DiscovereCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business
eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business
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eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business

Author: Steve Hutt

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I'm obsessed with entrepreneurship, commerce, and Shopify.

Learning and experimenting for nearly two decades, I've bootstrapped my way to building and scaling many successful brands, with a notable exit from my startup VisionPros.com.

I’m now the founder of eCommerceFastlane.com!

This commerce industry blog and weekly podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must-have Shopify apps, and marketing platforms.

If you have the desire to implement what's working today for direct-to-consumer (DTC) brands on Shopify, I'm excited you're here! Each week I share a data and strategy-driven approach to building and scaling lifetime customer loyalty.

I'm so proud and excited that you have a growth mindset and are a constant learner. I truly appreciate you and your entrepreneurial journey. 



See acast.com/privacy for privacy and opt-out information.

95 Episodes
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My guest in today’s episode is Brandon Brown the Co-Founder and CEO from Grin. They have developed a software tool built to enable direct-to-consumer brands to scale influencer marketing. As more and more people spend time on their phones instead of socializing in real life, research shows that the average screen time is up to over 5 hours per day, which is an 18% increase pre-Covid. It’s predicted this trend will only continue to increase or at the very least stay the same, while we all continue to socially distance ourselves from the non-digital world.This is an important and timely episode about how you can execute authentic influencer marketing strategies at scale while building meaningful connections with your customers.What You Will Learn TodayHow influencer marketing builds brand-trust and authenticity.How to optimize your brand for honest endorsements.How to discover influencers, outreach to them, and get products into their hands.How to make data-driven decisions and measure influencer campaign success and ROI.Links And Resources Mentioned In This EpisodeGrinGetting Started With Influencer Marketing: 0-100 GuideLumanuLume CubeUnderstand your marketing ROI with attribution surveys through EnquireOkendoLooxPixleeThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!SHIPBOB: EPISODE SPONSORPicked, packed, and shipped.This podcast episode was sponsored by ShipBob, the best-in-class order fulfillment company for small to midsize Shopify brands.ShipBob provides 2-day and 3-day shipping and fulfillment for thousands of direct-to-consumer brands. They’ve also been fully operational during the Coronavirus across their 9 fulfillment centers in the US, Canada, and Europe.ShipBob is also a tech-enabled 3PL that fulfills ecommerce orders for direct-to-consumer retailers. Their mission is clear...to make your Shopify brand successful by providing best-in-class logistics so your customers don’t go elsewhere. With reliable fulfillment services, warehouses near your customers, and connected technology that powers the fulfillment network, they will help improve transit times, shipping costs, and the delivery experience for your customers.CLICK HERE to get started >> ShipBob.com See acast.com/privacy for privacy and opt-out information.
My guest in today’s episode is David Waltzman the Director of Strategic Partnerships from Feedonomics.  Feedonomics combines best-in-class technology and service to list your products everywhere people shop online, including Google Shopping, Amazon, Facebook, and 100's of other marketplaces around the world. Feedonomics services many of the world's most prolific advertising agencies and Shopify brands, including over 30% of the top 1,000 internet retailers.What You Will Learn TodayStopping the set-it and forget-it approach to product feed data.How to automatically get your products listed on hundreds of different search, social, affiliate, and marketplace channels.Boosting sales on Amazon, Walmart, eBay, Google Shopping Actions, and more.How to know if you have good or bad product data.How you can continually improve your product data for marketing channels.Links And Resources Mentioned In This EpisodeFeedonomicsFeedonomics FeedGraderFeedonomics FeedtelligenceFeedonomics eCommerce WebinarsShopify Success StoriesThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!SHIPBOB: EPISODE SPONSORPicked, packed, and shipped.This podcast episode was sponsored by ShipBob, the best-in-class order fulfillment company for small to midsize Shopify brands.ShipBob provides 2-day and 3-day shipping and fulfillment for thousands of direct-to-consumer brands. They’ve also been fully operational during the Coronavirus across their 9 fulfillment centers in the US, Canada, and Europe.ShipBob is also a tech-enabled 3PL that fulfills ecommerce orders for direct-to-consumer retailers. Their mission is clear...to make your Shopify brand successful by providing best-in-class logistics so your customers don’t go elsewhere. With reliable fulfillment services, warehouses near your customers, and connected technology that powers the fulfillment network, they will help improve transit times, shipping costs, and the delivery experience for your customers.CLICK HERE to get started >> ShipBob.com See acast.com/privacy for privacy and opt-out information.
My guest in today’s episode is Jerry Jao the Co-Founder and CEO from Retention Science. They are a personalization and customer data platform (CDP) that helps Shopify brands to deliver more personalized messages to create meaningful and personalized relationships with their customers.If you have the desire to learn the strategy and the technology necessary to build lifetime customer loyalty for your commerce brand, this is a fantastic episode for you! Let’s jump in and learn together with the founder...What You Will Learn TodayHow you should split your marketing efforts and budgets on customer acquisition vs. customer retention.Why invest in data collection to understand your customers.Understanding what your customers are most excited about when they come to your Shopify store. Is it your brand story? Is it the product? Is it a discount? Understand your customer's interests so you can give them what they want.How to activate customers and maximize engagement and revenue with data.Links And Resources Mentioned In This EpisodeRetention ScienceDraper JamesDraper James Success StoryFigs Medical Uniforms & ApparelCapturing The Modern Customer WebinarBare Bones BrothBase Bones Broth Success StoryThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!SHIPBOB: EPISODE SPONSORPicked, packed, and shipped.This podcast episode was sponsored by ShipBob, the best-in-class order fulfillment company for small to midsize Shopify brands.ShipBob provides 2-day and 3-day shipping and fulfillment for thousands of direct-to-consumer brands. They’ve also been fully operational during the Coronavirus across their 9 fulfillment centers in the US, Canada, and Europe.ShipBob is also a tech-enabled 3PL that fulfills ecommerce orders for direct-to-consumer retailers. Their mission is clear...to make your Shopify brand successful by providing best-in-class logistics so your customers don’t go elsewhere. With reliable fulfillment services, warehouses near your customers, and connected technology that powers the fulfillment network, they will help improve transit times, shipping costs, and the delivery experience for your customers.CLICK HERE to get started >> ShipBob.com See acast.com/privacy for privacy and opt-out information.
My guest in today’s episode is Michael Krakaris, the Co-Founder of Deliverr. They are a fulfillment provider that helps multi-channel eCommerce merchants access nationwide 2-day delivery, no matter where they sell.Amazon PrimeWalmart 2-Day DeliveryeBay Fast ‘N FreeWish Express2-day delivery is valuable because buyers today expect fast delivery, but many Shopify brands cannot offer it outside of Amazon. If you want your own store to compete with big marketplaces and diversify across multiple channels or just want to boost sales, this episode is for you.What You Will Learn TodayFuture-proof your businesses through nationwide next and 2-day delivery.Optimized for conversions by displaying 2-day shipping badges on product details page through to checkout.Intelligently distribute your inventory across multiple locations so 95%+ of buyers will see your items with fast shipping.Improve your search ranking naturally by adding Prime tags to your listings to help you reach more buyers.Links And Resources Mentioned In This EpisodeDeliverr.comCase Study: TushBaby 30% lift in revenue on Shopify storeCase Study: Chassis for Men - Double-digit growth on their Shopify storeCase Study: Huggaroo - 300% increase in conversions with 2-day deliveryThe Commerce GraphThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!EPISODE SPONSORPowerful features tailored for Shopify BrandsThis podcast episode was sponsored by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Address your audience’s buying intent across different points in their customer journey. Omnisend provides you the tools you need to move your first-time visitors towards making a purchase – all from one platform.Getting started is easy and your first 14 days are free + and extra 50% off for the first 3 months!CLICK HERE to get started >> Omnisend.com See acast.com/privacy for privacy and opt-out information.
My guest in today’s episode is Todd Trimakas, the founder of ByteStand. They are a Shopify app developer with apps that simplify the connection between Shopify and Amazon both in the US and abroad. Back in 2016, while selling on Amazon, Todd had a problem, and out of pure necessity taught himself to code in order to fix his own business challenges. It turned out that his problems were shared by sellers around the globe. And now four years later ByteStand has helped thousands of stores around the world sell more and make more via their Shopify stores.Let's learn more about his amazing FBA Shipping App!What You Will Learn TodayHow to auto fulfill Shopify orders with all of your Amazon FBA accounts, both within the US and abroad.What does FBA, MCF, and Unified North American mean?How to use Amazon to fulfill your Shopify orders, even if you are not selling on Amazon's Marketplace.How your customers can automatically get order updates and tracking info from Amazon through your Shopify store.Links And Resources Mentioned In This EpisodeByteStandFBA Shipping App - FASTLANE BONUS: 25% off for life!Brickell Men's ProductsCase Study: Growing an Amazon business onto ShopifyThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!EPISODE SPONSORPowerful features tailored for Shopify BrandsThis podcast episode was sponsored by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Address your audience’s buying intent across different points in their customer journey. Omnisend provides you the tools you need to move your first-time visitors towards making a purchase – all from one platform.Getting started is easy and your first 14 days are free + and extra 50% off for the first 3 months!CLICK HERE to get started >> Omnisend.com See acast.com/privacy for privacy and opt-out information.
My guest on today’s episode is Jonathan Smalley, the Founder and CEO of Yaguara, a platform that helps Shopify merchants work better using their data. It’s been designed to aggregate and present data for all levels across your Shopify organization. It’s a platform that will help you get the insights you need to work better and together with your team. Data without context leads to confusion. Yaguara helps your team tie unified data directly to your goals and projects so that you have a real-time understanding of overall performance.What You Will Learn TodayHow to consolidate, synthesize, and understand all of your first and third-party data.What is a data layer, application layer, and intelligence layer.How to tie data directly to your goals and projects so that you have a real-time understanding of overall performance.Learn how you can reduce the time it takes to make strategic decisions.How to get your team to be aligned, data-informed, and proactive for growth and lifetime customer value.Links And Resources Mentioned In This EpisodeYaguaraYaguara 90 Day Custom Ecommerce PlanThe State of eCommerce Panel Live on Tuesday, April 28th <- SAVE YOUR SPOTYou'll hear from leaders of brands such as Allbirds, Summersalt, and Arfa on trends within the eCommerce industry, operational best practices, and how to successfully lead your business through uncertain times.Learn from the eCom ExpertsThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!EPISODE SPONSORPowerful features tailored for Shopify BrandsThis podcast episode was sponsored by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Address your audience’s buying intent across different points in their customer journey. Omnisend provides you the tools you need to move your first-time visitors towards making a purchase – all from one platform.Getting started is easy and your first 14 days are free + and extra 50% off for the first 3 months!CLICK HERE to get started >> Omnisend.com See acast.com/privacy for privacy and opt-out information.
My guest on today’s episode is Yahav Hartman, CEO at Madgicx.com. They are becoming a market leader in the field of paid advertising and omnichannel ad optimization for Facebook and Google. They have created a powerful all-in-one platform for automation tactics, AI audiences, ad creation, creative insights, bidding & budget optimization, all paired with a strategic dashboard.This is a compelling solution that can be leveraged to help drive more awareness, consideration and conversions for your Shopify brand.Learn more about Madgicx’s vision of becoming a fully autonomous and omnichannel ad-buying machine that will take over most of the tedious daily tasks performed by human advertisers.What You Will Learn TodayHow to make Facebook and Google advertising manageable and profitable.How to build a full-funnel strategy including acquisition, retargeting, and retention.How to stop inefficient budget spending by automating every aspect of your ads to unlock greater performance.Learn what an autonomous ad-buying machine is and why it’s important.Links And Resources Mentioned In This EpisodeMadgicx – $100 free credit with coupon code “fastlane”Madgicx Shopify AppFacebook & Google Ads Success StoriesThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!EPISODE SPONSORPowerful features tailored for Shopify BrandsThis podcast episode was sponsored by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Address your audience’s buying intent across different points in their customer journey. Omnisend provides you the tools you need to move your first-time visitors towards making a purchase – all from one platform.Getting started is easy and your first 14 days are free + and extra 50% off for the first 3 months!CLICK HERE to get started >> Omnisend.com See acast.com/privacy for privacy and opt-out information.
My guest in today’s episode is Bruce Watanabe the CEO from PowerBuy. He discusses the PowerBuy concept and shares details on their newly released, patent-pending Shopify App. It allows Shopify brands to drive more brand awareness, earn more money, potentially go viral, while decrease advertising costs.What You Will Learn TodayWhat is the PowerBuy technology that is available for Shopify brandsHow to capitalize on your existing customers to drive more demand through social sharingHow to leverage predictive analytics (demand, inventory, sales)Strategies to lessen customer acquisition costs (CAC)Links And Resources Mentioned In This EpisodePowerBuyPowerBuy Shopify AppMassGenie - Social Shopping MarketplaceThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!EPISODE SPONSORPowerful features tailored for Shopify BrandsThis podcast episode was sponsored by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Address your audience’s buying intent across different points in their customer journey. Omnisend provides you the tools you need to move your first-time visitors towards making a purchase – all from one platform.Getting started is easy and your first 14 days are free + and extra 50% off for the first 3 months!CLICK HERE to get started >> Omnisend.com See acast.com/privacy for privacy and opt-out information.
My guest in today’s episode is Justin Christianson, the Co-Founder of Conversion Fanatics. They are a marketing agency that focuses exclusively on strategic conversion rate optimization strategies that help Shopify brands realize true scalability and sustainable growth.What You Will Learn TodayIs A/B testing the same as conversion optimization?Areas that a Shopify brand should focus its efforts on to help them grow and scaleKey problem areas that have been overlooked by some Shopify brandsHow to learn more about your visitor's behaviors and their interaction with your brandLinks And Resources Mentioned In This EpisodeConversion FanaticsFree In-depth CRO AnalysisConversion Fanatic Book: How To Double Your Customers, Sales and Profits With A/B TestingThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!EPISODE SPONSORPowerful features tailored for Shopify BrandsThis podcast episode was sponsored by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Address your audience’s buying intent across different points in their customer journey. Omnisend provides you the tools you need to move your first-time visitors towards making a purchase – all from one platform.Getting started is easy and your first 14 days are free + and extra 50% off for the first 3 months!CLICK HERE to get started >> Omnisend.com See acast.com/privacy for privacy and opt-out information.
My guest in today’s episode is Andrew Cargill the Founder from Zapiet. They are the most complete store pickup and local delivery solution for over 5000 Shopify brands in 130 countries. Amazing feature set that includes:Product Availability ControlShopify POS IntegrationLive Multi-Location InventoryFraud PreventionFulfillment Tools To Organize OrdersZapiet is focused on helping blur the lines between online and offline commerce. What You Will Learn TodayHow to boost your conversion rate and offer your customers the flexibility of picking up their orders in-store.What is a "last mile" local delivery option and why is it suitable for Shopify businesses of all sizes.How other Shopify brands drive significant new revenue without a brick-and-mortar store.Links And Resources Mentioned In This EpisodeZapiet – eCommerce Fastlane Exclusive 30-Day Free TrialZapiet Shopify AppDelivSherpaOrkestroThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!EPISODE SPONSORPowerful features tailored for Shopify BrandsThis podcast episode was sponsored by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Address your audience’s buying intent across different points in their customer journey. Omnisend provides you the tools you need to move your first-time visitors towards making a purchase – all from one platform.Getting started is easy and your first 14 days are free + and extra 50% off for the first 3 months!CLICK HERE to get started >> Omnisend.com See acast.com/privacy for privacy and opt-out information.
My guest in today’s episode is Michael Epstein, the Co-Founder of PostPilot. Email inboxes and social feeds are drowning in a sea of offers and ads. Email marketing used to be king, but response rates have tanked to abysmal levels. And customers have become numb to banner ads, while pay per click costs skyrocket.PostPilot is Shopify App that helps you combat rising PPC costs and decreasing email engagement with personalized, segmented postcard campaigns that increase customer lifetime value (LTV) and profits.What You Will Learn TodayWhy postcard campaigns get up to 28X better engagement than email and now often costs less than a click.How postcard campaigns compare to email in terms of your ability to personalize and segment your campaigns.Some of the best and most effective postcard campaigns to drive ROI.Links And Resources Mentioned In This EpisodePostPilot - Free Concierge Onboarding + 15% OffPostPilot Shopify AppDoes Direct Mail Work - Case Study by Steve Chou from Bumblebee LinensThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!EPISODE SPONSORPowerful features tailored for Shopify BrandsThis podcast episode was sponsored by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. Address your audience’s buying intent across different points in their customer journey. Omnisend provides you the tools you need to move your first-time visitors towards making a purchase – all from one platform.Getting started is easy and your first 14 days are free + and extra 50% off for the first 3 months!CLICK HERE to get started >> Omnisend.com See acast.com/privacy for privacy and opt-out information.
My guest on today’s episode is Matt Bahr the Co-Founder & CEO of EnquireLabs. They’re a marketing analytics Shopify app that helps you build and launch attribution surveys.If you’re not familiar with what an attribution survey is, it’s a survey that lives post-purchase and helps you understand where your customers are coming from by asking one simple question, "how did you hear about us?”. Enquire also provides a suite of analytics on top of this survey data by combining your survey response data with your Shopify ecommerce data. Let’s jump in and learn more!What You Will Learn TodayHow advertising platforms that Shopify brands rely on are grading their own homework with their own attribution models.How to figure out which marketing initiatives are working best.Why a third of all Shopify sales have no attribution associated with the order.Why word-of-mouth is still the elephant in the room.Learn why there’s usually no bigger driver of your brand’s growth than word-of-mouth, which lowers your customer acquisition cost, but yet most have no visibility into it.Understanding the basics sometimes get overlooked when there are so many layers of complexity to a marketing strategy.Links And Resources Mentioned In This EpisodeEnquire - Email matt @ enquirelabs.com to extend the trial to 30 days!Enquire Shopify AppComplete Guide to Attribution SurveysFacebook facing fraud chargesThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!Proudly Sponsored By JustunoJustuno is an AI visitor conversion platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how Justuno integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts.  See acast.com/privacy for privacy and opt-out information.
Today I’m recording from beautiful Whistler, British Columbia, with my friend Tink Taylor, who is the Co-Founder & President of dotdigital.  dotdigital is a leader in Omnichannel Marketing Automation with its Engagement Cloud Platform.Over 4,000+ successful brands, in 150 countries, use dotdigital to acquire, convert, and retain customers. It’s a platform for businesses that are seeking to engage customers across all touch-points and life-cycles. I’m super excited to dive deep today, into the mind of the founder, of a now global company, to see what sets dotdigital apart from others in the industry.What You Will Learn TodayWhat sets dotdigital apart from other vendors in Omnichannel Marketing Automation.Why dotdigitals' Engagement Cloud is a complete platform of technologies to drive customer engagements.How ML (machine learning) and AI (artificial intelligence) are helping Shopify brands create unique and personalized customer experiences.How to drive your social media presence, product recommendations, and reviews.Importance of auditing your Shopify technology stack to build meaningful depth and breadth.Links And Resources Mentioned In This Episodedotdigital Engagement CloudHitting the Mark 2020 (dotdigital's 10th Global Ecommerce Report) <- DOWNLOAD THIS - Impressive leanings!dotDigital Training HubEngagement Cloud Platform CertificationThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!Proudly Sponsored By JustunoJustuno is an AI visitor conversion platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how Justuno integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts.  See acast.com/privacy for privacy and opt-out information.
My guest in today’s episode is Brian Anderson the Co-Founder and Product Architect of Nacelle. They are a headless Shopify solution paired with PWA (Progressive Web App) that helps merchants increase both mobile conversion rates and cart sizes.What You Will Learn TodayHow to give your customer’s ability to shop online as if they were using a mobile native app without having to download anything.What's all the buzz around headless commerce?How PWA (Progressive Web App) technology is helping Shopify brands significantly improve mobile conversion rates.Links And Resources Mentioned In This EpisodeNacelleNacelle - Free Strategy SessionShopify Headless CommerceThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!Proudly Sponsored By JustunoJustuno is an AI visitor conversion platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how Justuno integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts.  See acast.com/privacy for privacy and opt-out information.
My guest in today’s episode is Erik Huberman, the Founder & CEO, from Hawke Media. They are a digital marketing agency that offers data-driven and performance-focused solutions for Shopify businesses of all sizes, industries, and revenue models. They refer to themselves as an Outsourced CMO and have helped thousands of commerce brands to launch and scale.What You Will Learn TodayHow to find great but affordable marketing experts to help grow your business.What a successful marketing strategy looks like today.How to decide when it's time to outsource some marketing versus hiring in house.Links And Resources Mentioned In This EpisodeHawke MediaHawke Media Free Marketing AuditeCommerce Case StudiesThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!Proudly Sponsored By JustunoJustuno is an AI visitor conversion platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how Justuno integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts.  See acast.com/privacy for privacy and opt-out information.
My guest in today’s episode is Robin H. Smith, the CEO, and Co-Founder of VL OMNI. They are a data integration platform built on cutting-edge cloud microservice technology that helps scaling multichannel Shopify merchants do more with their data, including creating effective and unified customer experiences across any and all touchpoints.What You Will Learn TodayWhat is a point-to-multipoint serverless data integration platform? Why is it important for scaling brands?How to get channel visibility in a multi-channel world when most brands have disparate integrations.How to make sure integration isn't an afterthought.Why brands should create a proper strategy of what is to be accomplished, what goes into it, and what are the business implications and outcomes.What is the Gartner Hype Cycle?How your brand DNA intersects with your technology, directly impacts the way the brand operates.Links And Resources Mentioned In This EpisodeVL OMNIVL OMNI BlogVL OMNI ResourcesHeadless CommerceHeadless Commerce GuideGartner Hype CycleThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!Proudly Sponsored By JustunoJustuno is an AI visitor conversion platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how Justuno integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts.  See acast.com/privacy for privacy and opt-out information.
My guest in today's episode is Steve Smith the co-founder and CEO of an analytics platform called Conversific. It’s a solution used by over 10,000 e-commerce stores of all sizes, from startup to enterprise. It’s been developed to help you, the store or brand owner, to better understand your customers in 3 main ways:1. Benchmarking your Shopify store against your competitors. Without context, numbers are just numbers. Conversific helps you understand what success looks like as it compares to others in your vertical.2. They also offer a detailed to-do list of recommendations and action items that can be implemented to help drive more revenue and customer lifetime value.3. And finally, and certainly not least, a deep product and customer analytics directly from your Shopify data to uncover insights that help to continue to drive revenue growth.Let 2020 be your year to level-up your skills with insights into being proactive with your store's data.No more guessing games or analysis paralysis!This episode will help you increase user engagement, sales and conversions by doing more of what’s working for leading online businesses in your industry.What You Will Learn TodayHow to optimize your traffic and conversion by gathering better data and grow online sales.How to benchmark your Shopify performance against peers and competitors in your industry.How to avoid analysis paralysis.Weekly work-flow for periodic KPI checks and deep issue analysis.Links And Resources Mentioned In This EpisodeConversific <- 50% off any 1-year plan. Free trial included.Conversific Shopify AppSMART Goals Framework10 Hacks To Boost Your Store's RevenueThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!Proudly Sponsored By JustunoJustuno is an AI visitor conversion platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how Justuno integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts.  See acast.com/privacy for privacy and opt-out information.
My guest on today's episode is John Chao, the CEO from Segments. They are an ecommerce analytics platform that helps Shopify brands uncover hidden revenue potential with automated segmentation. Many Shopify brands are under-utilizing their customer data today and aren’t able to effectively draw insights to create revenue-generating customer segments to help improve marketing ROI. You’ll learn today about how the Segments Platform offers pre-built, data intelligent segmentation and insights right-out-of-the-box. You get 1-click sync to your email marketing platform or build winning Facebook audiences and retargeting with Google.Let’s jump in and learn more about these important and actionable insights that you can take advantage of today!What You Will Learn Today…How to find hidden revenue potential with automated, profit-driving customer segments.How to get instant clarity on your key performance metrics across acquisition, activation, retention, and churn.How to map the customer journey for different segments and buyer types to understand timing, products, and device usage.Uncover upsell and cross-sell opportunities with product combos that increase repeat purchases and CLV.Links And Resources Mentioned In This EpisodeSegments <- exclusive 30-day free trialSegments Shopify AppKlaviyoPushOwlSMSBumpReConvertThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify and don’t miss a single episode!Proudly Sponsored By JustunoJustuno is an AI visitor conversion platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how Justuno integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts.  See acast.com/privacy for privacy and opt-out information.
My guest on today's episode is Chase Harmer, the CEO from PayCertify. They have a suite of tools and a platform to increase your revenue up to 10% through frictionless payment processing, automated cash management, and secure fraud control.What You Will Learn Today…How to taking the same customers at checkout and making additional profit.How to take the money currently being spent on vendors, media/ad campaigns, and other expenses, but increase your bottom-line revenue by up to 2%.How Shopify brands are able to remove the cost to process transactions.Links And Resources Mentioned In This EpisodePayCertifyFree $100 virtual Visa card offer from PayCertifyBold CashierRecharge PaymentsThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify and don’t miss a single episode!Proudly Sponsored By JustunoJustuno is an AI visitor conversion platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how Justuno integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts.  See acast.com/privacy for privacy and opt-out information.
My guest on today’s episode is Chris Grouchy the Co-Founder and President of Convictional. They are a modern B2B trade enablement network. Stores on Shopify and Shopify Plus use Convictional to rapidly expand their product assortment, launch new product categories, and grow revenue — all without taking on any inventory risk. Here’s how they do it: Convictional provides the platform that enables online stores on Shopify and Shopify Plus to source, onboard, and integrate with third-party sellers who manage the inventory and fulfill orders to the end consumer on your behalf.Don’t have third-party sellers to work with but like the idea of growing your offering and expanding a complementary product mix of products or collections? Convictional also offers a curated network of third-party brands and sourcing expertise to help online stores build their own ecosystem of third-party sellers. If you’ve ever wondered how you can expand your product catalog and easily drive more customer lifetime value, you won’t want to miss today’s’ show.What You Will Learn Today…How to drive more revenue and customer lifetime value by allowing third-party brands and suppliers to work with your Shopify store.How How to expand your product mix or become a multi-brand marketplace by offering complementary or adjacent products with no inventory risk.Success case study on how Convictional is facilitating the enablement experience between a Shopify brand and 100+ vendors and over 8000 active skews.Sell products from third-party brands and sellers through a one-click Shopify integration.Links And Resources Mentioned In This EpisodeConvictionalConvictional Funding AnnouncementThe HelmThe SeptemberRebecca MinkoffCole HaanBrooklinenThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify and don’t miss a single episode!Episode SponsorThis episode is brought to you by Carro, an incredibly powerful Shopify App.Carro is a Shopify app that discovers all the influencers, press, and media that already love your brand. Whether they’re your brand’s customers, email subscribers, or fans, Carro will reveal all the influential people with a connection to your brand.If an influencer with a million followers bought from your brand, would you know about it? Discover all of your influencers for free with Carro, available in the Shopify App Store! See acast.com/privacy for privacy and opt-out information.
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