DiscovereCommerce Fastlane | Shopify Podcast | Shopify Marketing Strategy
eCommerce Fastlane | Shopify Podcast | Shopify Marketing Strategy
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eCommerce Fastlane | Shopify Podcast | Shopify Marketing Strategy

Author: Steve Hutt

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Your Shopify business is a journey. eCommerce Fastlane will help you navigate and accelerate growth in the complex world of ecommerce.


Join startup founder Steve Hutt from the Merchant Success Team at Shopify Plus with his Expert Partner guests as they discuss cutting-edge marketing strategies. Get the latest tactics for Shopify entrepreneurs to build lifetime customer loyalty.


Each podcast episode shares a proven roadmap to inspire, educate, and accelerate your success through learning, implementing, and iterating.


All it would take is executing on a new idea, strategy, marketing platform, or Shopify app to be the next thing you need to improve efficiencies or drive more revenue for your Shopify store.




See acast.com/privacy for privacy and opt-out information.

117 Episodes
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Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.A 1-second decrease in load speed can increase conversions by 1% – 7%. The case studies prove it!My guest in today’s episode is Joe Lannen the Founder and CTO from Speedboostr. They offer ecommerce optimization services which typically start with a Shopify brand doing a desktop and mobile speed test with their Shopify Analyzer web solution. This performance analysis tool identifies issues and gives recommendations on how to fix them. You can DIY their recommendations or get their team under the hood and make the necessary optimizations on your Shopify store. Let's jump in and learn more from this fully accredited and notable Shopify Partner.What You Will Learn TodayHow to check your Shopify store's health and get optimization recommendations.Why Google has indicated that site speed is one of the signals used by its algorithm to rank pages.Key business strategies around Performance Optimization, Conversion Rate Optimization, and Business Optimization.Links And Resources MentionedSpeedBoostrSpeedBoostr Shopify AnalyzerSpeedBoostr Complete Guide To Faster Load Speed - Updated!ROI Calculator - Estimate your potential revenue change from a performance boostTheme Scientist A/B Tester - 20% off by mentioning eCommerce FastlaneFree Shopify Performance Analysis - Complete this form for free recommendations Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Today's Amazing Episode Sponsor: GRINGrow an Authentic DTC Brand with the #1 Influencer Marketing Software Platform for Creating Genuine, Direct Relationships with Influencers.GRIN is the only influencer marketing software built specifically for eCommerce. From discovery & outreach to relationship management & campaigns, product seeding, discount codes & affiliate links, content tracking & rights management, sales tracking & deep analytics - GRIN’s software helps with the tenure influencer marketing workflow. Top DTC brands trust GRIN as their influencer marketing platform for rapid growth and scale. See acast.com/privacy for privacy and opt-out information.
Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.Your current clients, followers, and traffic are Influential. They should be your ambassadors. Find and activate the influencers who already love your brand.My guest in today’s episode is Vivien Garnès the Co-Founder and CEO of Upfluence. They are a social commerce software solution that helps Shopify brands sell more online thanks to influencers.What You Will Learn TodayWhy it's important to identify, activate, manage, and monitor influencer performance.How to maximize influencer activation rates and maximize ROI at the same time.How to create a mutually beneficial relationship between Shopify brands and influencers.How to run and streamline influencer marketing campaigns through collaborations.Links And Resources MentionedUpfluenceUpfluence Free TrialInfluencer Case StudiesThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience and I read each and every one personally!Growth Mindset?Listen to the podcast on iTunes, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Today's Episode Sponsor: PushOwlRecover carts and store visitors without emailThis episode was brought to you by PushOwl. Shopify’s leading Web Push Notifications app and the only Shopify Plus approved Certified App Partner in its category.Browser-based web push notifications push your retention marketing and conversion rate optimization to the next level because you can re-engage store visitors without the need for an email address. Send web push notifications right to their smartphone or desktop…by just using the browser. And the great thing about PushOwl is they are used by over 20,000 Shopify stores and more than 600 Shopify Plus brands! You can be confident that their solution has the security, privacy, speed, and reliability that Shopify brands come to expect.Test it for yourself! The PushOwl Playground allows you to opt-in and send yourself web push notifications without installing PushOwl. You can test the complete flow, learn more about web push, and create your own notifications.Need more inspiration? We have built Perfect Push Notifications as a public library of inspiring push notifications that help you to get creative!Free online course! PushOwl teamed up with Shopify to deliver a Shopify Compass course “What Are Push Notifications”. Learn the basics of web push notifications in 15 minutes with 32 bit-sizes lessons.CLICK HERE FOR A 30-DAY FREE TRIAL ON A PAID PLAN. Use code: FASTLANE See acast.com/privacy for privacy and opt-out information.
Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.If fighting Amazon Prime’s delivery speed is on your mind, today will be an eye-opening episode.My guest in today’s episode is Chelsie Lee the Co-Founder and CEO of Shipsi. With one simple connection, you can deliver within hours to local customers via SHIPSI’s national aggregated network. Real-time tracking notifications and in-house merchant support mean real time-savings for you and your customers.Imagine the possibilities of…On-demand DeliverySame-day DeliveryScheduled DeliveryWhat You Will Learn TodayWhy it’s important for a Shopify brand to offer convenient same-day delivery options.How to gain 10+ selling days immediately before the holidays while reducing shipping spend.How to satisfy the "I need it now" consumer, skyrocket conversion rates & AOV.Importance of an aggregated delivery partner network across 850+ US cities.Links And Resources MentionedSHIPSI30-Day Trial of SHIPSI Instant DeliverySHIPSI Instant Delivery Shopify AppThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience and I read each and every one personally!Growth Mindset?Listen to the podcast on iTunes, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Today's Episode Sponsor: PushOwlRecover carts and store visitors without emailThis episode was brought to you by PushOwl. Shopify’s leading Web Push Notifications app and the only Shopify Plus approved Certified App Partner in its category.Browser-based web push notifications push your retention marketing and conversion rate optimization to the next level because you can re-engage store visitors without the need for an email address. Send web push notifications right to their smartphone or desktop…by just using the browser. And the great thing about PushOwl is they are used by over 20,000 Shopify stores and more than 600 Shopify Plus brands! You can be confident that their solution has the security, privacy, speed, and reliability that Shopify brands come to expect.Test it for yourself! The PushOwl Playground allows you to opt-in and send yourself web push notifications without installing PushOwl. You can test the complete flow, learn more about web push, and create your own notifications.Need more inspiration? We have built Perfect Push Notifications as a public library of inspiring push notifications that help you to get creative!Free online course! PushOwl teamed up with Shopify to deliver a Shopify Compass course “What Are Push Notifications”. Learn the basics of web push notifications in 15 minutes with 32 bit-sizes lessons.CLICK HERE FOR A 30-DAY FREE TRIAL ON A PAID PLAN. Use code: FASTLANE See acast.com/privacy for privacy and opt-out information.
Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Brian Long, the Co-Founder & CEO of Attentive. They are a personalized text messaging platform that uses real-time behavioral data to help Shopify brands engage consumers at every step of the customer lifecycle.What You Will Learn TodayHow to drive incremental revenue to high-value subscribers through personalized messages.What makes text messaging an effective marketing channel.How consumer interaction with text messaging has changed over the years.SMS is a new channel for many Shopify brand, learn where to start.Links And Resources MentionedAttentive60-Day Free TrialAttentive Shopify AppAttentive Holiday Hub (this is an incredible resource, check it out!)Attentive Case StudiesRapidly Grow Your SMS SubscribersPatent-Pending “Two-Tap” Instagram Sign-Up SolutionCertified Shopify Plus App PartnerThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience and I read each and every one personally!Growth Mindset?Listen to the podcast on iTunes, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Today's Episode Sponsor: PushOwlRecover carts and store visitors without emailThis episode was brought to you by PushOwl. Shopify’s leading Web Push Notifications app and the only Shopify Plus approved Certified App Partner in its category.Browser-based web push notifications push your retention marketing and conversion rate optimization to the next level because you can re-engage store visitors without the need for an email address. Send web push notifications right to their smartphone or desktop…by just using the browser. And the great thing about PushOwl is they are used by over 20,000 Shopify stores and more than 600 Shopify Plus brands! You can be confident that their solution has the security, privacy, speed, and reliability that Shopify brands come to expect.Test it for yourself! The PushOwl Playground allows you to opt-in and send yourself web push notifications without installing PushOwl. You can test the complete flow, learn more about web push, and create your own notifications.Need more inspiration? We have built Perfect Push Notifications as a public library of inspiring push notifications that help you to get creative!Free online course! PushOwl teamed up with Shopify to deliver a Shopify Compass course “What Are Push Notifications”. Learn the basics of web push notifications in 15 minutes with 32 bit-sizes lessons.CLICK HERE FOR A 30-DAY FREE TRIAL ON A PAID PLAN. Use code: FASTLANE See acast.com/privacy for privacy and opt-out information.
Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Jonathan Poma the Founder & CEO of Loop Returns.  They are a platform that allows Shopify brands to automate the entire return process including exchanges.  Some of the largest brands on Shopify have made the Loop choice including AllBirds, Puravida Bracelets, Brooklinen, Chubbies Shorts, and more…What You Will Learn TodayHow to reduce shipping costs while helping shift refunds into exchanges.Why consumers are looking for convenience and connection with brands.Why an important point of differentiation for a brand is the digital experience they offer.How to deliver a user experience that incentivizes a customer to exchange vs refunding.Links And Resources MentionedLoop ReturnsExclusive 10% DiscountIn the Loop blogShopify Plus Certified App PartnerThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience and I read each and every one personally!Growth Mindset?Listen to the podcast on iTunes, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Today's Episode Sponsor: PushOwlRecover carts and store visitors without emailThis episode was brought to you by PushOwl. Shopify’s leading Web Push Notifications app and the only Shopify Plus approved Certified App Partner in its category.Browser-based web push notifications push your retention marketing and conversion rate optimization to the next level because you can re-engage store visitors without the need for an email address. Send web push notifications right to their smartphone or desktop…by just using the browser. And the great thing about PushOwl is they are used by over 20,000 Shopify stores and more than 600 Shopify Plus brands! You can be confident that their solution has the security, privacy, speed, and reliability that Shopify brands come to expect.Test it for yourself! The PushOwl Playground allows you to opt-in and send yourself web push notifications without installing PushOwl. You can test the complete flow, learn more about web push, and create your own notifications.Need more inspiration? We have built Perfect Push Notifications as a public library of inspiring push notifications that help you to get creative!Free online course! PushOwl teamed up with Shopify to deliver a Shopify Compass course “What Are Push Notifications”. Learn the basics of web push notifications in 15 minutes with 32 bit-sizes lessons.CLICK HERE FOR A 30-DAY FREE TRIAL ON A PAID PLAN. Use code: FASTLANE See acast.com/privacy for privacy and opt-out information.
Growth Mindset? Invest In Yourself Today!Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today's episode is Tim Ash, who’s an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.For nineteen years he was the co-founder and CEO of SiteTuners – A Digital Optimization Agency.Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco and countess DTC brands.What You Will Learn TodayThe benefits of personalized content for returning visitors.How to identify and cultivate high-value customers.The paradox of choice overload and customer paralysis.Benefits of a visual hierarchy by reducing distractions.Why you should sweat every customer-facing touchpoint including email, packaging, returns, chat, and phone.Links And Resources Mentioned In This EpisodeTimAsh.comPrimalBrain.com Unleash Your Primal Brain Book | Get it now on Kindle or AudibleSiteTuners.comLanding Page Optimization Book | Get it now on AmazonThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.So what do you do? You use Rewind to protect your Shopify store with automated backups.Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.Protect your business and get peace of mind with Rewind Backups.  See acast.com/privacy for privacy and opt-out information.
Growth Mindset? Invest In Yourself Today!Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Brian Guidry, Partner and Chief Growth Officer from Pixelz.com.  They are a photo retouching service that helps merchants boost online sales with commercial product images. They’ve processed more than 50 Million images for e-commerce brands and their platform allows you to edit, retouch, and remove the background from product images. What You Will Learn TodayWhy Shopify brands need beautiful product images with their omnichannel strategy.How to reduce returns with accurate color matching.How to produce higher quality photos, faster, and at a greater volume than ever before.Links And Resources Mentioned In This EpisodePixelzPixelz Shopify AppPixelz Case StudiesPixelz - Exclusive eCommerce Fastlane Listener PerksPixelz Image Grader - Product Photography AuditCreative ForceFlow RetouchingThe Definitive DIY Guide to Beautiful Product PhotographyE-commerce Product Photography and Retouching How-To GuidesThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.So what do you do? You use Rewind to protect your Shopify store with automated backups.Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.Protect your business and get peace of mind with Rewind Backups.  See acast.com/privacy for privacy and opt-out information.
Growth Mindset? Invest In Yourself Today!Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Dan LeBlanc the Co-Founder and CEO from Daasity.They are the first and only data analytics platform built for Shopify Direct-to-Consumer brands by industry leaders in the D2C space. Their proprietary data model empowers merchants with strategic insights that move beyond basic reporting to drive their businesses forward. What You Will Learn TodayWhy Shopify brands need to become data-driven organizations.How to transform and combine disparate data sources together in a meaningful way to take action.Learn how successful D2C brands are creating a cohesive data model to understand the metrics that matter.Links And Resources Mentioned In This EpisodeDaasity - Free TrialDaasity Shopify AppEnquireGoogle Analytics Data Foundation AuditThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.So what do you do? You use Rewind to protect your Shopify store with automated backups.Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.Protect your business and get peace of mind with Rewind Backups.  See acast.com/privacy for privacy and opt-out information.
Growth Mindset? Invest In Yourself Today!Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Eric Netsch, the Founder and CEO from Tapcart.  They are a mobile commerce SaaS platform that integrates directly with Shopify which enables brands to quickly and easily build a native mobile app for their eCommerce store. The company is trusted by over 20,000+ Shopify brands including Fashion Nova, Chubbies, Urban Planet, FIGS, The Hundreds, and more. Tapcart has also been recently been listed as a Shopify Plus Certified App Partner, so you know they have the technology and scale to help your brand with mobile commerce.What You Will Learn TodayWhy traditional “mobile-friendly” websites aren't providing the conversion and retention brands need today.Why having a mobile app gives you full control over the end-to-end shopping experience.How to implement real-time communication to generate a steady stream of sales.How to engage with shoppers with your blog, lookbook, and video content directly in your native iOS and Android app.Links And Resources Mentioned In This EpisodeTapcart - 30-day free trialTapcart Shopify AppShopify Plus Certified AppsHeapThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.So what do you do? You use Rewind to protect your Shopify store with automated backups.Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.Protect your business and get peace of mind with Rewind Backups.  See acast.com/privacy for privacy and opt-out information.
Growth Mindset? Invest In Yourself Today!Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Alex Markov the CEO of Refersion. They are a Certified Shopify Plus Technology Partner that helps Shopify brands to manage, track, and grow their affiliate and influencer marketing programs. If you’ve not implemented an affiliate or influencer program yet, this episode will educate you on why this strategy is incredibly important today and the tech stack to make it all happen.What You Will Learn TodayHow brands can reduce their customer acquisition costs (CAC) with performance-based affiliate marketing.Why influencer marketing is entering its next stage of maturity.Why brands are starting to align themselves with influencers that reflect their value (ethos) through long-term, direct relationships.How to get free access to a network of qualified affiliates and publishers ready to market your products.Links And Resources Mentioned In This EpisodeRefersionRefersion Shopify App30-Day Free Trial Live Walkthrough Demonstrating The Refersion PlatformShrimp and Grits KidsThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.So what do you do? You use Rewind to protect your Shopify store with automated backups.Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.Protect your business and get peace of mind with Rewind Backups.  See acast.com/privacy for privacy and opt-out information.
Growth Mindset? Invest In Yourself Today!Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today's episode is Cody Wittick, the Co-Founder and Managing Partner from Kynship.They are an Influencer Marketing Agency based in Orange County, CA. They work with brands across different industries but typically find themselves within categories of fitness, health/wellness, apparel, beauty & cosmetics, and the pet market. I'm excited to chat about their new Shopify app that offers a scalable way to "seed" or get products into the hands of the content creators who have a following and influence.What You Will Learn TodayWhat is product seeding and why is it important for a modern Shopify brand.The difference is between a creator vs a distributor.Understanding your brand story and finding others who can tell it best.The greatest influences on purchase decisions come from recommendations of people we trust.Links And Resources Mentioned In This EpisodeKynship.coKynship Shopify App - Exclusive 30-day free trialMaster Influencer Marketing to Grow Your Business (Free Shopify Compass Course)Law of ReciprocityQaloCommon Thread CollectiveThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.So what do you do? You use Rewind to protect your Shopify store with automated backups.Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.Protect your business and get peace of mind with Rewind Backups.  See acast.com/privacy for privacy and opt-out information.
Growth Mindset? Invest In Yourself Today!Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Matt O’Leary, who leads Technology Partnerships at Shopify Plus. Matt joined Shopify just over a year ago to revamp and relaunch of the Plus Technology Partner Program including the recently launched Plus Certified App Program which was designed to help Plus merchants find best-in-class technology partners that will meet their needs. We discuss the background on how the program was developed, where it’s at now, and what is in store for the future. What You Will Learn TodayHow to discover and work with the best technology solutions and partners in the world.The importance of Plus Certified App Partners to focus on security, privacy, speed, scalability, reliability, customer support, and data handling for Shopify brands.How to decide which apps are going to best fit your needs and business case.Links And Resources Mentioned In This EpisodeShopify Plus Certified App PartnersShopify Plus Certified App ProgramApply to the Shopify Plus Certified App ProgramThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.So what do you do? You use Rewind to protect your Shopify store with automated backups.Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.Protect your business and get peace of mind with Rewind Backups.  See acast.com/privacy for privacy and opt-out information.
Growth Mindset? Invest In Yourself Today!Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Jason Goldberg the President & Co-Founder of Carro. They are a Shopify Sales Channel that helps brands partner with influencers, press, media, and each other so that they can sell more together.Let's jump into this show and learn more!What You Will Learn TodayHow to find and collaborate with influencers and creators that love your brand.What is a Brand Partnership and how can it help your Shopify store.How can you sell the products from another Shopify store without the capital investment of inventory.Links And Resources Mentioned In This EpisodeCarroCarro Shopify AppThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.So what do you do? You use Rewind to protect your Shopify store with automated backups.Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.Protect your business and get peace of mind with Rewind Backups.  See acast.com/privacy for privacy and opt-out information.
Growth Mindset? Invest In Yourself Today!Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Matt Schlicht and Ben Parr from Octane AI. Over the past 4 years, they have built the wildly popular Facebook Messenger and SMS App used by 1000’s of Shopify brands.Today's episode we learn about a game-changing new technology that has been built into the platform to drive engagement and personalized brand experiences through shoppable quizzes.The Octane AI Shoppable Quiz enables Shopify brands to get to know the needs, preferences, and concerns of each customer and then uses this information to build a relationship where the right products and information can be shown at the right times.What You Will Learn TodayWhy a consultative experience on your Shopify store builds trust through guided questions and product recommendations.The difference between Buyer Personas and Buyer ProfilesBuilding detailed buyer profiles will assist in personalizing your brand's emails, SMS, Messenger, and ads.Learn how to collect more emails and discovered segments of customers with a 75% higher AOV than the average customer.Links And Resources Mentioned In This EpisodeOctane AIOctane AI Facebook Messenger PlaybookSkinny Mixes Shoppable QuizThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.So what do you do? You use Rewind to protect your Shopify store with automated backups.Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.Protect your business and get peace of mind with Rewind Backups.  See acast.com/privacy for privacy and opt-out information.
Growth Mindset? Invest In Yourself Today!Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Simon Poulton the Vice President of Digital Intelligence at Wpromote. They the largest independent Digital Marketing Agency in the United States. They take their “Think Like a Challenger” mantra seriously by challenging the status quo to drive significant results and steal market share for clients. Wpromote uses a profit-driven marketing approach to increase customer lifetime value to impact the bottom line. Why outspend the competition when you can outsmart them?Learn more about the next wave of data-driven digital marketing. Specifically, how you can prepare your Shopify brand’s data today for the data processing tools and platforms of tomorrow.Digital marketing is fundamentally changing and as machine learning continues to take a larger role, you need to make sure the data we’re feeding the machines is accurate, enriched and granular. Exciting and timely episode. Let’s jump in...What You Will Learn TodayGranular approach to data extraction.Re-imagining a way to think about paid media feedback loops.How to implement the Shopify ecommerce values template for Google Tag Manager.Measure, analyze, and report on data to inform your digital marketing strategy across every channel.How Predictive Customer Lifetime Value (pCLV) is the key to unlocking sustainable growth.Links And Resources Mentioned In This EpisodeWpromote - Free 20-point Google Analytics Audit. (mentioned eCommerce Fastlane)Shopify Google Tag Manager TemplateThe Trade DeskLiveRampFind and fix Personally Identifiable Information (PII) in Google AnalyticsGeneral Data Protection Regulation (GDPR)California Consumer Privacy Act (CCPA)404 Error TrackingHotJarFullStoryUserTestingFacebook Atlas GraphFree Google Analytics TrainingThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.So what do you do? You use Rewind to protect your Shopify store with automated backups.Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.Protect your business and get peace of mind with Rewind Backups.  See acast.com/privacy for privacy and opt-out information.
My guest in today’s episode is Jake Cohen, the Head of Product Marketing for Klaviyo. They are a marketing automation platform that incorporates email, SMS, and signup forms to help Shopify brands make money on day 1 and scale with them as they grow.What You Will Learn TodayWhy now is an epic time to be an ecommerce entrepreneurWhat Shopify brands should be doing now to future-proof scalable growthHow data science is playing a role for successful Shopify brandsHow to communicate more personally and stand out from the competitionLinks And Resources Mentioned In This EpisodeKlaviyo - Free-forever plan available!Klaviyo Ecommerce Industry Benchmark ReportShopify Plus Certified AppsCovid-19 InsightsCovid-19 Marketing StrategiesThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.So what do you do? You use Rewind to protect your Shopify store with automated backups.Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.Protect your business and get peace of mind with Rewind Backups.  See acast.com/privacy for privacy and opt-out information.
Today is an exciting day… A milestone… A time to reflect… A time to celebrate…Today is the 100th episode of eCommerce Fastlane!!It’s been an incredible 2-year journey of growth. Personally, professionally, and most importantly the impact the show has had with knowledge sharing from subject matter experts in commerce including our Agency Partners, Marketing Platform partners, and App Partners in the Shopify ecosystem.Joining me on the podcast, I could think of no other person who I’d like to chat with...My guest today is Harley Finkelstein, the Chief Operating Officer of Shopify. The company that has given me and many others the opportunity to develop their life’s work, by helping independent businesses and entrepreneurs navigate and thrive online and in-store.What You Will Learn TodayHow the global pandemic and stay-at-home orders over the past 3-months has affected consumer spending.Why Shopify retailers should be diligent to meet the ever-evolving customer experience requirements in order to win and remain relevant.How retail and commerce are changing and what Shopify brands can do today to remain relevant and competitive.Why building a community around your brand will allow you to know your customers or potential customers better.Links And Resources Mentioned In This EpisodeShopifyShopify App StoreShopify CompassShopify Free ToolsShopify YouTube ChannelShopify ReUnite 2020 AnnouncementsThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.So what do you do? You use Rewind to protect your Shopify store with automated backups.Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.Protect your business and get peace of mind with Rewind Backups.  See acast.com/privacy for privacy and opt-out information.
My guest in today’s episode is Cary Lawrence, the Co-founder and General Manager at SocialCode. They are a full-service marketing partner that combines media, data-management, creative, and marketplace strategies to help brands grow revenue and be more profitable. Cary spearheads SocialCode’s Audience Intelligence Platform (referred to as AIP), an industry-leading technology that enables disruptors to prospect and acquire their highest-value customers and maximize LTV.What You Will Learn TodayHow SocialCode’s Audience Intelligence Platform (AIP) allows Shopify brands to improve business outcomes by maximizing the value of customer data.Why behavioral, demographic, and psychographic information paired with Shopify customer and order data can complete the marketing picture.Why there is a need to look for opportunities to invest in areas that other Shopify brands aren’t thinking about.Why lifetime customer value will actually drive your business forward and set better marketing goals.Links And Resources Mentioned In This EpisodeSocialCodeSocialCode Case StudiesAudience Intelligence Platform - Listener Only Promotion - 30-Day Free Trial + 50% Second MonthThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!SHIPBOB: EPISODE SPONSORPicked, packed, and shipped.This podcast episode was sponsored by ShipBob, the best-in-class order fulfillment company for small to midsize Shopify brands.ShipBob provides 2-day and 3-day shipping and fulfillment for thousands of direct-to-consumer brands. They’ve also been fully operational during the Coronavirus across their 9 fulfillment centers in the US, Canada, and Europe.ShipBob is also a tech-enabled 3PL that fulfills ecommerce orders for direct-to-consumer retailers. Their mission is clear...to make your Shopify brand successful by providing best-in-class logistics so your customers don’t go elsewhere. With reliable fulfillment services, warehouses near your customers, and connected technology that powers the fulfillment network, they will help improve transit times, shipping costs, and the delivery experience for your customers.CLICK HERE to get started >> ShipBob.com See acast.com/privacy for privacy and opt-out information.
My guest in today's episode is Jordan Brannon, the President and COO of Coalition Technologies. They are a long time Shopify design, development, and marketing agency that specializes in driving growth to small and mid-sized Shopify brands.They’ve been a Shopify Partner for a decade and are now a Certified Shopify Plus Digital Marketing Partner.Well known in the ecosystem for supporting complex, high value, SEO focused migrations onto Shopify.What You Will Learn TodayWhy successful branding is all about your ability to make your product and marketing unique within your vertical.Why not all types of digital marketing will work for every brand.Why you should take the time to understand your analytics and reporting tools.Why SEO is almost always a good investment if your product is often described generically by a large cross-section of your audience.What is the difference between technical SEO and On-site SEO.Links And Resources Mentioned In This EpisodeCoalition Technologies600+ Customer Case StudiesFree SEO Audit or 4 Hours of Development TimeCarroWoolyGrinBuilding A Story BrandGoogle Search ConsoleThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!SHIPBOB: EPISODE SPONSORPicked, packed, and shipped.This podcast episode was sponsored by ShipBob, the best-in-class order fulfillment company for small to midsize Shopify brands.ShipBob provides 2-day and 3-day shipping and fulfillment for thousands of direct-to-consumer brands. They’ve also been fully operational during the Coronavirus across their 9 fulfillment centers in the US, Canada, and Europe.ShipBob is also a tech-enabled 3PL that fulfills ecommerce orders for direct-to-consumer retailers. Their mission is clear...to make your Shopify brand successful by providing best-in-class logistics so your customers don’t go elsewhere. With reliable fulfillment services, warehouses near your customers, and connected technology that powers the fulfillment network, they will help improve transit times, shipping costs, and the delivery experience for your customers.CLICK HERE to get started >> ShipBob.com See acast.com/privacy for privacy and opt-out information.
My guest in today’s episode is Shoshanah Posner the Director of Business Development at NoFraud. They are an online fraud prevention company that helps identify fraudulent orders while ensuring the highest order approval rate.Chargebacks, unfortunately, are a part of doing business online. While many can be disputed effectively by providing proof that the items were shipped, it is almost impossible to win a fraud chargeback. Preventing fraud chargeback losses occurs at the point of purchase. A merchant needs to be able to distinguish between a good order and a fraudulent order and ensure that the fraudulent orders are canceled immediately.Shopify offers basic fraud prevention tools with its Fraud Filter. According to NoFraud, there are some gaps in their native offering:A high rate of false positives. Many orders flagged as high risk are actually safe to ship.Orders need to be manually reviewed, especially those that are medium risk.Many orders that receive a Pass still results in fraudulent orders.Transaction risk factors are purposely vague so as to not educate fraudsters.Today we will talk about a service that has been available to Shopify customers for several years and helps bridge the gap in what Shopify customers should consider when it comes to effective fraud prevention.What You Will Learn TodayCurrent fraudster landscape as it relates to data breaches, stolen card data, and synthetic identities.What is the Dark Web and what are people doing there?Reshipper fraud, triangulation fraud, mule fraud, and how you can protect yourself.Links And Resources Mentioned In This EpisodeNoFraud <- 2 week free trial + fraud auditNoFraud Shopify AppNoFraud Customer StoriesThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!SHIPBOB: EPISODE SPONSORPicked, packed, and shipped.This podcast episode was sponsored by ShipBob, the best-in-class order fulfillment company for small to midsize Shopify brands.ShipBob provides 2-day and 3-day shipping and fulfillment for thousands of direct-to-consumer brands. They’ve also been fully operational during the Coronavirus across their 9 fulfillment centers in the US, Canada, and Europe.ShipBob is also a tech-enabled 3PL that fulfills ecommerce orders for direct-to-consumer retailers. Their mission is clear...to make your Shopify brand successful by providing best-in-class logistics so your customers don’t go elsewhere. With reliable fulfillment services, warehouses near your customers, and connected technology that powers the fulfillment network, they will help improve transit times, shipping costs, and the delivery experience for your customers.CLICK HERE to get started >> ShipBob.com See acast.com/privacy for privacy and opt-out information.
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