Claim OwnershipYour Path to Publish
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Description
You've poured your heart into writing your book for the past six months or more, and now you're eager to share it with the world. But a quick Google search on how to publish a book has left you overwhelmed with questions: Should I self-publish? Is traditional publishing better? What about hybrid publishing? Which path is the best one for my book and my business?
You understand the power of publishing your book — it could instantly boost your credibility and attract new clients. You’re also acutely aware that every day your book remains unpublished, you remain invisible to the people who need what you offer. But because you’re stuck handling 80% or more of your business's day-to-day operations behind the scenes, finding time to publish, market, and sell your book has felt impossible. Until now.
Because picture this: what if you could publish your book within the next six months, get hundreds of people excited to buy your book before it even launches, and turn it into a powerful tool that not only increases sales but streamlines your marketing efforts but also gets new leads reaching out to you without running expensive ad campaigns, cold prospecting new leads, or attending (another) boring industry conference?
For the past decade, our team at Juxtabook has helped non-fiction authors just like you navigate the publishing industry and choose the best path to publish, launch, and sell your book based on your specific business goals.
Unlike other podcasts that focus only on one path to publish or on how to market a book after it’s published, we’ll guide you through the five phases of the book publishing journey from start to finish so you can publish your book, turn it into the ultimate business card, and use it to build your legacy.
Join Zach Kristensen for weekly bite-sized episodes to learn how we’ve helped independent authors just like you discover the right path to become a best-selling author, double their speaking fees, establish themselves as industry authorities, and sell over 10,000 books in their first year — so you can do the same.
Hit play and let’s dive in.
75 Episodes
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In this episode of Your Path to Publish, we discuss an essential but often overlooked aspect of the author journey: creating an author strategy. If you've invested months or years into writing a book, only to feel lost or disappointed when it launches, it might come down to a lack of planning and strategy. This episode dives into the components of an effective author strategy and how to ensure you’re on the right path from the start.By the end of this episode, you’ll know:Why having a st...
In this episode of Your Path to Publish, we dive into a crucial question for authors pursuing the traditional publishing route: How much do you pay a literary agent? We'll explore not only the cost but also the value that literary agents bring to the table, the benefits of working with them, and how to ensure you're getting a good fit for your book and career.By the end of this episode, you’ll know:What a literary agent does and how they help you land a traditional publishing dealThe typ...
In today’s episode, we dive into the question many self-published authors ask: Is it possible for a self-published book to make the New York Times bestseller list? While it's certainly a difficult feat, it’s not impossible. We’ll go over what it takes to hit this prestigious list, from understanding how the list works to expanding your book’s distribution, and the strategic actions that can help get you there.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:How the New York Times bestselle...
In this episode, we dive into the importance of building a reader community and how to effectively create and nurture that connection with your audience. Whether you're just starting out or looking to strengthen your engagement with readers, I'll walk you through the steps to build a meaningful community. You'll learn about the different types of communities, choosing the right platform, and how to offer value that resonates with your audience. Plus, I’ll share actionable steps to g...
In this episode, we explore the crucial role beta readers play in the success of your book. From refining your manuscript to building early marketing momentum, beta readers offer valuable feedback that can take your book to the next level. I’ll share strategies on how to maximize your time with them, provide clear instructions, and start engaging your audience early. Plus, I’ll reveal my favorite question to ask beta readers to ensure you get the most helpful feedback.BY THE TIME YOU FINISH L...
Do you know your author model or persona? Understanding this can provide clarity and direction for every phase of your author journey. In today’s episode, we explore the benefits of identifying your author model and how it helps with decision-making, setting expectations, and launching your book successfully.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:The four categories of author models: Legacy Builders, Influence Strategists, Insight Illuminators, and Learning LeadersHow your author mode...
Episode Title: Should You Use NetGalley to Promote Your Book?Are you considering NetGalley to help build pre-launch buzz for your book? In today’s episode, we break down what NetGalley is, how it works, and whether it’s the right fit for your book marketing strategy. From connecting with influential readers to gathering early reviews, NetGalley offers plenty of potential—but it also comes with its own set of challenges.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:The pros and cons of using ...
Getting your book finished can be a major hurdle, and often just starting each day can feel overwhelming. In today’s episode, we’ll explore how to overcome procrastination and embrace a mindset that helps you move forward confidently with your writing.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:The difference between excellence and perfectionism and how it affects your writingThe importance of consistency, even when setbacks happenHow to set achievable writing goals and develop habits to s...
You're scrolling through social media and see fellow authors celebrating their bestseller status, and you wonder, how many copies do you really need to sell to be considered a successful author?In today’s episode, we dive into the real numbers behind book sales, how to measure success as an author, and why book sales alone aren’t the best indicator of your book’s impact.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:The hidden stats behind average book sales and what they mean for your succes...
Finding trustworthy and effective resources to help with your author journey can be overwhelming, especially with so much noise in the marketplace. In this episode, I dive into how to identify reliable resources, sift through the options, and find the best fit for your goals as an author.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:How to evaluate author resources and service providersTips for identifying trustworthy platforms and support based on your genre and goalsRecommendations for spe...
Do you have a book idea that’s been swirling in your mind, but you're unsure if it's worth the time and effort to write? How can you know if it's the right project to commit to?In this episode, I introduce you to a favorite writing exercise that will help you test your idea and decide if it’s something you want to pursue further.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:How to use the "flash write" exercise to gauge your interest in your book ideaKey questions to ask yourself during the ...
For many authors, the dream of publishing with a traditional publisher is appealing due to the expertise, guidance, and prestige it offers. However, many authors find themselves disappointed when their experience doesn’t meet their expectations.In this episode, we dive into why this happens, what you need to know when working with a traditional publisher, and how to set yourself up for success.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:The reality of what traditional publishers offer and ...
What if you could make a living solely from your book royalties by cutting out the retailer and earning 50% more per sale? What if you had the contact information of everyone who purchased your book?In this episode, we explore how self-publishing through your website can lead to higher margins, stronger connections with readers, and more control over your book's success.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:The benefits of selling your book directly through your websiteHow to le...
Are you struggling to finish your book? Getting feedback that your manuscript is missing something? It might not be a bad book but a blind spot based on your thinking style.In this episode, we explore how understanding your thinking preferences can help you become a better author and enhance your book's impact.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:How thinking styles influence your writing and what might be missing in your manuscriptWays to identify and leverage your thinking pr...
Your book needs a great subtitle to create excitement and lead readers from the subtitle to the description and finally to purchase. This is especially crucial for non-fiction authors aiming to engage their target audience.In this episode, we dive into how to craft compelling subtitles that promise value and entice readers to pick up your book.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:How to create engaging subtitles that capture attention and convey your book's promiseDifferent app...
Have you ever heard the phrase, "Don't judge a book by its cover?" The reality is that people do, and your book title is crucial for grabbing attention.In this episode, discover how to turn a bad book title into a great one, ensuring your book resonates with your audience and stands out.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:Why a compelling book title is essential for non-fiction authorsDifferent approaches to crafting an impactful book titleTips for ensuring your title is searchable...
Connecting and building trust with your audience is crucial for any author, especially when selling advice-driven content. Knowing your ideal reader is key to success.In this episode, we cover the six common mistakes authors make with their ideal readers and how to avoid them to connect better and build trust.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:How to identify and focus on your specific ideal readerStrategies for meeting your readers where they areTips for simplifying your message ...
Do you ever feel like you’re not good enough to write your book? Wondering who will listen to you or if you have enough credibility?In this empowering episode, we dive into the common experience of imposter syndrome among authors and share powerful mindset shifts to help you overcome it and thrive in your writing journey.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:How to reframe imposter syndrome to boost your confidence and motivationPractical strategies to recognize and counteract self-d...
Do you dream of seeing your book with that coveted Amazon bestseller banner? Imagine the credibility and opportunities it can unlock for you.In this not-what-you-would-expect episode, you'll understand the secrets to the Amazon bestseller chart and how to leverage this achievement to elevate your authority and visibility.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:The significance of the Amazon bestseller badge and what it means for your book's successKey strategies for choosing the right ...
What is the core problem or challenge your ideal book readers are struggling with?Nailing this crucial insight can mean the difference between a book that gathers dust on shelves and one that fundamentally changes lives.In this thought-provoking episode, you’ll learn about pinpointing your readers' burning needs and desires — the key to crafting a book that captivates them from the first page.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:How to understand the primary problem or challenge you...
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