Join Jon and Ed review the current state of the medical industry through the YT lens as they scout The Boca Raton for the 15th Anniversary YellowTelescope Training Seminar. The post Episode #32: Can I at LEAST… appeared first on Yellow Telescope.
Join Jon and Ed in the throes of practicing what they preach, mid-execution at the YellowTelescope, SEOversite, and iScreamSocialMedia Annual Planning Meeting. The post Episode #31: Annual Planning – Who Not How appeared first on Yellow Telescope.
Join Jon and Ed for their first ever pool-cast, broadcasting from a private villa plunge pool in Mexico, practicing what they preach. The post Episode #30: Bigger Slice of a Shrinking Pie appeared first on Yellow Telescope.
Jon and Ed are back with another Best Practices for the Best Practices Podcast focused on focus – and where practices should be directing it, now more than ever. The post Episode #29: Managing Growth Through Intentionality appeared first on Yellow Telescope.
In this episode, ahead of the 11th Annual YellowTelescope Training Seminar, Jon and Ed elaborate on how top practices truly build the value in their brand and confidently educate their patients and prospects.... The post Episode #28: Building Value Through Advanced Accolades appeared first on Yellow Telescope.
For the first podcast back together, live in the same room, since before the shutdown, Jon and Ed reunite as if nothing ever happened (though they wax on about how it did and what’s happened since)... The post Episode 27: These Are the Good Ol’ Days – How Practices Are Thriving in COVID and Our 6-Month Mantra appeared first on Yellow Telescope.
After speaking with dozens of practices a week, and reviewing hundreds of resumes during COVID, Jon and Ed share a unique and informed perspective of what job applicants are thinking and how it relates to managing, and retaining, your top staff while considering who, and how to, replace while the unemployment rate is the highest since the Great Depression... The post Episode 26: Staffing, Managing, and Growing Coming Out of COVID-19 appeared first on Yellow Telescope.
In this special episode, in response to the request for practice management content from the producers of The Aesthetic Show, The Vegas Cosmetic Surgery Symposium, and the Global Aesthetics Conference, YellowTelescope’s President and EVP, Jon and Ed, discuss the YellowTelescope processes that are helping their many clients successfully navigate the shutdown and build a big return to treating patients... The post Episode 25: Re-opening After COVID-19 for Success! appeared first on Yellow Telescope.
As Covid-19 affects how we all work, Jon and Ed take the time to speculate on how their learnings can apply to an unprecedented time... The post Episode 24: A Practice’s COVID-19 Survival Guide appeared first on Yellow Telescope.
In this particularly irreverent edition, Jon and Ed take a stab at poking holes in, and poking fun at, some of the most often used clichés in business and in life. The post Episode 23: You know that old expression, but does it ring true? appeared first on Yellow Telescope.
Join Jon and Ed from Ed’s living room as they dissect how medical practices and similar businesses are best utilizing Facebook, Instagram, LinkedIn and even TikTok to maximize the return on investment in time and money. The post Episode 22: Making the most of social media marketing in 2020 appeared first on Yellow Telescope.
In their annual summertime Hamptons episode, Jon and Ed chew over a number of topics. The post Episode 21: Medical Practice Marketing Post-Google Medic Update appeared first on Yellow Telescope.
Back in action after a robust respite from recording, join Jon and Ed as they celebrate the 20th episode of the YellowTelecast to cap off the best year yet for the company. Most growing practices, doctors, managers, and top sales people don’t always plan their goals very well, let alone how to actually achieve them. The post Episode 20: Marketing Through Enhanced Planning appeared first on Yellow Telescope.
Cutting Costs Through Annual Planning – Though many episodes have been recorded while on the road with clients or at conferences, this first-ever truly mobile “car cast” finds Jon and Ed on their way to the ASPS annual meeting, discussing cost cutting measures for practices heading into 2018 while sipping a first-ever non-whisky libation… The post Episode 19: Cutting Costs Through Annual Planning appeared first on Yellow Telescope.
Taking time off from your practice to recharge physically and mentally is invaluable, particularly if you use some of your off time to educate yourself. Enjoy this podcast on evaluating the core values of your practice. The post Episode 18: Evaluating Core Values appeared first on Yellow Telescope.
Join Jon and Ed for the 17th installment of the YellowTelecast, as they dissect how to determine the true cost of each converted lead, and when it is the most appropriate time to make an additional investment once you’ve determined your breakeven point and have seen some success. The post Episode 17: The Cost of Conversions appeared first on Yellow Telescope.
Every summer, practices all over the country find themselves suddenly re-evaluating, and sometimes reactively cutting, their expenditures due to a seasonal slowdown in revenue, often erroneously eliminating “profit centers” instead of “cost centers”. Join Jon and Ed as they dissect this phenomenon... The post Episode 16: The Summertime Spend-freeze Blues appeared first on Yellow Telescope.
With an ever evolving landscape in which medical practices operate, it often becomes necessary to shift the culture within the organization through the implementation of new processes and technologies... The post Episode 15: Managing Employee Resistance to Culture Transition appeared first on Yellow Telescope.
In this special NYC edition, Jon and Ed broadcast directly from Central Park, celebrating both New York and French culture through whisky and cuisine, while outlining how they’ve recently developed their own social media strategy. The post Episode 14: Social Media Strategy appeared first on Yellow Telescope.
Across the country we have found many common, though often ambiguous, traits among doctors, patients, and patient care coordinators, despite the obvious differences between region, geography, socioeconomics of patient population, size of practice, specialty, office culture, and more. Join Jon and Ed from Charlotte, North Carolina as they discuss these counterintuitive commonalities while sampling a delicious southern whiskey and waxing comedic on the local culture. The post Episode 12: Counterintuitive Commonalities appeared first on Yellow Telescope.