DiscoverYour Digital Marketing Journey
Your Digital Marketing Journey
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Your Digital Marketing Journey

Author: Pallavi Tyagi

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Need help on your digital marketing journey?

Marketing your business digitally requires knowledge of digital marketing tools and their strategic use. I will talk about digital marketing strategies and tools that are budget-friendly and will attract customers for your business.

Sometimes, I also talk to an entrepreneur to know about their strategy and the tools they used to make their business successful.

Intro music: Guitar Strut by Lorenzo's Music
Outro music: Guitar Snippet from Widow's Plea For Her Son by The Joy Drops
100 Episodes
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Personal brands are about creating meaningful relationships with your audience, while being an influencer means building relationships to drive sales. You can be both a social media influencer and have your own personal brand at the same time. This podcast has been created to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services. You can also book a free 30-mins 1:1 consultation with me or check out my free marketing resources. Liked what you heard? Subscribe to it to never miss an episode! Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
Still have questions about personal branding? I answer some of the most common ones in this episode. This podcast has been created to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services. ⁠Book⁠ a free 30-mins 1:1 consultation with me or check out my ⁠free marketing resources⁠. Liked what you heard? Subscribe to it to never miss an episode! Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
Personal branding requires understanding your business, work style, and personal life to construct an engaging online image. Design content pillars and topics that reflect your expertise, and establish a posting strategy aligning with your audience and chosen platform. Pre-schedule posts via a monthly calendar, considering the platform's algorithm. Create posts merging industry-related data with your unique traits for an authentic brand persona. Regularly review and adjust your content strategy to incorporate personal and professional developments. The process may involve trial and error, but persistence leads to a refined personal brand. ⁠Book⁠⁠⁠⁠⁠ a free 30-mins 1:1 consultation with me or check out my ⁠⁠⁠⁠⁠free marketing resources⁠⁠⁠⁠⁠. Liked what you heard? Subscribe to it to never miss an episode! Follow me on ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠. Or check out my Y⁠⁠⁠⁠⁠ouTube channel⁠⁠⁠⁠⁠ for knowledgeable videos.
Know how I started personal branding, what I focused on, and what results I saw from it. Book⁠⁠⁠⁠⁠⁠ a free 30-mins 1:1 consultation with me or check out my ⁠⁠⁠⁠⁠⁠free marketing resources⁠⁠⁠⁠⁠⁠. Liked what you heard? Subscribe to it to never miss an episode! Follow me on ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠. Or check out my ⁠Y⁠⁠⁠⁠⁠ouTube channel⁠⁠⁠⁠⁠⁠ for knowledgeable videos.
How can personal branding help you? In this episode I use two examples – one from a B2C founder and another from a B2B founder. I’ll share how personal branding helps them grow their business. ⁠⁠Book⁠⁠⁠⁠⁠ a free 30-mins 1:1 consultation with me or check out my ⁠⁠⁠⁠⁠free marketing resources⁠⁠⁠⁠⁠. Liked what you heard? Subscribe to it to never miss an episode! Follow me on ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠. Or check out my Y⁠⁠⁠⁠⁠ouTube channel⁠⁠⁠⁠⁠ for knowledgeable videos.
Stay tuned for more exciting episodes on personal branding and how it can benefit you and your business. A personal brand story is a narrative of who you are and what you do, communicating your unique qualities and experiences and how they fit into the world around us. Crafting a compelling personal brand story requires asking yourself specific questions about what makes you different, how your challenges have shaped you, and how your story will benefit your target audience. To create an engaging and memorable story, be authentic, use language that resonates with your audience, use a storytelling framework, and use visual elements. Consistency is key to delivering a clear, easy-to-understand brand message across all marketing channels. The ultimate goal of a personal brand story is to build goodwill among potential customers. ⁠Book⁠⁠⁠⁠ a free 30-mins 1:1 consultation with me or check out my ⁠⁠⁠⁠free marketing resources⁠⁠⁠⁠. Liked what you heard? Subscribe to it to never miss an episode! Follow me on ⁠⁠⁠⁠Instagram⁠⁠⁠⁠, ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ or ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠. Or check out my Y⁠⁠⁠⁠ouTube channel⁠⁠⁠⁠ for knowledgeable videos.
In this new episode, we talk about the importance of personal branding. How Personal branding helps you stand out from your competitors, build credibility with potential clients, and connect with customers emotionally, which can lead to increased sales and revenue. It's important to remember that personal branding is about the experience you create, not just the product you sell. By showing who YOU are as an entrepreneur, personal branding can be the key to getting ahead in the market. Stay tuned for more exciting episodes on personal branding and how it can benefit you and your business. Book⁠⁠⁠ a free 30-mins 1:1 consultation with me or check out my ⁠⁠⁠free marketing resources⁠⁠⁠. Liked what you heard? Subscribe to it to never miss an episode! Follow me on ⁠⁠⁠Instagram⁠⁠⁠, ⁠⁠⁠Facebook⁠⁠⁠ or ⁠⁠⁠LinkedIn⁠⁠⁠. Or check out my Y⁠⁠⁠ouTube channel⁠⁠⁠ for knowledgeable videos.
Establishing a personal brand is crucial for entrepreneurs, especially those starting out, as it helps differentiate themselves from their competitors and position themselves as industry authorities. Personal branding involves creating a unique identity that helps market your business and sell products. It's important to note that personal branding differs from business branding, as it is about the image you create for yourself, while business branding is about the image created by a logo, slogan, etc. Creating a strong web presence and identity that is consistent across all social media channels is crucial, as well as having a digital marketing plan to reach the target audience. Starting defining your values is the best way to build a personal brand that reflects your beliefs and is the foundation for all marketing efforts. A strong personal brand will allow you to stand out from your competitors, earn the trust and respect of your clients, and turn them into loyal followers over time. Stay ahead of the game and build your personal brand with confidence! Don't miss out on our upcoming episodes on Personal Branding. Book⁠⁠ a free 30-mins 1:1 consultation with me or check out my ⁠⁠free marketing resources⁠⁠. Liked what you heard? Subscribe to it to never miss an episode! Follow me on ⁠⁠Instagram⁠⁠, ⁠⁠Facebook⁠⁠ or ⁠⁠LinkedIn⁠⁠. Or check out my Y⁠⁠ouTube channel⁠⁠ for knowledgeable videos.
Take a closer look at an effective LinkedIn content strategy and personal branding tips that help LinkedIn influencers make money. Book⁠ a free 30-mins 1:1 consultation with me or check out my ⁠free marketing resources⁠. This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website ⁠26 Technology Services.⁠ Liked what you heard? Subscribe to it to never miss an episode! Follow me on ⁠Instagram⁠, ⁠Facebook⁠ or ⁠LinkedIn⁠. Or check out my Y⁠ouTube channel⁠ for knowledgeable videos.
Listen to find out the best practices for LinkedIn posts, what posts work best on LinkedIn, and how to maximise LinkedIn post reach. Book a free 30-mins 1:1 consultation with me or check out my free marketing resources. This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services. Liked what you heard? Subscribe to it to never miss an episode! Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
Learn the top 10 mistakes to avoid when creating a LinkedIn profile for personal branding. Contact 26TechServices for more details. Book a free 30-mins 1:1 consultation with me or check out my free marketing resources. This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services. Liked what you heard? Subscribe to it to never miss an episode! Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
Learn how to write the best Linkedin Summary and build a personal brand. Book a free 30-mins 1:1 consultation with me or check out my free marketing resources. This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services. Liked what you heard? Subscribe to it to never miss an episode! Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
Learn what LinkedIn branding strategy is and why personal branding is necessary to boost your business in the digital age of 2023. Book a free 30-mins 1:1 consultation with me or check out my free marketing resources. This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services. Liked what you heard? Subscribe to it to never miss an episode! Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
Know more about a social media strategy and why you need one to succeed with your business in the digital age of the 21st century. Book a free 30-mins 1:1 consultation with me or check out my free marketing resources. This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services. Liked what you heard? Subscribe to it to never miss an episode! Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
The holistic marketing model has undergone a major transformation model. Let us study how marketing is changing. Book a free 30-mins 1:1 consultation with me or check out my free marketing resources. This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services. Liked what you heard? Subscribe to it to never miss an episode! Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
Learn how to increase leads and convert them through an effective marketing strategy.  Book a free 30-mins 1:1 consultation with me or check out my free marketing resources. This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services. Liked what you heard? Subscribe to it to never miss an episode! Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
During the festive season, small business owners need to work on their WhatsApp marketing for promotion and sales.  Struggling with the confidence to create video content for your brand? Video content performs the best on all platforms, so you cannot ignore it. Here's a free guide to help you create your very first video! Book a free 30-mins 1:1 consultation with me or check out my free marketing resources. This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services. Liked what you heard? Subscribe to it to never miss an episode! Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
Learn about the most efficient methods to build an attractive digital presence for your brand for festive marketing.  Struggling with the confidence to create video content for your brand? Video content performs the best on all platforms, so you cannot ignore it. Here's a free guide to help you create your very first video! Book a free 30-mins 1:1 consultation with me or check out my free marketing resources. This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services. Liked what you heard? Subscribe to it to never miss an episode! Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
We welcome our seventh guest, Chandni Dassani, to the ‘Unboxing Entrepreneurship.’   We talked about what NOT to compromise on when starting a new business. Chandni is an Entrepreneur, Community Builder, Mentor, and Blogger.    An optimist and avid reader, she loves food and design and strives to learn daily.    Website: www.thepackingcompany.in Book a free 30-mins 1:1 consultation with me or check out my free marketing resources. This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services. Liked what you heard? Subscribe to it to never miss an episode! Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
We welcome our sixth guest, Priyanka Changia, to the ‘Unboxing Entrepreneurship.’   We talked about how she decided to become a co-founder! Priyanka is the Co-Founder of HEN - Her Entrepreneurial Network. She is passionate about building a community of women entrepreneurs who Inspire, Inform and Support each other to scale up and grow their businesses and lead balanced lives.    Prior to HEN, she worked actively in her family business of sanitary ware manufacturing. She played a key role in streamlining the supply chain, optimising sourcing, and automating various business and quality control processes.   She has 13 years of corporate experience in the field of analytics and supply chain management.   Website: www.henindia.com Book a free 30-mins 1:1 consultation with me or check out my free marketing resources. This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services. Liked what you heard? Subscribe to it to never miss an episode! Follow me on Instagram, Facebook or LinkedIn. Or check out my YouTube channel for knowledgeable videos.
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