Your Dream Business

In this episode, I’m talking about why having a growing email list doesn’t necessarily mean you’re attracting the right people. You might have a lead magnet that gets lots of downloads and new subscribers, but if those people never go on to buy from you, it’s worth asking whether your lead magnet is attracting potential buyers—or simply freebie hunters. I explain the difference between a “hunter magnet” and a “buyer magnet,” and why information-based lead magnets are becoming less effective now that AI can provide almost any information in seconds. Instead, I share why your lead magnet should help your ideal customer take action, prove they have a specific problem, and naturally lead them towards your paid offer. I also walk through five checks you can use to review your existing lead magnets, including whether they encourage implementation, speak to a specific person, connect naturally to your offer, and provide something that AI can't easily create in 30 seconds. I use the example of a “50 Content Ideas” freebie and show how turning it into a specific, actionable pre-launch content plan can make it much more likely to attract buyers. Ultimately, the goal isn't to build the biggest email list possible—it’s to build a list filled with people who are genuinely interested in buying what you offer. 3 Key Takeaways Focus on Buyers, Not Just Downloads A lead magnet isn't supposed to simply grow your audience or email list. Its job is to attract potential leads who are likely to become customers. A smaller list of people who genuinely want your offer can be far more valuable than a huge list of people who only signed up for a freebie. Create Lead Magnets That Encourage Implementation With AI making information easier than ever to access, simply giving people more information isn't enough. Stronger lead magnets help people take action, solve part of a specific problem, and move closer to the result they want. The more implementation your lead magnet provides, the more likely it is to attract someone who is serious about getting results. Make Your Lead Magnet a Natural Step Towards Your Offer Your lead magnet should be specific to the person you want to work with and connected to the problem your paid offer solves. When the lead magnet naturally prepares someone for your paid program, the next step becomes much clearer. Instead of asking how many people downloaded your freebie, look at how many went on to buy. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

In this episode, I talk about what happens when I stop trusting my own judgment and start following advice simply because an expert told me to. I share a story from my Grow Launch Sell program about a successful membership owner who planned a launch she didn't actually want to do, and how using strategies that don't fit me, my audience, or my offer can lead to poor execution, misaligned energy, and weaker results. I also share why I'm moving my podcast and YouTube episodes from every Monday to every other Monday. This change gives me more space to create quality content, properly market each episode, and bring you more guest conversations. I also talk about how I distinguish between healthy nerves and the feeling that something simply isn't right for me. Finally, I share how helping my client rebuild her launch around an approach that felt right for her led to more signups, strong retention, and renewed confidence. The biggest lesson is simple: I can listen to expert advice without automatically following it. The more I trust my own judgment and make decisions that fit my business, the better my results can become. 3 Key Takeaways Make Sure Advice Fits My Business I don't need to follow a strategy simply because a successful coach or expert recommends it. Before adopting someone else's advice, I need to consider whether it actually fits my business, my audience, my offer, and the way I want to work. Pay Attention to How a Strategy Feels There is a difference between feeling nervous because I'm stretching myself and feeling genuine dread because something isn't right for me. Paying attention to that distinction can help me recognize when I'm moving outside my zone of confidence versus when I'm forcing myself into an approach that doesn't fit. Trusting Myself Leads to Better Decisions The more I outsource my decisions to other people, the harder it becomes to trust my own judgment. When I take the time to question advice, reconnect with what I actually want, and make decisions based on my own business, I can create launches that feel more aligned—and often get better results as a result.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

In this episode, I explain why simply adding a waitlist to your offer isn't enough to drive conversions. I share the biggest mistakes I see businesses make with waitlists, including leaving subscribers waiting for months without meaningful communication, collecting very little information about their intent, and giving them no compelling reason to join in the first place. While people who join a waitlist have already shown interest, I explain why it's important to treat them differently from your regular email list and nurture that interest before your doors open. I also walk through the strategies I use to build high-converting waitlists. I share how to make the first email count, create a nurture sequence that matches the length of the waiting period, ask thoughtful questions to better understand potential customers, and segment people based on whether they're the right fit for my offer. Finally, I explain why every waitlist should include a meaningful incentive—whether that's early access, an exclusive bonus, or a special offer—so people have a genuine reason to sign up instead of simply being told they'll "hear first."   3 Key Takeaways Treat My Waitlist Like a Warm Audience I don't see waitlist subscribers as ordinary email subscribers because they've already shown interest in my offer. That's why I make sure they receive dedicated communication, valuable content, and personalized nurturing instead of simply waiting until launch day.   Use My Waitlist to Learn More About Potential Customers Rather than collecting only a name and email address, I ask questions that help me understand each person's needs, level of experience, and whether they're the right fit for my program. This allows me to segment my audience and provide more relevant recommendations before my offer even opens.   Give People a Real Reason to Join the Waitlist I don't rely on the promise of "being first to know." Instead, I reward people for joining my waitlist with meaningful incentives such as exclusive bonuses, early access, or special offers that make signing up worthwhile and encourage stronger conversions when my doors open. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

In this episode, I tackle one of the most common questions I get about webinars and masterclasses: should you offer a replay? While it might seem like giving people access to a replay is always the right thing to do, I explain why that's not necessarily the case. I share the advantages of not offering a replay, including higher live attendance, better engagement, stronger sales, and the opportunity to hear your audience's questions and objections in real time. I also explain why this advice applies specifically to webinars and masterclasses rather than evergreen video content. I also cover the situations where offering a replay does make sense, such as accommodating different time zones, busy schedules, or people who simply prefer watching in their own time. I share my recommendations for handling replays strategically, including keeping them available for a limited time, deciding whether to include the live Q&A, and using your replay page as another opportunity to reinforce your offer and encourage sales. By the end of this episode, you'll know how to choose the replay strategy that best supports your goals and your audience. 3 Key Takeaways Skipping the Replay Can Improve Your Results When I don't offer a replay, I often see more people attend live, engage throughout the session, and take action on my offer. Live audiences also give me valuable insight into the questions and objections I need to address during my launch. Give People More Opportunities to Attend Live Instead of relying on a replay, I recommend offering multiple live sessions or running the webinar regularly. This gives people flexibility while still encouraging them to experience the event live. If You Offer a Replay, Make It Work for You A replay should be available for a limited time rather than indefinitely. I also recommend using the replay page to clearly present your offer, remind people of important deadlines, and send email reminders before replay access expires.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube, Why People Aren’t Showing Up Live to Your Launch (And How to Fix It  

In this episode, I explain why low live attendance at webinars, challenges, boot camps, and other launch events is completely normal—and why getting more people to show up live can make a significant difference to your results. While only around 30–40% of people may attend live, getting more than 50% is considered a strong result. I share why live attendees often engage more, watch for longer, and are more likely to buy than people who only watch the replay. I share five practical ways to increase live attendance at your launch events, starting with choosing the right day and time for your specific audience. I explain how getting your event into people’s calendars, providing something valuable in advance, offering a live-only bonus, sending plenty of reminders, and adding a personal touch can all encourage more people to show up. By the end of this episode, you’ll have simple strategies you can use to improve your live attendance and create a more engaging launch experience. 3 Key Takeaways: Choose the Right Time for Your Audience There is no universal best day or time to host a live event. Look at your specific audience and test different timings to find when they are most likely to be available and engaged. Give People a Reason to Show Up Live Providing something in advance, such as a workbook, and offering a bonus that is only available during the live session can increase the perceived value of attending and encourage people to make the commitment. Use Reminders and Personal Connection People are busy and often need more reminders than you think. Send reminders at key times, such as 24 hours before, one hour before, and right as the event starts. When possible, add a personal touch through communities or direct messages to encourage people to attend. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube