsythe/  https://www.instagram.com/brandwendy/

09-19
29:05

How to Monetize the Thing Everyone Hates Thinking About | Summer Goralik - Real Estate Compliance

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheSummer Goralik was following a suspect home from her investigator job at the Orange County DA's office when she realized—pregnant and terrified—she needed a different path. Trading her government badge for entrepreneurial freedom, she launched a compliance consulting practice that her husband said would make them "officially poor." Nine years later, she's built a thriving "Company of One" helping brokers navigate California's regulatory maze, armed with insider knowledge from her six years at the Department of Real Estate. Her first self-published article about DRE audits remains her most-read piece to date, proving that even the most unglamorous niches can build empires. From escrow officer to criminal investigator to sought-after consultant, Goralik reveals why unfiltered honesty is her superpower, exposes how brokers wait until the 11th hour to care about compliance (then panic), and explains why teaching people boring things they need to know beats chasing glamorous topics nobody cares about.➡️ Show LinksLinkedIn: https://www.linkedin.com/in/summergoralik/➡️ Timestamps00:00 From Following Suspects to Following Her Own Path01:24 The 10-Second Elevator Pitch That Wins02:14 "I Have That Insider Knowledge"03:17 Company of One: The Solo Empire04:21 Escrow Drove Me to Government Work05:08 Pregnant, Followed Home, Time to Pivot05:44 "No One's Going to Pay for Compliance" (Wrong)06:33 The Article That Built a Business07:30 "Don't Give Away So Much" (I Do Anyway)08:36 Being Too Honest on LinkedIn Works10:16 Teaching Boring Things People Actually Need11:43 "We Will Officially Be Poor" - Proving Him Wrong13:27 Compliance Is Trending (Finally)14:36 The DRE Question That Gets Every Broker15:25 Stop Waiting for the 11th Hour18:34 My X-Factor: Unfiltered Honesty➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

09-12
19:33

Real Estate Mindset: Darryl Davis’ Success Secrets

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheDarryl Davis went from emancipated minor at 16 to building Long Island's #1 real estate office by proving that mindset beats tactics every time. This top coach who says "real estate saved my life" reveals why wearing a name tag everywhere creates million-dollar deals, how the "inline dialogue" turns cold calls into conversations, and why smiling might be your most underutilized business tool. His X Factor? Studying human connection like a science—because in real estate, connection is currency.➡️ Show Linkshttps://www.darryldavisseminars.com/https://www.linkedin.com/in/darryldavis/➡️ Key Segments0:00 – Emancipated at 16: The Tough Childhood That Built a Champion0:17 – From 19-Year-Old Rookie to Top Producer Overnight0:31 – Building Long Island's #1 Office (Against All Odds)0:39 – Finding Your Unique Voice When Everyone Sounds the Same1:04 – "Real Estate Saved My Life" – The Healing Power of Helping1:08 – Mindset Medicine: What New Realtors Actually Need to Hear2:15 – Starting at 19: When Hunger Beats Experience3:37 – Stop Copying, Start Being: Authentic Personal Branding5:06 – Your Voice Is Your Superpower (Use It)6:37 – Agents Over Politics: Choosing Service in Divided Times7:43 – New Realtor Reality: Your Mindset IS Your Income10:20 – The Inline Dialogue: Cold Calls That Feel Like Conversations12:27 – The Name Tag Millionaire: Wearing Success Everywhere13:33 – Beyond Commissions: Building Wealth Through Real Estate Investing14:40 – Metaphors That Sell: Making Complex Concepts Click17:19 – How Selling Houses Healed Childhood Anger19:54 – Darryl's X Factor: Studying Human Connection Like a Science21:08 – The Million-Dollar Smile: Your Most Underused Business Tool➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

09-05
22:21

Rob Giglio on Leadership & Marketing at Canva

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheRob Giglio built his career at the intersection of art and science, transforming from consumer packaged goods at P&G to revolutionizing go-to-market strategies at art.com, HubSpot, DocuSign, and now Canva—where he's leading the charge to empower the world to design. This servant leader who "loves sales and marketing like his two sons—for different reasons" reveals why understanding customer segmentation can transform entire industries, how features become benefits in functional products, and the three non-negotiable attributes he seeks in every hire: wattage, results orientation, and true leadership.In this episode, he shares why Canva might be "the funnest job at the funnest company," how a two-step mission creates unstoppable flywheels, and the profound advice from his father that shaped his X Factor: "The most worthy deed helps someone else succeed." From discovering that a third of art buyers don't care about the art itself to building bridges between brands and buyers, Rob unpacks the playbook for scaling enterprise growth while never taking yourself too seriously.➡️ Show Linkshttps://www.canva.com/https://www.linkedin.com/in/robgiglio/➡️ Key Segments00:00 – Sales vs Marketing: "I Love Them Both Like My Two Sons"00:17 – From Nothing But Ambition to Billion-Dollar Boardrooms  00:40 – Three Hiring Essentials: Wattage, Results, and Road-Building Leaders01:25 – The Accidental Strategy: Why End-User Focus Connects Every Role02:17 – Art + Science = Great Marketing (Plus a Lot of Data)02:36 – The Interview Lie: "I'm a Salesperson" (But Really Both)04:02 – Art.com Lessons: Why Your Boss Matters More in Startups04:50 – The Missing TAM Study That Changed Wall Decor Forever05:41 – Shocking Discovery: 1/3 of Art Buyers Don't Care About Art06:33 – Van Gogh's Starry Night: Decor Match or Artist Story?07:53 – HubSpot Magic: Marketing to Marketers Just Like Me09:42 – From Big Company to Startup: Why Hands-On Matters10:58 – DocuSign Reality: When Features ARE the Benefits13:03 – "The Funnest Job at the Funnest Company" – Inside Canva13:45 – Three Founders, Three Legs: The Perfect Leadership Stool14:28 – The Two-Step Mission: Get Big to Do Good (Then Repeat)15:35 – Taking Work Seriously Without Taking Yourself Seriously16:46 – Austin Vibes and Aggressive Goals: Building Enterprise18:13 – Wattage Over IQ: How Bright Does Your Bulb Burn?18:54 – Results Orientation: Finding People Who Stop at Nothing19:50 – Flag Planters Who Build Roads: Redefining Leadership20:47 – Canva Create: The Mind-Blowing Campaign Experience22:24 – Nike's Timeless Empowerment: "If You Let Me Play"23:36 – Building Your Brand: The Forgotten Second Pillar24:38 – The Bridge Between Product and Buyer: Critical Connection26:01 – Rob's X Factor: The Most Worthy Deed Helps Others Succeed➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/#RobGiglio #Canva #CanvaCreate #XFactorMarketing #GoToMarket #ServantLeadership #MarketingStrategy #SalesAndMarketing #HubSpot #DocuSign #EnterpriseSales #DesignForEveryone #StartupLessons #ProductLedGrowth #BrandBuilding #CustomerSegmentation

08-29
27:57

The Stage Where Tech Giants Were Born: Zillow, Lending Tree & The Underdogs | Brad Inman - Inman Founder

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheBrad Inman spent 40+ years revolutionizing how the real estate industry communicates and innovates, transforming from a San Francisco Examiner journalist to founding Inman News—the industry's most trusted media empire. After selling to Beringer Capital in 2021, this serial entrepreneur who launched platforms like HomeGain, TurnHere, and ClimateCheck is now disrupting the longevity space with Livelong Media.In this episode, he reveals why homes will come to consumers (not the other way around), how AI is creating "godlike" capabilities in real estate, and the tenacious mindset that helped him champion tech underdogs when the industry feared innovation. From interviewing Barbara Corcoran's mic-stealing moment to buying a San Francisco home to be at the center of AI development, Brad shares the unfiltered truth about building media empires, embracing failure, and why authenticity beats perfection every time.➡️ Show Links https://livelongmedia.com/ https://www.livelong.events/ https://climatecheck.com/ https://www.linkedin.com/in/bradinman123/ https://www.inman.com/author/bradinmangmail-com/➡️ Key Segments 00:00 – From Real Estate Journalism to Digital Media Pioneer 00:19 – Why Buyer Agents and ReMax Led the Tech Revolution00:35 – The Industry That Feared Technology: Brad's Mission 01:13 – Serial Entrepreneur DNA: Why Realtors Are Like Startups 01:33 – Welcome to XFactor Marketing with Brad Inman 02:28 – Origin Story: From Print Journalism to Internet Pioneer 03:16 – Building Trust: How Integrity Created an Empire 04:35 – AI Revolution: Why Brad Moved to San Francisco at 70 05:27 – Launching Tech Giants: Zillow, Lending Tree & The Underdogs 07:14 – The $800 Million "Four Transaction" Success Story 08:01 – Championing Diversity: Yas's Transformative Influence 09:20 – Gen X Takes Charge: The Leadership Revolution 10:26 – Technology as Default: Why Gen X Should Run Everything 11:50 – AI's Godlike Transformation of Real Estate 13:29 – Homes Coming to Consumers: The Future of Property Search 14:55 – Transparency Revolution: Why Deception Dies with AI 16:25 – The Art of Humility: Barry Diller, Barbara Corcoran & Gary Keller 20:24 – The New Kid Who Forgot His Name (And Won Hearts) 22:13 – Authenticity Over Perfection: Being Human as Strategy 23:09 – Never Give Up But Know When to Throw Grandma Off the Boat 24:40 – One Candle on eBay: The Hard Truth About Starting 25:19 – Brad's X Factor: Tenacity That Never Quits➡️ Connect With Wendy https://x.com/brandWendy/ https://www.linkedin.com/in/wendyforsythe/ https://www.instagram.com/brandwendy/

08-22
26:10

NBA Coach to Kobe & KD: The Peak Performance Blueprint | Alan Stein Jr. - Performance Coach

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheAlan Stein Jr. spent 15+ years training NBA legends like Kobe Bryant and Kevin Durant, studying what separates the elite from everyone else. Now one of the world's most sought-after corporate performance coaches, he's taken those championship principles from the court to the boardroom, helping Fortune 500 executives and entrepreneurs unlock their peak potential. In this episode, he breaks down the exact blueprint that built champions: why mastering basics beats chasing hacks, how to earn unshakeable confidence through repetition, and the "next play" mentality that turns setbacks into comebacks.➡️ Show Linkshttps://alansteinjr.com/https://www.linkedin.com/in/alan-stein-jr/https://twitter.com/AlanSteinJrhttps://www.instagram.com/alansteinjr/https://www.facebook.com/AlanLSteinJr/➡️ Key Segments00:00 – From Basketball Courts to Corporate Success00:25 – The "Never Get Bored with Basics" Philosophy01:05 – Why Discipline Beats Motivation Every Time01:42 – Welcome to XFactor Marketing03:21 – Alan's Origin Story: From Passion to NBA Performance Coach04:39 – The 3 Habits That Define Champions07:22 – Focus on Bricks, Not Walls: Breaking Down Big Goals09:30 – Conquering Self-Doubt Like an Elite Athlete14:41 – Motivation vs. Discipline: Making the Right Choice19:40 – Coaching Teens vs. NBA Stars: Universal Success Principles22:35 – Alan's X Factor: Why Caring Changes Everything25:52 – Inside Alan's Books: Raise, Sustain, and Next Play➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

08-15
28:05

From 0 to Millions: How to Build a Personal Brand That Lasts | Scott Clary – Success Story Podcast

➡️ Download the FREE “Content Creation Realities & Lessons: A Guide to Smarter Strategy”: https://stan.store/wendyforsytheScott Clary went from selling a tech company to building one of the most recognized personal brands in business. As host of the Success Story Podcast (50M+ downloads) and a weekly newsletter reaching 321,000+ subscribers, he’s mastered the art of creating content that opens doors. In this episode, he shares how to pick the right platform, stay consistent, and reverse-engineer success so your brand becomes your greatest career asset.➡️ Show Linkshttps://www.successstorypodcast.comhttps://www.linkedin.com/in/scott-clary/https://twitter.com/scott_d_claryhttps://www.instagram.com/scottdclary/➡️ Key Segments00:00 – Future-Proofing Your Career Through Personal Brand02:15 – From Tech Exit to Media Empire04:00 – Why Scott Chose Podcasting Over Other Content Formats06:30 – The #1 Trait Shared by High Performers09:20 – How Obsession Drives Long-Term Success12:00 – Picking the Right Platform for Your Strengths14:45 – Why Most People Quit Before They Win16:50 – The “Create for Your Past Self” Content Framework18:30 – Building an Audience From Zero: Scott’s First Steps21:00 – The Year It Takes to See Traction — and How to Speed It Up23:40 – Reverse-Engineering Top Creators Without Copying27:20 – Scott’s X Factor and Why It Matters33:00 – Final Advice: Start Now, Stay Consistent, Play the Long Game➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

08-08
35:03

Unveiling My AI Marketing Toolkit: Top Tools to Boost Efficiency

➡️ Download the FREE "AI Tools Playbook" with the most actionable takeaways from this episode: https://stan.store/wendyforsythe➡️ Join our community: https://stan.store/wendyforsytheDiscover the AI tools my team uses daily to save time and enhance marketing efficiency. From email management with Fixer.ai to automation with n8n.io, learn how to leverage AI for business growth and stay ahead in the AI revolution.➡️ Timestamps00:00 Introduction to AI Tools01:26 Welcome to X Factor Marketing Podcast01:48 Overview of AI Marketing Toolkit02:24 Inspiration from The Gathering Event04:14 Tool 1: Fyxer.ai for Email Management07:30 Tool 2: ChatGPT for Custom GPTs and Thought Partnership12:43 Tool 3: Gamma.app for AI-Powered Presentations14:07 Tool 4: Lovable.dev for No-Code Websites and Apps15:41 Tool 5: n8n.io for Workflow Automation17:35 Tool 6: Operator.chatgpt.com for Personal Assistance18:41 Closing Thoughts on AI Adaptability➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/#AIMarketing #AITools #MarketingAutomation #ProductivityTools #FixerAI #ChatGPT #GammaApp #LovableDev #n8nIO #OperatorGPT #BusinessEfficiency #NoCode #AIPresentations #WorkflowAutomation #PersonalAssistantAI #MarketingPodcast #XFactorMarketing #AI2025 #BusinessGrowth #EmailManagement

08-01
20:47

She Served 2 Presidents: Why Women Still Can't Break Through - Betsy Myers, Former White House Official

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheBetsy Myers, former White House official who served both Clinton and Obama administrations, reveals why women still can't break through to top leadership roles despite decades of progress. From being "completely over her head" as Obama's campaign COO to founding the Center for Women at Bentley University, Betsy shares the strategic mindset shifts that separate women who plateau from those who rise to the top.She's a Harvard leadership expert who discovered the critical difference between mentors and sponsors, why 70% of successful women feel like frauds, and the "sticky floor" behaviors that keep women stuck. Betsy has spent 30+ years studying women's advancement, authored "Take the Lead," and now works with eXp Realty's Women's Impact Network helping female entrepreneurs rewrite the rules of success.➡️ Show Links  https://www.bentley.edu/centers/center-for-women-and-business  https://www.linkedin.com/in/betsy-myers/  https://www.amazon.com/Take-Lead-Motivate-Inspire-Everyone/dp/1439102082  https://www.instagram.com/expwomensimpactnetwork/➡️ Key Segments  00:00 – Betsy's X-Factor: From White House to Women's Leadership Pioneer  02:15 – The Obama Campaign Crisis: "What Bank Account?"  04:30 – Authentic Leadership vs. Strategic Positioning  06:45 – Clinton vs. Obama: Leading Different Personality Types  08:20 – Why Women's Leadership Progress Stalled at 20%  10:15 – Mentors vs. Sponsors: The Game-Changing Difference  12:00 – The Procter & Gamble Sponsorship Model That Works  14:30 – Breaking the "Tall Poppy Syndrome"  16:45 – Female Alliance: Stop Competing, Start Collaborating  18:30 – Self-Promotion Without Arrogance  20:15 – Give Yourself Grace: You Are Worthy of Success  ➡️ Connect With Wendy  https://x.com/brandWendy/  https://www.linkedin.com/in/wendyforsythe/  https://www.instagram.com/brandwendy/

07-22
34:53

Running The Reba McEntire Influencer Campaign | Christine Jacobson - SVP Marketing, Realtor.com

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheChristine Jacobson, real estate marketing powerhouse and SVP of Marketing at Realtor.com, reveals how she built iconic brands from startup to legacy in an industry desperate for innovation. From co-founding NextHome into one of the most successful real estate franchises in a decade to spearheading Realtor.com's largest brand campaign ever featuring Reba McEntire, Christine shares her journey of transforming real estate through strategic branding and client-centric marketing. She's a third-generation realtor who started as a top-producing agent closing $50 million in sales, led marketing at OJO Labs (winning 40+ awards and helping raise $62.5M), co-founded transaction platform Rayse, and now leads the marketing strategy at America's most trusted real estate portal. Christine has been featured in Inman, HousingWire, and RISMedia for her innovative approach to B2B-to-C marketing.➡️ Show Links https://www.realtor.com/ https://www.linkedin.com/in/christinerjacobson/ https://www.rayse.com/ https://www.realtor.com/marketing https://www.realtor.com/nearlyhome➡️ Key Segments00:00 – Christine's X-Factor: Third-Generation Realtor Turned Brand Builder02:00 – From Real Estate Agent to NextHome Co-Founder04:09 – Why Startups Can't Afford to Treat Branding as an Afterthought05:25 – The B2B-to-C Marketing Model: Your Client's Client is Yours Too06:48 – Balancing Franchise Brand Power with Agent Individuality08:13 – Brand Inspiration: Learning from Apple and American Express09:37 – Stepping Into Legacy Brand Territory at Realtor.com11:04 – Making the Shift from Product-Focused to Client-Centric Marketing12:22 – Leveraging National Campaigns for Local Agent Success14:11 – The Reba McEntire "Nearly Home" Campaign Strategy15:29 – Celebrity Selection: Why Authenticity Beats Comedy Every Time16:52 – Free Marketing Assets for Agents Through Pro Campaign Hub17:37 – How to Access Co-Brandable Campaign Materials18:26 – Personal Branding Advice: Start with Your "Why"19:14 – Beta Testing the Future: New Products and Services Coming Soon➡️ Connect With Wendyhttps://x.com/brandWendy/ https://www.linkedin.com/in/wendyforsythe/ https://www.instagram.com/brandwendy/

07-11
20:52

Why High Achievers Feel Empty After Every Win | Angelica Ventrice - Holistic Health & Business Coach

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheAngelica Ventrice, former pharmaceutical sales rep turned holistic health and business coach, reveals why high achievers feel empty after every win and how childhood conditioning creates performance addiction. From selling sneakers at 16 to building The Aligned Method that's transformed over 900 women's lives, Angelica shares her journey of helping burnt-out professionals reconnect with their authentic selves while maintaining their drive for success. She's been featured in Entrepreneur, Authority Magazine, MyFitnessPal, and BarBend, and is the founder of the Healthy  Hustle Workshops.➡️ Show Linkshttps://angelicaventrice.com/https://www.instagram.com/theangelicaventrice/https://www.linkedin.com/in/angelica-ventrice/➡️ Key Segments00:00 – Angelica's X-Factor: Connecting with Anyone02:31 – From Pharmaceutical Sales to Health Coaching04:09 – Building an Authentic Personal Brand Through Storytelling07:41 – The Performance Trap: When Your Worth = Your Achievement09:38 – Why High Achievers Lose Touch with Themselves12:03 – Balancing Vulnerability with Professionalism in Branding14:51 – Morning Routines: Don't Check Your Phone First Thing18:24 – Box Breathing and Nervous System Regulation19:21 – The Cortisol Connection: Why Women Over 40 Need Different Strategies22:04 – Building Value-Driven Online Communities (Not Chasing Trends)24:39 – Putting Your Health and Mindset First as a High Achiever➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

06-26
26:24

How to Convert 10x More Online Leads | Carrie Lysenko - Lead Conversion Expert

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheCarrie Lysenko went from managing fan loyalty at the Toronto Blue Jays to becoming CEO of one of Canada's highest-converting real estate brokerages—and her journey through male-dominated industries shaped everything she knows about building authentic connections at scale. After 14 years scaling The Weather Network's digital empire and 3+ years as VP of Product at VerticalScope, Carrie joined Zoocasa in 2019 and transformed it into a lead conversion machine that crushes the industry's brutal 1% standard. Now managing over a million leads in the pipeline, she's cracked the code on why phone calls still beat every digital channel, how her "patented" 21-day follow-up system maximizes every lead investment, and why strategic questioning reveals what clients really want. As a working mom with an MBA who went back to school while raising kids, Carrie brings both business strategy and real-world grit to helping 230+ EXP agents build their own brands through the Agent Accelerator program.➡️ Connect With Carriehttps://twitter.com/carrielysenkohttps://careers.zucasa.com/agentacceleratorLead Generation Course➡️ Key Segments00:00 – Strategic Questioning That Uncovers Client Motivation00:25 – The Unsung Hero Converting Leads at Scale00:58 – Zoocasa's Origin Story: 10 Years Perfecting Conversion01:46 – Breaking the Brutal 1% Industry Standard02:42 – The Authentic Connection Formula03:28 – Why Phone Calls Still Win04:20 – Standing Out in a Digital World04:59 – The Patented 21-Day Follow-Up Cycle06:00 – Speed to Lead: Why 5 Minutes Matters06:23 – The MIT Study: 9 Attempts vs 2 (Most Give Up)07:08 – Relationship Building Over Quick Wins08:17 – Guard Rails vs Scripts: Staying Human09:44 – The One Mouth, Two Ears Rule10:32 – Two Ways to Work With Zucasa11:17 – Agent Accelerator: The FastCap Graduation Program12:35 – Building Your Brand While Getting Support13:51 – Zucasa Partners: High-Value Leads (No Upfront Fees)15:17 – Breaking Barriers: From MLB to Tech to Real Estate17:00 – Raising Future Female Leaders18:45 – Your Next Steps: Certification + Live Support➡️ Connect With Wendyhttps://x.com/brandWendy/https://www.linkedin.com/in/wendyforsythe/https://www.instagram.com/brandwendy/

06-19
19:45

This AI Prompt Does 70% of Your Marketing Work | Phil Stringer - AI Marketing Expert

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythePhil Stringer, former COO of a mega real estate team in North Carolina turned AI marketing expert, shares how he went from overwhelmed by technology to building a business around making AI simple for real estate professionals. From giving up TV entirely in 2022 to dive deep into AI, Phil reveals his philosophy of learning marketing fundamentals first, then using AI tools to amplify results. He breaks down his favorite tools, essential prompts, and why AI won't replace marketers—but will replace the tasks marketers hate doing. Phil now reaches an audience of over 5 million and has been featured on major platforms like FOX, CBS, NBC, ABC, NPR, Good Morning America, The Today Show, and Inside Edition.➡️ Show Linkshttps://philstringer.com  https://www.instagram.com/philstringer/  https://www.tiktok.com/@phil.stringer  https://www.linkedin.com/in/phil-stringer-655798283/➡️ Key Segments00:00 – The Foundation: Marketing First, AI Second  00:27 – From Real Estate COO to AI Expert  01:36 – Making Complex Technology Simple for Everyone  02:32 – Why You Can't Skip Marketing Fundamentals  03:52 – Favorite AI Tools: Opus Clip for Video Editing  05:27 – The 70% Rule: AI Gives You Foundation, You Make It Yours  05:53 – Will AI Replace Marketers? (Spoiler: No)  07:41 – Why Phil Stopped Watching TV in 2022  09:34 – The Future: AI Agents as Your Virtual Assistants  12:09 – ChatGPT as Your Marketing Bestie  12:46 – Phil's Secret Prompt Arsenal (500+ Prompts!)  13:31 – The Prompt That Improves Your Prompts  16:30 – Why ChatGPT Doesn't Know Truth from Fiction  17:20 – AI Voice Calling: The Wild West of Lead Generation  19:08 – AI Scams: When Phil's "Dad" Called at 3 AM  20:49 – Phil's X-Factor: Making Complex Simple➡️ Connect With Wendyhttps://x.com/brandWendy/  https://www.linkedin.com/in/wendyforsythe/  https://www.instagram.com/brandwendy/

06-12
21:44

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