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Youth Inc.

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Youth Inc. is a journey into the changing world of youth sports in America, led by Greg Olsen: 14 year NFL veteran and father of 3 young children. Presented by Invisalign.


After a lifetime of sports, Greg finds himself caught in the uncertainty and stress of balancing his experience as the son of a coach and a pro athlete, the responsibility of being a youth coach, and his primary role as a father.


Join Greg on Youth, Inc as he sits down with legacy sports families, coaches, psychologists, authors and more in search of guidance and tools to make the best decisions for his family. 

44 Episodes
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Greg is joined by a youth sports legend: his father, Chris Olsen. Chris shares how he built a legendary high school football program (17:44) and provides insight into the parenting approach that molded Greg and his brothers (36:25). Plus, Greg and Chris respond to listener questions like: What is one teaching moment that Chris wishes he handled differently with Greg? Do parents these days have it harder or easier than previous generations? Please rate, review and subscribe. Follow us on social media and submit your questions for Greg at @YouthInc on Twitter, Instagram and TikTok.
Greg sits down with legendary tennis coach Rick Macci, who was recently portrayed in the Oscar-winning film King Richard. The pair discuss Rick's process with parents (13:51), his experiences with pros like Serena (49:56) and how to spot the next great pro tennis competitor (24:25).  Greg also reacts to a New York Times article about tennis academies recruiting younger kids, and takes listener questions. Rate, review, subscribe and submit your questions on social @YouthInc.
Greg is joined by two NASCAR legends: Dale Earnhardt Jr and Kyle Busch, for a special sit down episode in Charlotte, NC. The three discuss the balance between support and failure (21:51), losing and sportsmanship (48:18), how to manage and embrace expectations (1:06:52). Plus, Greg and producer Tasha take listener questions. Please rate, review and subscribe. Follow us on social media and submit your questions for Greg at @YouthInc on Twitter, Instagram and TikTok.
Live from the Project Play Summit in Washington, DC, Greg sits down with a panel of experts in the space:  Jean Lee Batrus, MLB/MLBPA Youth Development Foundation Jason Sacks, Chief Development Officer, Positive Coaching Alliance Jose Corona, VP, Programs/Partnerships - Eat.Learn.Play Foundation The group discusses the challenges that influence participation and access to sports (8:43), quality and positive coaching at the youth level (24:09) and how to address the needs and wants of different kids and communities through sport (20:00).  Please rate, review and subscribe. Follow us on social media and submit your questions for Greg on social media: @YouthInc.
Legendary college basketball coach Jim Boeheim joins Greg on the show to discuss "the best season he's ever had" coaching his sons (10:44), recruiting challenges and wins (24:12) and how he's handling the new era of collegiate athletics (40:52). Please rate, review and subscribe. Follow us on social media and submit your questions for Greg at @YouthInc. Special thank you to our presenting sponsor: Invisalign.
Notre Dame's Head Men's Basketball Mike Brey joins Youth Inc this week. Greg and Coach Brey talk about the college recruiting landscape (19:35), his coaching philosophy and what he learned from Duke's Coach K (31:13) and the importance of developing confidence in a team (47:42). Please rate, review and subscribe. Follow us on social media and submit your questions for Greg at @YouthInc. Special thank you to our presenting sponsor: Invisalign.
Los Alamitos High School Quarterback and Recent USC commit Malachi Nelson and his father Eric Nelson joins Youth Inc this week. Greg and Malachi talk Sport Specialization (19:52), recruiting landscape and following Lincoln Riley to USC (37:57) and the impact of NIL deals for college athletes (58:44).
Denver Broncos quarterback Russell Wilson joins Youth Inc. just weeks after his recent trade from the Seattle Seahawks. Greg and Russell discuss how to balance playing multiple sports at the youth level (31:31), using imagery in parenting and coaching (49:28), and the effect of the language on a child's athletic abilities and skills (58:20).
Legendary National Hockey League player Keith Tkachuk joins Youth Inc. today to share his experience in American hockey. Greg and Keith discuss the regional nature of hockey (20:11), the huge commitments some youth hockey players make to excel (29:50) and the importance of trusting the coaches as a parent (55:22). Please rate, review and subscribe. Follow us on social media and submit your questions for Greg at @YouthInc. Special thank you to our presenting sponsor: Invisalign.
Greg is reunited with his friend, NFL veteran and recent Super Bowl champion Eric Weddle. Eric and Greg discuss Eric's experience growing up as a multi-sport athlete (17:21), the balance between pushing your child and taking their lead (28:17) and Eric's core coaching philosophies in anticipation of his new head football coach role (1:08:41). Please rate, review and subscribe and follow us on social media @YouthInc. We love hearing from you!Special thanks to our presenting sponsor: Invisalign.
College Basketball Hall of Fame Coach Roy Williams joins Greg for a special episode ahead of this weekend's NCAA Final Four matchup between UNC and Duke. Coach Williams shares how he prepares young men for big moments (4:40), his relationship with Coach K (13:25) and his experience in parenting and youth sports (17:35). Plus, he makes a prediction for Saturday's game (spoiler: he may be biased).
Sam Mewis is a current US Women's National Team midfielder, 2019 FIFA World Cup Champion and 2020 US Female Soccer Player of the Year. Sam and her father, Bob, sit down with Greg to discuss sport specialization (13:35), playing and competing with Kristie Mewis (19:50) and sacrifices their family made (39:56). Plus, Sam and Bob give Greg some sage advice for his nine-year old daughter's soccer team (28:19).
Greg is joined by American entrepreneur, father, and television host Cooper Manning to talk about raising a family of successful athletes, his son Arch and his experience in the recruiting system, and the values he learned growing up in the Manning household.
Greg is joined by Olympic gold-medal gymnast, mother of two and New York Times bestselling author Shawn Johnson. Shawn discusses importance of balance in youth sports (15:40), the coaching style and 20-year relationship with Liang Chow (31:22), and how having fun in training makes a successful athlete (52:08).
Greg is joined by world-renowned psychologist Dr. Michael Gervais. The two discuss cultivating an environment of growth (19:12), the importance of the mental aspect of sport (43:20), the state of youth sports today (1:16:15) and more. Please rate, review and subscribe and follow us on social media @YouthInc. Special thanks our presenting sponsor: Invisalign.
Greg sits down with his childhood hero and NFL Legend Jerry Rice in Los Angeles during Super Bowl week. Jerry shares stories about his legendary work ethic (12:47), values and accountability (23:40), and why he's probably not joining Deion in the collegiate coaching ranks (35:39). Please rate, review and subscribe and follow us on social media @YouthInc. Special thanks our presenting sponsor: Invisalign.
Welcome to Youth Inc.

Welcome to Youth Inc.

2022-02-1801:39

Youth Inc. is a journey into the changing world of youth sports in America, led by Greg Olsen: 14 year NFL veteran and father of 3 young children. After a lifetime of sports, Greg finds himself caught in the uncertainty and stress of balancing his experience as the son of a coach and a pro athlete, the responsibility of being a youth coach, and his primary role as a father. Join Greg on Youth, Inc as he sits down with legacy sports families, coaches, psychologists, authors and more in search of guidance and tools to make the best decisions for his family.
In this episode Greg is joined by his former Carolina Panthers teammate Luke Keuchly. The pair discuss the high school football experience & recruiting (13:06), his approach to watching film (28:13) and coaching Pop Warner Football together (35:38). Greg also answers listener questions (42:38). Rate, review, subscribe and submit your questions on social @YouthInc. Sports Refund has options for individuals and organizations. Ask your club if they offer it, or visit SportsRefund.com/youthinc to learn more and sign up today.
In this episode Greg sits down with Kevin Harvick, professional stock car racer and Daytona 500 winner. The pair discuss the youth racing landscape (4:36), the high costs of racing (21:28) and the importance of access & strategy (28:03). Greg also answers listener questions (49:51). Rate, review, subscribe and submit your questions on social @YouthInc.
Dino Babers, Head Football Coach at Syracuse University, joins Greg for a deep dive into his principles of coaching (17:39), and what goes into building a competitive football program (34:00). Plus Dino gives a coach's perspective on the collegiate NIL space (45:47). Greg also answers listener questions (1:00:30). Rate, review, subscribe and submit your questions on social to @YouthInc.
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