Claim OwnershipYou Are The Media
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Here is the show that looks at the loyal audience you can build in the spaces you own. Why rely on putting your message in places that you don't own, when you can create a space that people love coming to and you welcome them back with open arms.
Let's look at marketing today that is away from short lived campaigns, telling others how good you are and constantly borrowing from others to put your message.
Let's look at marketing today that is away from short lived campaigns, telling others how good you are and constantly borrowing from others to put your message.
39 Episodes
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You can future proof your business by building a community around it. 2020 has been a very busy year for so many people in terms of figuring out how to be relevant, holding on and just weathering the pandemic storm. As You Are The Media prepares to take a short summer break, here’s what I’ve […]
The post Lessons From Three Years Of Learning Rolled Into Six Months appeared first on You Are The Media.
Being the hero of your own story helps others identify what your content can do for them, associate with you, and for everyone to win. This goes against a lot of what you read where you’re urged to ‘make your customer the hero.’ You’ve doubtlessly seen articles where the emphasis is on walking in the […]
The post It’s Time For You To Be The Hero appeared first on You Are The Media.
To stand in a place of authority and people to gather around you is to show up and consistently share your point of view. You Are The Media community member, Tom Dodd, marketing manager, from EntrustIT, recently asked: “I was wondering how you made the connections necessary to build up your brand. Whilst I understand […]
The post How Your Credibility Helps You Build Your Audience appeared first on You Are The Media.
Sometimes stopping – pressing pause on your content activity – and taking stock of where you are, is the best thing you can do. If you’ve been creating content for a while and are seeing little, or not enough, return on your efforts then this article is for you. In a recent article, I highlighted […]
The post How To Know When It’s Time To Press Stop appeared first on You Are The Media.
The return on your content creation efforts is based not only on what you can see, but also on what is out of sight yet still having an impact on you and your audience. Sales made as a result of your content can often be measured but the place that you’re creating from, the reputation, […]
The post Going Beyond Clicks – The Return You Get From Content Leadership appeared first on You Are The Media.
Things that can’t be measured can still have a huge impact on you and your audience. Creating yardsticks and expecting to be able to quantify the success, or otherwise, of every activity and initiative can distract you from fulfilling your real purpose. What is concealed or impossible to quantify often reveals its value over time […]
The post What You Can’t Measure Can Still Make A Huge Impact appeared first on You Are The Media.
Content that resonates with your audience and moves them to act is as much about “how” you’re saying something as it is about “what” you’re saying. The “how” is called tone of voice. This article looks at how getting your tone of voice right can be a budget (and reputation) multiplier. Hat tip to Doug […]
The post How The Right Voice Can Spark Conversation appeared first on You Are The Media.
Not having the answers is ok. Saying “I don’t know” is fine. It opens up dialogue and helps you have better conversations. And sometimes, particularly in times of change and uncertainty, it can work better if you stay with that. Begin with “I don’t know” and from that, try to figure things out as you […]
The post What’s Wrong With Saying, “I Don’t Know”? appeared first on You Are The Media.
Being found by others comes from you putting in the work. The work you do to support others, will ultimately support you too. Building visibility starts from you being prepared to put in the effort. Sporadic posts and a dormant website don’t cut it. This article demonstrates how, for people to notice you and become […]
The post Building Visibility Comes From Doing The Work appeared first on You Are The Media.
If people are signing up to your Zoom events, it’s your responsibility to make sure that those events have the potential to be a highlight in their week. Nobody signs up to watching a lifeless presentation or thinly-veiled sales pitch. The content you produce should play two roles – it should inform and entertain. You […]
The post Create Productions, Not Presentations appeared first on You Are The Media.
Live video presents a great opportunity to increase your digital presence. But should you be thinking about introducing a charge for the Zoom events you put on? Or should they remain as something that’s free to attend? This article focuses on creating a programme of video events with a cost-to-attend attached. For the purposes of […]
The post When Can You Charge For Zoom Events? appeared first on You Are The Media.
Before you press “go” on a content-based side project and develop the narrative that will support it, you need to go through a stage where you make sure that the path you choose is the right one for you. After all, providing lasting value is what wins the day. This article is for you if […]
The post Questions To Ask Yourself Before You Create Regular Content appeared first on You Are The Media.
Developing a library of ongoing content topics helps your activity flow easier. People know what they’re going to get from you – you are always offering something new but it comes from a place that feels familiar and trusted. This article is about helping you discover topics and themes that can be planned for months […]
The post Topic Ideas That Will Feed You For The Next Year appeared first on You Are The Media.
Having an audience you can address on your own terms puts you in a powerful position. In this article I’ll be sharing how I built my You Are The Media audience – email subscribers who are willing to give you their details in exchange for you keeping in touch, adding value to their week and […]
The post How To Get Your First 10 Loyal Email Subscribers appeared first on You Are The Media.
If you’re already creating work that others are engaging with and enjoying, dig deep and keep going. The podcast that gives you joy, the blog that gets you leads, the email that people respond to, the videos that get you noticed. One thing you shouldn’t do when things get tough is to press “pause.” It’s […]
The post Keep Going appeared first on You Are The Media.
Interviewing people who have something to contribute to your industry or sector can put you on the map and extend your understanding of the marketplace you operate in. With everything that is happening at the moment, perhaps now is the time to amp up your interviewing skills. It could be for your podcast. It could […]
The post How Interviewing People Puts You On The Radar appeared first on You Are The Media.
As we all prepare to retreat from our normal social lives around work and play, it’s more important than ever to be a good neighbour to the communities we’ve built, whether they’re primarily online, or in the real world. Proving your mettle If you can do this on a platform you already own then you […]
The post The Good Neighbour In Times Of Social Distancing appeared first on You Are The Media.
How do you move to a position where you are “in sync” with the audience you are trying to reach? This article is about how you come to stand side by side with someone, understanding and seeing the world they see, rather than just focusing on converting them to buy or subscribe in double quick […]
The post Surfing In Sync With Others – The Best Place To Be! appeared first on You Are The Media.
The more time you spend building the narrative around your side project, the easier it gets. Sticking with one thing that you create is far better than dipping in and out, and constantly reinventing yourself. In October 2013, I started You Are The Media. It all comes down to being clear as to where you’re […]
The post Seven Years Is Better Than Seven Months. Make Your Long Game Work appeared first on You Are The Media.
Building a side project – something you really care about, from the ground up – can offer you the feeling of ultimate control. However, it can be also become a path that leaves you penniless and broken. It feels hugely rewarding to start something that’s been nagging away at you for ages and then write, […]
The post How To Make A Side Project Work appeared first on You Are The Media.
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