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Have you ever had one of those awkward situations with a crush where you were TOTALLY into them, but you weren’t sure if they were into you? Yeah... That sucks. Unfortunately, there’s nothing we can do to help you there since we give business advice instead of dating advice. What we CAN help you with is the client equivalent of that situation. Here’s what I mean... You’re talking to a dream client. You’re way into working with them, but you’re just not sure if they’re into you. There are actually 7 key points to cover with every potential client, and if each point is a “positive”, then they’re giving you their permission to pitch/sell them (i.e. take the relationship to the next level). This framework was shared with us by someone earning multiple millions per year, and it works perfectly in the freelance world. In this episode you’ll discover: How to help your clients better by determining their needs When closing a deal comes down to good timing What to do if a client isn't sure they want to hire you Why being open and honest with clients is the only way to run a healthy business How to discuss your workflow and delivery with clients before closing a deal Why it's vital that clients trust you implicitly For full show notes, visit https://6figurecreative.com/200
Client acquisition is a nerdy marketing term that basically boils down to one thing: getting clients. While the idea is simple, our freelance community seems to be deathly allergic to client acquisition. I get it... None of us got into this game because we wanted to become marketers. We do this because we love spending all day every day doing what we love by being creative. Unfortunately, that's not how it works. Unless you simply want this to be your hobby, client acquisition is a skill and a process you have to learn, develop, and grow. The alternative is to keep doing what you're likely doing now... sit around and hope a client finds you. If your current "strategy" is "hope marketing", this episode gives you the big picture view of how you can get complete strangers to hire you instead of waiting around for a miracle. In this episode you’ll discover: Why people will never hire you if they don't know you How to build trust with potential customers When it's time to be yourself How dating and business are closely related Why Mark is was more of a ladies' man than Brian How adding value in the long term sets you up for success Why our "comfort zone" is holding us back Why we need to be ourselves and not be afraid of alienating some people How appealing to everyone is a bad thing for our businesses For full show notes, visit https://6figurecreative.com/199
If you're doing anything worth a damn, you will eventually hit a point of burnout. There's literally no way to avoid this happening from time to time. The question is "how do you handle it"? Some of us just put our heads down and keep working, trying to pretend we're fine. Others completely withdraw to "recover", but they lose all momentum. This episode explores the wide range of "gray" areas... This is the area beyond simple black and white thinking. It's this non-binary thinking that can help us navigate the most difficult roadblocks in our creative lives. If you're going through burnout, or you feel like you just don't have anything left to give creatively, this episode is for you. In this episode you’ll discover: How to handle burnout Why you might be facing burnout Wearing all the hats as a business owner The damage of over-saturating yourself in one aspect of life Pacing yourself for success How your well being is a sum of your life, not just one part Why the four bottlenecks discussed in episode 188 are important to understand Avoiding water in your gas tank For full show notes, visit https://6figurecreative.com/198
“I’m a failure. I should just give up. This industry is oversaturated. I could never compete with the other people in this city. I will never be good enough” If you’ve ever had thoughts like this, then you may have a dangerous condition known as a “Fixed Mindset.” This is where you believe your skills, abilities, and talents are capped.  “I can never get better than this at these things”. If you allow a Fixed Mindset to take over, then your career may be over before you even started. It’s extremely important for your business, your career, and your life, that you don’t wave a white flag before you even try! Instead, there’s something called a Growth Mindset.  In this episode, Andy J. Pizza explains how to make the switch from a Fixed Mindset to a Growth Mindset.  In this episode you’ll discover: What toxic creative mythology is and how it hurts your career Fixed mindset vs. growth mindset What the TV show Oak Island has to do with your career Why you can’t let roadblocks discourage you How a mindset can boost your life exponentially Why making your goals SMART is key to your success Why you need to live a life that your kids want to know about For full show notes, visit https://6figurecreative.com/197
Ever meet someone who's able to earn more than they need while still having time to enjoy their lives...without stress weighing them down? A successful, carefree person is a surprisingly rare person to meet. It seems like people are either constantly working while neglecting their personal lives, or their personal life seems solid but their business is stagnant. Even more common seems to be the person whose life is in shambles in all areas (I mean that's the norm post-2020, yeah?). Here's the "secret" behind success for those few who seem to have it all together...those people live by The 80/20 Rule. Most of us already know (or have some vague idea) of what The 80/20 Rule is, but very few people actually use that as their "north star." If you have no idea what The 80/20 Rule is, or you need a reminder of how you can use that magical rule to "refresh" your life, this episode is for you. In this episode you’ll discover: What is the 80/20 principle, anyway? How the 80/20 principle affects your business Maximizing your profits by reducing your workload Enriching your personal life using the 80/20 principle How to review your business through the 80/20 lens What not to do when you have a "f*¢k it" moment Dealing with shiny object syndrome using the 80/20 principle Prioritizing the pillars of your life For full show notes, visit https://6figurecreative.com/196
What do you do when your income hits a plateau? Do you... (A). Give up and move on to a new career (B). Keep going but try something new in your business (C). Keep doing the exact same thing for 8 years straight and keep getting the same result If you chose option C, then congrats, you're probably in what we call "zombie land". This is the place where your business is earning just enough to survive, but not enough to thrive. Our guest this week, Steven Helvig, is a music producer who was in "zombie land" for 8 straight years before he found a way out of it. Eventually, he went from a stagnating 5 figure income to a steady 6 figure income, and in this episode, he gives us the details of what he did to finally get out of zombie land. If you've been struggling to break through your income plateau as a freelancer, this episode is the perfect dose of practical inspiration and information to help you break the cycle and grow your business ASAP. In this episode you’ll discover: The transformation from goal-less zombie to 6 figure studio owner Mindset shifts needed to run a healthy business Why charging more is good for your customers Educating yourself so you can work smart, not hard Hobbyist vs. professional mindsets How niching down your messaging can attract your ideal clients Using the 80/20 principle to eliminate pain points in your business The importance of following up For full show notes, visit https://6figurecreative.com/195
If you've been stuck at 4 or 5 figures per year as a freelancer, there's likely one ingredient that is holding you back from growth. Without this ingredient, it is 100% impossible to get clients, grow your income, and get past the 6 figure mark (if that's your goal). In this week's episode of the 6 Figure Creative Podcast, my buddy Mark Eckert and I map out the path you can take to overcoming all of the hurdles between you and this incredibly important missing ingredient. In this episode you’ll discover: How to move from four/five figures to six figures+ Why you aren't full time yet How to revamp your entire public-facing identity as a freelancer The difference between advertising vs. content marketing and why this matters for freelancers Why you should be producing more than consuming How sticking to a schedule or routine can tie all of this together For full show notes, visit https://6figurecreative.com/194
How do you go from "nickel and dime" $200-$500 projects to premium $10,000-$20,000 projects as a freelancer? To be honest, the answer is "you don't". You first need to make the shift from "freelancer" to "business owner". Lydia Kerr of Telltale Design Co made this transition in her highly-saturated market, and the results are jaw-dropping. Within 4 years of starting her design business, she grew it to over $20k/mo. In this interview, you'll hear her story of how she launched Telltale Design Co while working a full-time day job, and she replaced that day job income within just a few months of freelancing, and ultimately how she made the shift from low-dollar freelancer to a premium-priced business owner. In this episode you’ll discover: How Lydia went from 0 to full time in a few short months Growing your business to multiple six figures in under five years The difference between living in a small town or big city Why your $500 client will never be your $5,000 client Using social media to promote your business Working within clients' budgets Being honest with your clients Creating mutual respect with clients What tools to use for your business For full show notes, visit https://6figurecreative.com/193
In my last day job, I busted my ass for two years slinging video games at a chain called Gamestop. I never missed a day of work, I always hit my upsell targets each month (getting people into our rewards program), our regulars like me, and my manager loved me. After two solid years of "kissing ass and kicking ass" there, I had worked my way up from $5.15/hr to a staggering $5.50/hr. Truly life-changing money, for sure🙄 Two years...$0.35/hr raise. While I hope you can't relate to that, chances are you've had some issue in your past where you (or maybe someone you know) didn't get the raise you worked hard for. It sucks. You know what's awesome, though? One of the biggest advantages of being self-employed is that you can literally give yourself a raise today. There are no gatekeepers holding you back. You are the one in charge of your income now🤘🏼 So in today's super-tactical, fun episode, we break down 5 different ways you can give yourself a raise today. One of the things we covered in this episode is one I used in my recording studio in 2015 to give myself a raise from $100/hr to over $300/hr. It's time to take your income into your own hands by listening to this week's episode of the 6 Figure Creative Podcast. In this episode you’ll discover: Why you're more than good enough to freelance How to go viral on TikTok with bad math Hiring virtual assistants to increase your hourly wage Why a "F**k you, pay me!" attitude is toxic in business Following up to close more sales CRMs and business success Staying top of mind with potential clients Offering appealing packages instead of piecemeal services For full show notes, visit https://6figurecreative.com/192
You probably got into the freelance world based on something you were passionate about, however, you likely know by now that it takes more than passion to create a real income. Making the move from passion-led freelancer to "6 figure creative" takes a brand new set of skills, beliefs, and character traits that no university or trade school will bother teaching you. One person who's successfully navigated the entire journey from "broke to millionaire" is Graham Cochrane. Graham started out as a passionate young musician who failed to achieve his dream of launching a successful band. From there, he sank into an unfulfilling day job while trying to build a freelance career on the side. Along the way, through many ups and downs, he's actually used all of his accumulated skills, experiences, and lessons to launch two separate 7-figure businesses. Graham came onto the podcast to share some of these lessons with us in an incredible interview. In this episode you’ll discover: Why passion isn't everything Elements you need to succeed in business Listening to Gary V? Don't. (sometimes) How you're over-optimizing your business Separating you from your job Where to get the next 6FC favorite book For full show notes, visit https://6figurecreative.com/191
Ever had an off day where you just didn't feel creative? What about an off week, or an off month? Where things can get dangerous is when our income depends on us being creative on-demand, but we're just...off. The great thing is that there are certain actions we can take to stay consistently and brilliantly creative for a long, long time. This week we interviewed Toddy Henry, author of the best-selling book "The Accidental Creative: How To Be Brilliant At A Moment's Notice". We discussed how creatives can create consistency in their work so that they're able to consistently put out their best work. In this episode you’ll discover: The three most important things in your life as a creative entrepreneur Taking a step back to think Where to look for inspiration Forming healthy habits Reacting vs. thinking Setting (and respecting) boundaries Being aware of our shortcomings For full show notes, visit https://6figurecreative.com/190
Want to know the secret that separates failing freelancers from 6 figure freelancers? It's this one concept: 6 Figure freelancers constantly solved their business bottlenecks. If it sounds stupidly simple, it is, but it's definitely easier said than done. Let me break it down real quick... There are 5 main parts of any real business (freelancers included). Here they are: Part 1: Lead generation - This is the part of your business where new people find out you exist and that you offer a (hopefully) valuable service. Part 2: Lead Nurture - This is the part of your business where you're staying top-of-mind over a long period of time until the lead is ready to hire you. According to studies, only about 3% of any market is ready to buy "now", so nurturing them until they're ready is crucial to getting hired. Part 3: Sales - This is where conversations turn into clients (i.e. dollars in the bank). Part 4: Fulfillment - This is where you're actually doing what you've been paid for. Part 5: Lifetime Value - This is how much one client is worth to your over your lifetime. It can be determined by how much you charge, how often they come back for more, how many people they refer to you, etc. The issue is that ONE of these five areas is your bottleneck right now. Until that bottleneck has been fixed, there's no point in improving anything else in your business. The freelancers who make it to $100k/year are the ones who constantly solved their ONE bottleneck, took a step back, re-assed their business to see what the next bottleneck was, and dove all-in on that bottleneck until it's solved. Rinse and repeat. This week's podcast episode dives into each of these 5 areas and what you can do to solve the bottlenecks in your own business. For full show notes, visit https://6figurecreative.com/189
If you run a freelance business, there is no real separation between you and your business. That means any personal issues you have are guaranteed to affect your business. There are actually 4 specific "personal bottlenecks" that act as single points of failure as an entrepreneur. No time "Dirty Fuel" Lack of skills Blindspots If any of these 4 issues exist, your business is 100% guaranteed to suffer. In this week's episode, we discuss each of these 4 personal bottlenecks in detail... In this episode you’ll discover: Why expensive gear doesn't matter if it isn't earning you money How personal bottlenecks are choking your business Superheroes to save you from your bottlenecks Clean fuel vs. dirty fuel – are you doing things for the right reasons? Creating a step by step plan to tackle your bottlenecks Why time won't let you go When to ask for help with your bottlenecks Handling your blind spots For full show notes, visit https://6figurecreative.com/188
If you're stuck in a dead-end job, about to turn 30, and thinking, "I wish I could open my own business... But I'm too old to start..." then listen up. You're not too old – it's never too late to start your freelance career or open a business. World-renowned designer Lisa Congdon didn't even start designing until her late 20s, and she didn't even start gaining traction until she was nearly 40. In the decade and a half since starting her business, Lisa has grown it to multiple six figures. Listen now to hear about Lisa's journey from struggles and setbacks, to ultimate success as a creative. In this episode you’ll discover: Why it's not too late to jump into a freelance career How Lisa began her creative journey Giving yourself permission to be alone and its effects on your mental health Why it's important to have diverse income streams (but still stay on-brand) Selling physical products as a creative Building your team: don't start too soon Growth and mental health in a creative field For full show notes, visit https://6figurecreative.com/187
Last week we introduced the first of a two-part series about "The 6 Levels of Freelancing". The 1st level was "yes mode" and the 2nd level was "the generalist". This week we're walking you through what it looks like to move up the ladder into levels 4-6. If you feel stuck and you're ready to move up a level or two, fire up your favorite podcast app and let's dig in... In this episode you’ll discover: How good systems will avoid Chris' Poopocalypse 2.0 Avoiding survivorship bias: don't always listen to the "old dogs" The word-of-mouth death trap Your hourly rates aren't your actual rates Why Disqualifying bad leads to focus on good leads is great for your income The difference between systems and automation What the best automations have in common Why experts focus on one specific area rather than learning everything Growing your business the smart way: using SOPs How to remove yourself from your business For full show notes, visit https://6figurecreative.com/186
Most freelancers have no idea what they are doing and end up stuck in a low-paying, dead-end job because their business never gets enough clients to pay the bills. In this episode, we discuss the levels of your freelance career, and how to move from one level to the next so you can earn more money and work with better clients. If you want to learn how to become an expert in your field, get paid well for your work, and want to work from home on your own schedule, this episode is for you! In this episode you’ll discover: Everyone starts on the same level Why you're not special if you take every job that comes your way How to learn what you want to do with your life Listening to the market: your clients will help you pick an offering Why you're shooting yourself in the foot if you offer two drastically different services Automation: is it helping you or harming you? What common business advice is actually bad for your business Imposter syndrome: what to do when it rears its ugly head Why the generalist never wins For full show notes, visit https://6figurecreative.com/185
You FINALLY get someone to reach out to you asking for your rates. Wooooo! 🥳🎊🎉 You rack your brain to come up with a price for the project and send it off. Days pass… you don’t hear back. So you send a follow up.  Weeks pass… now you’re trying to figure out where you went wrong.  The would-be client has just ghosted you. The worst part is that you have NO idea why… Was it pricing? Scheduling? Did they decide not to do the project? Did they hire someone else? Did they even SEE your message?  Ghosting SUCKS. So we set aside an hour of our time to create an entire episode dedicated to the topic.  In this episode you’ll discover: Why your clients are ghosting you How to not get ghosted Building a connection with your customers so they don’t want to ghost you Why you need to get on the phone How to create natural scarcity and urgency Why you should never give your pricing out quickly How to get help growing your business For full show notes, visit https://6figurecreative.com/184
Here's a list of the most common reasons someone might hire someone else instead of you:  They don't trust you They forgot you exist They felt like you were manipulating them  They felt misunderstood  They’re not confident you can give them what they want/need They felt no connection to you What’s funny is that this list is nearly identical to the reasons a new romantic relationship might fail.  My point? It’s pretty simple… If you start dating someone brand new, you’re likely going to put SOME sort of effort into building that relationship.  Right?  You’d text/call them. You’d go on dates to get to know them. You’d try to figure out if you’re compatible by having meaningful conversations.  You wouldn’t simply leave them alone and hope they propose to you later, right?  You’d intentionally nurture that relationship.  It’s the same thing with your potential clients.  They reach out to you…but wtf do you do in the days/weeks/months between the first conversation and the point they hand over their hard-earned dollars?  Most freelancers do a whole lot of sitting around and smoking Hopium. You’re just waiting for that phone call where the person finally “proposes” to you. On this week’s episode, we dive deep into the process of intentionally nurturing your leads. For full show notes, visit https://6figurecreative.com/183
It’s the beginning of 2022 and I recently completed my end-of-year retreat where I went off the grid to dig deep into my own businesses and plan for the year.  During my retreat, one of the things I did was dig into my analytics to see what’s been working, what’s not working, and what needs to change in the future.  This week’s podcast episode is the direct result of one of my most interesting discoveries when diving into my analytics across everything I do.  In this episode you’ll discover: What you’re missing out on if you don’t follow the 6 Figure Creative YouTube channel Why word of mouth is not the solution for a new business How to get more clients without word of mouth You’re a creative who is averse to marketing: now what? Six ways to bring traffic to your website How to get your business ranked by Google Using affiliate marketing in a freelance business When it’s appropriate to use ads for your business 182 reasons you should subscribe to our YouTube channel in a Blink For full show notes, visit https://6figurecreative.com/182
Implementing helpful tools into your business is one of the best, most cost-effective ways to increase your income or decrease your time spent doing tedious, frustrating tasks.  Every single tool we discuss on this week's podcast is created to either straight up make you more money, or save you time, money, and frustration. One quick word of warning...while tools are amazing when fully implemented, a half-implemented tool is a total waste of money.  Make sure you're 100% ready to take on the (sometimes boring) implementation phase before using any of the tools we discuss in this episode.  In this episode you’ll discover: Having too many unconnected systems can be worse than no systems Why Brian is going to fight Chris in a parking lot Avoiding the Apple Mail app The power of Keyboard Maestro Eliminating pain points so you can maintain flow state Why giving away free merch is worth it The system behind a successful follow-up What Chris Graham wants in his inbox (hint: it’s feet) Is it worth it? Camera and lighting equipment for video For full show notes, visit https://6figurecreative.com/181
Comments (9)

A C I Muzik

very good information

Aug 13th
Reply (2)

Chelsea Collins

awesome podcast! I'm listening in hopes of helping my fiancee with his home studio!

Jul 6th
Reply

Francesco Martelli

Landed from Episode 1 to 20 in 1 month! Learning so much with your podcast. Listening daily💪

Jun 2nd
Reply

Francesco Martelli

Very valuable🌎

May 8th
Reply

Tommy Gunz

Some of this is good, but some is a little far fetched.

Jan 30th
Reply

Rob R

awesome podcast! please, please, please keep going. My new addiction I didn't know I needed.

Nov 21st
Reply (1)
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