Claim Ownershipbuild your profitable product business with mel robbins thelotco business podcast
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thelotco business podcast is dedicated to helping businesses in the fashion, retail and design industries not just survive but also thrive!! It’s a show that brings you tips, tricks and strategies to help you as an entrepreneur start, manage, and grow your creative business.
If you are a small business and feeling stuck on what to do next or how to actually kick start your idea, then tune in for some straightforward, practical business advice as well as interviews with inspiring females in the fashion, beauty and homewares space who will share not just what they do, but also how.
We cover marketing, finance, motivation, mindset and so much more. Walk away inspired to know how to start your own business or take these tips to help you grow and love the business you have now.
For coaching, courses and business advice with me check out link text or come say hi in the DMs on my socials @thelotco I can’t wait to help you guide you on your small business journey!!!
129 Episodes
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Send us a text2024 is almost in the rearview mirror, and it’s time to reflect, celebrate, and plan for a thriving 2025! In this episode, I dive into the why and how of year-end business reflections. Whether you’re wrapping up a year full of wins or navigating some bumps in the road, this episode will help you approach the new year with clarity, focus, and confidence. I’m sharing 10 powerful questions to guide your reflections, actionable steps for setting 2025 intentions, and tips for creatin...
Send us a textIn this episode, we dive deep into the world of multi-platform selling with the incredible Dylan Jahraus, an e-commerce expert with a wealth of experience across platforms like Etsy, Amazon, and Shopify. Dylan shares her journey, strategies, and actionable insights to help product-based businesses thrive in today’s competitive landscape. If you’ve ever wondered how to expand your reach and maximize sales, this episode is for you!What You’ll Learn in This Episode:Dylan’s E-Commer...
Send us a textBold, Creative, and Dancing Through Life: Cathy Hamilton’s Artful Journey.This episode is all about proving that it’s never too late to shake things up, chase a dream, and build something incredible. At 57, Cathy Hamilton launched her art business, Cathy Hamilton Artworks, and has been breaking barriers ever since. From her vibrant, Australian-made designs to her bold steps into trade shows, collaborations, and bespoke fabrics, Cathy is an absolute powerhouse of creativity and d...
Send us a textIn this episode I dive into 5 unique strategies for product-based businesses to boost sales in the peak holiday season. From creative email series to streamlined ordering, I share actionable tips for engaging new customers, maximizing eCommerce opportunities, and making shopping easy and enjoyable for clients.Key takeawaysFocus on foundational elements for sustainable business growth.Utilize email marketing creatively to engage customers.Incorporate fun and storytelling in marke...
Send us a textLet's talk about the critical role of email marketing in driving sales and building customer relationships. We discuss the common pitfalls businesses face, such as neglecting email marketing in favour of social media, and then provide actionable strategies to enhance email effectiveness. Key topics include the importance of having a strategic plan, utilizing templates, focusing on design elements, regularly analyzing performance metrics, and segmenting the email list for ta...
Send us a textRevolutionize Your Business with Cycle Syncing: Special Guest Renae FieckIn this can't-miss episode, I sit down with Renee Fieck, an occupational therapist, breathwork facilitator, and feminist feminine leadership coach, to reveal how aligning with your menstrual cycle can elevate your business game. Together, we unpack the transformative concept of cycle syncing, offering practical advice on matching your business activities with hormonal phases for maximum productivity an...
Send us a textIn this podcast episode, I welcome jewelry designer and business mentor Tracy Matthews, who shares her insights on building successful jewellery brands through effective marketing and mindset. Tracy, with over 30 years of experience, discusses her 'Desired Brand Effect' approach, which emphasizes the importance of branding, audience understanding, and messaging to attract and retain customers. We explore the significance of in-person interactions, understanding customer desires,...
Send us a textIn this podcast episode, I welcome Anna from House of Cart and we dive deeply into the world of Shopify and e-commerce. Anna, a Shopify expert, shares her journey from starting a children's clothing label to becoming a leading name in Shopify website design and email marketing. We focus on the importance of theme selection, optimization, and customer journey to enhance the customers user experience (UX). Anna's shares valuable tips on decluttering your website, utilizi...
Send us a textIn this episode I share 10 Essential Visual Merchandising (VM) tips to boost sales in physical retail spaces. From identifying your store's hotspot to ensuring clever lighting and strategic product placement, Melissa covers it all. Learn why consolidating products and pricing transparency can significantly enhance your customer experience. Discover the magic of changing your display frequently to keep things fresh while maintaining a clean and visually appealing e...
Send us a textIn this episode, I chat with Rene Skelton of Concrete Jellyfish. We dive into the challenges of running a small business, to the unique ways Renee maintains her creativity.We talk about the origins, growth, and innovations of her fashion accessories brand Concrete Jellyfish.Rene shares insights about transitioning her business to Italy, the importance of community, dealing with production challenges, and her passion for creating handmade accessories. The episode also h...
Send us a textAnna Shipley, a Facebook ads expert, shares her journey and insights into running successful Facebook ads for e-commerce businesses. She emphasizes the importance of understanding your customer and having a well-designed website before starting Facebook ads. Anna also discusses the common mistakes people make with Facebook ads, such as constantly changing the ads and not having enough content. She highlights the need for consistency in social media and email marketing to support...
Send us a textThings in business don't always go to plan. Kristy Withers founder of Incy Interiors grew her business over 13 years and has had her fair share if things going wrong!! On the podcast this week, I talk with Kristy about her journey with Incy Interiors. How she is now moving on from being the owner and what the future looks like for her. We talk about the highs and lows, he different things Kristy has tried and tested in her time as a product business owner. How s...
Send us a textIMO there really is no reason not to have a stockist list on your website. Being so worried about competition you are willing to negatively impact your actual customers (and retailers who support you) and make it hard for them to buy in person form a physical store.It also reeks of scarcity mindset and says something about how you feel about selling wholesale and trying to capture every little bit of margin for yourself. I could rant about this for days but today it is...
Send us a text"Ever feel like your finances are stuck in quicksand, no matter how hard you hustle? In this empowering episode, we're diving deep into the world of money blocks with the phenomenal Clare Wood! Discover why your money mindset isn't just a buzzword—it's the secret sauce to breaking free from those invisible financial chains. We'll uncover the most common blocks that might be holding you back and share actionable tips on how you can start to work through them. Clare brings her sig...
Send us a textWhen do you invest in your self or your business? At the start? 3 years in? I had a 30 min session with Joey from @growmemelb on the Business Couch at @life_instyle last year and since then she has evolved to much! Joey joined (invested) in my Roadmap to Profit (Profitable Product Business) and has used my spreadsheets and templates every day since.It has changed the way she has done business and how she has expanded globally since then. Check out her range here and what i...
Send us a textBuilding a brand and running a small business can be lonely. Trying to figure out what to focus on day to day, unsure if you are on the right track or if you even have a good enough product.Knowing when to ask for help and where to look for expert advice is always tricky too.Mandi from Cubs and Co. was looking to make a change. She knew she couldn’t keep going the way she was going but she was also a bit nervous.At the end of the day, Mandi knew she needed mentorship more than w...
Send us a textThe first time I discovered Human Design I have to admit I was skeptical. Like ok, another star sign type test to tell me 'my personality' - sure. BUT then I actually read my chart in more detail and checked out my families charts and to tell you my mind was blown is an understatement 🤯. I could not believe the accuracy of it and the way it made me feel so seen. AND how it has helped me since live a life truer to my design. In todays episode I chat with Yvette Mayer ...
Send us a textWhen you have a product business you are always trying to figure out where to spend your money and where the best next place to invest your cashflow is.A constant struggle right. ONE of the places I always suggest whether you are a new brand, established Retail stores or those who want to constantly evolve in this online visual space is your imagery! We humans are visual people! The visual imagery you share is part of the reason customers buy your products. And o...
Send us a text1.7% 5.6% 11%, 0.59% You thought you had finished with Maths in Year 12 didn't you? Well, sorry but if you run a business you gotta know your numbers. I (as a Former Maths Teacher - I know, I know don't hate on me) do love diving in and exploring these with clients when I first meet with them or start working with them inside my programs and membership.The one we are exploring today is your E-commerce conversion rate. The one inside your analytics that tells us how y...
Send us a textToday’s special guest is, Dr. Ben Robbins.I spoke about getting him on the podcast a few months ago and we finally we managed to record an episode. Ben is a Clinical Psychologist, and I wanted to bring him on to talk about limiting beliefs, negative self talk and how we can all work on our mental fitness.Now I know the world of athletes and entrepreneurs can be very different, but they have one thing in common.. Mindset! You can’t be a successful athlete if your head isn’t in th...
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