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The LVRG Podcast for Entrepreneurs
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The LVRG Podcast for Entrepreneurs

Author: Mike Cooch

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Build a business that gives you more freedom, more money, and more impact! Serial entrepreneur Mike Cooch is constantly on the hunt for strategies that give lifestyle entrepreneurs leverage to get more of what they really want.
43 Episodes
Jeff Bezos says that the higher your role is in the leadership of a company, the more you are just getting paid to make good quality decisions. That's your job - make decisions! In fact, he only expects himself to make three good decisions each day. As an entrepreneur running a smaller business, you have to do both the THINKING (making decisions) and the DOING. It's my experience that way too much emphasis is put on the DOING. Hustle! Work harder! Grind! That's all DOING. But an entrepreneur has to make good quality decisions, or all of the hustle in the world is just keeping you on a treadmill. Do you expand into a new market? Launch a new product? Sell your business? These are all critical decisions. But do you have a FRAMEWORK or PROCESS for making high-quality decisions? My guess is no. That's why I think you'll find the resource discussed in this episode incredibly helpful - I certainly have. They are a summary of the key concepts I learned in a book called 'The Right Decision Every Time' - I HIGHLY recommend that you grab a copy. I've also put together a downloadable template of the key framework from the book that you can download here. All the best, Mike Cooch
The pandemic has rocked our economy, destroyed businesses, and made many people feel helpless. Life got real hard, real fast for a lot of people - including many entrepreneurs! So how do you stay on track to hit your goals, even when you feel out of control and uncertain about the future? In this episode, I share a strategy that has worked for me over the last year: setting 'micro-targets'. This was something I decided to do to make sure I stayed focused and managed my fear of the unknown when I realized how bad the pandemic was going to be...and thankfully the results have been fantastic. I hope it's as valuable for you as it has been for me! All the best, Mike Cooch
The #1 reason why people say they started their business - or want to start a business - is because they believe it will give them more freedom. Freedom to decide what you want to work on, who you work with, where you live, how often you travel, what time you get up in the morning, and how much money you make. And a privately-owned business is still the #1 way in this world to create that freedom, which is why entrepreneurship is more popular than ever. But not every business creates more freedom for the entrepreneur that started it. Some require constant operational attention. Others are fixed to a specific location, making it hard for the founder to travel or live where they'd like. Every business has factors that limit its growth and the freedom it gives the entrepreneur - I call this 'friction'. In this episode, I talk about friction and how to remove it to create more freedom from your business.  All the best, Mike Cooch PS - Let's connect on Instagram | Youtube | Facebook
I think I can safely say that we are all glad to say goodbye to 2020 - what a mess of a year in so many ways. But, as with all challenging situations, there were a lot of good lessons to take from the year. I found ten lessons from 2020 that I thought were particularly valuable for entrepreneurs. I hope they are as valuable for you as they were for me! All the best, Mike Cooch PS - Let's connect on Instagram | Youtube | Facebook
In this episode, I interview Michael Booker, who shares his experience building a side hustle that he's incredibly passionate about, having lots of fun with, and is using to build more opportunities for himself and his family. If you have a passion that you dream of turning into a side hustle, then you are going to love this episode and get a ton of value from it. Visit Michael's site at All the best, Mike Cooch
In this episode, I share a critical lesson for anyone selling to the small business community. Selling to small businesses can be TOUGH! And it's made much tougher if you are focusing on the wrong things when you feel stuck and aren't getting enough sales. But you may not have a SALES problem at's what it likely REALLY is, and what to do about it. For more content on the topic of building a scalable business when selling to the small business community, please visit my other site: All the best, Mike Cooch
In this episode, I interview Nehal Kazim - one of my favorite entrepreneurs ever! I first met Nehal when he was still in college. He was hustling to provide for his family while still in school and had come to my Sales Bootcamp event in Denver, CO to learn how to build a sales process to grow his business. That kind of drive and willingness to invest in himself is what has always set Nehal apart from other people. Since then, he's gone on to build a very successful Facebook advertising agency - But it's the WAY that he's accomplished his success that I think is most inspiring. He is a perfect example of what I call a B.O.L.D. Entrepreneur (that stands for Business Ownership + Lifestyle Design - using your business to fuel the life that you want). He has very deliberately designed his dream life and used his business to give him the ability to live it. He's a true 'digital nomad', that is now living in Colombia. He's learned to dance the Salsa, and met the woman of his dreams. And most importantly, he's giving back to people in ways that will give him a huge impact. This interview has SO MANY lessons for today's entrepreneur, and I think his story will inspire anyone with a pulse! Be BOLD, take action, and get it done! All the best, Mike Cooch
Warren Buffet said something that has stuck with me over the years that I try to keep in mind when evaluating business opportunities. And I have to admit...I'm pretty terrible at following his advice in this case. But the 'Automatic Car Wash Lesson' is probably one of the most important lessons for understanding risk vs. reward and how it impacts your ability to create wealth as an entrepreneur. I hope you enjoy it! All the best, Mike Cooch
How do you get and keep momentum as an entrepreneur? So much of it is your psychology. In fact, I think the psychology of the entrepreneur is perhaps the single most important factor in the growth of a business. So what about your psychology takes away from your momentum? There is one factor that I see very frequently in small business owners and would-be entrepreneurs that I work with that impacts everything from their ability to pick up the phone to prospect, to their willingness to ship new products. In this episode I share what it is. While you are here...please follow us on Instagram! All the best, Mike Cooch
Entrepreneur's everywhere struggle to sleep - it's a curse! We have so many things going on in our heads at any one time, that shutting down at the end of the day can be hard. I've tried just about everything other than sleeping pills (those freak me out), and some things have definitely helped. But there is one secret that has made the biggest impact by far, and I think it will be true for you as well. All the best, Mike Cooch
If you aren't advertising on the Facebook Ad platform, you're missing out on the most powerful and affordable tool to get more attention, leads, and customers that's ever been created! But many local businesses have struggled with using Facebook Ads at one point or another - spending too much money and not getting the results they are looking for - so they give up. You can't give up! Use my 4 step process to create winning local Facebook Ad campaigns every time! If you want more detailed step-by-step instruction on how to create your campaigns, check out my special offer at . All the best, Mike Cooch
If you're selling services to the small business community, you have three different types of potential customers that all get lumped together as 'small businesses', but they are very different in what they want to buy and how much they'll pay. A common mistake - which kills your profitability - is selling the wrong services to the wrong buyers, oftentimes without even knowing that you're doing it To grow your business quickly and profitably, you must know the three different types of customers, be able to identify them in your sales and marketing process, and strategically design your services to meet their needs at the right price points. I hope you enjoy it! Mike Cooch PS – If you're an Agency, consultant, or freelancer that would like to know how to package your services for faster sales, more profit, and greater scalability, check out Services that Scale – my program where I share the lessons I learned building and selling multiple fast-growth, seven-figure service businesses.
I learned this rule early in my career, and I think it's been one of the most important - but little known - factors in creating a profitable, scalable service business of any kind. Digital Agencies, consultants, coaches, and freelancers would all be very smart to pay attention to this rule and adopt it at their business! I hope you enjoy it! Mike Cooch PS – If you're an Agency, consultant, or freelancer that would like to know how to ‘productize’ your services for more profit and scalability, check out Services that Scale – my program where I share the lessons I learned building and selling multiple fast-growth service businesses. In this episode, I share a lesson I was reminded of as I watched Apple's recent earnings report announcement. Their 'wearables' division is growing so fast that it's now bigger than their Mac business, and if split out as a separate company would be one of the 150 largest companies in the world. That's insane! It also was a powerful reminder about how you can add huge amounts of profitability to your business. I hope you enjoy! Mike Cooch PS - if you want to know how to 'productize' your services for more profit and scalability, check out Services that Scale - my program where I share the lessons I learned building and selling multiple fast-growth service businesses.
Building a business can be an all-consuming combination of sprint and marathon for years on end - it's unlike anything else! It's only natural that you may need to take a break at some point. But when? And why? And does that mean you're just going to sit on a beach for a year, or will you still do something else to be productive? I took a break from focusing on growing my business for about 18 months, and it was really good for me. I didn't stop working altogether, I just didn't focus on growth, which requires a different level of energy and focus than just maintaining. In this episode I share why, and how to consider if and when a break is a good idea for you. All the best, Mike Cooch
Each New Year (and new decade in this case) brings excitement and the sense of having a fresh start. It acts as a cue for people around the world to spend time reflecting on the past, considering their priorities in the year ahead, and resolving to make specific changes. And for a period of time, however brief, many people will get better performance from themselves for the days and weeks ahead. Unfortunately, as we all know, for most people that improvement in performance will be temporary. I believe it's a particularly important learning opportunity for entrepreneurs, who must be able to create their own 'cue' for peak performance each day if they hope to thrive. I hope you enjoy! Mike Cooch
In this episode I share with you what I believe is quite possibly the most important skill that you can learn as an entrepreneur…heck, as a human being! I’m also going to share with you some of the particular strategies and techniques that I have learned around maximizing the skill. This audio is from a video I recorded, that you can watch on my youtube channel here: Or read the blog post here: Let me know your thoughts! All the best,  Mike Cooch  LVRG  Stay in touch: Facebook Group:  IG: @getlvrg   Youtube:  LinkedIn:  Twitter: @mcooch  Website:
In this episode I share what I believe may be THE most important lesson I've learned about selling to small businesses: You MUST focus on a single vertical market (at least until you are doing seven-figures of revenue). There are so many benefits to doing this. In this episode I share four critical reasons why you need to make this decision to focus and go 'all in' on a single vertical if you hope to compete and thrive when selling to small businesses. I'd love to hear your thoughts! All the best,  Mike Cooch  LVRG  Stay in touch: Facebook Group:  IG: @getlvrg   Youtube:  LinkedIn:  Twitter: @mcooch  Website:
In this episode, I share what in my experience is the #1 factor impacting the rate of profitable growth at your business, particularly if you are running a service business of any type: Agencies, consultants, coaches, etc.  This single factor may seem obvious at first, and I think that's why entrepreneurs overlook it and don't give it enough attention. But it has tremendous 'downstream' impact throughout your business, and should be your focus, particularly in the earlier stages of your business.  Enjoy and let me know what you think!  All the best,  Mike Cooch  LVRG  Stay in touch: Facebook Group: IG: @getlvrg  Youtube: LinkedIn: Twitter: @mcooch Website:
Entrepreneurs, beware the Sales Prevention Department! What is the Sales Prevention Department, you ask? It's the stupid things happening at our business that are causing us to lose sales we should otherwise win. And EVERY business has a Sales Prevention Department, whether you realize it or not. It could be that you have salespeople not properly following up on leads, information missing from your CRM that causes you to miss opportunities, broken processes that slow down your service delivery and cost you referrals, or nasty contract terms that are unnecessary and scaring away good clients. Or, unfortunately, it could even be you. Yes, even as the owner of your business, you are most likely doing things that prevent you from winning more revenue. It hurst, but it's true! In this podcast episode I discuss what you can do about it. Mike Cooch Founder
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