Your Mic

What happens when you leave corporate America behind and bet on your own idea? Have you ever wondered if you could go from applying for hundreds of jobs to creating something from scratch? In this episode, I'm sharing the real story behind Speke Podcasting's journey, including: Why your greatest rival in business might just be your own reflection What it takes to launch a business without loans or credit Speke Fest 2025 will bring podcasters together in October Subscribe to Your Mic on YouTube, Apple, Spotify or wherever you get your podcasts. Shoot Freddy an email: freddy@spekepodcasting.com. Buy tickets to Speke Fest: Night of the Living Pod here. Key Takeaways 1. The Unexpected Journey of EntrepreneurshipTakeaway:Freddy Cruz never planned to start Speke Podcasting and initially struggled to find work after leaving radio, unsuccessfully applying for over 400 jobs. His story underscores that sometimes our career paths take surprising turns, and embracing those can lead to unexpected and rewarding opportunities. 2. The Realities and Challenges of Building a BusinessTakeaway:Owning a business is significantly more difficult, time-consuming, and expensive than it appears from the outside. Freddy emphasizes persistence, learning from failure, and the importance of self-reliance (operating without loans or lines of credit) when building something from scratch. 3. The Role of Support SystemsTakeaway:Freddy credits his wife, family, clients, and business partners as essential to his company’s survival and growth. This highlights that no entrepreneurial journey is truly solo—support and belief from others make a huge difference. 4. Purpose-Driven Business and Conscious CapitalismTakeaway:Speke Podcasting aims to create genuine connections, treating clients as friends and operating with purpose beyond profit. The core idea is that success feels more meaningful when a business is driven by values and relationships, not just revenue. 5. The Power of Community and Forward ThinkingTakeaway:Looking to the future, Freddy is focused on building community through events like Speke Fest 2025. He believes in creating spaces for collaboration, personal development, and resurrecting (“zombie”) podcasts—emphasizing that growth comes from rallying people around a shared vision. Timestamped Overview 00:00 "Speke Podcasting's 2nd Anniversary" 03:59 "Plan Your Exit Strategy" 08:47 Joy in Mystery and Challenges 11:32 Building Our Empires Together 15:59 Zombie Podcast Conference AnnouncedSupport the show: https://cruzthroughhtx.com/See omnystudio.com/listener for privacy information.

Experience the behind-the-scenes journey of “Age of Audio” with producer/director Shaun Michael Colon, whose seven-year passion project culminates in a documentary about the people, stories, and struggles that shaped podcasting. VIPs will get a special screening at Speke Fest, National Museum of Funeral History. Get your tickets here. Watch the “Age of Audio” trailer here. Five Key Takeaways Bringing “Age of Audio” to life took unmatched perseverance, resilience, and creative drive over seven years. Shaun’s chance encounters—including hanging out with Ira Glass—led to pivotal opportunities for the documentary. Key figures in podcasting, from Roman Mars to Kevin Smith, contributed unique perspectives that enriched the narrative. The pandemic extended the project, ultimately making the documentary more relevant and dynamic in capturing the industry’s highs and lows. Shaun’s journey highlights the importance of tenacity: facing financial hurdles, festival rejections, and emotional lows—all in service of telling a story for podcast makers and listeners alike.

Michael Osborne, creator of Famous and Gravy, shares wisdom on podcasting success, gamification in audio, and building a meaningful show that hooks listeners from the first minute. Hear about his creative process and audience engagement, and catch him as a keynote at Speke Fest. Listen to Famous and Gravy here. Get your Speke Fest tickets here. Five Key Takeaways Starting a new podcast requires setting realistic expectations—it’s hard, competitive, and demands true creative passion. Famous and Gravy’s signature “bluff the listener” quiz cold open combines gamification, trivia, and audience participation for maximum impact. Building a show starts with analyzing, critiquing, and learning from favorite podcasts and creators, just like writers study literature. Consistent engagement with listeners through interactive segments has unlocked new insights and helped grow Michael’s audience organically. Success isn’t about finishing—the journey and love for the process are what sustain creators, leading to professional and personal growth.

Nestle, despite being a global powerhouse, stumbled hard when they tried to launch coffee in Japan because they didn’t account for local tastes. I walk you through how the campaign flopped and how they finally rebounded by listening to the culture, rolling out Kit Kats tailored for the Japanese market, which became a huge success.  My takeaway for podcasters is simple: listen to your audience, experiment boldly, and shape your content to fit the people you want to serve. Key Takeaways 1. The Importance of Cultural Adaptation (The Nestle Story) Takeaway: Success isn’t about pushing a product (or podcast) onto an audience, but about adapting to that audience’s unique tastes and preferences. Just as Nestle won over Japan by shifting from coffee to KitKat bars tailored to local culture, podcasters should listen to their audience and adjust their content accordingly. 2. The Value of Feedback and Pivoting Takeaway: If your podcast isn’t gaining traction—downloads are low, retention stinks—don’t just keep doing more of the same. Seek feedback from your listeners through surveys, polls, or direct conversations, and be willing to pivot your format, topics, or approach based on their needs and interests. 3. Focusing and Niching Down Takeaway: A podcast that tries to cover “everything” or lacks a clear focus struggles to build an audience. The host shares his personal journey from a broad, unfocused podcast to a localized, Houston-centric one, showing that niche focus leads to more sharing, engagement, and listener loyalty. 4. Flexibility in Format and Experimentation Takeaway: You don’t have to stick to a single format, length, or style for your podcast. Be willing to experiment—mix solo and interview episodes, adjust episode length, or even try live recordings. This adaptability can help you discover what truly resonates with your listeners. 5. Building Relationships Through Authenticated Hosting Takeaway: Listeners primarily connect with the host, not just the guests. By letting your personality come through, balancing interview and solo content, and being authentic, you foster a deeper relationship with your audience—one that keeps them coming back for more. Timestamped Overview 00:00 "The Art of Targeted Podcasting" 04:13 "Self-Employment After 455 Rejections" 08:21 Podcast Success Through Adaptation 12:09 Embrace Versatility in Content 14:12 Podcasting Sound and Experimentation Subscribe to Your Mic on YouTube, Apple, Spotify or wherever you get your podcasts. Shoot Freddy an email: freddy@spekepodcasting.com.

Pepsi’s infamous “number fever” fiasco in the Philippines led to chaos, riots, and even tragedy, yet the brand ultimately survived and thrived. I found a powerful parallel, reminding creators that even their biggest failures will fade into obscurity. The real victory is choosing to keep going and pressing record, no matter the setbacks. Key Takeaways 1. Major brand mistakes happen—even to global giants Takeaway: Even massive and successful companies like Pepsi can make serious, costly mistakes (like the $20 million “number fever” debacle in the Philippines). No one is immune to failure, no matter their size or reputation. 2. Mistakes aren’t the end—they’re survivable and often forgotten Takeaway: Big errors or failures might feel catastrophic in the moment, but their impact fades quickly. History is full of forgotten blunders, and even huge mistakes rarely tarnish a brand or individual forever. 3. Failure is a universal and necessary part of creative and business pursuits Takeaway: Whether you’re a new podcaster or seasoned professional, you’ll make mistakes (missed appointments, tech problems, awkward moments). These mishaps don’t define you—they simply prove you’re human and learning. 4. Resilience is more important than perfection Takeaway: Success comes from persistence, not avoiding mistakes. The real beauty and growth in podcasting (and life) comes from repeatedly showing up, learning from setbacks, and moving forward instead of quitting. 5. The passage of time erases almost all failures Takeaway: The things that feel so embarrassing or “disastrous” today will be forgotten—in 99 years no one will remember your missteps or awkward episodes. The fear of being remembered for mistakes is mostly in your head. Timestamped Overview 00:00 Pepsi's $20M Mistake Lessons 03:56 Forgotten Mistakes Fade Quickly 07:33 Keep Podcasting, Imperfection Inspires

During this episode, we talk about a Super Bowl halftime show, a childhood football season, and what that means for podcasters investing in themselves. Discover why putting in the work before a win makes a difference Hear about the lessons learned from losses, not just the victories Find out what it really means to make a bold bet on your own show Key Takeaways 1. Self-Investment and Betting on Yourself Takeaway: True growth and progress come from investing in your own work long before any external validation arrives. Freddy compares this to The Weeknd spending $7 million of his own money to create a memorable Super Bowl halftime show, emphasizing that you need to take bold risks and believe in your vision even when outcomes are uncertain. 2. The Journey Over the Trophy Takeaway: Results and recognition aren’t guaranteed, even if you work harder than everyone else. It's the process, effort, and learning that matter most—failure shapes you more than easy wins ever do. 3. Endurance and Consistency in Content Creation Takeaway: Showing up regularly, putting in the hours, and staying committed are the true markers of eventual success. Every episode, bit of research, and ounce of effort compounds, regardless of audience size in the beginning. 4. Learning from Loss and Adversity Takeaway: Facing setbacks, whether in sports or podcasting, is invaluable. You grow as a creator—and as a person—by learning from flops and challenges, not just from the highlights. 5. The Value of Being in the Arena Takeaway: Borrowing from Teddy Roosevelt’s “Man in the Arena” speech, true respect goes to those who participate, risk failure, and keep trying. Real glory is in the courage to try and persist, not in passive criticism from the sidelines. Timestamped Overview 00:00 "Podcasting's True Value" 05:22 "Spectators vs. Participants: NFL Insight" 07:53 "Your Bold Bet" Subscribe to Your Mic on YouTube, Apple, Spotify or wherever you get your podcasts. Shoot Freddy an email: freddy@spekepodcasting.com.

Ozeal DeBastos built his vibrant network of over 4,500 podcasters by focusing on authentic connection, both online and in-person. Through consistent events and understanding his audience’s needs, he fostered real relationships beyond the mic. His journey proves that showing up and prioritizing people still drives lasting podcast success. Learn more about Ozeal here! Catch Ozeal's workshop "Build Your Podcast Community" at Speke Fest 2025. Buy tickets here! Subscribe to Your Mic on YouTube, Apple, Spotify or wherever you get your podcasts. Shoot Freddy an email: freddy@spekepodcasting.com. Key Takeaways 1. Building a strong podcast community is not an overnight process. It starts with understanding your audience, engaging with them both online and offline, and showing up consistently. The true growth comes from genuine connections and real-world events, not just flashy online promotions or a “build it and they will come” mentality. 2. Even in a digital-first era, especially with the rise of AI, in-person interactions and building community offline are invaluable. Real connections happen face-to-face, and offline strategies like meetups and events are essential for deepening engagement and loyalty. 3. Podcasting is evolving, with video becoming more prominent, especially with platforms like YouTube. However, audio remains king in terms of retention and deep listener engagement. The most successful strategy is embracing both formats—meeting your audience where they are and offering content in various consumable ways. 4. While download numbers are often highlighted, retention (how long people actually listen) and engagement (how listeners interact on other platforms) are far better indicators of a podcast’s health and impact. Focusing on creating loyal, engaged listeners is more valuable than chasing high download counts. 5. Ozeal’s BAM method emphasizes the importance of building a clear, genuine brand first, then attracting and nurturing an audience, and only then moving to monetize. Skipping these foundational steps leads to disappointment. Monetization is a marathon, not a sprint, and it only works when the groundwork has been properly laid. Timestamped Overview 00:00 From MySpace to Real-Life Events 05:27 Consistency Builds Community Engagement 08:08 Podcast Boom Since 2020 12:18 Podcasting's Evolution and Acceptance 14:39 Podcasting Evolution with YouTube Influence 17:22 Audio Book Covers Drive Views 20:50 Power of Niche Podcast Ads 24:16 Content Must Captivate Instantly 27:29 Monetizing as an Indie Creator

Reena Friedman Watts returns to the show to reveal her inside secrets for killer interviews. She primes every session by scoping out guests on social, hitting up LinkedIn recommendations, and connecting with people in their orbit for the real scoop. By finding common ground, Reena flips nervous chatter into deep, human stories, then drops curveball prompts that ignite authentic, memorable moments.  Subscribe to Reena's podcast Better Call Daddy here! Catch Reena's workshop "Crafting a Killer Podcast Interview" at Speke Fest 2025. Buy tickets here! Subscribe to Your Mic on YouTube, Apple, Spotify or wherever you get your podcasts. Shoot Freddy an email: freddy@spekepodcasting.com. Key Takeaways 1. A standout interview starts with deep research—what Reena playfully calls "stalking in a good way." This includes checking a guest’s social profiles, digging into their LinkedIn recommendations, and even connecting with people who know them better. Going beyond surface-level prep helps generate original, thoughtful questions that lead to more engaging and revealing conversations. 2. Finding common ground and making connections on a personal level helps both interviewer and guest feel at ease. Asking about topics that are unique to the guest (such as their academic background or personal experiences) and not being afraid to deviate from the script results in richer, more relatable interviews. It's about making the conversation authentic, not formulaic. 3. Adaptability is key. While social media provides new methods for research and outreach today, Reena’s experience shows that strong communication skills (like being willing to talk to strangers or “run and gun” during her TV days) remain vital in any era. The tools may change, but the core skills of curiosity and initiative endure. 4. Summarizing the main points, restating key insights, and delivering a call to action at the end help the audience anchor what they’ve learned. Synthesis—either by the host or a co-host—helps listeners process the conversation, making the episode more memorable and impactful. 5. Many people find microphones, cameras, and studios intimidating. Acknowledging and humorously disarming these nerves, as well as emphasizing the non-live, editable nature of the podcast, can help guests relax and be themselves. Establishing this atmosphere of reassurance leads to more honest, natural conversation. Timestamped Overview 00:00 Strategic Social Media Networking 04:50 Refreshing Podcast Strategies 06:58 Crafting the Perfect Interview 10:49 Studio-Induced Stage Fright 14:10 Podcaster Reflects on DJ Experience 17:48 Viral Success with Better Call Daddy

What does George Washington have to do with podcasting? Maybe more than you think. Today, I'm looking at the story of Washington, a battlefield, and a lost dog, and how that moment connects to the way we handle debate and ideas on the mic. You'll hear: Why long-form podcasts push us past surface-level talk What a Revolutionary War story says about respect, even in the heat of argument How launching a show can shift the conversation in your industry When you subscribe to our show, you help us grow. Someone you know may need to hear this story, so please share with your family and friends and consider supporting our mission. Key Takeaways Podcasting as a Revolution in Media Takeaway: Podcasting is framed as a revolutionary medium that shatters conventional media boundaries. Unlike traditional debates constrained by time and advertising, podcasts provide space for deeper, unfiltered discussions, letting ideas fully develop and breathe. Authentic Dialogue vs. Surface-Level Discourse Takeaway: The episode argues that podcasting offers a rare opportunity for authentic, nuanced conversations. In contrast to mainstream media’s “rigged theater,” podcasts enable hosts and guests to honestly grapple with complex ideas and share genuine perspectives, rather than quick sound bites. The George Washington Analogy: Decency Amidst Conflict Takeaway: By sharing the story of George Washington returning a dog to his enemy out of respect, the host draws a parallel to podcasting: even amid heated debate and rivalry, it’s possible—and necessary—to maintain decency, respect, and humanity. Encouragement to New Podcasters: Seize the Moment Takeaway: The host encourages aspiring and new podcasters to overcome hesitation and launch their shows. The call to action is clear: thought leaders should embrace the platform to voice their ideas, spark meaningful discussions, and help shape their industries. Building Community Through Respectful Exchange Takeaway: Every podcast episode is portrayed as a frontline for the “war of ideas,” where disagreements can happen, but respect must prevail. The ultimate aim is to push conversations and industries forward, ensuring that even after intense exchanges, participants can “shake hands” and build trust. Subscribe to Your Mic on YouTube, Apple, Spotify or wherever you get your podcasts. Shoot Freddy an email: freddy@spekepodcasting.com.

What does it take to host your first ever podcast event? That’s the question I had before my trip to Podcast Movement. I met podcast hosts building their shows to share stories with the world. I discovered how artificial intelligence is changing the way we make content. I learned what the corporate side of podcasting looks like and why Speak Fest aims to be different. Subscribe to Your Mic on YouTube, Apple, Spotify or wherever you get your podcasts. Shoot me an email: freddy@spekepodcasting.com. Buy tickets to Speke Fest: Night of the Living Pod here, and grab 25% off now through 8/31. Key Takeaways 1. Venue and Event Size Theme: The Podcast Movement event was hosted at the Gaylord Resort in Grapevine, Texas—a venue described as "obnoxiously big," impressive, and almost overwhelming. Main Takeaway: The physical space and scale of an event set a strong first impression and tone, influencing how attendees experience and interact with the event itself. 2. Community & Networking Theme: The power of meeting diverse podcast creators and professionals—from HVAC business owners to mental health advocates—demonstrated why podcasting attracts a wide range of voices aiming to share their stories. Main Takeaway: Events like Podcast Movement are invaluable for forging connections, building relationships, and learning from people outside your immediate niche or comfort zone. 3. Accessibility vs. Professionalism in Podcasting Theme: The beginner workshop highlighted a tension: showing off high-end studios and expensive gear can set unrealistic expectations for newcomers, potentially discouraging those without access to such resources. Main Takeaway: Podcasting should be accessible; success isn’t determined by fancy equipment but by authentic content, and the industry needs to support beginners by emphasizing achievable entry points. 4. Corporate Influence and Atmosphere Theme: The event had a notably "corporate" vibe, featuring large sponsors, vendors, and industry executives. This contrasted with a desire for grassroots, community-driven gatherings. Main Takeaway: While corporate support can bring resources and legitimacy, it may also alienate some creators and detract from the organic, inclusive spirit podcasting was built on. 5. Embracing Technology and Artificial Intelligence Theme: The growth and necessity of AI tools in podcast workflows was a major subject, with the host advocating for their selective, relationship-first integration into content creation. Main Takeaway: Leveraging AI and technological advances is essential for efficiency and growth, but human connection and storytelling should always remain at the core of podcasting. Timestamped Overview 00:00 "Podcast Movement 2025 Recap" 05:41 "Podcasting Barriers for Beginners" 07:40 Networking Insights at Tech Event 13:05 "Effective Podcast Intros" 15:37 "Speak Fest: Unique Podcast Event" 17:29 "Speak Fest 2025 Invitation"Support the show: https://cruzthroughhtx.com/See omnystudio.com/listener for privacy information.

Freddy Cruz welcomes Victoria Meyer, host of the #1 podcast in the chemical industry, The Chemical Show. Victoria shares her journey from corporate chemical engineer to entrepreneur and podcast host, discussing the challenges of starting from scratch, cultivating community, measuring success, and leveraging her show to create a broader industry brand. She offers actionable advice for both niche business owners and aspiring podcasters on standing out, building an audience, and strategically integrating podcasting with business events like her annual Chemical Summit. 5 Key Takeaways: Build for Impact, Not DownloadsVictoria stresses measuring impact and engagement rather than getting caught up in download numbers. Community feedback, not raw statistics, sustained her through early slow growth. Leverage Industry Expertise and “Borrowed Credibility”By integrating her background and tapping guest expertise, Victoria has become a trusted voice while simultaneously elevating her guests—turning interviews into mutually beneficial opportunities. Diversify Content Promotion Across LinkedIn, Newsletters, and RepurposingLinkedIn proved to be Victoria’s most valuable channel. Routine, high-volume, and evergreen promotion (including old episodes) keeps her content visible and discoverable. Outsource Strategically and Use AutomationVictoria recommends early outsourcing (production, editing, admin) and using tools to automate social posting—freeing up mental bandwidth to focus on content quality and growth. Niche Focus Drives Authority and MonetizationEmbracing her show’s industry niche allowed Victoria to build a “destination podcast,” develop related events and masterminds, and create a “perceived monopoly”—demonstrating the power (and flexibility) of niche branding. Subscribe to The Chemical Show on YouTube, and follow on LinkedIn. Subscribe to Your Mic on YouTube, Apple, Spotify or wherever you get your podcasts. Shoot Freddy an email: freddy@spekepodcasting.com. Buy tickets to Speke Fest: Night of the Living Pod here, and grab 25% off now through 8/31.Support the show: https://cruzthroughhtx.com/See omnystudio.com/listener for privacy information.

Freddy is joined by veteran podcaster, coach, and radio alum Ana Xavier, host of The Podcast Space. Ana shares her journey from Portugal’s radio studios to podcast consulting, the evolution and democratization of podcast creation, and strategies for sustainable, impactful shows. They address building authenticity, overcoming creative blocks, using newsletters, and capitalizing on AI without losing the human touch that listeners crave. 5 Key Takeaways: Embrace Your Authentic Voice—Don’t Create a PersonaAna cautions against building on-air personas—audiences want to connect with the real host, and authenticity fosters trust and loyalty. Honor and Understand Your AudiencePodcasters aren’t owed an audience—they need to deliver value and engage intentionally. Regular audience feedback and market research are crucial for growth. Overcome Overwhelm with Strategic ProcessesMany hosts struggle from over-complication or perfectionism. Ana encourages streamlined, strengths-based workflows tailored to one’s personality. Consistent, Cross-Platform Promotion and Passive MarketingNewsletters, SEO-optimized captions, and automation help keep listeners engaged and grow a show passively—don’t assume everyone consumes content like you do. AI Is a Tool, Not a Replacement for Human ConnectionAna is excited by AI’s potential to streamline production but believes human stories, perspective, and emotion will become more valuable as AI-generated content proliferates. Subscribe to Ana’s show The Podcast Space here. Subscribe to Your Mic on YouTube, Apple, Spotify or wherever you get your podcasts. Shoot Freddy an email: freddy@spekepodcasting.com. Buy tickets to Speke Fest: Night of the Living Pod here, and grab 25% off now through 8/31.Support the show: https://cruzthroughhtx.com/See omnystudio.com/listener for privacy information.

Freddy speaks with Rob Greenlee, podcasting OG and Hall of Famer, who launched one of the world’s first podcast radio shows in 2004. Rob reflects on the evolution of podcast tech, the move from legacy to on-demand media, the shifting definitions of podcasting success, and what’s next as AI and video further disrupt the space. He shares hard-won lessons on starting and rebooting shows, the value of niche and hybrid approaches, and the importance of keeping the human touch as technology advances. 5 Key Takeaways: Podcasting Now Prioritizes Professionalization and ImpactPodcasting has moved from a fringe hobby to a respected media industry—but success increasingly means either big numbers (for ads) or big impact and community (for indies/brands). AI and Tech Accessibility Have Lowered Barriers—but Not ChallengesAnyone can launch a high-quality show with minimal investment, but standing out, retaining listeners, and building authority remain difficult. Audio-Only vs. Hybrid/Video Approaches: Both Still MatterAudio podcasts are more popular than ever, but hybrid creators (audio + video + short clips) can reach larger audiences. Each path has unique demands and rewards. Reboot, Experiment, and Define Your Own SuccessToo many “podfaded” (inactive) shows don’t mean the space is saturated—they’re opportunities for relaunch and reinvention. Every episode must stand out, but building serialized, branded content remains a powerful strategy. Leverage AI for Efficiency, But Preserve Human UniquenessRob embraces AI for production, summaries, and ideation—but warns that “sloppy” human imperfection will soon be a marker of trust and authenticity. A “Spoken Human” approach—human connection in an AI world—may be the most strategic path forward. Subscribe to Rob’s shows on YouTube here. Subscribe to Your Mic on YouTube, Apple, Spotify or wherever you get your podcasts. Shoot Freddy an email: freddy@spekepodcasting.com. Buy tickets to Speke Fest: Night of the Living Pod here, and grab 25% off now through 8/31.Support the show: https://cruzthroughhtx.com/See omnystudio.com/listener for privacy information.

Freddy Cruz talks with Rania Mankarios, CEO of Crime Stoppers of Houston and host of The Balanced Voice Podcast.  Rania details the motivation behind launching the podcast as a community tool and discusses why podcasting is no longer optional for nonprofits and larger organizations. She highlights the impact of their show, notable guests (like Matthew McConaughey), and emphasizes the importance of a strong team, external podcasting expertise, and leveraging the podcast medium as a centerpiece for meaningful conversations around public safety and community impact. 5 Key Takeaways: Podcasting is Essential for Modern Nonprofits/Corporations:Rania regards having a podcast as table stakes for organizations trying to engage the community and drive their mission, calling it “part of your package of offerings.” Guests Are Easier to Book (and More Impactful) Than You Think:With audio and video options and virtual tech, organizations can now attract high-profile guests who may not have participated before—amplifying reach and credibility. A Great Podcast Requires a Great Team (Plus an Expert Guide):Rania credits her co-host and professional teams (both internal and external, like a producer) for handling logistics and content execution so she can focus on conversation. Podcasting Builds Relationships With Legacy Voices:Hosting prominent figures from their cause—like Dave Ward—deepens legacy ties and affirms the organization’s evolution and credibility. Just Start—With Help—And Let Impact Grow:Don’t let busyness or tech uncertainty stop you; with the right expert partner, all you need is “your voice, your vision, and conversation.” Learn more about Crime Stoppers of Houston here, and subscribe to The Balanced Voice Podcast on YouTube. Subscribe to Your Mic on YouTube, Apple, Spotify or wherever you get your podcasts. Shoot Freddy an email: freddy@spekepodcasting.com. Buy tickets to Speke Fest: Night of the Living Pod here, and grab 25% off now through 8/31.Support the show: https://cruzthroughhtx.com/See omnystudio.com/listener for privacy information.

In this inspiring episode, Freddy Cruz interviews Dr. Beata Lerman, founder of Sinless Treats and host of Heal Me With Chocolate. Dr. Beata recounts her journey from repeated health consultations to podcasting as an educational platform. She highlights the surprising, underreported issues in the food supply chain, the storytelling power of podcasting to give voice to the voiceless, and the broader mission to heal communities with science, advocacy, and real-life stories—all while demystifying functional foods for everyday listeners. 5 Key Takeaways: Podcasting Amplifies Untold, Impactful Stories:Dr. Beata uses her platform to highlight overlooked communities—like indigenous cacao farmers—and underdiscussed science, extending her impact beyond one-to-one consultations. Education and Transparency Are Core Missions:Her show demystifies food quality, sourcing, and health, favoring honest, sometimes imperfect, real-world stories and evidence over polished marketing. Functional Foods (and Health) Need Clearer, Louder Voices:Dr. Beata stresses the need for platforms like podcasts to share critical information about food systems, toxins, and the health consequences of modern diets—especially for non-scientists. Authenticity and Community Drive Growth:From sharing her own “broken record” experiences to empowering listeners with actionable health info, Dr. Beata builds genuine, loyal audiences. Conferences and Events (Like Speak Fest) Multiply Reach:Live appearances and panel participation reinforce the show's authority and strengthen podcast community connections. Learn more about Dr. Beata Lerman’s Sinless Treats Chocolate here, and subscribe to Heal Me with Chocolate wherever you get your podcasts. Subscribe to Your Mic on YouTube, Apple, Spotify or wherever you get your podcasts. Shoot Freddy an email: freddy@spekepodcasting.com. Buy tickets to Speke Fest: Night of the Living Pod here, and grab 25% off now through 8/31.Support the show: https://cruzthroughhtx.com/See omnystudio.com/listener for privacy information.

Freddy chats with veteran podcaster Danny Brown, creator of Five Random Questions, recently named a top five podcast by Earworthy Media. They discuss Danny’s unique random question format, the keys to standing out, the myth of massive download metrics, the audio-vs-video debate, and what new podcasters should think about for long-term satisfaction and sustainability. 5 Key Takeaways: Be Passionate and Knowledgeable—Don’t Just Chase TrendsDanny urges new hosts to build shows around genuine interests rather than copying celebrity formats. Passion drives quality and sustainability. Success Is More Than Download NumbersSuccess should be personally defined: impact, community, or business goals may matter more than “big” stats. Downloads—especially auto-downloads—are not the same as listens or engagement. Audio-Only Podcasts Still ThrivingDanny, like many seasoned hosts, emphasizes that podcasting’s strength is accessibility and imagination; audio can create powerful listener experiences and isn’t going anywhere. Promote Consistently, Embrace Small CommunitiesA small, loyal audience (even 100 listeners) is a major achievement. Focus on retention, not virality. AI and Audio Storytelling—A Creative FrontierNew AI tools offer creative options for fiction and non-fiction podcasters, but human creativity, voice, and authenticity remain in demand—and key for long-term impact. Subscribe to Danny’s podcast Five Random Questions here. Subscribe to Your Mic on YouTube, Apple, Spotify or wherever you get your podcasts. Shoot Freddy an email: freddy@spekepodcasting.com. Buy tickets to Speke Fest: Night of the Living Pod here, and grab 25% off now through 8/31.Support the show: https://cruzthroughhtx.com/See omnystudio.com/listener for privacy information.

Freddy interviews PR strategist, author, and AI advocate Kami Huyse. The conversation spans the art of disarming interviews, PR storytelling, the transformative role of AI in producing content, book-writing, community building, and using new tools like ChatGPT, Claude, CastMagic, and Midjourney to elevate one-person teams. Kami offers real-life workflow examples, demystifies generative AI (for writing, audio, book creation, and images), and explains why AI empowers, rather than replaces, PR/marketing professionals. 5 Key Takeaways: Connection and “Charm” Trump Confrontation (in PR and Podcasting):Approaching conversations with warmth and empathy builds trust and yields more meaningful interviews or stories. AI Supercharges Productivity Without Replacing Human Creativity:Kami shows how customized AI workflows (e.g., custom GPTs, CastMagic, automated book chapter organization) allow solo creators and small teams to accomplish the work of many—if they keep their human touch. Adopt, Then Adapt… Don’t Fear AI—Leverage It:To critique or master new tech, you must use it first. Kami embodies this by “AI-ifying” her own business, teaching others, and encouraging strategic experimentation. Visual and Audio AI Tools are Democratizing Branding and Content:Tools like MidJourney and 11Labs mean that anyone can create branded illustrations, logos, covers, and even synthetic voice—major advantages for agencies, solopreneurs, and small businesses. Community and Personal Branding Still Matter Most:No matter how much tech evolves, success hinges on real relationships, strategic visibility (like Social Media Breakfast), and showing up authentically for your audience. Learn more about Kami here. Subscribe to Your Mic on YouTube, Apple, Spotify or wherever you get your podcasts. Shoot Freddy an email: freddy@spekepodcasting.com. Buy tickets to Speke Fest: Night of the Living Pod here, and grab 25% off now through 8/31.Support the show: https://cruzthroughhtx.com/See omnystudio.com/listener for privacy information.

What happens when your business is your brand, and you have to put yourself out there to make it grow? You hear about things like sharing your story, running ads, and building a personal brand, but where do you start? You're about to meet guests who will help you: Find the right balance between sharing your expertise and letting people see the real you Learn what works when you want to try social ads or make your first $100 go further Discover personal branding habits that help you stand out, even if you feel new to the game Subscribe to Your Mic on YouTube, Apple, Spotify or wherever you get your podcasts. Shoot Freddy an email: freddy@spekepodcasting.com. Buy tickets to Speke Fest: Night of the Living Pod here. Follow the Broadway Husbands here. Follow Jonathan R. Howard here. Learn more about JCMM Social here. Learn more about Purple Page Marketing here. Key Takeaways 1. Balancing Credibility and Vulnerability on Social MediaTakeaway:To successfully grow a personal brand online, it's important to balance sharing your expertise (credibility) with authentic glimpses into your personality, values, and motivations (vulnerability). Audiences are drawn to accounts that are both trustworthy and relatable. Finding your comfort zone with vulnerability requires self-awareness and sometimes practice or coaching, but it’s key to building a genuine connection. 2. Effective Meta Ad Strategies for Small Businesses and Content CreatorsTakeaway:Good creative (visual content) is crucial for running successful meta ads—great copy alone won’t compensate for weak visuals. Simple, meme-style graphics or strong videos outperform over-produced, TV-style ads. Beginners should also be smart about ad spend by scheduling on desktop and focusing on precise targeting (especially local), rather than spreading their dollars too thin across a wide audience. 3. Using Humor and Imperfection in Social ContentTakeaway:Embracing humor and imperfections in online content helps brand accounts connect with audiences. Perfect, hyper-polished ads can come off as sterile and unrelatable, while funny, simple, and “real” content gets more engagement. Everyone is drawn to authenticity, and showing a willingness to laugh at yourself—or share “blooper reel” moments—builds trust and likability. 4. Developing a Unique, Authentic Personal Brand (Especially for Coaches/Creators)Takeaway:A distinct personal brand isn’t just about mindset or expertise—it’s also about a consistent visual element or personal style that “stops the scroll” and makes you memorable. Accessories, clothes, colors, or props can all become part of your brand identity. Don’t overthink authenticity: choose the parts of yourself you want to share and practice showing up “perfectly imperfect.” Consistency and self-belief are crucial. 5. Distinguishing Marketing from Sales for Small BusinessesTakeaway:Marketing and sales are interconnected but require distinct skills and strategies. For new or small businesses, focus on strengths—outsource where needed, and don’t be afraid to wear multiple hats if it brings your business forward and fulfills you personally. Lean into what you do best and find collaborators, rather than trying to do everything alone. Timestamped Overview 00:00 "Balancing Credibility and Vulnerability" 03:08 "Create Your Own Rules" 09:06 Avoid Apple's 30% Charge 09:31 Optimize Local Sales Radius 14:17 Embrace Imperfection for Connection 16:56 "Brand Identity's Essential Role" 21:27 "Visual Branding to Capture Attention" 24:18 Practice Authentic Self-Representation 28:24 Balance Priorities in Business Decisions 29:03 Affordable Marketing for Small Businesses 32:25 Purple Page Marketing OverviewSupport the show: https://cruzthroughhtx.com/See omnystudio.com/listener for privacy information.

What happens when a creator uses artificial intelligence, not as a replacement, but as a tool? In this episode, I explore how AI fits into podcasting, from editing and research to designing new cover art. You will hear: Why relationships and stories always come before technology How tools like Opus Pro and CastMagic help streamline my workflow What it means for production costs and content quality Subscribe to Your Mic on YouTube, Apple, Spotify or wherever you get your podcasts. Shoot Freddy an email: freddy@spekepodcasting.com. Buy tickets to Speke Fest: Night of the Living Pod here. Key Takeaways 1. AI as a Creative and Productivity Tool, Not a Replacement for HumansTakeaway:AI isn’t about replacing creative or professional work—it’s a tool that amplifies human capability. Like a calculator or modern sports equipment, it requires a user’s creativity and input to be effective. Quality still depends on the person using it. 2. Evolving Tools and Methods in Content CreationTakeaway:The methods and technologies for creating content have evolved, making things faster, more affordable, and accessible. High-quality podcasting, video, and audio production no longer require massive budgets or traditional studios thanks to gear and software innovations. 3. Integrating AI into the Workflow JudiciouslyTakeaway:At Speak Podcasting, AI comes third—after relationships and story. It streamlines the process and allows for fast, cost-effective deliverables, but doesn’t override the human element in storytelling and client engagement. 4. Playful Experimentation with AI for CreativityTakeaway:Exploring AI tools (like Suno AI for music or Glam AI for visuals) should be fun and experimental. Play sparks creativity and helps creators find new ways to use evolving technologies, even if some uses aren’t ready for client work yet. 5. AI as an Assistant, Not a CreatorTakeaway:AI acts like a high-level assistant—offering support, research, editing, and content drafting. It lifts the heavy, repetitive workload but cannot replace authentic relationships or personal stories. It empowers creators, but the heart and vision remain human. Timestamped Overview 00:00 "Maximizing Podcasts with AI" 06:03 "Relationship-First, Tech-Later Strategy" 08:22 "Lightning-Fast Video Production" 10:36 AI-Enhanced Reels and Captions 15:54 AI Future: Friend or Foe? 17:10 "Work Smarter, Not Replace"Support the show: https://cruzthroughhtx.com/See omnystudio.com/listener for privacy information.

*This episode was recorded live at Social Success, hosted by Fun Love Media Founder Britney Crosson. What happens when an IT intern and retired teacher discovers he needs more energy from people, not just computer screens? Kalum Johnson took inspiration from one moment at Disney World and turned it into a global following on social media. You'll hear: How social media content became a bridge for connecting with students Why remixing trends can be the spark for something bigger What happens when viral posts change your growth—and your schedule Follow Kalum Johnson here. Learn more about Fun Love Media here. Subscribe to Your Mic on YouTube, Apple, Spotify or wherever you get your podcasts. Shoot Freddy an email: freddy@spekepodcasting.com. Buy tickets to Speke Fest: Night of the Living Pod here. Key Takeaways 1. Authenticity and Personal Branding on Social Media Takeaway:Being true to yourself and embracing your unique personality or "flavor" is essential for standing out and connecting with an audience online. Kalum Johnson discusses how stepping into his extroverted, energetic self—despite skepticism from others—was what allowed him to resonate with followers and make a genuine impact, especially across global and diverse communities. 2. Consistency and Content Scheduling Takeaway:Consistency is about what works for you, not simply matching someone else’s output. Kalum Johnson highlights that whether posting three times a day or twice a week, what matters is regularity and presence on platforms. He also notes the importance of deliberate content scheduling to maximize audience engagement and capitalize on different time zones and audience segments. 3. Remixing Trends vs. Originality Takeaway:You don’t always have to reinvent the wheel. Remixing existing trends, but infusing them with your personal style or spin, is a valid and successful approach. Kalum’s viral success came from adapting a popular trend in his own way, demonstrating that originality can come from how you interpret or remix something familiar. 4. The Power of Community and Networking Takeaway:Building an in-person or online network takes effort, but the rewards—a sense of trust, camaraderie, and support—are invaluable, especially for entrepreneurs and creators. Britney Crosson emphasizes the importance of community for emotional support, inspiration, and professional growth, likening the hard work it requires to the cycles of entrepreneurship itself. 5. Leveraging Tools and Platforms for Success Takeaway:Modern tools like Canva and a presence across multiple social media platforms lower the barriers for creativity and consistent branding. Megan Colwell discusses embracing user-friendly features to produce high-quality content easily, stressing the point that there’s “no excuse” not to create visually appealing, consistent content—even for beginners. Timestamped Overview 00:00 "Struggling to Find My Growth" 05:51 Consistent Posting Across Time Zones 07:22 Content Balance: Trends and Skits 11:30 "Content Creation Goals for 2024" 15:42 Podcasters on Social Media Clips 16:36 "Leverage Social Media for Podcasts" 20:49 "Social Media Presence Importance" 23:49 Evergreen Brand Story Videos 28:22 "Perseverance in Business Challenges" 29:50 "Open-Minded Growth and Improvement"Support the show: https://cruzthroughhtx.com/See omnystudio.com/listener for privacy information.