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The Niching Compass
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The Niching Compass

Author: Allegra

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A new approach to niching for coaches
57 Episodes
I've been keeping my mind open around how I might engage with Clubhouse over this past month and wanted to share 4 ways you could approach it (should you choose!) If you end up exploring, come find me @allegrastein and join one of my upcoming rooms. It's a grand experiment, everyone - let's play. --- Send in a voice message:
Learn more about the coaches: Jeanne Savelle - Laura Kalister - Krista Overly - Linda Heinsohn - Sheryl Turner - Nancy Dawdy - Marta Regalado - Andrea Johnson - Normal Frahn - Heather Fillmore - Julie Jones - Leeny Hoffman - Lee McCraw-Leavitt - Karen Bierdeman - Itazamarie Chevere-Torres - Jill Rosenau - Karen Retardo - Penny Gambill - Marianne McCourt - Catherine Ferguson - Lisa Schwartz - Apryle Oswald - Ali Terry - Amy Bellis - -- Love to you all --- Allegra --- Send in a voice message:
When you consider what coaching experiences you could create, are you more inspired by the Content or the Container? Email: Register for the January free class: Learn more about me and Misfit to Maverick: Send me a voice memo: --- Send in a voice message:
This one is for all of my fellow coaches who are totally over "niching" and "picking a niche" and all of that niche-business. Enjoy! email me: get on the list for upcoming free classes: check out Misfit to Maverick: --- Send in a voice message:
What in the world does having a "coaching practice" even mean?  email me: learn more: --- Send in a voice message:
In today's episode I talk about how "create my next paying client" is actually the result of lots of smaller practices. Please email any thoughts or reflections to And check out Misfit to Maverick at --- Send in a voice message:
The answer might not be what you expect. email: learn more about Misfit to Maverick: --- Send in a voice message:
My take on what I call The Coaching Industrial Complex. email: learn more about Misfit to Maverick: --- Send in a voice message:
Listen and learn during this Master Class as Kristin Sherry, creator of YouMap®, shares her wisdom and insight around why understanding your Strengths, Values, Skills and personality based Interests is so important in our work as coaches. To learn more about Kristin and YouMap® visit Questions? Email Allegra - Check out Misfit to Maverick - --- Send in a voice message:
How many conversations do you have on your calendar? --- Send in a voice message:
In today's episode I answer a question sent to me by an awesome human who wants to begin coaching -- "where do I start???" Send me your thoughts, reflections, and questions: Get on the waitlist for Misfit to Maverick here.  --- Send in a voice message:
Learn how coach Kari Howe went from idea --> offer with Idea Camp. Find Kari and snag a spot in the next round of Idea Camp at You can also connect with Kari on Instagram (@yourcampcounselor) or email ( Get on the early bird notification list for Misfit to Maverick here. --- Send in a voice message:
Please share this episode with every coach you know. xo A. PS - be sure to check out Misfit to Maverick and get on the early bird list!  Click here to learn more.  --- Send in a voice message:
Are you spending most of your time Coaching or in the land of Everything But Coaching (EBC)? In today's episode I aim to flip the script and invite you to give a good look at what part of your work you're giving the most attention to. Send me your insights and questions: Learn more about Misfit to Maverick: --- Send in a voice message:
I see amazing coaches describing their work using coach speak all the time.  I think every coach has done this, myself included. The way to reach your people, though, is to use THEIR words (coffee talk speak!), not yours. Want to learn more about the upcoming membership space? Click here to get on the early bird notification list.   ( --- Send in a voice message:
Coach Penny Gambill joins me today to talk about her work supporting women who are ready to reclaim control over their lingering drinking habits and reach their health goals. She shares not only the various ways understanding her YouMap helped her build confidence in and communicate her unique coaching gifts, but also the unique way she chose to start shining her light and working with clients WITHOUT having to build a website. To learn more about and follow Penny visit her business page here. --- Send in a voice message:
Want to know if your copy is clear? If your program makes sense?  Stop asking your fellow coaches and ask your audience instead. (unless coaches are your audience!) --- Send in a voice message:
Unless coaches are your target market, stop asking them what they think of your offfer/website/freebie. Ask the people that you want to help DIRECTLY. A Conversation Project will give you help you do this. I challenge you to have 30 coaching conversations with 30 different people (within whatever market you might be considering!) to learn more about what they need, want, dream about, what problems they have and how they explain their lives in their own words. Notice what you're inspired by, drawn to, and what you can create with your coaching tools in response to what you learn. You can say yes, no, or renegotiate. Keep me posted: Check out my updated website! Want to know more about the Niching Compass? Learn more and schedule a Discovery Call here: --- Send in a voice message:
Sharing a bit of my philosophy and approach to Discovery Calls through 5 "tips". This is by no means a rulebook or set of steps for everyone to follow - take what feels right, leave on the table what you know isn't meant for you. 1. Explore Fit 2. Be of service 3. Let them talk. 4. Assess alignment. 5. Leave details until the end. Bonus #6. Test the Yes. To learn about Allegra and Misfit to Maverick visit --- Send in a voice message:
What if the one thing you think is holding you back from taking action in your coaching work could be cleared up by committing to just a few simple mico-actions? Itzamarie Chevere Torres shares her story about how a year+ long roadblock was cleared out in just a few simple steps. Find and follow Itzamarie on Instagram here. Learn about bookkeeping strategist Stephanie Cleary here.  A suggested (though by no means exhaustive!) list of racial history, justice and anti-racism resources: The Warmth of Other Suns - Isabel Wilkerson Me and White Supremacy - Layla Saad Stamped from the Beginning - Ibram X. Kendi My Grandmother's Hands - Resmaa Menakem How to be an Anti Racist - Ibram X. Kendi Dr. Tee Williams Sonya Renee Taylor Juliet Cobodo For book suggestions and conversation - The Stacks Scene On Podcast Also exploring Cultural Somatics via Tada Hozumi --- Send in a voice message:
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