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Your Lifestyle Business

Author: Jo Barnes

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If you want to build a lifestyle business you can run from anywhere in the world whether that be your kitchen table or a beach in Fiji, you're in the right place! Host Jo Barnes is on a mission to arm action takers like you with the knowledge, tools, strategies & inspiration to do just that! Join Jo & guests to explore the world of living life by your own design.
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Welcome to the first in my blogging series! This is what I love about podcasting, the opportunity to share my own journey with you and right now that journey is in growing and monetizing my website. In this first episode I'm starting with the end in mind and exploring all the various ways you can monetize a blog as you grow, including digital products, physical products and services. By choosing what you'd like your outcome to be, the path to get there becomes infinitely clearer! So make a decision this week as to how you think you'd like to monetize your website and next week we'll start building your money making blog! Links Mentioned jamesclear.com masalabody.com jennakutcher.com talkingshrimp.com patflynn.com adamenfroy.com fatstacks.com markmanson.com msrachelhollis.com nomadicmatt.com Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/ Come join the Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Find us on Instagram here - https://yourlifestylebusiness.com/instagram
Are you holding yourself back from starting your online business because you just can't decide what niche you'd like to pursue? Perhaps you've got your business off the ground, but have found your niche is so broad you're not sure where you can compete. If either of these scenarios run true or you're unhappy with the niche you've chosen and want to make a switch, todays episode is for you. Here are 7 steps to get the creative side of the brain working and give you inspiration towards choosing your perfect niche.  Complete with examples of various niches and how to grow/monetize, by the time you've finished listening you should be ready to get started building your ideal business! I hope it helps! Links Mentioned in Todays Podcast 189 Lifestyle Business Ideas How to Start a Life Changing Online Lifestyle Business A Beautiful Mess iPhone Photography School Masala Body Nomadic Matt Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/ Come join the Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Find us on Instagram here - https://yourlifestylebusiness.com/instagram
I wish someone had sat me down 10 years ago and said 'Jo, if you do anything, do these two things. If you focus on these two strategies and do them well, your chances of long term success are greatly increased'. Not that we haven't had success over the years. We've had some great successes, but what I'm talking about here is setting up your business so it stands the test of time. Creating a lifestyle business that once you've put the hard work in up front pays you over and over again for years to come, without having to be on Instagram or TikTok 24 hours a day. No matter what niche you're in or what business model you're pursuing (including selling physical products or building a business on Amazon or Etsy, etc,) if you truly want to set up an online business that funds your lifestyle without eating into all of your time then master and focus on these two strategies. I promise you, you'll thank me later! Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/ Come join the Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Find us on Instagram here - https://yourlifestylebusiness.com/instagram
Welcome to Part 4 of my 3 part email marketing series. Part 1 - 6 Steps to Building a High Converting Email Funnel Part 2 - How to Create an Irresistible Lead Magnet: 6 Types Part 3 - 6 Ways to Engage Your Email Subscribers Part 4 - 21 Ways to Promote Your Lead Magnet This was an unplanned episode, added at the request of a subscriber. We talked about how to build your funnel, then how to create your lead magnet and then how to nurture your growing audience, but I didn't include where and how to promote your awesome list building free gift! So in todays episode I'm running through 21 different places you can promote your lead generator! I hope it helps! Links Mentioned in This Episode Biteable Kapwing Typorama Headliner Wavve Amy Porterfield Backlinko Best Webinar Software Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
Welcome to Part 3 of my 3 part email marketing series. Part 1 - 6 Steps to Building a High Converting Email Funnel Part 2 - How to Create an Irresistible Lead Magnet: 6 Types Part 3 - 6 Ways to Engage Your Email Subscribers It's all good and well building a fabulous lead magnet and a high converting funnel, but what happens once someone signs up? How do you keep your subscribers engaged; consistently opening and consuming your content and clicking your links? That's what today's episode is all about. Here are six ways to ensure your subscribers not only love receiving your emails but look forward to them! (ok ok a bit far fetched but you know what I mean) 😁 1. What's your objective? 2. Be human 3. Add value 4. Test & Measure 5. Show up 6. Share scars not wounds I'm also giving you 8 email types you can start sending your subscribers today; 1. The Relationship Builder 2. The Expert 3. The Value Added Offer 4. The Link Roundup 5. Purely for Fun 6. The Reviewer 7. The No Sales, Sales Email 8. The Combo Links Mentioned in Todays Episode How to Build a Huge Email List of Hot Leads for Your Business 5 Bullet Friday Marie Forleo Amy Porterfield Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
Welcome to part 2 of my 3 part email marketing series. Last week I walked you through the 6 Steps to Building a High Converting Email Funnel. Today we're looking at how to create a lead magnet people can't help but sign up too! I'm going to demonstrate six different types of lead generation offer, how you create each one and then where and how to upload to make it easily available to your brand new subscriber! Here's what we're covering; 1. How to create an eBook or PDF 2. How to record and upload an audio course 3. How to create a mini video course 4. The benefits of creating and scheduling an email course and some best practices 5. How to add some fun to your list building with quizzes 6. How to create and deliver attractive and relevant contests The good news is that all of the above are far easier to put together these days, so listen in to today's podcast and get your list builder in place today! Links Mentioned in This Episode How to Build a Huge Email List of Hot Leads for Your Business Top 10 Ways to Find Awesome Content Ideas Upwork Fiverr Designerr.io Smart Blogger - Ebook Mistakes How to Create an Ebook - Hubspot Anchor.fm Rev.com Temi.com Screenflow Audacity Zoom Soundcloud Streamyard Screencastify Loom Camtasia Thinkific Teachable Podia Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
You may wonder in the instant messaging, social media world we live in now, whether building an email list is still worth it. The resounding answer is YES! As fabulous as social media is, building an email list means building a database of very targeted subscribers. Anyone who’s willing to trade an email address for your information is someone who’s very interested in what you have to offer. It doesn’t get much more targeted than that. In todays podcast I’m walking you through the 6 Steps to Build an Email List of Subscribers who Love to Hear From You! In fact this is Part 1 of what will ultimately be a 3 part podcast series. In todays episode I walk you through the 6 steps to getting your email funnel setup; How to create an attractive lead generation offer including all the different types of lead magnet you could offer and how to start building your list without a lead magnet. Which email provider should you sign up for? I’ve been through quite a few and recently did a quite intensive costing exercise for my own business. Here’s my conclusion. The 5 golden rules of creating a high converting landing page and the tools to help you do that, (plus a throwback to the days of building landing pages on Kompozer). Why your thank you page is the second most important page in your lead generating funnel and what should be on it. Your first follow up email. What it should achieve and some do’s and don’ts. Nurturing your audience. The most important thing to always remember when creating all content including follow up emails. In Parts 2 & 3, we’ll look at how to create a lead magnet and how to nurture your audience and keep them engaged in your content. So without further ado, let’s make it happen! Links Mentioned in This Episode How to Build a Huge Email List of HOT Leads for Your Business Marie Forleo Jenna Kutcher Amy Porterfield Ryan Levesque - Ask Vyper Gleam.io Upviral Tim Ferris - 5 Bullet Friday Mari Smith - Social Scoop Active Campaign Mailchimp Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
Wouldn’t it be awesome if on any given day you could choose to work from anywhere? Your favourite coffee shop, your kitchen table in your PJ’s, a beautiful beach.  Well, that’s why we start lifestyle businesses. So we have that kind of choice.  This week I decided to head down to my local beautiful beach here in Phuket for the day & record today’s podcast! I felt recording on the beach would highlight the benefits of what I’m talking about nicely!  The podcast is an audio summary highlighting the main 8 steps to building your own online lifestyle business as detailed extensively in my step by step post here - How to Start a Life Changing Online Lifestyle Business.  I highly recommend once you’ve listened to the podcast & made a note of each of the steps you read through the main post & download my free guide (see full show notes here). Here's what I cover in the podcast; Step 1 - Choose & Define Your Niche Step 2 - Get Clear on Your Life & Business Goals Step 3 - Plan for Profit Step 4 - Identify Your Target Market Step 5 - Create Your Brand & Message Step 6 - Build Your Audience Step 7 - Develop Your Business Model Step 8 - Diversify & Grow Links Mentioned in This Episode How to Start a Life Changing Online Lifestyle Business How to Build a Huge Email List of HOT Leads For Your Business How to Start an Ecommerce Business and Sell Stuff You Love! How We Built a 7 Figure Amazon FBA Business in 12 Months 40+ Content Marketing Examples for Your Lifestyle Business 189 Online Lifestyle Business Ideas for 2020 & Beyond Customer Avatar WorkSheet - Digital Marketer Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
This was such an energetic chat with Paul Holman founder of Duchy Digital Publishing.  Paul contacted me a few weeks ago and asked if he could publish my free ebook ‘6 Ways to Build a Business You Can Run From Anywhere in the World’ on kindle as an experiment. Always fascinated to learn new things I was curious about the process and so as soon as the book went live I jumped on a live with Paul to find out what he did to get the book published. Unfortunately I was a few days late and so missed advertising the 5 ‘free’ days you get to encourage people to leave reviews, so watch the interview then watch this space as we update and republish the book to get the launch / promo stages right. I have also published an in depth post all about ‘How to Easily Self Publish and Sell Kindle Books on Amazon KDP  This is a lifestyle business model you could get up and running in a weekend and the best part, you don’t even have to write the book! See our video interview here - https://youtu.be/D49X45GN2V8 Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
If you’re looking to build a small side income and would love to sell physical products without any upfront investment todays episode is for you! The lovely Caroline Jones of Playful Pixel Designs kindly jumped on an FB live with me to talk through how she set up her Zazzle business. Zazzle is a print on demand site meaning you create your designs and images, upload to various ‘blank’ products on the site and just like that the products are branded with your design! Products like cards, buttons, bags, shoes, mugs, face masks, aprons, you name it, they have it! Listen in as we talk about; Setting up a totally free account! You don’t pay a penny until you start selling. The types of products available and how to get started even if you’re not a designer Setting up collections and following the trends to encourage sales How you make money from the platform The pros and cons of print on demand and Zazzle in particular You have to love a business model you can start with literally no upfront costs whatsoever! Give it a try! I’m certainly going to. :) Links Mentioned in Todays Episode Find Caroline's Zazzle Shop Here Create your own Zazzle store here See our video interview here - https://youtu.be/plkDn8svq7o Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
Wouldn’t it be awesome if there was a way to create almost instant authority & credibility to our brand. A way to help us stand out from the crowd, get noticed and create opportunities we might not otherwise have! Well, I’m happy to say there is. It involves a little up front work but according to todays guest it doesn’t have to be hard, it doesn’t have to take longer than a few days and once it’s live & published you can use it as your business card and extended marketing tool! Sandra Spence and her business partner Sigrid de Kaste wrote the book ‘Build a Book to Build a Business’ to teach business owners how to create instant authority by publishing a book that showcases you as the expert in your niche. Links Mentioned in Todays Episode Click here to register and learn how to build your book Download the book from Amazon Find Sandra & Sigrid on Facebook Join their Facebook Group See our video interview here - https://youtu.be/BwH5vdWLPlk  Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
Cambodia is one of my favorite places in the world. I was especially excited therefore to interview the awesome Roaming Rebels who at the time of interview were locked down in Cambodia due to the Covid 19 outbreak! Barbara & Louis (aka Roaming Rebels) decided to pack up their lives in South Africa, reinvent themselves at age 50 and go traveling around the world on motorbikes! Louis is the motorbike guy, for Barbara its been a new and interesting experience! Along the way they’ve built a fabulously engaging Instagram account with almost 6000 followers already (they only set out last October) and hundreds of comments per post and do weekly travel videos on their YouTube channel. I managed to catch up with them in the hotel they were staying in and find out; What they were doing pre travel What inspired them to make such a huge life change How they found themselves re-grouting an entire swimming pool while locked down How they’ve managed to create such an engaging Instagram following What equipment they use to video their adventures Where to next! And loads more An upbeat, inspiring, engaging interview with a beautiful couple living the dream! Links Mentioned in Todays Episode You can find the Roaming Rebels here: https://www.facebook.com/RoamingRebels https://www.youtube.com/RoamingRebels https://www.instagram.com/roaming.rebels See our video interview here - https://youtu.be/BpegSDKF-SY Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
Renee Hassel - like tassle - dine, is the creator and founder of shareyourpassion.com.au an Australian based business built to help thought leaders & experts find their voice and core message and turn it into powerful visual models & online content. What I loved about todays chat apart from Renees infectious enthusiasm is how she was able to deliver her messages in easy to remember acronyms and visual steps, and that’s exactly what she teaches brands to do! Links Mentioned in Todays Episode You can find Renee here - https://shareyourpassion.com.au/ And listen to her podcast here - https://shareyourpassion.com.au/podcast/ Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
In 2015 my husband & I started selling on Amazon. Within 12 months we'd grossed 1.2 million dollars with one product! It blew our minds. We continued to grow our business over the following years topping $3 million (per year) with net profits in the region of 15 - 18%, until we sold it in early 2020. That little business set us up for a good many years and taught me, in particular, the power of a loyal audience and a strong trusted brand (i.e, Amazon) When we started in 2015, we invited members of my community to watch over our shoulders as we built the business. Two such members were Dan Worthington and his Mum Sue, who after 3 years growing their Amazon brand started traveling the world full time in 2018. You can find Dan and track his adventures @wanderingworthy on Instagram. In Feb this year, they came out to Phuket, Thailand for my wedding, and as Covid struck decided to stay here for a while. In today's podcast episode Dan & I got together in the garden of a villa they were renting here to go through the process of starting and growing a successful brand on Amazon. Please excuse the Cicadas in the background - Tropical Life! :) I have added this podcast to my step by step mammoth Amazon guide on my blog which you can read and follow along here - https://yourlifestylebusiness.com/amazon-fba/ I hope it helps! Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
If you’d love to feel more confident building your business, more productive during your week, understand how to create an automated funnel that makes money while you’re doing important jobs and work from home so you can spend more time with your loved ones (phew, that’s a lot). Then todays episode is for you!!! Pam is a total badass! Her brand and business is for female warriors who would love to build a business from home so they can be there for their teens. As a specialist in education and working with teens, Pam brings years of experience into helping women the world over create businesses and family lives they love. Links Mentioned in Todays Episode Dare to Be a Badass Main Site Dare to Be a Badass FB Page See our video interview here - https://youtu.be/kTnA6BaLJV4 Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
I loved this interview with Julie! (I know, I know, I love them all). But I particularly love interviews that inspire me to action. I have been meaning to start my book for a long long long time now, but for whatever reason it just gets pushed to the bottom of the pile. But after this interview I immediately set about completing my outline and have set myself a deadline for getting the book done! As both a published fiction and non fiction author Julie knows a thing or two about the process and today you’ll learn; The differences between writing a fiction vs a non fiction How to get into a daily writing habit The benefits of publishing ‘independently’ as opposed to traditional publishing routes or self publishing (which is very similar to Indy publishing) How to get your book into stores and libraries as a self publisher How to get started writing your legacy! An enlightening and informative chat which I’m sure will spur you into action! Links Mentioned in Todays Episode School Financial Success - Julie's non fiction work Juliette Lawson - Julie's fiction work Books by Julie Cordiner Connect with Julie on Facebook See our video interview here - https://youtu.be/B-zDbebSMy4 Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
I started a little commerce store last year as a bit of an experiment and along the way hired the lovely Helen Lindop to organize all my email campaigns. She did a fab job and is the founder of her own email marketing agency helping clients the world over organize and manage their email clients, platforms, and campaigns. I asked Helen to jump on a call with me to have a chat about email marketing in 2020. Particularly taking into consideration social media and instant messaging that seem far more prevalent than email these days. During our far-reaching conversation Helen & I discussed; How she started her own agency and some of the struggles she had to get off the ground What it was about email marketing that particularly caught her eye Why email marketing is not dead and why it's still such an important part of your marketing strategy Why email marketing is harder and what you need to consider to ensure it’s effective in 2020 and beyond How to get started building an email list How to create engagement from the get-go How to re-engage your list after a period of absence Some key points to know about GDPR The best email clients online today Links Mentioned in Todays Episode You can find Helen here - https://helenlindop.com/ And on YouTube here - https://www.youtube.com/user/HelenLindop Mailer Lite Convert Kit Klaviyo Aweber Mailchimp Elementor Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
I recently did a 10 Day FB Live challenge. The goal being to get my head around how lives work, the best software to use, ideal length, how to engage an audience etc. I’m not going to lie, I was nervous! I haven’t done a webinar in years, I’m used to editing mistakes out of my videos and I don’t know what it is, but anytime we actually have to show our face in a video makes the whole thing far more nerve wracking! (Is that a girl thing?) Anyway, it went really well. I found I really enjoyed doing lives, even more so than recording and editing videos. It’s a fast, easy and super convenient way of creating valuable content. I loved it so much that it has now become an ongoing and very regular part of my content strategy moving forward. Todays episode was actually Day 10 of my FB Live challenge and I walk through the 16 lessons I learned during the 10 days. Links Mentioned in Todays Episode Ecamm Live Zoom Streamyard See our video interview here - https://youtu.be/7YlX74ZTU6o Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
There isn’t any one magic secret that leads to all success in business, but there are a few big ones which if you get right will have an exponential affect on your efforts. This is one of those ‘big ones’. What I mean by platform is the place from which you will build your audience. Where you’ll post the bulk of your content, create the most engagement, showcase your expertise and become known for what your business does. The challenge is that when we start out, we measure our beginnings with other people’s journeys and those people may have been building their business for decades! We tell ourselves that we need to be everywhere to be seen and the feeling is exacerbated by experts telling us we need to be everywhere to be seen, when those very experts started in one place & grew from there. The truth is when we’re just getting started we don’t have the time or the money to be everywhere (although there are some hacks we can adopt to help us seem as if we’re everywhere). In todays episode I’m giving concrete examples of some of the most successful names & brands in the online business space today who started with just one single platform, built a huge audience and grew from there. #startwithone! Links Mentioned in Todays Episode Kat Coroy Jenna Kutcher Sunny Lenarduzzi Brian Dean Pat Flynn Amy Porterfield Neil Patel Mark Manson Marie Forleo Mari Smith Peter McKinnon Gary Vaynerchuk See our video interview here - https://youtu.be/6xlLHI-8m_4 Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
Who doesn’t love the thought of speeding through your tasks and ticking off your to do’s with that gleam of satisfaction you feel as you mark each job - DONE! Truth be told, I sometimes add a task to my to do after I’ve done it just to cross it off!!! (Come on, I know you do too!) In todays episode I’m talking with systems superstar Pip Meecham, founder of http://projectbox.com.au/, an Australian based company helping businesses the world over organize their processes to become more streamlined and productive. In this upbeat, energetic chat Pip introduces us to fab piece of kit which is like Asana, Trello, Slack & Wunderlist all rolled into one! Plus she gives some amazing tips on how to organize your day to quiet simply get more done! I hope it helps! :) Links Mentioned in Todays Episode Find out more about Pip here - Project Box Click Up See our video interview here - https://youtu.be/xcGPMLwwdzw Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/ Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
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