Strategic Growth Podcast

Thanks to recent spectacular failures in audience relations from major brands (Bud Light), organizations (FBI) and high-profile individuals (pro athletes) we decided to revisit and review one of our most popular episodes regarding the proper way to manage crisis communications. Originally premiered March 17th, 2021 but still valid today, we continue our conversations about when, why and how to utilize crisis communications protocols instead of out-of-date plans. "The Professor" Pritch Pritchard, APR & PRSA Fellow explains the ideas behind our 10 Protocols (+ a bonus protocol) for managing a crisis. Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast

Soon after we started the How To Write A Strategic Plan talk at The Treasury OKC last Friday, OKC-FD asked us to vacate the building due to a gas leak nearby. Before we were asked to leave the building, we discussed lots of great tips on the differences between a business plan and a strategic plan, how to get started crafting a strategy and the most common mistakes start-ups and small businesses make in the strategic process. Here is the content (before the fire department intervened) and some of the audience questions. Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen

Located on historic Film Row, The Treasury is a membership club and co-working community for driven women. The Treasury is a place where women can focus on themselves and their work and legitimize their businesses with a downtown mailing address and a snazzy spot to meet clients. The Golding Group is partnering with The Treasury to host a Strategy Review event for current and soon-to-be small business owners on Friday, April 28th from 10:00 - 11:00am CDT. Our CEO Kyle Golding will lead a strategic planning discussion, an audit of your current business strategy and a Q/A covering your specific strategy and execution questions. The Treasury is a female coworking space, but this is a coed event! Men are encouraged to attend. This is the right event for you if: You've never created a big-picture strategy for your business OR You haven't revisited or adjusted your strategy since you first went into business. RSVP for free via https://bit.ly/FreeStrategyReview Schmitt opened The Treasury with her husband Brian in 2018 to be a productive space for local women. After working from home as a magazine editor for four years, Schmitt saw a need for a space where women could be productive and take care of daily business tasks without splurging on a private office. Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen

Kris Ward is the leading authority in leveraging your time and scaling your business. Kris is the founder of the Win The Hour, Win the Day philosophy, book and podcast. After the loss of her husband, Kris returned full-time to her work as a marketing strategist. She was relieved that her business had not only survived her absence but was growing. Now, Kris has completely changed the landscape for entrepreneurs by sharing the successful practices that allowed her absence. Kris helps entrepreneurs create their W.I.N Team (What Is Next) and implement the 60/40 WIN Formula so they can be in execution mode 60% of the time (execution equals revenue!). You can hear Kris on her own podcast - Win The Hour Win The Day where she has engaging conversations with dynamic guests covering a variety of business topics so you can get to your next win. BIG Bonus gift for all listeners at www.freegiftfromkris.com Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen

Special guest Elizabeth Larios, MPA is the gBETA Program Manager for Gener8tor OKC. She is a community engagement-focused economic development professional with a brand range of experience in business, non-profit, higher education and politics. She connects startups with funding opportunities, serves on several boards and has dedicated her life to public service and community development. Larios has a Bachelor of International Business Administration and a Master's in Public Administration from the University of Central Oklahoma. The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen

Special guest Hoang Lam is a man of many pursuits. He is CEO of CMM Financial, Founder of Storm Check and co-host of the Defining Moments podcast. We discuss the entrepreneurial spirit, changing careers, the unique perspective of a first-generation American and how to host a podcast while barely speaking. Lam shares his insights into financial health, community building and why it was so important to start a business that employs veterans. CMM Financial https://www.cmmfinancialservices.comStorm Check https://www.stormcheck.teamDefining Moments Podcast https://www.definingmomentspod.com The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen

Tech entrepreneur Zacharias Voulgaris is in the process of starting a company in ed-tech world and looking for our advice on finding a cofounder who can also undertake some of the responsibility. The Golding Group CEO Kyle Golding offers his best advice with a business plan triage to help Voulgaris get his start-up off the ground. Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen

JackBe is an Oklahoma-based start-up disrupting the grocery shopping experience. Your order is placed via their app (nothing new there) and then delivered to your car when you arrive. You never go inside the store. It's as convenient as a fast food drive-thru. Instead of burgers or tacos, you get everything on your grocery shopping list. Kyle and Alex discuss essential elements of a great business opportunity: solving a problem, presenting a clearly different option and letting consumer feedback guide decision-making. More info at https://jackbenimble.com/.Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen

We're learning valuable lessons about leadership through planning, goal setting and managing the process from yearly to weekly schedules with our special guest Kitt Letcher, CEO and President of the Better Business Bureau of Central Oklahoma. Letcher uses tools like EOS, Full Focus Planner and the 12 Week Year to create systems of success for her team at the BBB. She also makes big plans for her family in the exact same way. Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen

We're sharing more of our favorite snippets of advice from 2022 as we launch 2023. All episodes are available to Listen/Stream/Subscribe at https://bit.ly/SGPodListen 00:22 Jan. 19th Ep136 Lifetime Value 01:31 March 16th Ep140 Misinformation, Malinformation and Disinformation 02:26 June 15th Ep147 5 Additional Strategies For Crisis Communication 04:52 July 20th Ep150 Listening Is The Most Important Skill 07:20 Aug. 17th Ep152 Maximize Decency and Civility To Build Trust 10:24 Nov. 2nd Ep158 Embracing Change + New Office & Podcast Studio Update

We're sharing some of our favorite snippets of advice from the past 12 months as we all wrap up 2022 and look forward to 2023. Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen 00:20 Ep135 2022 Business Trend Predictions 02:23 Ep137 Top Trend for 2022 Data Activation 04:03 Ep139 Common Start-Up And Small Business Mistakes 06:41 Ep142 New Name For The Former #NeoMarketing Podcast 08:12 Ep144 The Single Most Important Key To Success 10:27 Ep146 Professional Podcast Types For Business 12:14 Ep149 How To Be A Good B2B Client and Service Provider 13:18 Ep151 Everyone Wants To Be A Gangster, until... 14:52 Ep154 Business Process Management (BPM) 17:16 Ep155 Social Analytics Tools For Crisis Communications 21:08 Ep156 How To Avoid Quiet Quitting And Quiet Firing

On this episode, we discuss the fine art of corporate culture with Kitt Letcher, CEO and President of the Better Business Bureau of Central Oklahoma. Letcher is well-recognized for her smart and impactful approach to building and maintaining a highly productive staff. We dive deep into her thoughts on remote work, communication, leadership styles (good and bad) and the actual ROI of a positive work environment. Let’s talk about it. Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen

Our special guest on this episode is Suzette Chang, Founder and Executive Director of Thick Descriptions https://thickdescriptions.org/. This non-profit organization disrupts traditional education to help humans thrive where they are, building better communities. How are they doing that? Through the application of anthropological processes. This can also apply to business in numerous ways such as innovation, protocol development, corporate culture, etc. Let's talk about it. Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen

Embracing change is an opportunity. Opportunity leads to success. Challenge yourself and your business team. Get out of your comfort zone personally and professionally. Take smart risk - not wild, not too safe, but with a desired outcome. We have major news updates. A new office, new podcast studio and new Strategic Growth podcast format featuring an emphasis on interviews with business leaders and business plan triage (we answer your toughest questions). We're planning more strategy, process and execution insights and analysis. All based on your feedback. Let's talk about it. Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen

On this episode, "The Professor" Pritch Pritchard, APR & Fellow PRSA sheds light upon the pros and cons of Corporate Social Responsibility (CSR) programs. This includes social issue marketing, philanthropic efforts, employee volunteer initiatives and diversity/inclusion programs to build brands and satisfy customers. But, consumers and other stakeholders want companies that see social good as a necessity, not just a marketing strategy. Where is the balance? When should company leadership speak up and when should they avoid interaction? Let's talk about it. Listen/Stream/Watch/Subscribe to the podcast at https://bit.ly/SGPodListen

Quiet Quitting is a relatively new phenomenon in which young professionals claim to be doing the bare minimum to reprioritize work-life balance. Employees doing the bare minimum of effort to earn a paycheck to renew an emphasis on life outside of work. But, this is not popular with employers, some of which are countering with Quiet Firing or giving employees less responsibility, limiting their role and potential for advancement. Both Quiet Quitting and Quiet Firing are detrimental to both employees and employers. We have advice for avoiding both on the podcast today. Listen/Stream/Watch Subscribe to the podcast https://bit.ly/SGPodListen

"The Professor" Pritch Pritchard, APR and Fellow PRSA, has some advice for CEOs, Vice Presidents, Directors and Managers who might not consider social media metrics and analytics to be a critical need. You don't need to be an expert yourself, but you do need to keep your marketing and PR team in control of social media. Not just outward messaging but also social listening, brand relations and in worse-case scenarios: crisis communication. Pritch discusses various potential crisis communication issues and the tools you might suggest your in-house or 3rd party communications team utilizes for keeping aware of your online reputation and possible brand-damaging social posts. Many of the tools referenced in this episode can be found in the article 17 Best Social Media Analytics Tools For 2022: Reporting Made Easy by Adam Connell on Blogging Wizard https://bloggingwizard.com/social-media-analytics-and-reporting-tools/ Listen/Stream/Watch Subscribe to the podcast https://bit.ly/SGPodListen

Business Process Management (BPM) is a strategic approach to creating effectiveness, efficiency and dependability in the execution of business activity. By focusing on ALL processes necessary for day-to-day operations, you (business leader) can better manage your business outcomes.The Golding Group Definition of BPM: Business Process Management is a strategic approach to aligning company workflow, procedures, communication and human assets (talents) to create the most effective, efficient and manageable systems for sustainable business growth and longevity. We have a variety of podcast episodes addressing BPM theory and execution. https://bit.ly/BPMplaylistListen/Stream/Subscribe to the podcast https://bit.ly/SGPodListen

On this BONUS 5th Wednesday of the Month episode, Co-Host Kyle Golding asks Professor Pritch Pritchard, APR & Fellow PRSA two pop quiz style business ethics questions for his unscripted answers and advice. We examine hot takes on adding an "inflation surcharge" to bills as a type of tax and if journalists should take PR jobs.The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe so you never miss an episode. Please tell a friend, leave a review and engage with us on social media. To contact us for advice, assistance or collaboration, please visit https://thegoldinggroup.com/contact-us/

We return to a common subject on this podcast but we all (personal, business and society) need to do better – treating each other with decency and civility. “The Professor” Pritch Pritchard, APR & Fellow PRSA breaks down our favorite expert advice for incorporating decency and civility in business relationships. The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media. To contact us for advice, assistance or collaboration, please visit https://thegoldinggroup.com/contact-us/