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The Counter-app series explores how app-based workers can counter the power of their algorithmic bosses. Each episode is based on cutting-edge research by the European Trade Union Confederation on platform work and how workers are resisting digitised exploitation. In this first episode, Ben Wray looks at what algorithmic management is, how it affects workers and what data tools and tactics workers can use to 'negotiate the algorithm'. The episode is based on a trade union manual to Negotiating the Algorithm published by the ETUC in September, which you can download here: https://www.etuc.org/en/publication/fair-platforms-project-thematic-reports Structure00:00 - 00:58: Introduction 00:59 - 03:33: Part 1: What is algorithmic management? 03:34 - 08:35: Part 2: What problems do workers face from algorithmic management? 08:36 - 12:07: Part 3: How do workers ‘negotiate the algorithm’? 12:08 - 19:50: Part 4: What are workers’ data tools? 19:51 - 22:03: Part 5: How do unions build their data capacities? 22:04 - 23:55: Conclusion Credits Background music: ‘Embrace’, by Evgeny Bardyuzha (downloaded with a creative commons licence from pixabay.com) Interviews were conducted in-person with Fiachra Ó Luain, Lucie Morpurgo and Daniel Cruz in Nicosia, Cyprus, September 2025. Thanks to all. Ben Wray (2022). ’Data Power in the gig economy: Interview with data expert Jessica Pidoux’. The Gig Economy Project.https://open.spotify.com/episode/0XwcoHYn2FkcmHPU2FQbrU Ben Wray (2022). ‘Algorithms, Work and the European Directive: Interview with James Farrar and Sergi Cutillas’. The Gig Economy Project.https://open.spotify.com/episode/3UEBpCVRN3bRjw14Xu1YGX Sarah Beckmann (2023), ‘The Shipt Calculator: Crowdsourcing Gig Worker Pay Data to Audit Algorithmic Management’. MIT Media.https://www.media.mit.edu/videos/hd-shipt-app-tracker-2023-02-22/ Eric Gardner (2024). 'NEW: We put 7 Uber & Lyft drivers in one room and had them open their apps.’ More Perfect Union.https://x.com/MorePerfectUS/status/1833187863498002850 The Modern Mann (2025). ‘Interview: Revenge Of Gig Worker Armin Samii’. https://www.youtube.com/watch?v=sjgKL7z4Ovw Bethany Staunton, Silvia Rainone (2025). ‘What makes the Platform Work Directive a milestone? (etui.podcast)’. ETUI.https://www.etui.org/news/what-makes-platform-work-directive-milestone-etuipodcast
Recent years have arguably seen a ‘social turn’ in EU policymaking, with initiatives on minimum wages, pay transparency, platform work, corporate due diligence, and health and safety coming to fruition, amongst many others.
But in this moment of political change and uncertainty, can this 'social paradigm shift' be sustained?
Guests Bart Vanhercke, ETUI Research Director, and Sotiria Theodoropoulou, Head of Unit for 'European economic, employment and social policies', discuss the current state of play.
Further reading:
Benchmarking Working Europe 2024 | etui
Social policy in the European Union: state of play 2023 | etui
Industrial policy for quality jobs and a just transition | etui
Is the European Green Deal really leaving no-one behind? | etui
Dawn of a new era? | etui
What type of European social citizenship does the public across the European Union (EU) prefer on the national- and EU-levels? This episode looks into the development of public opinion towards European social citizenship from 1985 to the present from a birds-eye perspective.
Further readings:
35 years of public opinion surveys and European social citizenship: What can we conclude?
Measuring social citizenship in social policy outputs, resources and outcomes across EU member states from 1985 to the present
Welfare chauvinism across benefits and services
The pandemic seems to have accelerated the expansion of all kinds of platform work and at the same time, platform work is being increasingly associated with difficult working conditions, health and safety risks, and inadequate levels of income for those that rely on it as a source of living. This podcast episode will shed light on some of the key insights from the second wave of the Internet and Platform work survey conducted in fourteen EU countries in Spring 2021.
The platform economy in Europe, Results from the second ETUI Internet and Platform Work Survey (IPWS) - Agnieszka Piasna, Wouter Zwysen and Jan Drahokoupil
The European Union is currently fighting on two main fronts, Covid-19 and climate change, though with skirmishes elsewhere – including migration and the rule of law. While science seems to be slowly gaining the upper hand in the fight against the pandemic, despite setbacks like the latest Omicron attack, Covid-19 continues to hold global society in its grip. But the second nut is even harder to crack. Climate change is rolling out its forces, in the form of floods, droughts, tornados and hurricanes, and striking indiscriminately.
Vanhercke, Spasova et al. (2022) Social policy in the European Union: state of play 2021
Sabato et al. (2022) A ‘Social Imbalances Procedure’ for the EU





