Awed AND Exhausted

Cannabis media professionals came together to talk about trends, challenges, and the future of cannabis media.  I moderated the Using Your Influence workshop which closed out the 2nd annual Cannabis Media Summit here in New York.   In this episode, I share some info about the experience and the summit, and some of the statistics I shared during the discussion.  Listen to find out how your brand can engage influencers and make those coins!  The bottom line is that both the cannabis and influencer industries are rapidly growing and it's time to buckle down and get your strategy ready for Q1 2020 and get back on track for a successful end of the year if you fell off the wagon.  Statistics source: https://digitalmarketinginstitute.com/en-us/blog/20-influencer-marketing-statistics-that-will-surprise-you  Pictures & more from the Cannabis Media Summit: https://www.savagegazelle.com/blog/usingyourinfluence --- Send in a voice message: https://podcasters.spotify.com/pod/show/siritasavage/message Support this podcast: https://podcasters.spotify.com/pod/show/siritasavage/support

Let's put some things to rest. This is your season to bring success to your brand. Check out this episode to get some common digital marketing questions clarified.  We cover batch processings, content posting frequency and ways to stay consistent.  --- Send in a voice message: https://podcasters.spotify.com/pod/show/siritasavage/message Support this podcast: https://podcasters.spotify.com/pod/show/siritasavage/support

The Summer has been HOT. I got an award, filmed a web series for Comedy Central's digital platforms, and I even visited a Hemp farm.  I am also doing a lot of inner work, you know how the Summer goes, it's an awesome time to reflect and regroup. On this episode we're talking about how our EGO's can help or hinder our brand building abilities.  Take a listen and let me know what you think about this reframing of the EGO.    --- Send in a voice message: https://podcasters.spotify.com/pod/show/siritasavage/message Support this podcast: https://podcasters.spotify.com/pod/show/siritasavage/support

I am happy to have your ears back! In this episode, clearly filmed round my 420 celebrations (We hosted a Day Party - it was amazing) I talk about whats truly important when it comes to your Instagram feed: QUALITY!  Listen to learn why your focus needs to shift from putting up as much content per day as you can to serving up quality content, consistently.  Interested in learning about How I Work? Check out my profile on LifeHacker.com  --- Send in a voice message: https://podcasters.spotify.com/pod/show/siritasavage/message Support this podcast: https://podcasters.spotify.com/pod/show/siritasavage/support

Its a question that still comes up, so let's dive in. Listen to this episode to get clarity on the social media posting frequency.  Here I share my opinion on what matters when sharing your brand story on the interwebs.  Let's connect on Instagram: www.instagram.com/siritasavage Join the journey on my blog: https://www.savagegazelle.com/  Schedule a Social Media Brand Clarity session: https://calendly.com/sirita-wright/socialmediabrandclarity  https://www.savagegazelle.com/workwithme  --- Send in a voice message: https://podcasters.spotify.com/pod/show/siritasavage/message Support this podcast: https://podcasters.spotify.com/pod/show/siritasavage/support

In this episode I discuss using hashtags on Instagram to explode your growth and build a targeted audience. Hashtags play a essential role in my marketing strategy.  I am seeing tremendous growth using them especially on my IG stories! Listen to this episode of you want to get clear about the types of hashtags on insta, where to use them, how to analyze them and more -- let's go!  Follow me on Instagram: https://www.instagram.com/siritasavage/ Work with me: https://calendly.com/sirita-wright/socialmediabrandclarity  --- Send in a voice message: https://podcasters.spotify.com/pod/show/siritasavage/message Support this podcast: https://podcasters.spotify.com/pod/show/siritasavage/support

Before you publish another blog post, share another photo on Instagram or conclude that blogging isn't really "on brand" listen to this episode.  I am diving into some data Neil Patel, marketing extraordinaire recently shared.  Im talking about where businesses are seeing the biggest gains in traffic referrals, how many times someone must visit your site BEFORE they become a customer, the avg. number of staff dedicated to BLOGGING, avg. length of blog post, why you need to translate your blog and so much more! I am telling you, I was surprised at some of these findings and I think you will be as well.  When you have a minute, take a look at all 17 graphs here: https://neilpatel.com/blog/content-marketing-future/?utm_source=email&utm_medium=email&utm_campaign=email  Connect with me on Instagram: /www.instagram.com/siritasavage/  Check out my lifestyle blog and learn how to work with me: https://www.savagegazelle.com/  --- Send in a voice message: https://podcasters.spotify.com/pod/show/siritasavage/message Support this podcast: https://podcasters.spotify.com/pod/show/siritasavage/support

“The winners in this new era will coalesce the right teams and technologies to harness data, more precisely track their efforts, and measure progress to evolve their strategies at the pace of the consumer.” On this episode I run through Salesforce's 2020 Digital Advertising report. Here are my findings:  1. Increased data sources with a single objective: targeting the right audience, with the right message, at the right time.  2. Shared budgets/teams for MKT and AD (Issa merge)  3. Next year, 66% of digital advertising spend will go to Google Search, YouTube, Facebook, and Instagram  4. FB / Google will still dominate video and B2B companies are already ahead of the wave in creating content to serve this audience  5. The numbers matter - You need a DMP (Data mint platform)  6. Leveraging new technologies - VR, Wearables, voice active — over 30% of advertisers are already experimenting in these spaces .. why  “Advertisers expect these NEW technologies will capture more of their audiences’ personal and professional hours. ” Get the report here  --- Visit my blog: savagegazelle.com Connect with me in Instagram @siritasavage --- Send in a voice message: https://podcasters.spotify.com/pod/show/siritasavage/message Support this podcast: https://podcasters.spotify.com/pod/show/siritasavage/support

Here's a tool you can use!  But first, why should you care about Instagram Stories?  First, they are insanely popular. There are 400 million daily active users looking at Stories - and that number hasn’t stopped growing since Instagram launched the feature. & Stories appear at the very top of a user’s feed! So prime ad space.  This tool does double duty: Extends the life of your IG stories Allow you to cross promote your IG to your website & increase your social media reach  The best part is it’s FREE and simple to install  Tool is called Fastory and it's a widget that automatically updates your website with your latest Stories. Note: You will need an Instagram business account for this tool to work!  Use this widget to build brand loyalty and add to your video marketing strategy on autopilot!  Let's connect on Instagram, follow me @siritasavage --- Send in a voice message: https://podcasters.spotify.com/pod/show/siritasavage/message Support this podcast: https://podcasters.spotify.com/pod/show/siritasavage/support

On today's episode I am sharing my 3 strategies for building a personal brand. This route will allow you share your expertise to a wider, yet targeted audience. Putting these strategies into rotation will help grow your website traffic, social media following, thought leadership and more.  Learn how to leverage your expertise and build your brand today.  If you want to build your personal contact me http://bit.ly/siritasavage  --- Send in a voice message: https://podcasters.spotify.com/pod/show/siritasavage/message Support this podcast: https://podcasters.spotify.com/pod/show/siritasavage/support

Have you heard? LinkedIn announced a NEW video feature!  Check out this episode to learn about LinkedIn's new LIVE video feature and how your brand and business can build your bank account leveraging the platform! Connect with me on Instagram  Dust off your LinkedIn | Schedule a consult with me today!  --- Send in a voice message: https://podcasters.spotify.com/pod/show/siritasavage/message Support this podcast: https://podcasters.spotify.com/pod/show/siritasavage/support

Looking to deepen connections while growing your Instagram following? Then listen to this episode. In it, I share 3 Marketing strategies that will help your IG stand out in 2019.  Be sure to connect with me on Instagram and let me know what you thought about this episode. Need a tool to schedule you Instagram Feed, Stories, AND Albums? Check out one of my fav tools Planoly here.  --- Send in a voice message: https://podcasters.spotify.com/pod/show/siritasavage/message Support this podcast: https://podcasters.spotify.com/pod/show/siritasavage/support

Happy New Year! Just a couple days in and people are ready to rock and many are already up and running. This years theme is DOMINATE. Dominate all areas of your life + business. Listen to this episode to get your mind right and execute on your marketing properly this year!  *Apologies for the audio, this was not recorded with my reg. equipment! Nevertheless its fire!  Like, subscribe, and comment if you like the episode.  --- Send in a voice message: https://podcasters.spotify.com/pod/show/siritasavage/message Support this podcast: https://podcasters.spotify.com/pod/show/siritasavage/support

If you have a blog or a website it's crucial that you use Google Analytics to track your website traffic. Google Analytics can tell where your audience is coming from, how long they are staying on the pages on your website, and even where people drop off before making a conversion, i.e - making a purchase, submitting their email address, etc.  Listen to this episode if you want to start making informed, data backed decisions which will improve your marketing strategy in 2019 and beyond!  Need more help, book me for a 45 min 'Social Media Brand Clarity' session.  Here's How it Works!  Get Ready, Get Set... POST! Let's create a social media strategy that will engage your audience, increase your social following and convert customers. Social media is a full-time job BUT you will become a social media pro in no time!  This Bootcamp Includes:  1. 45-minute social media training (posting, how to maximize platforms, understanding algorithms, and frequency management) [via video conference]  2. Social media audit of 2 brand profiles and updating bio lines to optimize social media accounts 3. 10-day editorial calendar  The cost to you: $60 Ready to get people to STOP scrolling past your content and engage with you and your brand?  Book NOW: https://calendly.com/sirita-wright/socialmediabrandclarity  --- Send in a voice message: https://podcasters.spotify.com/pod/show/siritasavage/message Support this podcast: https://podcasters.spotify.com/pod/show/siritasavage/support

It's the MOST Wonderful time of the year!! And we're back with another episode, just in time for the holidays! This episode will help you prepare for 2019 and beyond. From elevating the look of your Insta profile with highlights to automated tools to help you engage your audience and schedule your Instagram stories and albums, get ready to take some good notes AND Finally come to grips with the fact that you need an Instagram strategy if your going to take things seriously for your brand and business in the New Year. Some tools mentioned: 1. My favorite Instagram scheduler - auto-publish to your Instagram feed, schedule your IG stories, albums, and you can create/save hashtag groups to add to your post! https://www.planoly.com/referral/siritasavage *Upgraded plans allow you to schedule video post and other goodies! 2. Highlights Icon - Check out mine for content inspiration and head over to Pinterest to find one a set that matches your brand's vibes. https://www.instagram.com/siritasavage/ 3. Engagement Tool - Smart SMM https://instazood.com/?i=1519400 Interested in working with me? Connect with me: https://www.savagegazelle.com/workwithme/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/siritasavage/message Support this podcast: https://podcasters.spotify.com/pod/show/siritasavage/support

Got your Facebook ads up and running? GREAT! Here are my tips on ensuring your ads perform to the best of their ability. Learn what to do when content is or isn't working and what to look for on a BIG picture and small-scale basis! --- Send in a voice message: https://podcasters.spotify.com/pod/show/siritasavage/message Support this podcast: https://podcasters.spotify.com/pod/show/siritasavage/support

Looking to run Facebook ads on your own? Listen to this episode first! Be cautious and don't waste your coins! Make sure your game plan is straight. This checklist will come in handy as your build your Facebook and Instagram ads. I go over the requirements for Facebook ads including copy, ad images and video ads that you'll need to keep top of mind and consider BEFORE you run your Facebook ads! --- Send in a voice message: https://podcasters.spotify.com/pod/show/siritasavage/message Support this podcast: https://podcasters.spotify.com/pod/show/siritasavage/support

Let's be honest, sometimes the images that get the most engagement are the ones of ourselves. So I thought, why not create an episode about how to take better selfies! This episode is useful for those of us without a full glam squad complete with an on-hand photographer to capture your every move. On this episode, I share my tops tips to ensure you capture the best YOU that you can on your own! Be sure to like, comment and subscribe and let me know if you have some selfie taking tips! --- Send in a voice message: https://podcasters.spotify.com/pod/show/siritasavage/message Support this podcast: https://podcasters.spotify.com/pod/show/siritasavage/support

What the secret to marketing success on social media? What are the real hacks to increase engagement (likes, comments, shares), website traffic, customer loyalty, etc? Let's get into it! https://www.savagegazelle.com/workwithme/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/siritasavage/message Support this podcast: https://podcasters.spotify.com/pod/show/siritasavage/support

Create a marketing agency on your mobile device. I go straight into it! Check out this episode to step up your graphic and video editing skills. These apps are easy to use and some even give you ideas on what to post and help you schedule when to post it. --- connect with me on Instagram https://www.instagram.com/siritasavage/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/siritasavage/message Support this podcast: https://podcasters.spotify.com/pod/show/siritasavage/support