Yes, Brand Podcast

39 Episodes

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Data is Not Destiny: The liberation of Travis Hinson

2018-04-2326:15

Good tech vs Bad Tech. The freedom of the open road. What kind of world do we want to live in? These are issues tackled by “Bearclaw,” the lead character in Warren Lam’s new sci-fi web series, Moto Nostra. They’re also themes broached in my sit-down with actor Travis Hinson, who plays the role. While... The post Data is Not Destiny: The liberation of Travis Hinson appeared first on Yes Brand Podcast.

An “Impromptu” conversation with author Judith Humphrey

2018-04-0256:50

How do you build a personal brand and lead in the moment? Are spur-of-the-moment conversations, online and in-person, replacing the “state of the company” address? In her new book, Impromptu: Leading in the Moment (Wiley, on sale now), communications expert Judith Humphrey equips entrepreneurs, leaders, and those looking to advance their career to shine in... The post An “Impromptu” conversation with author Judith Humphrey appeared first on Yes Brand Podcast.

Getting so presidential you won’t believe it, with Cash Keahy

2018-03-2658:32

On this episode of the YES, BRAND podcast, author Cash Keahey and I discuss the 8 leadership styles defined by Donald Trump’s predecessors – and how the current POTUS fits into these classic molds. Perhaps most importantly, we dive into how we can find our inner leaders and how all 8 of these “leadertypes” reside... The post Getting so presidential you won’t believe it, with Cash Keahy appeared first on Yes Brand Podcast.

Talking Cars, Sports and Real Life with Filmmaker Sam Ciaramitaro

2018-02-2657:09

He’s shot films for Porsche, Hyundai, Ford, US Army, and Delta Airlines, to name a few. He’s also an avid sports fan, and relishes every opportunity to shoot baseball and racing. Sam Ciaramitaro has an action-packed reel, but as an interview guest, he’s thoughtful, reflective, and humbled by the fact that the more you learn,... The post Talking Cars, Sports and Real Life with Filmmaker Sam Ciaramitaro appeared first on Yes Brand Podcast.

How to become a working actor in Hollywood without losing your sense of humor

2018-02-1948:27

Eric Alegria has that look, at once a genial everyman and a chiseled lead, he could be your hotel clerk (as he was, in Marriott’s Fairfield Inn campaign, starring Mr. T), a star soccer player (Budweiser), or, well, the voice of a gecko (for Jeep, not Geico). He’s also cut his teeth onstage, at comedy... The post How to become a working actor in Hollywood without losing your sense of humor appeared first on Yes Brand Podcast.

American Woman’s Dru Mouser Saves the World

2018-02-1201:00:47

Actress, Mom, and Humanitarian Dru Mouser has been acting professionally for over 25 years. That is accomplishment enough, but Dru also bears the distinction of having played my wife and my psychiatrist in two different projects. With over 100 commercials to her credit, Dru has also done a wide array of Television and Film. She’ll... The post American Woman’s Dru Mouser Saves the World appeared first on Yes Brand Podcast.

Has Photographer James Walker Found His Muse?

2018-02-0554:30

I recently had the singular experience of sitting for James Walker. He’d photographed me previously, when we took some fun standup comedy shots for my personal website. But this was something else entirely. We got together in his LA studio so he could be a guest on the podcast, and create a portrait at the... The post Has Photographer James Walker Found His Muse? appeared first on Yes Brand Podcast.

There’s room for Superheroes, Ronda Rousey and The Hitlers in Matt Ogens’ universe

2018-01-0859:56

If you’re curious about the human condition, you couldn’t ask for a better guide than Matt Ogens. The post There’s room for Superheroes, Ronda Rousey and The Hitlers in Matt Ogens’ universe appeared first on Yes Brand Podcast.

Umbrella Hospitality Group’s Austin Melrose is Ahead of the Curve (& sometimes, behind the bar)

2017-12-1301:01:11

What if I asked you to open a successful bar/restaurant in LA? What if I upped the ante and challenged you to maintain the heat around that establishment, while opening up two more spots, each with their own moniker and motif? Oh, and what if I demanded that you do it all in a span... The post Umbrella Hospitality Group’s Austin Melrose is Ahead of the Curve (& sometimes, behind the bar) appeared first on Yes Brand Podcast.

From the SF Ad Scene to the Englert Theatre with Andre Perry

2017-11-1557:45

We sat down in the Englert Theatre during a rare, quiet moment, on the heels of the Witching Hour Festival, to discuss Andre’s journey from internet advertising creative to curator and developer of the most direct-to-consumer content one can think of: live theatre. The post From the SF Ad Scene to the Englert Theatre with Andre Perry appeared first on Yes Brand Podcast.

It’s Roger Roth’s World… Within a World

2017-11-0101:22:21

“Real life is not a movie.” “Why can’t it be?” As we near our 30th episode, the YES, BRAND podcast is coming into its own. It’s always had to do with truth in advertising, with a dose of comedic self-analysis. But today is different. Today we find our true voice, and embark on our real mission: Exploring the Brand-Consumer Relationship. In order to accomplish this in earnest, we have to know where the brand ends and the consumer begins. In this episode, I sit down with the man I think of as a “universal documentarian,” Roger Roth. While I trust the audio is engaging an entertaining, as always (perhaps more?), Episode 29 is the first to be recorded on video – with three cameras, no less! Thus, the show becomes part of Roger’s LifeUmentary. It’s a project he’s been developing for more than a dozen years, placing Roger in front of, behind, and beside the camera, on numerous levels, multiple personas, and in a quest for the truth about our chosen realities. You might recognize Roger from his role in JLE’s popular show “The Gentlemen’s Rant.” But you’ll know him really well after listening to this podcast. As you’ll see, there’s some important stuff revealed and discussed over the course of my time with Roger. From marriage to monetization, we really do get into the complexities of life, art and commerce. Thank you, Roger! YouTube = lifeumentary Instagram = lifeumentary The post It’s Roger Roth’s World… Within a World appeared first on Yes Brand Podcast.

Adventures in the Screen Trade with “Queen Sugar” Director DeMane Davis

2017-10-1801:16:36

On one level, my conversation with DeMane Davis explores her journey from copywriter to feature filmmaker, spot helmer and now episodic TV director (her latest episode of Ava DuVernay’s Queen Sugar airs on OWN November 8). On another level, it is an exploration of this moment in time, culturally, sociologically, and in some way, therapeutically. DeMane’s first two features, Black & White & Red All Over, and LIFT (starring Kerry Washington), debuted in Dramatic Competition at Sundance. Roger Ebert called the former “remarkable,” and Amy Taubin named it “One of the Most Original American Indies of 1997.” LIFT won the Sundance/NHK International Filmmakers Award and was nominated for two Independent Spirit Awards. The Boston native started out at agencies such as Heater Advertising, and as an award-winning Copywriter/Creative Director, DeMane’s national and international brand clients have included Nike, Citibank, Cigna and the BET Awards, to name a few. We bounce around from DeMane’s latchkey childhood – during which she pretended to act in commercials in front of the mirror – to the transition from make-believe to becoming a paid creative, and, of course, getting “the email” from Ava DuVernay. DeMane also reflects on the relevance her earlier work has in today’s fractious and troubled climate. We talk about hope, love, coming together, and the possibility of change. On the lighter side, we also chat about some of our favorite movies (Sexy Beast, among them), The Jerky Boys and why the Cockney dialect is useful in dealing with telemarketers and credit card companies. http://www.oprah.com/app/queen-sugar.html http://www.demanedavis.com/about-forte/ The post Adventures in the Screen Trade with “Queen Sugar” Director DeMane Davis appeared first on Yes Brand Podcast.

Andrew Laurich talks Father-son incest, Hitler fantasies and more – in SMELLaudio!

2017-10-0201:23:49

What do American Horror Story & the YES, BRAND Podcast have in common? Fresh off a shoot with “The Most Interesting Man in the World” Jonathan Goldsmith, director Andrew Laurich (repped for spots by ContagiousLA) graces our podcast. The digital project, created via agency Erich & Kallman, marks Goldsmith’s full-on commercial debut for Astral Tequila – take that, Dos Equis! – and breaks October 8. On October 10, Andrew kicks it up a notch yet again, with the short film Live Bait, which will air on FOX during American Horror Story. Andrew’s adventures in commercial filmmaking span everything from cars (Mercedes with pro golfer Rickie Fowler) to clothes (a film series celebrating Carhartt’s 125th Anniversary), but he topped all of that last year with the sensational run of “A Reasonable Request,” a father-son incest comedy he directed (and co-wrote, with Gabriel Miller) that bears the rare distinction of screening both at Sundance and SxSW. His follow-up, “A Study in Tyranny,” is a prescient exploration of what might happen if a man could go back in time and assassinate a malignant narcissist (in this case, Adolf Hitler) in his formative years. We talk about all this, and discuss social responsibility in the digital age, while dipping an ever-so-tiny toe into the pool of contemporary politics. View Andrew’s films and branded work on his website. The post Andrew Laurich talks Father-son incest, Hitler fantasies and more – in SMELLaudio! appeared first on Yes Brand Podcast.

Getting Weird with Filmmaker Jeff Jenkins

2017-09-2559:22

Jeff pops his podcast cherry! We’re honored to host the podcast debut of director/editor/writer Jeff Jenkins, whose work spans short films (“Star Struck”), digital series (“MISSHAPS” with YouTube star Kristen Hancher, via Brat), and national commercials (Ace Hardware, Wienerschnitzel, Amazon) – all of it with singular flair and quirkiness. Jeff lives in Los Angeles, and... The post Getting Weird with Filmmaker Jeff Jenkins appeared first on Yes Brand Podcast.

Talking Sports, Politics and Partnership with Emmy-winning Writer/Producer Dan Klein

2017-09-1857:35

Dan and Hersh cover it all on this episode of YES, BRAND! It’s rare to have a successful career in documentary television. Rarer still is to enjoy a second successful career, making the leap from the doc world to the branded world. Meet two-time Emmy Award-winning writer and producer Dan Klein, Partner/Executive Producer of ADDigital... The post Talking Sports, Politics and Partnership with Emmy-winning Writer/Producer Dan Klein appeared first on Yes Brand Podcast.

WARREN LAM!

2017-09-0601:05:03

Warren Lam chronicles his journey on this episode of YES, BRAND! There is no shortage of content creators these days, but a timely sensibility paired with a depth of knowledge and experience is rare – and valuable. On this week’s episode of YES, BRAND, I sit down with writer/director/editor/producer Warren Lam to chronicle his journey... The post WARREN LAM! appeared first on Yes Brand Podcast.

What are you on??? Whatever it is, Vince Parry Probably Worked on the Account.

2017-08-3059:31

Vince Parry provides “bulletins from the front” on this episode of YES, BRAND! Are healthcare and pharmaceutical companies the good guys or the bad guys? What is their responsibility? And, how does our self-image change when our lives depend on the answer? Providing “bulletins from the front” this week is Vince Parry, a 30-year veteran... The post What are you on??? Whatever it is, Vince Parry Probably Worked on the Account. appeared first on Yes Brand Podcast.

At FN Platform in Las Vegas with NOHRTH, BEARPAW and – almost – Jerry Lewis

2017-08-2344:29

Advertising, sales and stand-up comedy intersect on this episode of YES, BRAND! In order to understand how my adventures in advertising and stand-up comedy intersect, it’s helpful to have a chat with Ernie Noh and Jeffrey Weinstein. Not only was Ernie my business partner in the advertising PR firm Raging Artists, but, like me, he... The post At FN Platform in Las Vegas with NOHRTH, BEARPAW and – almost – Jerry Lewis appeared first on Yes Brand Podcast.

A Sane Person’s Take on Armageddon Happening Tomorrow

2017-08-1136:56

Michael Salce helps us cope with these wild times on this episode of YES, BRAND! Rather than talk to someone in the ad biz or talk a fellow comedian off the ledge, I wrangled my friend, licensed Educational Psychologist Michael Salce, Ed.D., to spend a little time analyzing the current issues and anxieties we face... The post A Sane Person’s Take on Armageddon Happening Tomorrow appeared first on Yes Brand Podcast.

Going the Full 60 with 9Round’s Jeff Holland!

2017-08-0253:57

Jeff Holland whips us into shape on this episode of YES, BRAND! Jeff Holland Each episode of the YES, BRAND podcast has its own flavor and theme. In between episodes, I’ve been exercising at 9Round, my new favorite gym. For a sporadically-motivated, generally indulgent ad biz guy, I’ve managed to derive a great deal of benefit from my 30-minute workouts (the program was created by world kickboxing champion Shannon “The Cannon” Hudson). So, I thought it would be fitting to have Jeff Holland, proprietor of 9Round Fitness, come on the show and share the wealth. Our chat covers the usual – divorce, illness, and how long kids should stay on your health insurance and your mobile plan (we also question WTF Apple is thinking with the 7 Plus). We also talk about franchise marketing, particularly in health/fitness, and try to unearth the key to a healthy attitude, lifestyle, and state of mind. As a bonus: at around 27 minutes into this interview, I become a crotchety and out-of-touch midwestern guy (and of all the impressions I’ve done, Dave Letterman has never been among them). Make of that what you will, but it hit me outta nowhere. Anyway, it’s all I’ve ever wanted to be. Please welcome Jeff Holland to this episode of YES, BRAND! About the show: Website: www.YESBRANDcreative.com Email: hersh@yesbrandcreative.com Twitter:@YESBRANDcre8iv, @HRkills Facebook: Yes Brand Creative Instagram: @hershcomic Sponsorship: info@lineupmedia.fm This show is brought to you by LineupMedia.fm. The post Going the Full 60 with 9Round’s Jeff Holland! appeared first on Yes Brand Podcast.

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