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© Jordan Scheltgen
Description
Practical tips to help you grow your business with social media. Join 13 year social media professional, Jordan Scheltgen, as he teaches you how to turn your social media into a reliable growth channel for your business.
301 Episodes
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See how you can use LinkedIn in 2025 and beyond to grow your business' bottom line.
Get the social system here: https://jordan.bz/social-system
Welcome to Mind Your Marketing, the channel that gives you marketing tips once a week. Commodity Content Trap Video: https://www.youtube.com/watch?v=BFmfPv3qdEIHire my agency: https://cavesocial.comSign up for Metric Cool (Affiliate link): https://f.mtr.cool/APRTCL
How to come up with content ideas for social media.Hire my agency: https://www.cavesocial.comGet the Social System: https://cavesocial.notion.site/Social-System-1-0-b048dfa7b89644c4a145c8ab8fc0c305?pvs=74Chapters ------------00:00 Intro00:22 Set the context00:58 Spark curiosity01:45 Packaging 02:35 Content quality03:00 Different POVs04:24 How to get shares
Welcome to Mind Your Marketing, the channel that teaches you about social media. Subscribe to our newsletter here: https://mindyourmarketing.beehiiv.com/Get the Social System 1.0 for free: https://jordan.bz/social-systemHire our agency here: https://www.cavesocial.comChapters----00:00 Intro00:36 Why creative block happens01:52 Creativity doesn't clock in/out for work02:50 The power of deadlines03:34 Building a content system 04:42 Getting over the fear of judgement
Welcome to Mind Your Marketing, the channel that teaches you about social media. Subscribe to our newsletter here: https://mindyourmarketing.beehiiv.com/Hire our agency here: https://www.cavesocial.com
How to Create a Marketing Avatar (and Why You Need One)
Today, I’m tackling a big myth in social media marketing: that you need multiple posts to tell a story. Truth is, your audience doesn’t have time or patience to follow every episode of a drawn-out narrative. They want a complete story in one watch, scroll, or post. Let’s talk about how to give it to them.
See the exact playbook all platforms use to attract users and monetize.Chapters00:00 Intro00:39 Phase 1: Honeymoon Phase01:32 Phase 2: Engagement Cliff02:15 Phase 3: Pay to Play
Looking at hiring for social media? Today's video goes through the options you have, and how best to hire.
Chapters:
00:00 - Intro
00:13 In-House
03:18 Freelancers
04:34 Agencies
How to Calculate the ROI of Social Media
Rise of the micro trend.
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00:00 Intro
01:03 Trends Today vs. Pre-Internet Trends
02:25 Psychological Reasons for Trends
03:54 5 Phases of Every Trend
05:21 Should Businesses Participate?
Here's the strategy I'm taking for my channel this year.
See what changes I'm making in 2025 to my content, and see how you can do the same.
More Resources ↓
My Agency: https://www.cavesocial.com
Chapters----------------
00:00 Intro
01:43 Why the change?
03:06 Mistakes I made with picking a niche
04:20 Advantages of narrowing the channel's focus
05:24 Why familiarity matters
07:22 The strategy I'm rolling out
Jordan describes how to grow your B2B brand on social media.
More Resources ↓
Bites & Bangers Video: https://www.youtube.com/watch?v=adZd3koA6v4
My Agency: https://www.cavesocial.com
Chapters---------------
00:00 Intro
01:13 Stop pitching webinars
02:32 Have more fun
03:47 Founder Following Content
04:41 Balance Bites & Bangers
05:10 Embrace the Grey Area
06:10 Invest in Your Team
See social media ideas for December 2024!
Chapters---------------
00:22 Intro
00:57 NOT going to create: SUPER SPECIFIC TREND CONTENT
02:51 NOT going to create: HOLIDAY POST
03:27 GOING to create: SUMMING UP THE YEAR
04:27 GOING to create: A COUPLE POSTS FOR JANUARY
Use these 10 tactics to grow your accounts on social media. These are some of the little 'hacks' that you can deploy across your content to help with distribution, watch time, and overall brand recall.
Are you looking to start your own creative business and don't know where to start? Should you become a freelancer? Or maybe go with a full-blown agency?Today, Jordan breaks down the pros and cons of each business model and gives his verdict on which you should pursue. Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire ...
Jordan breaks down why CMOs are frustrated with social media, and how you can fix this with your CMO.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
Are you a social media manager who is looking to get more clients? In this episode, Jordan goes through how you can find new clients for your social media business.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
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