Claim OwnershipZenith Consulting - Food, Beverage, Strategy
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© Zenith Consulting
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Strategic insights and analysis for food & beverage industry executives.
Visit our website to see how we can help you: www.zenithglobalcommercial.com
Visit our website to see how we can help you: www.zenithglobalcommercial.com
56 Episodes
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Get the EU Water Dispense strategic file from here: https://www.zenithglobalcommercial.com/demoWe discuss the importance of water filtration solutions for both residential and commercial settings, despite municipal water providers being responsible for initial quality. It features insights from various industry experts who discuss common water contaminants like microbes, chemicals, and PFAS, along with recommended filtration technologies such as UV LEDs, activated carbon, and reverse osmosis. The podcast also considers how geographic variations influence water quality challenges and the suitability of different filtration methods. Finally, it weighs the advantages and disadvantages of whole-house filtration systems versus point-of-use systems, highlighting the need for a comprehensive approach to water safety and taste.
six strategic research methods designed to enhance profitability in B2B markets, particularly for water-dispensing and filtration industries. These "levers" aim to prevent financial losses from incomplete research and identify opportunities for growth. They include conducting a hidden cost audit to understand true lifecycle expenses, identifying untapped revenue streams through premium add-ons, and creating a churn trigger map to understand why valuable clients leave. Additionally, the strategies involve implementing a dynamic pricing engine for real-time adjustments, leveraging regulations as a revenue source by offering compliant solutions, and developing a zero-gap market map to identify overlooked niche segments. These comprehensive approaches provide a framework for businesses to uncover hidden profits and improve their market position.Here’s where to go next:🌐 Follow our MD, Akos on Linkedin— fresh trends, no fluff🌐 Visit our website — explore how we help brands move faster📊 Learn what’s shaping Europe’s water market in 60 mins or less — filtration, dispense, and moreP.S. One of our clients holds 50+ years of access to one of the world’s purest, high-alkaline water sources. If premium hydration and vertical integration interest you—this might be your inroad. → info@zenithglobalcommercial.com
five strategic frameworks for businesses aiming to enter or expand within the water dispenser market. It suggests a comprehensive approach, beginning with a macro-environmental analysis (PESTEL) to identify regulatory challenges and economic influences. Following this, a competitive assessment (Porter's Five Forces) is recommended to understand market barriers and leverage technology. The text then advises a SWOT analysis to pinpoint internal capabilities and external opportunities or threats. Finally, it proposes segmented pilot programs and strategic partnerships for market entry, alongside a focus on operational excellence and digital innovation for long-term success.
Zenith's comprehensive methodology for conducting market intelligence in the water-dispense industry across Europe and the USA. It details a seven-step process, beginning with preparation and securing C-suite access, followed by primary interviews with market leaders and innovators. The process then moves to hard-data analysis, incorporates macroeconomic and sector scanning, and concludes with PESTLE and channel-split analysis, all before consolidating and validating insights. The source highlights the intensive time and resource investment required for this research, ultimately positioning Zenith as a provider of instant, in-depth market reports for businesses seeking strategic insights without replicating the exhaustive process.See how our dashboard can help you: https://www.zenithglobalcommercial.com/demoBook a free strategic 1on1 with our MD, Akos: https://www.zenithglobalcommercial.com/book-an-appointment
At Zenith we can help you finding the right partners. Finding the right partners is critical to scaling and long-term success. Our partner search system scans LinkedIn and global databases, runs high-volume multistep outreach (1,500+ contacts/month), and filters responses through human-led qualification, so you don’t have to. We save you months of manual work and deliver only high-fit distributors, suppliers, or strategic allies. Setup takes just 3 days, so you can start engaging serious prospects faster, and focus on growth that lasts.Email us at info@zenithglobalcommercial.com to see if we can help you.
This episode discusses a strategic approach for food and beverage (F&B) companies to optimise their growth by carefully selecting regional distribution partners. It argues against a one-size-fits-all model, emphasising the importance of channel specialisation for greater sales velocity and data-driven decisions to mitigate risks. The framework detailed includes defining target trade channels, profiling and scoring potential partners based on expertise, analytics, logistics, and cultural fit, and finally building a diversified partner mosaic of "anchor" and "edge" distributors. This methodology aims to facilitate rapid, effective expansion without common logistical or branding pitfalls.At Zenith we can help you finding the right partners. Finding the right partners is critical to scaling and long-term success. Our partner search system scans LinkedIn and global databases, runs high-volume multistep outreach (1,500+ contacts/month), and filters responses through human-led qualification, so you don’t have to. We save you months of manual work and deliver only high-fit distributors, suppliers, or strategic allies. Setup takes just 3 days, so you can start engaging serious prospects faster, and focus on growth that lasts.Email us at info@zenithglobalcommercial.com to see if we can help you.
An overview of Howard Schultz's journey, detailing his rise from humble beginnings in Brooklyn to becoming a pivotal figure in the creation of the Starbucks coffee empire. It highlights how his early experiences and a stint at Xerox shaped his approach to sales and customer understanding. The text explains his initial vision for Starbucks, inspired by Italian coffeehouse culture, and how he persisted despite initial resistance to transform the company. Furthermore, it outlines his leadership through growth and crisis, showcasing his commitment to employee welfare and ethical practices, ultimately presenting Schultz's story as a blueprint for visionary leadership.P.S. We’re scouting angel and strategic interest for a startup that’s engineering what PepsiCo paid $3B to access. Early access available. Discretion preferred. → info@zenithglobalcommercial.com
In this episode, we dive deep into dynamic pricing strategies that help premium food and beverage brands thrive, even in challenging markets. You’ll learn how to anchor on value rather than cost, deploy Good–Better–Best tiering to drive upsells, harness real-time demand signals for margin boosts, implement geo-dynamic price adjustments, and leverage time-bound scarcity to create FOMO. Tune in for actionable frameworks, real-world examples, and key metrics to protect your brand’s premium positioning and unlock new revenue streams.One of our clients holds 50+ years of access to one of the world’s purest, high-alkaline water sources. If premium hydration and vertical integration interest you—this might be your inroad. → info@zenithglobalcommercial.com
This episode unpacks how premium CPG brands can grow without discounting using formats, channels, partnerships, and value storytelling to drive margin and loyalty.Follow our MD, Akos for the latest strategic F&B and CPg insights on LinkedIn.1) We’re scouting angel and strategic interest for a startup that’s engineering what PepsiCo paid $3B to access. Early access available. Discretion preferred. → info@zenithglobalcommercial.com2) Want to learn everything about The European Water Dispense Market in 60 minutes or less - check our demo file how you can do that:https://www.zenithglobalcommercial.com/demo3) Purest form of spring water. $110M projected revenue by Year 5. Carbon-neutral production. We’re advising this project and open to facilitating the right strategic investment conversations. → info@zenithglobalcommercial.com
Our Angel Investor opportunities🧊 A rare, behind-the-scenes equity raise in a premium water venture sourced from one of Earth’s purest environments.💧 Cash-flowing hydration water dispense POU tech with recurring revenues, low churn, and national expansion play. Equity open now.Send an email to info@zenithglobalcommercial.com for confidential investor access.Here’s where to go next:🌐 Follow the Zenith LinkedIn page — fresh trends, no fluff🌐 Visit our website — explore how we help brands move faster📊 Learn what’s shaping Europe’s water market in 60 mins or less — filtration, dispense, and more
Our Angel Investor opportunitiesP.S. We've seen a lot of beverage tech. This one stands out for its margin logic, patented design, and untapped EU traction. Strategic or angel investor? Let’s connect. info@zenithglobalcommercial.comHere’s where to go next:🌐 Follow the Zenith LinkedIn page — fresh trends, no fluff🌐 Visit our website — explore how we help brands move faster📊 Learn what’s shaping Europe’s water market in 60 mins or less — filtration, dispense, and more
Akos, our MD wrote an article to Refreshment Magazine. This episode explores how evolving customer needs, sustainability imperatives, and service innovations like Water-as-a-Service (WaaS) are transforming the dispenser landscape. From hospitality to industrial sites, the shift toward modular, point-of-use systems is reshaping how water is delivered, moving from hardware to tailored, data-driven experiences.P.S. We’re working with a pioneering startup that’s rethinking hydration, from energy use to smart services. If you’re an investor exploring sustainable, product-driven ecosystems, we should talk → info@zenithglobalcommercial.comP.P.S Want to learn everything about The European Water Dispense Market in 60 minutes or less - check our demo file how you can do that:https://www.zenithglobalcommercial.com/demo
Want faster, smarter partner search without the dead ends?At Zenith, we help F&B companies (and beyond) find the right distributors, licensees, or strategic partners across MENA, Africa, Asia and more without wasting months on cold outreach or trial-and-error.Our Partner Engine does the heavy lifting:✔️ Scans 1,500+ leads✔️ Automates personalised outreach✔️ Filters and qualifies the best-fit prospects✔️ Delivers only those worth your timeSet-up takes just 3 days.The result? Better partners. Faster scale. Less noise.Email: info@zenithglobalcommercial.com to start in one market.Follow our MD, Akos for the latest Food and Beverage strategy and insights on LinkedInP.S. 💧 I’m advising on a high-growth, asset-backed water project with long-term rights and export infrastructure in Iceland. If you invest in natural resources, beverage, or sustainability-driven businesses — reach out on LinkedIn or info@zenithglobalcommercial.com.
Want faster, smarter partner search without the dead ends?At Zenith, we help F&B companies (and beyond) find the right distributors, licensees, or strategic partners across MENA, Africa, Asia and more without wasting months on cold outreach or trial-and-error.Our Partner Engine does the heavy lifting:✔️ Scans 1,500+ leads✔️ Automates outreach✔️ Filters and qualifies the best-fit prospects✔️ Delivers only those worth your timeSet-up takes just 3 days.The result? Better partners. Faster scale. Less noise.Email: info@zenithglobalcommercial.com to start in one market.Follow our MD, Akos for the latest Food and Beverage strategy and insights on LinkedInP.S. 💧 I’m advising on a high-growth, asset-backed water project with long-term rights and export infrastructure in Iceland. If you invest in natural resources, beverage, or sustainability-driven businesses — reach out privately.
The dairy industry is going electric — and it's not just about emissions.In this episode, we dive into how sustainable logistics is reshaping the food and beverage sector, with FrieslandCampina’s electric milk trucks leading the charge in the Netherlands.We’ll explore why green transport isn’t just a cost — it’s a brand statement, a regulatory win, and a competitive edge.Because in today’s market, sustainability doesn’t just matter. It sells.Want faster, smarter partner search — without the dead ends?At Zenith, we help F&B companies (and beyond) find the right distributors, licensees, or strategic partners across MENA, Africa, Asia and more — without wasting months on cold outreach or trial-and-error.Our Partner Engine does the heavy lifting:✔️ Scans 1,500+ leads✔️ Automates outreach✔️ Filters and qualifies the best-fit prospects✔️ Delivers only those worth your timeSet-up takes just 3 days.The result? Better partners. Faster scale. Less noise.➡️ DM Akos Petri “Partner Engine” on LinkedIn and he’ll show you behind the scenes.Or email: info@zenithglobalcommercial.com to start in one market.
Our Angel Investor opportunities🧊 A rare, behind-the-scenes equity raise in a premium water venture sourced from one of Earth’s purest environments.💧 Cash-flowing hydration water dispense POU tech with recurring revenues, low churn, and national expansion play. Equity open now.Send an email to info@zenithglobalcommercial.com for confidential investor access.Here’s where to go next:🌐 Follow the Zenith LinkedIn page — fresh trends, no fluff🌐 Visit our website — explore how we help brands move faster📊 Learn what’s shaping Europe’s water market in 60 mins or less — filtration, dispense, and more
🎧 Episode Description:Most founders pour their heart into a brand story that sounds beautiful… but doesn’t move the needle. In this episode, we break down why most brand storytelling fails to convert—and how to fix it.You’ll learn:The #1 storytelling mistake that kills salesHow to turn your origin story into a conversion engineA proven 3-part framework to craft stories that sell in DTC, retail, and beyondIf you want a brand that connects and converts—start here.This is the storytelling episode your commercial team didn’t know they needed.Our Angel Investor opportunities🧊 A rare, behind-the-scenes equity raise in a premium water venture sourced from one of Earth’s purest environments.💧 Cash-flowing hydration tech with recurring revenues, low churn, and national expansion play. Equity open now.Send an email to info@zenithglobalcommercial.com for confidential investor access.Here’s where to go next:🌐 Follow the Zenith LinkedIn page — fresh trends, no fluff🌐 Visit our website — explore how we help brands move faster📊 Learn what’s shaping Europe’s water market in 60 mins or less — filtration, dispense, and more
🎧 Episode Description:The F&B world didn’t just evolve after 2015 it was hijacked by bold, belief-led brands that refused to play by the old rules. From Liquid Death to Fly By Jing, this episode unpacks the strategic moves that turned niche ideas into global movements. We break down what these 10 brands got right—from tone of voice to tribe-building—and how you can apply the same principles to launch, scale, or reinvent your own. This isn’t trendspotting. It’s a masterclass in disruption, brand behavior, and strategic growth.Our Angel Investor opportunities🧊 A rare, behind-the-scenes equity raise in a premium water venture sourced from one of Earth’s purest environments.💧 Cash-flowing hydration tech with recurring revenues, low churn, and national expansion play. Equity open now.Send an email to info@zenithglobalcommercial.com for confidential investor access.Here’s where to go next:🌐 Follow the Zenith LinkedIn page — fresh trends, no fluff🌐 Visit our website — explore how we help brands move faster📊 Learn what’s shaping Europe’s water market in 60 mins or less — filtration, dispense, and more
🎧 Episode Description:Oatly didn’t just sell oat milk. They sold a belief system—and made it taste good. In this episode, we dissect the brand’s playbook to uncover how it turned a sleepy dairy alternative into a global lifestyle movement. For F&B executives and brand leaders, this is a masterclass in modern disruption, purpose-led branding, and category creation.Our Angel Investor opportunities🧊 A rare, behind-the-scenes equity raise in a premium water venture sourced from one of Earth’s purest environments.💧 Cash-flowing hydration tech with recurring revenues, low churn, and national expansion play. Equity open now.Send an email to info@zenithglobalcommercial.com for confidential investor access.Here’s where to go next:🌐 Follow the Zenith LinkedIn page — fresh trends, no fluff🌐 Visit our website — explore how we help brands move faster📊 Learn what’s shaping Europe’s water market in 60 mins or less — filtration, dispense, and more
In this episode of the Zenith Strategy Briefing, we break down the wild rise of Liquid Death—the canned water brand that turned hydration into a $1.4 billion movement.We explore:Why Liquid Death didn’t just build a brand—they built a villainHow packaging became their stage, not just a containerWhy they treated their company like a media brand, not a beverage oneYou’ll also learn the 3 strategy takeaways any food & beverage company can apply today to escape the commodity trap and build cultural relevance—with speed.This is how you compete in 2025: not with more products, but with sharper stories.🎯 Ideal for F&B executives, founders, strategists, and brand builders ready to think differently.www.zenithglobalcommercial.com
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