Book Marketing Mentors

What happens after the launch excitement fades? You’ve written the book. You’ve announced it. You’ve posted about it. Maybe you’ve done a few interviews. Then comes the harder question. How do you keep people interested without feeling as if you’re promoting your book over and over again? This week on Book Marketing Mentors, I talk with Karlyn Ankrom, founder and lead strategist of Oh Snap! Social, creator of the Fan Firestarter Framework, and the Expert Excellence Engine. Karlyn works with n...

What makes some author brands instantly recognizable while others disappear into the crowd? And how do you create a brand people remember without making it feel manufactured, trendy, or gimmicky? This week’s guest is Theresa Wilmot, founder and creative director of Wilmot Designs. With decades of experience in branding, packaging, and publishing, Theresa knows what makes a visual identity work and what quietly undermines it. In this episode, we explore what authors often misunderstand about b...

What makes a reader trust you enough to buy your book, recommend it, or see you as the expert to follow? This week’s guest is Scott Carley, known as the Trust Energizer and creator of the Trust Credit Score. Scott reveals why trust may be one of the most overlooked assets in an author’s marketing strategy and how it influences everything from credibility to book sales. Every reader is sizing you up, often without realizing it. They’re asking silent questions about who you are, what you stand ...

Are you spending more money marketing your book than you’re making from it? This week’s guest, Kevin M. Hall, author of Book Marketing on a Budget: Simple Steps for New Authors, shares practical ways to increase visibility, connect with readers, and create opportunities without spending a fortune. Kevin proves some of the most effective book marketing strategies are often the simplest ones. Key Takeaways Could one tiny change help you sell more books? Discover overlooked marketing opportuniti...

Want to use AI to write and market your book more effectively without losing your voice? This week, bestselling author and AI expert Karin Volo shares practical ways authors can use AI throughout the book-writing process. You’ll learn how to use AI to brainstorm stronger ideas, organize your thoughts, speed up research, improve your prompts, and refine your writing without handing over control of your book. Karin also explains how to train AI to better understand your voice, what information ...