DiscovereCommerce Fastlane | Shopify E-Commerce Marketing Strategy
eCommerce Fastlane | Shopify E-Commerce Marketing Strategy
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eCommerce Fastlane | Shopify E-Commerce Marketing Strategy

Author: Steve Hutt

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Your Shopify business is on a journey. eCommerce Fastlane is assisting entrepreneurs and brand owners to navigate and accelerate growth in the complex world of ecommerce.


Hosted by Steve Hutt, Startup Founder and Senior Merchant Success Manager from Shopify Plus. In each episode, Steve and his expert partner guest, discuss the latest cutting-edge marketing strategies and tactics to fuel revenue growth and build lifetime customer loyalty.


Each podcast episode shares a proven roadmap to inspire, educate, and accelerate your success through learning, implementing, and iterating.


All it would take is a new idea, strategy, or Shopify app, to be the next thing you need to build a sustainable and successful business powered by Shopify.


I'm excited you're here! SUBSCRIBE to the show and let's get started!



See acast.com/privacy for privacy and opt-out information.

139 Episodes
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Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Alex Jost the Founder of RetentionX. They are an Analytics App that helps Shopify merchants leverage the power of their store data into clear actions for growth.You can get the best business decisions based on AI-driven data analysis and replace the power of an entire data science team with just one, easy-to-use tool.What You Will Learn TodayWhy customer retention is the main growth driver for successful Shopify brands.How prediction and forecasting models can help an e-commerce marketer make the best business decisions.How to identify the growth value drivers that are most important through data science-backed reports.Links And Resources MentionedRetentionXRetentionX Shopify AppRetentionX 30-Day Free Trial - Thanks Alex!The Data Scientist BlogThank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: LIMESPOTToday’s episode was brought to you by LimeSpot, the leading personalization platform for high-growth brands on Shopify.LimeSpot is a market leader in personalization technology trusted by thousands of leading ecommerce brands worldwide.  Their AI-driven personalization and acquisition platform is proven to optimize customer discovery, reduce merchandising overhead and increase revenue. LimeSpot is able to showcase highly relevant products and deliver higher conversions than competitors because we leverage the largest independent AI data set of over 100 billion signals combining product data, consumer behavior, and trend analysis.   The result is deeper engagement, higher AOV, increased revenue and stronger ROAS. INSTALL LIMESPOT TODAY: The Personalization Engine that Understands Your Products AND Your Customers. See acast.com/privacy for privacy and opt-out information.
Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Andrew Olaleye, Co-Founder of Chatdesk. Notable Shopify brands such Andie Swim, Mented Cosmetics, Everbrand, and Scotch Porter, use Chatdesk’s cloud platform to provide on-demand customer support and assist in driving sales during after-hours and peak periods.This is a great conversation with tons of learnings about how and why you should implement a live chat solution to build amazing customer experiences.What You Will Learn TodayThe fastest way to increase sales and scale your customer support.Why customers expect brands to provide a personalized experience similar to shopping at a store.Benefits of providing 24/7 support to pre-sale questions across Facebook and Instagram.How to leverage the power of your customers and top promoters to grow revenue and lifetime customer loyalty.Links And Resources MentionedChatdeskChatdesk Shopify AppChatdesk Shopify Developer Case StudyChatdesk Teams - 30% off for 3 months: Find US-based superfans of your brand to provide on-demand support across Email / Chat, Facebook and Instagram. Launch a two-week free trial in days. No dev work or pre-work needed.Chatdesk Trends - 3 months access to the premium version of our real-time customer/product analytics platform, Automatic tagging across all platforms including Shopify, email, social, chat, reviews, surveys.Andie SwimwearMented CosmeticsEverbrandScotch PorterObviThank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: OMNISENDToday’s episode is brought to you by Omnisend, the leading Shopify automation platform to drive sales on autopilot.With more than 3,000 5-star reviews on Shopify Appstore, Omnisend is a top email & SMS marketing automation platform that helps nimble ecommerce teams drive more revenue without increasing their workload. Full Shopify integration, pre-built automation workflows, intuitive segmentation, and no-code editing make it easy to get up & running without diving into the gritty details - unless you want to. More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Find out more about Omnisend today and start your 14-day free trial, no credit card required. See acast.com/privacy for privacy and opt-out information.
Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Kyle Wong the Co-Founder and CEO of Pixlee TurnTo. They are a UGC, Reviews, and Influencer Marketing Platform that helps Shopify brands scale word of mouth marketing.Pixlee’s platform curates customer-generated content in real-time, manages permission rights, and easily integrates the content directly into multi-channel browsing and shopping experiences including e-commerce, social media, ads, email marketing, blogs, and influencer marketing. Pixlee powers the UGC for notable Shopify brands including Morphe Brushes, Cotopaxi, The Sill, and Alo Yoga.What You Will Learn TodayThe merger of Pixlee and TurnTo and their new combined superpowers.Building community through word-of-mouth marketing accelerates customer lifetime value.Three important factors to consider when collecting and using user-generated content (UGC).Learn how to amplify your influencer strategy and use this content across all marketing channels.Links And Resources MentionedPixleePixlee - 14-Day Free TrialHow Top Brands Succeed With PixleeTurnToMorpheCotopaxiAlo YogaThank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: LIMESPOTToday’s episode was brought to you by LimeSpot, the leading personalization platform for high-growth brands on Shopify.LimeSpot is a market leader in personalization technology trusted by thousands of leading ecommerce brands worldwide.  Their AI-driven personalization and acquisition platform is proven to optimize customer discovery, reduce merchandising overhead and increase revenue. LimeSpot is able to showcase highly relevant products and deliver higher conversions than competitors because we leverage the largest independent AI data set of over 100 billion signals combining product data, consumer behavior, and trend analysis.   The result is deeper engagement, higher AOV, increased revenue and stronger ROAS. INSTALL LIMESPOT TODAY: The Personalization Engine that Understands Your Products AND Your Customers. See acast.com/privacy for privacy and opt-out information.
Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is David Sobie the Co-Founder & CEO of Happy Returns. They are a returns software solution paired with an innovative and market-leading reverse logistics process. They are successfully tackling the painful challenge of returning products purchased online. Its mission is to make returns beautiful for shoppers, retailers and the planet. This is a great conversation with tons of learnings about how other Shopify brands are building loyalty through convenience. Listen through to the end to get access to an exclusive listener-only bonus too!What You Will Learn TodayHow to retain revenue, reduce costs, increase loyalty, and enhance sustainability.A nationwide network of 2,600+ Return Bar locations serving 288 metros across every state in the continental US.Dramatically lower reverse logistics costs with bulk shipping and efficient processing at bicoastal hubs.Enhance sustainability by replacing cardboard boxes with reusable containers and shipping in bulk saves trees and fuel.Links And Resources MentionedHappy Returns - 60-Days Free Access To Return Portal Software - Mention eCommerce FastlaneHappy Returns Shopify AppOuterknownRothy'sUntuckitAndieThank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: OMNISENDToday’s episode is brought to you by Omnisend, the leading Shopify automation platform to drive sales on autopilot.With more than 3,000 5-star reviews on Shopify Appstore, Omnisend is a top email & SMS marketing automation platform that helps nimble ecommerce teams drive more revenue without increasing their workload. Full Shopify integration, pre-built automation workflows, intuitive segmentation, and no-code editing make it easy to get up & running without diving into the gritty details - unless you want to. More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Find out more about Omnisend today and start your 14-day free trial, no credit card required. See acast.com/privacy for privacy and opt-out information.
Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Polina Kulikova from Growave. They are the all-in-one marketing platform for Shopify brands that helps them reach, engage, and convert their customers. Their platform helps build social proof, increase customer trust, decrease cart abandonment, increase conversions, and improve overall customer lifetime value.Be sure to listen through to the end of the episode to get access to an exclusive listener-only bonus.What You Will Learn TodayHow to extend your marketing with photo reviews, wishlists, loyalty programs, referrals, and user-generated content.Benefits for Shopify brands to consolidate 4-6 apps into one solution.Inspiring stories of success for other Shopify brands using the Growave Shopify App.Links And Resources MentionedGrowaveGrowave Case StudiesGrowave - Exclusive 60-day free trialGrowave Shopify AppLilyCharmedUniqsoPlant EssentialsThank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: LIMESPOTToday’s episode was brought to you by LimeSpot, the leading personalization platform for high-growth brands on Shopify.LimeSpot is a market leader in personalization technology trusted by thousands of leading ecommerce brands worldwide.  Their AI-driven personalization and acquisition platform is proven to optimize customer discovery, reduce merchandising overhead and increase revenue. LimeSpot is able to showcase highly relevant products and deliver higher conversions than competitors because we leverage the largest independent AI data set of over 100 billion signals combining product data, consumer behavior, and trend analysis.   The result is deeper engagement, higher AOV, increased revenue and stronger ROAS. INSTALL LIMESPOT TODAY: The Personalization Engine that Understands Your Products AND Your Customers. See acast.com/privacy for privacy and opt-out information.
Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.I’d like to welcome Zee Aganovic, who is the Co-Founder and CEO of HiConversion. They are an eCommerce Intelligence platform that helps Shopify brands personalize and optimize online shopping experiences to maximize revenue from every visitor session.Conventional product recommendations and personalization solutions in general, work best for returning shoppers and visitors that are likely buyers. Many Shopify brands are missing 90% of visitors whose preferences are not known and who remain non-buyers.Today we’re going to learn how you can unlock the new revenue potential of that 90% of likely non-buyers by enabling your store to deliver a wide variety of personalized experiences to customers at scale.What You Will Learn TodayA flaw in competing solutions that product recommendations based on the preferences of the existing buyers exist with non-buyers.New technology with an active solution so the system is continually learning and adapting to live visitor actions and context.Self-learning algorithms that adapt to visitor preferences in real-time to minimize the risk and maximize your revenue lift.The benefits of leveraging Amazon Personalize to deliver a wide array of personalization experiences, including specific product recommendations, personalized product re-ranking, and customized direct marketing.Links And Resources MentionedHiConversionHiConversion Recommend - 20% off for Fastlane listeners!HiConversion Shopify AppCheckout Zen Shopify AppAmazon PersonalizeThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: OMNISENDToday’s episode is brought to you by Omnisend, the leading Shopify automation platform to drive sales on autopilot.With more than 3,000 5-star reviews on Shopify Appstore, Omnisend is a top email & SMS marketing automation platform that helps nimble ecommerce teams drive more revenue without increasing their workload. Full Shopify integration, pre-built automation workflows, intuitive segmentation, and no-code editing make it easy to get up & running without diving into the gritty details - unless you want to. More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Find out more about Omnisend today and start your 14-day free trial, no credit card required. See acast.com/privacy for privacy and opt-out information.
Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.Today I’d like to welcome Corinne Demandis, the Vice President US, East at Smartly.io, the leading social media advertising automation platform. Since 2013, Smartly.io has become one of the largest Facebook Marketing Providers (FMP) helping advertisers from all verticals to streamline and optimize their social advertising. Currently, Smartly sees over $2.5 billion in ad spend flowing through its platform.What You Will Learn TodayAutomating every step of social advertising to unlock greater performance and creativity.Using data to inform your creative direction and campaign strategy.Gaining a share of wallet with conversions happening directly in the apps like Facebook, Instagram, and Pinterest.Getting the best results from ads specifically created for the stories format and utilize user-generated content. Cutting through the noise and competition to reach new customers through relevant and personalized creative.Links And Resources MentionedSmartly.ioSmartly Case Studies & Success StoriesSofa Summit Recorded SessionsThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: LIMESPOTToday’s episode was brought to you by LimeSpot, the leading personalization platform for high growth brands on Shopify.LimeSpot is a market leader in personalization technology trusted by thousands of leading ecommerce brands worldwide.  Their AI-driven personalization and acquisition platform is proven to optimize customer discovery, reduce merchandising overhead and increase revenue. LimeSpot is able to showcase highly relevant products and deliver higher conversions than competitors because we leverage the largest independent AI data set of over 100 billion signals combining product data, consumer behavior, and trend analysis.   The result is deeper engagement, higher AOV, increased revenue and stronger ROAS. INSTALL LIMESPOT TODAY: The Personalization Engine that Understands Your Products AND Your Customers. See acast.com/privacy for privacy and opt-out information.
Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Jacob Loveless, Co-Founder at Edgemesh. Faster Shopify stores convert more users, have better search ranking and dramatically lower bounce rates.Advanced 'pre-cache' technology helps your customers pre-load content they're likely to request before they've requested it. Edgemesh enabled customers see an average performance improvement of more than 40% in the first week, resulting in real, measurable improvements in your business. Make sure to listen through to the end of today's episode to get access to an exclusive listener only bonus.What You Will Learn TodayHow to painlessly make your Shopify store run and stay 20-50% faster.Understanding the two different methods of how you measure site speed.The meaning of First Contentful Paint and Time to Interactive.Get actionable insights through detailed performance metrics for every page load, on every device.Intelligent browser caching uses your past customer behavior to anticipate what your new customer wants to see. Links And Resources MentionedEdgemeshEdgemesh Portal - 30-day free trial. Use: FASTLANE2021 coupon code.Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: OMNISENDToday’s episode is brought to you by Omnisend, the leading Shopify automation platform to drive sales on autopilot.With more than 3,000 5-star reviews on Shopify Appstore, Omnisend is a top email & SMS marketing automation platform that helps nimble ecommerce teams drive more revenue without increasing their workload. Full Shopify integration, pre-built automation workflows, intuitive segmentation, and no-code editing make it easy to get up & running without diving into the gritty details - unless you want to. More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Find out more about Omnisend today and start your 14-day free trial, no credit card required. See acast.com/privacy for privacy and opt-out information.
Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is David Fletcher the Sr. VP of Sales from ClearSale. They are a Fraud Prevention Company that helps Shopify merchants not only fight fraud but increase revenue by approving more orders through technology and human intervention. What You Will Learn TodayHow to create a seamless mobile shopping experience, while reducing the risk of mobile fraud.New challenges fraud and validation issues of buy-online-pickup-instore.How to stop fraud without affecting the customer experience.Manually reviewing every suspicious-looking order to ensure good orders are never incorrectly declined.Links And Resources MentionedClear.SaleClearSale Shopify App25% discount for the first 60 days - A guaranteed minimum monthly approval rate of 99%!!Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: LIMESPOTToday’s episode was brought to you by LimeSpot, the leading personalization platform for high growth brands on Shopify.LimeSpot is a market leader in personalization technology trusted by thousands of leading ecommerce brands worldwide.  Their AI-driven personalization and acquisition platform is proven to optimize customer discovery, reduce merchandising overhead and increase revenue. LimeSpot is able to showcase highly relevant products and deliver higher conversions than competitors because we leverage the largest independent AI data set of over 100 billion signals combining product data, consumer behavior, and trend analysis.   The result is deeper engagement, higher AOV, increased revenue and stronger ROAS. INSTALL LIMESPOT TODAY: The Personalization Engine that Understands Your Products AND Your Customers. See acast.com/privacy for privacy and opt-out information.
Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Amrit Dhangal the Co-founder and Chief Operating Officer from Acquire. They are a Conversational Customer Experience Platform that helps brands ride the next wave of CX. Their platform enables Shopify brands to thread customer conversations into one ongoing relationship while allowing the brand to focus on growing the business and delighting customers.What You Will Learn TodayWhy Shopify brands are winning by offer an omnichannel customer experience.Benefits of automating frequently asked questions with a chatbot and knowledge base resources.Primary trends and expectations influencing customer support operations today.Trends that emerged in 2020 and what’s going to stick around in 2021 and beyond.Links And Resources MentionedAcquireAcquire Shopify AppCustomer Support TemplatesThe Definitive Guide to Ecommerce Customer ExperienceThank You For ListeningI truly appreciate you choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: CARROToday’s episode was brought to you by Carro, a powerful Shopify app and sales channel that discovers ALL the creators, press, and media that already love your brand.Whether it's your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand. If an influencer with a million followers bought from your store, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store! Go to getCarro.com and get started for free today! See acast.com/privacy for privacy and opt-out information.
Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Chase Clymer, Shopify Expert and Agency Owner from Electric Eye. He and his team create Shopify-powered sales machines from strategic design, development, and marketing decisions.He is also the host of Honest Ecommerce, a weekly podcast where he provides Shopify store owners with honest and actionable advice to increase sales and business growth.What You Will Learn TodayImportance of finding product-market fit before getting involved with paid ads.The strategy of how brands are winning on Facebook and Instagram.The crucial 3 PKIs you should understand and invest in to grow your Shopify business.Links And Resources MentionedElectric EyeDesign and Marketing Case Studies Honest Ecommerce PodcastFacebook and Instagram Ads Course for Shopify - 20% Off, thanks Chase!Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Episode Sponsor: LIMESPOTToday’s episode was brought to you by LimeSpot, the leading personalization platform for high growth brands on Shopify.LimeSpot is a market leader in personalization technology trusted by thousands of leading ecommerce brands worldwide.  Their AI-driven personalization and acquisition platform is proven to optimize customer discovery, reduce merchandising overhead and increase revenue. LimeSpot is able to showcase highly relevant products and deliver higher conversions than competitors because we leverage the largest independent AI data set of over 100 billion signals combining product data, consumer behavior, and trend analysis.   The result is deeper engagement, higher AOV, increased revenue and stronger ROAS. INSTALL LIMESPOT TODAY: The Personalization Engine that Understands Your Products AND Your Customers. See acast.com/privacy for privacy and opt-out information.
Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Sahil Gupta the CEO of Spase. They are a technology company leading and innovating a way for Shopify brands to create engaging 3D models of their products.What You Will Learn TodayAn overview of 3D models, AR (augmented reality), and VR (virtual reality).Benefits of implementing 3D models on your product details page.How the introduction of 3D models and AR have impacted sales and customer relationships.The verticals and types of products that are best suited for 3D models.The future and benefits of implementing this technology today on your Shopify store.Links And Resources MentionedSpaseSpase ResourcesSpase Playground10% Off - Use "fastlane" at checkout (thanks Sahil, so kind!)Thank You For ListeningI truly appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Episode Sponsor: CARROToday’s episode was brought to you by Carro, a powerful Shopify app and sales channel that discovers ALL the creators, press, and media that already love your brand.Whether it's your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand. If an influencer with a million followers bought from your store, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store! Go to getCarro.com and get started for free today! See acast.com/privacy for privacy and opt-out information.
Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Rob Nelson the Founder and CEO of Grow.com. Grow is software that makes it simple for companies to connect their data, explore it, and surface insights so everyone can make data-driven decisions.Literally, everyone in a Shopify brand including sales, marketing, finance, operations, data scientist, including the CEO. Grow has a process to support everyone in an organization to assist with their intended outcomes.Let’s jump in and learn more about this fantastic Shopify Plus Certified Partner.What You Will Learn TodayCritical information and metrics you need to be watching in order to grow your Shopify business.Why KPI reporting leads to more questions and the corrective steps you can take.Understand the effectiveness of your digital spend, from lead acquisition to customer lifetime value.The four types of KPIs, engagement, reach, leads, conversions.Links And Resources MentionedGrowGrow Business Intelligence Resources Grow 6 Live Steam Event (replay)14-Day Free Trial + $2500 OffThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Episode Sponsor: LIMESPOTToday’s episode was brought to you by LimeSpot, the leading personalization platform for high growth brands on Shopify.LimeSpot is a market leader in personalization technology trusted by thousands of leading ecommerce brands worldwide.  Their AI-driven personalization and acquisition platform is proven to optimize customer discovery, reduce merchandising overhead and increase revenue. LimeSpot is able to showcase highly relevant products and deliver higher conversions than competitors because we leverage the largest independent AI data set of over 100 billion signals combining product data, consumer behavior, and trend analysis.   The result is deeper engagement, higher AOV, increased revenue and stronger ROAS. INSTALL LIMESPOT TODAY: The Personalization Engine that Understands Your Products AND Your Customers. See acast.com/privacy for privacy and opt-out information.
Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Maris Veide the Founder & CEO of Excelify. They are the developers of the wildly popular Excelify app that helps Shopify stores manage their data.  With 100’s of 5-star reviews in the Shopify App store, it’s clear that many Shopify store owners are getting tremendous value from their platform.  My goal on today’s podcast is to cast a wider net of understanding for those who have not heard of Excelify and how you can likely get value from the app too.What You Will Learn TodayHow to manage your Shopify store data by bulk importing and exporting human-readable Excel and CSV files.How to rapidly migrate from one e-commerce platform to Shopify.How to backup your store's theme and customer data.How to get emailed daily, weekly, or monthly reports currently not available in Shopify.Links And Resources MentionedExcelifyExcelify Shopify AppThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Episode Sponsor: CARROToday’s episode was brought to you by Carro, a powerful Shopify app and sales channel that discovers ALL the creators, press, and media that already love your brand.Whether it's your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand. If an influencer with a million followers bought from your store, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store! Go to getCarro.com and get started for free today! See acast.com/privacy for privacy and opt-out information.
Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Sina Djafari the Founder of Duoplane. They are an order management platform that helps Shopify merchants automate their fulfillment through dropship suppliers and 3PL warehouses. It’s automation that makes it easier for you to grow and manage your ecommerce business by expanding your product mix without the capital outlay.You can now send orders to your suppliers with zero effort. Duoplane connects to your Shopify store and automatically parses each sales order into vendor purchase orders or warehouse picklists and routes them to the correct supplier. Tracking information flows back to Shopify and then onto your customer.What You Will Learn TodayWhy operating a distributed fulfillment model is the future of customer experience and long-term growth.Having less money tied up in inventory and warehouse real estate.How greater product selection using drop shipping, can offer a wider range of products without the inventory risk.How to be successful with dropshipping and using a 3PL?How to manage the full order cycle, including changes, shipments, returns, and order exceptions.Links And Resources MentionedDuoplaneDuoplane Shopify AppFree Operational AuditThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Episode Sponsor: LIMESPOTToday’s episode was brought to you by LimeSpot, the leading personalization platform for high growth brands on Shopify.LimeSpot is a market leader in personalization technology trusted by thousands of leading ecommerce brands worldwide.  Their AI-driven personalization and acquisition platform is proven to optimize customer discovery, reduce merchandising overhead and increase revenue. LimeSpot is able to showcase highly relevant products and deliver higher conversions than competitors because we leverage the largest independent AI data set of over 100 billion signals combining product data, consumer behavior, and trend analysis.   The result is deeper engagement, higher AOV, increased revenue and stronger ROAS. INSTALL LIMESPOT TODAY: The Personalization Engine that Understands Your Products AND Your Customers. See acast.com/privacy for privacy and opt-out information.
Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Bryan Gold the Co-founder and CEO from #paid. They are a creator marketing platform that helps Shopify brands grow faster with creators. It’s an important and timely conversation. Unlike influencers, creators build awareness with the right audience, drive ROAS, and greatly assist with lifetime customer loyalty.What You Will Learn TodayThe significant difference between influencers and creators.Why a marketplace of potential influencers is a potential path of failure.The best way to work with creators to grow your Shopify business.How to turn creator's content into paid social ads using the creator's handle.Links And Resources Mentioned#paid$500 of free assets towards your next campaign - Exclusive bonus for podcast listeners!Company Of One - Paul JarvisThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Today's Amazing Episode Sponsor: GRINGrow an Authentic DTC Brand with the #1 Influencer Marketing Software Platform for Creating Genuine, Direct Relationships with Influencers.GRIN is the only influencer marketing software built specifically for eCommerce. From discovery & outreach to relationship management & campaigns, product seeding, discount codes & affiliate links, content tracking & rights management, sales tracking & deep analytics - GRIN’s software helps with the tenure influencer marketing workflow. Top DTC brands trust GRIN as their influencer marketing platform for rapid growth and scale. See acast.com/privacy for privacy and opt-out information.
Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Yaw Aning the Co-Founder & CEO of Malomo.They are a post-purchase marketing app that helps brands turn order tracking from a stale experience typically handled by carriers into a branded marketing channel.Over the past two years, Malomo has helped Shopify brands track millions of packages and drive millions in repeat revenue from their transactional shipping notifications to their customers. Let’s jump in and learn more about Malomo and why the post-purchase experience is vital to brand trust and loyalty...What You Will Learn TodayThe long-term benefits of a great delivery experience for your Shopify brand.Benefits of sending proactive notifications to your customers to make sure they get ahead of any worry or frustration.How to decrease support tickets related to shipping by over 50%.How to drive immediate repeat purchases, education, and loyalty.Links And Resources MentionedMalomoGet 30% Off For 3 MonthsCustomer Retention 101: Grow Your Business by Selling More to Current CustomersThe Future of Ecommerce in 2021Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Today's Amazing Episode Sponsor: GRINGrow an Authentic DTC Brand with the #1 Influencer Marketing Software Platform for Creating Genuine, Direct Relationships with Influencers.GRIN is the only influencer marketing software built specifically for eCommerce. From discovery & outreach to relationship management & campaigns, product seeding, discount codes & affiliate links, content tracking & rights management, sales tracking & deep analytics - GRIN’s software helps with the tenure influencer marketing workflow. Top DTC brands trust GRIN as their influencer marketing platform for rapid growth and scale. See acast.com/privacy for privacy and opt-out information.
Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.Faraday lets you understand your customers as real people — beyond clicks and transactions — to help you make smarter strategic decisions and deliver more relevant experiences throughout every customer’s journey.My guest in today’s episode is Andy Rossmeissl the Co-founder and CEO of Faraday.  They’re a customer prediction platform that helps Shopify brands to understand and anticipate their customers with AI. They automate the hardest parts of data science by letting you focus on actually using insights to better align your Shopify brand with your most valuable customers.What You Will Learn TodayWhy artificial intelligence (AI) and machine learning (ML) are the newest and best way to solve growth problems for Shopify brands.Benefits of data-enriched personas by revealing the distinct personalities of your customers.How to Create thoughtful customer experiences that build loyalty and drive LTV.Understand key attributes that define your personas so you can build intelligent paths-to-purchase and customize your content and creative for each persona.How Shopify brands can transition from analysis to action.Links And Resources MentionedFaradayFaraday Shopify AppCase Studies and White PapersFree Persona Report and Strategy Session for Shopify Plus BrandsThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Today's Amazing Episode Sponsor: GRINGrow an Authentic DTC Brand with the #1 Influencer Marketing Software Platform for Creating Genuine, Direct Relationships with Influencers.GRIN is the only influencer marketing software built specifically for eCommerce. From discovery & outreach to relationship management & campaigns, product seeding, discount codes & affiliate links, content tracking & rights management, sales tracking & deep analytics - GRIN’s software helps with the tenure influencer marketing workflow. Top DTC brands trust GRIN as their influencer marketing platform for rapid growth and scale. See acast.com/privacy for privacy and opt-out information.
Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.Bold Subscriptions is now fully integrated with Shopify's Native Checkout and Shopify Payments, so customers can purchase one-time and subscribe to recurring products together.My guest in today’s episode is Jay Myers the Co-Founder and VP of Growth at Bold Commerce. They are one of the largest Shopify Developers solving a lot of unique challenges for retail and DTC brands. Their biggest endeavor yet is subscriptions on Shopify checkout.What You Will Learn TodayWhy now is the time to consider a subscription or membership option for your Shopify brand.The next iteration of Shopify's checkout.Why a subscription customer, on average, has 178% higher lifetime value than a first-time customer.Why a successful subscription business needs to have an aspect of replenishment, curation, and access.Links And Resources MentionedBold CommerceBold Subscriptions Shopify App - 60-Day Free TrialFull Selection of Shopify Apps Built by Bold6-Months Free Trial of Select Bold AppResource Library + Case StudiesOwn Your Commerce PodcastShopify Subscription APIsThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Today's Amazing Episode Sponsor: GRINGrow an Authentic DTC Brand with the #1 Influencer Marketing Software Platform for Creating Genuine, Direct Relationships with Influencers.GRIN is the only influencer marketing software built specifically for eCommerce. From discovery & outreach to relationship management & campaigns, product seeding, discount codes & affiliate links, content tracking & rights management, sales tracking & deep analytics - GRIN’s software helps with the tenure influencer marketing workflow. Top DTC brands trust GRIN as their influencer marketing platform for rapid growth and scale. See acast.com/privacy for privacy and opt-out information.
Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.Dynamic Yield empowers Shopify brands with the technology they need to deliver personalized and consistent digital customer experiences with greater agility.My guest in today’s episode is Yaniv Navot, the VP of Global Marketing from Dynamic Yield. They are an Experience Optimization Platform that helps Shopify brands to quickly build and test personalized, optimized, and synchronized digital customer experiences.They offer a hassle-free deployment of its experience optimization solution through it's Shopify app. Every action on your Shopify store is instantly and automatically fed into Dynamic Yield’s engine, allowing you to achieve and execute your personalization and optimization goals at scale.What You Will Learn TodayWhy experience optimization is the secret to success for many Shopify brands.How one platform is able to increase e-commerce revenue and gain a sustainable competitive advantage.Why testing, optimization, and personalization should be part of your larger digital strategy.Why the savviest marketers measure their personalization and A/B testing efforts based on average revenue per user (ARPU).Links And Resources MentionedDynamic Yield - Learn about Dynamic Yield's Experience Optimization Platform, watch a full product demo, and find resources on personalization. Dynamic Yield Free Personalization Assessment - A special, time-limited offer, just for you, eCommerce Fastlane listeners.Dynamic Yield XP² Learning Center - Take your experience optimization knowledge to exponential levels.ThirdLove - Read how online underwear retailer saw a 23% increase in average revenue per user from optimizing the bra shopping experienceUntuckitThirdLoveBrooklinenDynamic Yield Shopify App (public app coming soon!)Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Today's Amazing Episode Sponsor: GRINGrow an Authentic DTC Brand with the #1 Influencer Marketing Software Platform for Creating Genuine, Direct Relationships with Influencers.GRIN is the only influencer marketing software built specifically for eCommerce. From discovery & outreach to relationship management & campaigns, product seeding, discount codes & affiliate links, content tracking & rights management, sales tracking & deep analytics - GRIN’s software helps with the tenure influencer marketing workflow. Top DTC brands trust GRIN as their influencer marketing platform for rapid growth and scale. See acast.com/privacy for privacy and opt-out information.
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