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SMALL BUSINESS BY THE BAY PODCAST
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SMALL BUSINESS BY THE BAY PODCAST

Author: Bryce Root

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If you're on the go and you want to multi-task while you absorb our latest marketing advice, you're in the right place. Listen in for the latest marketing tips, tricks, news, events for the Monterey and San Francisco Bay Area business communities. We see it and talk about it so you can apply it to your business!
21 Episodes
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In this episode of Small Business-by-the-Bay, I've collected the week's choice finds including events, hot topics, news, apps, online marketing tips + more. You can see the topics in this post's graphic, so take a listen at BryceRoot.com/Podcast to get the details, links and downloads, subscribe + enjoy!   As part of the 2019 #261marketing initiative created by Bryce Root, this podcast was created to help demonstrate the elusive "how" of marketing that so many business owners are left trying to figure out.      Needing that forensic business help? Be sure to check out the complimentary services from our Presenting Sponsor, your local Small Business Development Center for everything from HR and accounting to social media assistance. It's where business owners go to Start, Grow & Prosper. SantaCruzSBDC.org   Want to see even more, explore:   - E-News Sign Up: BryceRoot.com  - Instagram.com/RootGroupMktg   - Facebook.com/RootGroupMktg   - LinkedIn.com/in/BryceRoot
It's here, the debut of the Small Business-by-the-Bay podcast, I've collected the week's choice finds including events, hot topics, news, apps, online marketing tips + more. You can see the topics in this post's graphic, so take a listen at BryceRoot.com/Podcast to get the details, links and downloads, subscribe + enjoy!   As part of the 2019 #261marketing initiative created by Bryce Root, this podcast was created to help demonstrate the elusive "how" of marketing that so many business owners are left trying to figure out.      Needing that forensic business help? Be sure to check out the complimentary services from our Presenting Sponsor, your local Small Business Development Center for everything from HR and accounting to social media assistance. It's where business owners go to Start, Grow & Prosper. SantaCruzSBDC.org   Want to see even more, explore:   - E-News Sign Up: BryceRoot.com  - Instagram.com/RootGroupMktg   - Facebook.com/RootGroupMktg   - LinkedIn.com/in/BryceRoot
HOW TO AUDIT YOUR BRAND

HOW TO AUDIT YOUR BRAND

2019-10-1500:05:21

STANDING OUT AMONGST OTHER BUSINESSES CAN BE TOUGH, but don’t worry, Bryce gets to the Root of the Matter. He explains the importance of conducting a brand audit for your business and the importance of updating your online presence to differentiate your business. As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out.    Needing that forensic business help? Be sure to check out the complimentary services from our Presenting Sponsor, your local Small Business Development Center for everything from HR and accounting to social media assistance. SantaCruzSBDC.org Want to see even more, explore:  - E-News Sign Up: RootGroupMarketing.com  - Instagram.com/RootGroupMktg  - Facebook.com/RootGroupMktg  - LinkedIn.com/in/BryceRoot
Having trouble staying focused on your marketing goals as a small business? In this podcast, we talk about four ways to bypass those “shiny objects” that distract your business from reaching its’ full potential!  As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this podcast was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out. #rootofthematter #smallbizmarketingrx If you like what you hear, be sure to subscribe to our channel.  Want to see even more, explore: - E-News Sign Up: RootGroupMarketing.com - Instagram.com/RootGroupMktg - Facebook.com/RootGroupMktg - LinkedIn.com/in/BryceRoot
Frustrated with not being able to use the swipe up feature in Instagram stories? Here are two ways you can make that happen using Instagram TV and Instagram ads. We keep it short and to the point so you can use these options right away and get people swiping up on your crazy awesome content! As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this podcast was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out. #rootofthematter #smallbizmarketingrx If you like what you hear, be sure to subscribe to our channel.  Want to see even more, explore: - E-News Sign Up: RootGroupMarketing.com - Instagram.com/RootGroupMktg - Facebook.com/RootGroupMktg - LinkedIn.com/in/BryceRoot
Are you a small business owner who is just starting out, and looking for direction in your marketing ? In this podcast, we talk with Kamala Allison, owner of Fybr Bamboo, to find out her three tips she's learned in her first 12 months as a small business owner! As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this podcast was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out. #rootofthematter #smallbizmarketingrx If you like what you hear, be sure to subscribe to our channel.  Want to see even more, explore: - E-News Sign Up: RootGroupMarketing.com - Instagram.com/RootGroupMktg - Facebook.com/RootGroupMktg - LinkedIn.com/in/BryceRoot
Wondering how to make a name for yourself in a crowded industry where doing things the way they've always been done is the norm? In this podcast, we speak with Ryan Stirm, Owner of Stirm Wine Co., to hear his three VERY insightful tips he has used to become what the SF Chronicle has described as one of the top "Winemakers to Watch" and someone who "will be influencing [the wine industry] for years to come." As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this podcast was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out. #rootofthematter #smallbizmarketingrx If you like what you hear, be sure to subscribe to our channel.  Want to see even more, explore: - E-News Sign Up: RootGroupMarketing.com - Instagram.com/RootGroupMktg - Facebook.com/RootGroupMktg - LinkedIn.com/in/BryceRoot
 Are you a small business who is changing locations and wondering how to keep your current customers while increasing the amount of new ones? In this podcast, we talk with Jenalee Dahlen, owner of Yoso Wellness Spa, to hear her four tips on how she not only successfully relocated her small buisiness, but boosted business in the process!                                                                                                          As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this podcast was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out.                                                                                                                                                                                                                                                                                                                                                                                                #rootofthematter #smallbizmarketingrx If you like what you hear, be sure to subscribe to our channel.   Want to see even more, explore:  - E-News Sign Up: RootGroupMarketing.com   - Instagram.com/RootGroupMktg  - Facebook.com/RootGroupMktg  - LinkedIn.com/in/BryceRoot
Do new customers always say they've driven by for 5-10 years before making it into your business? Part of the issue might be your signage, so Shawn from Santa Cruz Signs is here with tips for 1) businesses preparing to open for the first time, 2) seasoned businesses with a lot of wear + tear from the weather, and 3) those of you who are mobile-oriented businesses curious about vehicle wraps.     As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this podcast was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out.                                                                                                                                                                                                                                                                                                                                                                                             #rootofthematter #smallbizmarketingrx #smallbusinesstips #smallbusinessmarketingtips           If you like what you hear, be sure to subscribe to our channel.   Want to see even more, explore:  - E-News Sign Up: RootGroupMarketing.com   - Instagram.com/RootGroupMktg  - Facebook.com/RootGroupMktg  - LinkedIn.com/in/BryceRoot
Are you part of the 95% of businesses who are operating on inaccurate financials? In today's Root of the Matter episode, we speak with Larry Hebert, the region's "Cash Flow Rock Star" who has helped businesses of all kinds turn their financials around so they're in control of their business and not the other way around. We discuss three mistakes that a majority of local business owners continue to make.   As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out. #smallbusinessmarketingrx #rootgroup
Are you a small business owner wanting to exponentially grow your business’ exposure + success? In this podcast, we talk with Alex Wong, Founder of Upcycled Skate Art, to hear his three tips on how to best utilize collaborations as a small business owner!                                                                                                      As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out.                                                                                                                                                                                                                                                                                                                                                                                                #rootofthematter #smallbizmarketingrx  If you like what you hear, be sure to subscribe to our channel.    Want to see even more, explore:  - E-News Sign Up: RootGroupMarketing.com   - Instagram.com/RootGroupMktg  - Facebook.com/RootGroupMktg  - LinkedIn.com/in/BryceRoot
 Are you a small business owner who wants to create an impactful social media presence on your own? In this video, we talk with David Dennis, Co-Founder of Ventana Surfboards & Supplies, to find out his three tips for dominating social media as a solo-preneur!  As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this episode was created to help demonstrate the elusive "how" of marketing that so many business owners are left trying to figure out.                                                                                                                                                                                                                                                                                     #rootofthematter #smallbizmarketingrx    If you like what you hear, be sure to subscribe to our channel.    Want to see even more, explore:  - E-News Sign Up: RootGroupMarketing.com   - Instagram.com/RootGroupMktg  - Facebook.com/RootGroupMktg  - LinkedIn.com/in/BryceRoot
#261Marketing Launch Day

#261Marketing Launch Day

2019-07-1900:01:59

 There are 261 business days in a year and just like professional athletes, your "contract" is always on the line. It's time to go BIG with your business and #261marketing was created to empower + inspire you, the small business owner. Dressing for success, channeling the right mindset, perfecting your craft and reaching for the win each + every business day is what it's all about. You're in the league of entrepreneurs and every day is about staying in business. ​Find resources, how-to's, real life examples from business owners showcasing their hustle, news, updates and all things meant to help you boost your business! Simply search Instagram, Facebook, LinkedIn or Twitter for #261marketing and you'll find the ultimate in marketing ideas and best practices to take your marketing to the next level in 2019. 
In this episode, we tell you all about free resources to get your 2018 marketing fired up for the new year!
For most businesses the holiday season brings a lot of foot traffic, but if your customer experience sucks (not professional, but used for impact), all those new customers may not come back in 2018...here’s what you need to keep in mind...
Got Curb Appeal?

Got Curb Appeal?

2017-11-2900:02:23

First impressions are everything! Is your storefront spotless? What does it look like at night? Does it match your brand experience you’ve worked so hard to create?
Still Cold Calling?

Still Cold Calling?

2017-11-2900:03:17

For some businesses cold calling is essential, but many business owners don’t have time to take calls that aren’t critical...tap the power of LinkedIn, here’s a couple tips to get started.
Your Holiday Reminder(s)

Your Holiday Reminder(s)

2017-11-2900:05:00

Just a few things to make sure you’re doing before the holidays get underway...not everyone knows about how to strategically tackle holiday, here’s how!
Have you mapped out your customer journey so every customer has their socks knocked off and tells the world? Here’s a real life example of how it’s done right!
Audit Your Online Profiles!

Audit Your Online Profiles!

2017-11-2900:01:40

It’s important that your online persona is consistent, up-to-date, and most importantly, it resonates with your target customers.
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