Your Digital Marketing Coach with Neal Schaffer
Subscribed: 264Played: 9,047
Subscribe
© 2024 Windmills Marketing DBA PDCA Social
Description
As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.
390 Episodes
Reverse
Networking, connections, and relationships—these are the lifeblood of professional success. Yet, in a world dominated by numbers and KPIs, it’s easy to lose sight of the people behind the metrics.Today’s episode of the Your Digital Marketing Coach podcast dives deep into how meaningful relationships—not just surface-level networking—can transform your career, your business, and your life. Joined by Jeff Lerner, fractional CMO and author of The Power of Relationships in Professional Growth, we...
I recently attended Author Nation, the premier conference for self-published authors in Las Vegas. While it might seem like fiction authors and digital marketers are worlds apart, the lessons I learned prove otherwise. From innovative uses of AI to the art of leveraging "borrowed audiences" and creating content that captivates through curiosity, authors are blazing trails that marketers can follow. Join me as I share 10 game-changing insights from Author Nation that will inspire your digital ...
Unlock the secrets to mastering clear communication in digital marketing with insights from my guest, Ben Gutmann, a former marketing agency owner and professor. Ben shares his journey from leading a successful agency to penning his book "Simply Put: Why Clear Messages Win and How to Design Them," emphasizing the profound impact of simplicity in messaging. Discover how clear and fluent messages not only resonate with audiences but also drive successful marketing campaigns.Explore the art of c...
Think LinkedIn is just a network of stiff profiles? Think again!Treat it like a professional Instagram to boost your visibility.Visual content is king on LinkedIn, and I'm here to guide you on harnessing its power for maximum engagement and visibility. Learn how images can outperform other post types and discover effective content patterns by analyzing your LinkedIn newsfeed. I challenge you to embrace more genuine, human-centric imagery in your LinkedIn strategy.Tune in to learn the data-dri...
Unlock the potential of your business as we unveil the secrets to customer experience marketing with insights from expert Dan Gingiss. Imagine transforming dissatisfied customers into loyal advocates through memorable experiences that naturally generate positive buzz. Gain exclusive access to strategies that identify at-risk customers early, incorporating their feedback to enhance their journey and differentiate your brand through exceptional service. Whether you're a small business owner or ...
SEO. You might think you know everything about search engine optimization, but AI is changing the game more rapidly than ever. The new search landscape isn't just about Google anymore—AI-driven tools like Chat GPT are redefining visibility and relevance. How can your business adapt and even thrive in this evolving scenario? I'm diving into the latest trends and offering practical steps to future-proof your SEO strategy. So stay tuned to this next episode of the Your Digital Marketing Coach po...
Unlock the secrets to boosting your online visibility and making your brand irresistible with Google Knowledge Panels. I sat down with digital marketing expert Dennis Yu to uncover the transformative power of social media signals in search results. Learn how genuine customer engagement and user-generated content can elevate your Google-ability and cement your credibility in the digital landscape. With a focus on authentic content across platforms like YouTube, Twitter, and Instagram, Dennis p...
A lot is being said about how to best use AI in your marketing, but there is one thing that needs to be said:ChatGPT is all about democratizing the use of AI. While understanding how to "prompt" an AI chatbot is important, what is more important is imagining the many different ways in which you can use this technology to help you work faster and/or smarter. And then implementing those ideas into reality.That is what this episode is all about: It's all about innovating your approach to AI.Lear...
Today we dive deep into the world of personality-led growth and brand building with our special guest, Andy Lambert, co-founder of ContentCal and Senior Product Manager at Adobe Express. In this episode, we explore the crucial role of understanding customer pain points, especially in the realms of remote work and inside sales.Throughout the episode, Andy highlights the evolution of social media from a sales channel to a platform for building genuine relationships, the importance of influencer...
Can rethinking your approach to social media scheduling drastically improve your engagement? Find out as I challenge the conventional reliance on scheduling tools and advocate for a more hands-on, direct engagement strategy.Today's episode is all about rethinking a common tool in our digital marketing toolbox: the social media scheduler. Inspired by my work on revising "Maximizing LinkedIn for Business Growth" and my analysis of various content types, I've come to realize that the tradit...
Today I have a fascinating discussion lined up for you as I sit down with marketing expert and founder of Duct Tape Marketing, John Jantsch, to unpack the growing popularity of Fractional Chief Marketing Officers (fCMOs).John and I explore how the pandemic and the rise of remote work have accelerated this trend, enabling Fractional CMOs to collaborate with multiple startups simultaneously and offer them critical strategic leadership. John shares insights from his recent survey on Fractional C...
In this episode we are diving into the secrets of maximizing LinkedIn for business growth. I introduces my new book, Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results, which officially published on September 17, 2024.Whether you're a seasoned marketer, entrepreneur, or just looking to enhance your LinkedIn game, this episode promises to provide actionable tips and expert advice to help you thrive. Tune in for a sneak peek of my new book and ...
Unlock the secrets to mastering influencer marketing on TikTok with insights from Drew Moffitt, head of marketing at Kumospace. Discover how performance-based compensation and cutting-edge AI tools are transforming influencer campaigns, making them more effective and measurable. We explore how TikTok and influencer marketing became instrumental in promoting Kumospace, especially when LinkedIn’s targeting capabilities fell short. Dive into the innovative strategies that propelled this B2B...
Today's episode dives deep into the realm of digital entrepreneurship and offers invaluable digital marketing advice for all digital entrepreneurs out there. I share insights from a conversation with a friend and consultant who published a book on entrepreneurship in Japan and is now looking to roll out a new course. This episode unpacks the fundamental steps to effectively leverage digital marketing, including the importance of having a solid product, creating and repurposing content, buildi...
In today's episode I sit down with Nicholas Bruneau, a seasoned communications consultant and author of Engage with Impact, to discuss the transformative power of digital advocacy. Nicholas shares his vast experience working with organizations like the United Nations and the World Bank, offering practical strategies for raising awareness, engaging communities, and driving fundraising efforts through digital channels. Our conversation highlights the universal applicability of these strategies,...
Curious about optimizing your Instagram game? You'll love the insights I gained straight from an Instagram representative on maximizing growth and engagement. Learn the power of consistently posting Reels, engaging through carousels, and using the new "notify me" sticker on Stories to keep your followers hooked. I'll share tips on strategic hashtag use, crafting compelling three-second hooks, and innovatively transforming photos into Reels for better visibility. Plus, get creative with Instag...
Are you struggling with delegation, holding yourself back from achieving peak success in your marketing and business ventures? In this episode of the Your Digital Marketing Coach podcast, I sit down with Dave Kerpen to unravel the secrets of mastering delegation. We'll explore how effective delegation, including outsourcing, can free up your time, reduce stress, and drive unprecedented growth in your business. In fact, it's so crucial that I have an entire chapter devoted to it in my book, Di...
Ever wondered how to master digital-first marketing? Join me as we explore the transformative world of digital marketing in my latest episode! This week, I introduce my fifth book, Digital Threads: The Small Business and Entrepreneur Playbook for Digital-First Marketing.I literally do a reading of the introduction and first chapter of the book to help set the stage of how the Covid-19 pandemic reshaped consumer behavior, pushing businesses to adopt a digital-first approach. I help you unlock ...
Unlock the full potential of your business with ecosystem-led growth strategies, as we explore the transformative power of partnerships and secure data sharing with Bob Moore, the pioneering force behind Crossbeam. Discover how powerful collaborations can elevate both B2B and B2C companies.In our conversation, Bob Moore takes us on a journey from his early days as a data enthusiast to his groundbreaking work dismantling data silos with Crossbeam. Gain a deeper understanding of how B2B marketi...
On today's episode, I'm excited to announce my bold new venture: the release of my 5th book, "Digital Threads." Inspired by Albert Einstein’s famous quote about insanity, I'm breaking the mold by launching this book on Kickstarter before bringing it to Amazon.Learn how to leverage Kickstarter to create buzz and drive engagement for your next big project. I'll share my personal journey through self-publishing and crowdfunding, highlighting the strategies and decisions that led to this launch. ...
Top Podcasts
The Best New Comedy Podcast Right Now – June 2024The Best News Podcast Right Now – June 2024The Best New Business Podcast Right Now – June 2024The Best New Sports Podcast Right Now – June 2024The Best New True Crime Podcast Right Now – June 2024The Best New Joe Rogan Experience Podcast Right Now – June 20The Best New Dan Bongino Show Podcast Right Now – June 20The Best New Mark Levin Podcast – June 2024
Download from Google Play
Download from App Store
United States
Great information provided. I am here to share about www.myliberla. com at https://servicesexplainer.com/myliberla-com/
Have been listening to your podcasts for a couple of weeks and started to get so much wisdom out of it. Thank you for sharing so much useful info about instagram, about what influencers are and about different types of contents. Thank you ! Fran, The Paris Photographer
Interesting show. My thoughts on large numbers of Instagram followers, perhaps sometime soon there will need to be a way to group follows into sub-sets and have different feeds from these groups. I did listen to another podcast talk about this and questioning if it would be a good idea or not, they thought it should stay separate from something like Facebook groups. Do think it would be a good idea?