eCommerce and Digital Marketing - Optimum7 Surge Podcast

How to Optimize Google Shopping and Google Merchant Ads - Surge #143 If you're on BigCommerce or Shopify, it’s as easy as a press of a button to get all of your products moved over to Google AdWords, Google Shopping, and Google Merchant. You get listed quickly, which leads everybody to think that it's just that easy.

What's the Best eCommerce Platform for Selling Items Online? At Optimum7, we get this question a lot. And honestly, it’s a tough question.  The most truthful answer is that it depends. We understand, many people find that response frustrating, but it's accurate. If you just have a couple of products, and you're simply trying to start something small, but you don't really have a business plan, then your needs are different from larger operations. If you're not really trying to grow because you're just testing stuff out, then you can use an open-source solution, like WordPress or WooCommerce. If you want to be serious, then we always recommend Shopify or BigCommerce.

The Top Five Trends in the Future of eCommerce - Surge #141 The ecommerce industry is growing exponentially. This means more choice for consumers, increased revenue for businesses, and additional jobs for employees.  Furthermore, e-commerce businesses are constantly evolving in order to maintain their competitive edge. The expansion of the industry only serves to accelerate these advancements in tactics, services, and trends even further.  Therefore, proactive ecommerce entrepreneurs are looking to the future to get ahead of these trends before awareness intensifies. The future of e-commerce is clear to those who pay attention to such things.

How Do I Start an eCommerce Business? - Surge #140 We work with brands that earn anywhere from $2 million to $110 million in annual revenue. Whenever we get this question, we tell prospective clients that there are four things that we want to go after: products, platform and fulfillment, marketing, and marketplaces. 

How to Advertise Restricted Products Online - Surge #139 There are plenty of products that consumers want, but that carry restrictions for the companies that manufacture, market, and sell these products. There is also a diverse range of ecommerce platforms, advertising platforms, and marketplaces that could benefit, and benefit from, these products.