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Plant friends, this has been in the works for almost two years and I am so excited to finally be able to share it with you! Two YEARS of quietly working on a very special project with our guest, and not being able to talk about it! We will dive more into this project in the second half of this episode, but more importantly, we get to know Samantha Leung. Samantha, the founder of the well-known plant brand Hemleva, is the real deal. She's so freaking smart, she's kind, she's generous, she's honest, and she’s built her business with such integrity and hustle and grown a thriving business that creates botanically inspired products. In this episode, we are so lucky to be joined by Samantha to learn how she got to where she is now, and I’ve been lucky enough to have gotten to know her offline over the last year because we’ve been working on a very special project! Find out what it is in the ep!Join the Bloom and Grow Garden Society!The Bloom and Grow Garden Society is your one-stop shop for plant parenthood growth. When you join, you'll gain full access to the Garden Party Community Platform and App PLUS monthly plant care lectures with Horticulturist in Residence Leslie Halleck, monthly office hours with Leslie to troubleshoot your personal plant care issues and monthly Growing Joy Calls with Maria to develop our community of Society Members and explore the plant/person connection.Click here to join us!Don't forget to subscribe to the podcast,so you don't miss the amazing episodes we have coming up!In this episode we learn:[01:27] What to expect from this episode[04:26] How one woman’s jewelry collection was used to make diplomatic history[05:41] What was Samantha’s first-ever product?[06:28] How Samantha got started with pins[08:44] Why are plants important to Samantha?[10:28] How plants carry our memories with them[12:26] Where did Hemleva get its name from and what does it mean?[15:10] What was Hemleva’s first year in business like?[17:50] How did Samantha go about Hemleva’s logistics and business requirements?[20:04] What other crafts has Samantha tried building a business for?[23:02] Maria shares some of the challenges as a woman entrepreneur[26:15] How does Samantha handle her entrepreneur days?[27:42] Where to get the high-quality vegetable plants this season[29:17] The best indoor and outdoor gardening products for you and your pets[31:47] How does Samantha ideate, develop, and execute a product?[33:56] What tools does Samantha use to create a product?[35:27] How does Samantha source people and businesses she works with?[37:49] What does the process or ordering samples look like for Hemleva?[39:36] How does Samantha decide her inventory?[41:00] How profit margins differ in different business categories[44:19] In what ways is Hemleva structured to give back to different organizations?[45:57] What does One Percent for the Planet do?[47:56] What does work-life balance look like for Samantha?[50:47] How to figure out your own workflow and work schedule[52:37] How baking helps Samantha with her focus[54:24] Maria and Samantha’s very special collaboration![56:26] Asking Samantha to illustrate the book cover[01:00:20] Samantha shares her experience illustrating her first book[01:03:32] Growing Joy merch collection with Hemleva![01:04:44] Your official invitation to the Growing Joy launch celebration[01:06:09] How to join the Growing Joy giveaway for a free book![01:07:54] Samantha shares a juicy sneak peek of Growing Joy[01:10:56] Sisterhood of The Traveling Plants[01:11:58] How Samantha inspires Maria[01:13:29] Maria’s reflections on writing a book and running a podcastMentioned in our conversation:PRE-ORDER LINK: Growing Joy: The Plant Lover's Guide to Cultivating Happiness (and Plants) by Maria Failla, Illustrated by Samantha LeungFolia CollectiveBAGR Episode: How to Start a Plant Shop with Folia CollectiveRead My Pins: Stories from a Diplomat’s Jewelry Box, book by Madeleine AlbrightYou Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life, book by Jen SinceroCharity NavigatorChinese for Affirmative Action1% for the PlanetThank you to our episode sponsors:Territorial Seed CompanyExcited for this year's growing season? If you’re looking for plants for your garden, skip the lines at the garden center and let Territorial Seed Company deliver top-of-the-line, healthy and hardy vegetable plants right to your door! They have a great line of pre-grown plants, an expansive seed catalog, and over 40 years of experience delivering the best seeds and plants for everyone's garden. They are offering an exclusive discount just for listeners of Bloom & Grow Radio, use code GROW10 to get 10% off your first order. Order now at territorialseed.comEspoma OrganicEspoma Organic is dedicated to making safe indoor and outdoor gardening products for people, pets, and the planet. They have an amazing variety of high-quality, organic potting mixes, garden soil, fertilizers, and pest control products that are organic and eco-friendly. To learn more about their pet safe indoor and outdoor gardening products, visit to find your local Espoma dealer or check my Amazon storefront.Follow Samantha: WebsiteInstagramPinterestFollow Maria and Bloom and Grow Radio:Join the Bloom and Grow Garden Party Community Platform & App AKA the plantiest and kindest corner of the internet!Take the Bloom and Grow Plant Parent Personality Quiz (Get the perfect plants, projects and educational resources for YOUR Lifestyle)Support Bloom and Grow Radio by becoming a Plant Friend on Patreon!Instagram and Facebook: @BloomandGrowRadioTiktok: @bloomandgrowradioSubscribe to the Bloom and Grow Youtube Show! /BloomandgrowradioWebsite: www.bloomandgrowradio.comJoin the (free) Garden Club: Inquiries:
Since it’s the first week of 2022, I wanted to share a sweet moment with you that we recently had on a Growing Joy Call in the Bloom & Grow Garden Society: a 3 minute meditation, on the turn of the year, through the eyes of our plants. Take five minutes, get cozy, sit with your plants, and enjoy! Advertising Inquiries:
Plant friends, I’ve been fortunate enough to take a lot of deeper dives in the science of plant care since quarantine happened and my outlook on plant care and the hobby of keeping plants has dramatically shifted in the last year and a half. I find myself turning away from blogs and towards textbooks and have a new deep appreciation for the horticulturalists on this show who can truly dive deeper with us and explain the why behind the how of all the practices we are told to do on care cards and social media posts. The combination of over 120 episode interviews, and now all these hours in the courses, has been enlightening and I wanted to come clean about these shifts I’m making in my personal collection and plant care practices. Thank you for learning alongside me and I hope this episode helps you keep blooming and keep growing through your plant parenthood journey!Get on the waitlist for the Bloom and Grow Garden Party LaunchBe the first to gain access and founding member discounts through joining our waitlistSnag your spot on the waitlist hereCheck out 3 Planty Date Night Ideas with Billy on Youtube!Don't forget to subscribe to the podcast,so you don't miss the amazing episodes we have coming up!In this episode we learn:[05:07] Why Maria is sharing her plant hacks (past and current), shifts in her plant parenthood, and ‘aha!’ moments[06:57] Been There Done That Plant Hack #1: Being obsessed with humidity (and some humidity tips from experts to help you with your humidity problems)[12:00] Two humidity hacks that Maria is not doing anymore: misting and pebble trays[12:43] The truth and risks behind misting your plants[14:51] Been There Done That Plant Hack #2: Living by your plant care cards[17:12] Maria shares an exciting feature of the Bloom and Grow Garden Party[18:24] Been There Done That Plant Hack #3: Understanding light based on plant diagrams and not based on your specific light situation[19:29] Maria’s experience dealing with a low light situation for her plants and how she became a super sleuth for sunbeams[23:34] Been There Done That Plant Hack #4: Planting in pots without drainage holes![25:22] Maria’s two easy hacks for pots without drainage holes[27:42] Plant Parenthood Shift #1: Converting plants from semi hydro to soil[28:38] Maria’s bonus hack: use leca to root your plants[29:28] The best companion after a planty day[31:16] Growing season is not just for spring and summer, you can now have fall and winter harvest![33:16] An update on Limey, Maria’s lime tree[34:42] Plant Parenthood Shift #2: Addressing plant FOMO and focusing on current plants[37:07] What our plants teach us about life and how our plant collections should make us feel[38:24] Learnings to bring into this new growing season!Mentioned in our conversation:Bloom and Grow Radio episodesHumidity Deep Dive And Winter Plant Care With The Plant Daddy Podcast DaddiesUnderstanding Natural Light: General Rules with Leslie HalleckBloom and Grow Youtube videos3 Planty Date Night Ideas with BillyHow Drainage Works in Pots, The Perched Water Table & a "Drainage Hack" that Doesn't work!Thank you to our episode sponsors:Allagash Brewing CompanyAllagash Brewing Company is an amazing brewery and b corporation out of Portland, Maine that has just come out with Fine Acre: an organic beer that’s the perfect accompaniment to your indoor and outdoor gardening practices this spring and summer! We are celebrating this launch with the Beer Gardening with Allagash Sweepstakes! The prize is insanely planty with $300 to Bloomscape, $100 Allagash merch gift card, a consultation with Maria, and the chance to direct $2,500 to a community garden nonprofit of your choosing! Head over to for mechanics on how to join the giveaway! Fine Acre and other Allagash beers are for drinkers 21+. Please drink responsibly.Allagash also sponsored a fantastic Youtube Video on the channel this week 3 Planty Date Night Ideas with Billy! Click here to check it out!Territorial Seed CompanyTerritorial Seed Co provides high-quality seeds and plants (over 2000 varieties) that are tried and tested on their 75-acre farm and have a ton of fall varieties for us to try! Most of us think of the gardening season as spring and summer, but with the right timing and varieties for your location, you can grow year-round! Territorial Seed Company carries lots of varieties to start in summer and harvest in late fall, winter, and even over winter. For seeds, plants, online garden planner, how-to videos and more, visit and use code BLOOM10 for 10% off on your first order.Follow Maria and Bloom and Grow Radio:Take the Bloom and Grow Plant Parent Personality Quiz (Get the perfect plants, projects and educational resources for YOUR Lifestyle)Support Bloom and Grow Radio by becoming a Plant Friend on Patreon!Instagram and Facebook: @BloomandGrowRadioTiktok: @bloomandgrowradioSubscribe to the Bloom and Grow Youtube Show! /BloomandgrowradioWebsite: www.bloomandgrowradio.comJoin the (free) Garden Club: Inquiries:
If you are obsessed with teensy tiny things like me, tiny plants are the new trend that will further liven up your space - no matter how limited it is! Take a deep dive into the tiny plants world with Leslie Halleck and learn about the best care tips for your tiny plants, with a bonus section where she recommends the best tiny plants for EVERY plant parent! Advertising Inquiries:
I think we all know that there are a lot of lessons to be learned in the garden and that's twofold: literally how to garden and how to grow food, reconnect with our food chain, and deepen our relationship with nature. In this episode, I invite Nicole from Gardenary for an in-depth garden coaching and amazing tips on garden placing and trellis-making, sprinkled with wonderful insights about self-love, reconnecting with nature, and just life in general. Let's dive in, Plant Friends! Advertising Inquiries:
Intro to Bonsai

Intro to Bonsai


Do any of you remember that store in the mall that sold mini bonsai trees and meditative water features? I was pretty obsessed with them as a kid but I definitely had killed several of those trees in my teenage years, and I’m put at ease to hear I’m not the only one after speaking to many of you on Instagram about bonsai and to our guest, Bjorn from Eisei-en Bonsai. We cover a lot about this niche hobby of bonsai within an already niche of plant care, so let's get to it! Advertising Inquiries:
Rochelle from Pith & Vigor joins us today to understand hardiness zones, microclimates and more and how they affect our garden. Advertising Inquiries:
Today we are joined by Enid from NSE Tropicals againt o dive deep into Alocasia care and best plants for different types of plant parents. I dare you to not try this amazing genus of plants after listening, sweet plant friend. Advertising Inquiries:
Ever look at a plant and have no idea what it is? Todays conversation with Derek from The Crazy Botanist is ALL about what to do when you find yourself in that situation, and how to "zoom out" and understand the basics of plant ID. Advertising Inquiries:
When I think Jungle Vibes, anthuriums always come to mind. Their large leaves, mesmerizing vein patterns in the leaves, long slim stems and gorgeous flowers have such a prehistoric look to them. Today the Queen of Anthurium, Enid from NSE Tropicals, joins us for a great chat about all things Anthurium and the best Anthuriums for beginners, advanced plant parents and more. Advertising Inquiries:
My dear plant friend Joe from Joe Gardener Podcast joins us today for a wonderful tutorial on Seed Starting 101 which I am SO excited about as I launch into my first vegetable garden this year! Stay tuned till the end for a special offering from me and Joe. Advertising Inquiries:
Today Maria breaks down Biophilic design principals and how to apply them to your work from home office to cultivate a little more joy in your work day. #plantywfh Advertising Inquiries:
Welcome back to Season 6! We kick off the season with an EPIC conversation with Stephen and Matthew from Plant Daddy podcast about humidity, winter plant care and so much more! Advertising Inquiries:
Curious about what Bloom and Grow Radio Podcast is all about? Listen to the 90 second trailer for a welcome from host, Maria. Advertising Inquiries:
Today's special year end episode addresses Plant Parent Overwhelm, strategies for dealing with it, Maria's tips for going on a plant pause and special clips from Episode 43: Your Brain on Plants Advertising Inquiries:
I’m so excited to welcome Nick Cutsumpas of @farmernicknyc  to the podcast and share this conversation with you and to inform and encourage our community to think about how we can apply these concepts of low waste living to not only our lives, but to our hobby of plant care! Advertising Inquiries:
Kay from @inrootedlove joins me a year after her Passive Hydro 101 episode to follow up on a year of passive hydro life, troubleshooting and discussing the differences between PON and LECA. Advertising Inquiries:
I recently took Intro to Horticultural Therapy at NYBG and Anne Meore, my teacher, joins me today to discuss the biggest lessons learned in class, review some studies we learned about on the science behind the plant/people connection and to discuss the concept and use of restorative spaces. I am becoming more curious about the science behind the plant/person connection and Anne and I dive deep on how to use plants to create restorative opportunities for ourselves. Advertising Inquiries:
Join Maria and 3 special guests for an EPIC conversation about how to care for and manage our growing indoor jungles. We are joined by @cyrilcybernated, @soulsistaplants and @welcometothejunglehome - expert plant parents who have been caring for 75+ plants for years and share SO MUCH amazing insight to how to successfully care for a LARGE plant collection! Advertising Inquiries:
Doug from Vermont Hoya joins me today for an EPIC chat on all things hoya: history, care, troubleshooting, myth busting and MATCHMAKING the perfect hoya for every type of Plant Parent! If you remotely interested in Hoyas - don't miss this episode! Advertising Inquiries:
Comments (17)


so informative and inspiring, but Maria saying "like" every other word is so distracting.

Jan 24th

Amir Nehrir


Sep 5th

Kim Helton

Just joining your group and loved the session with Joe on seed starting. Thanks for sharing!

Aug 8th

Bonnie Spalding

Thank you Maria! I am learning so much from your podcast!! Even the episodes that I think won't apply to me I learn something from. You are making my new journey into houseplants much smoother! One of the best things I've learned is that all plants don't need to be 3 inches from a window 😄. I've had a few scorched leaves in the past 🙁. And I've learned that airplants need much more water than I thought!!! Again, thank you 💕 🌿🌱

Jun 28th

Amber Wickenhauser

I have over 20 houseplants that are growing and thriving. I feel so fortunate to be a part of this amazing community! There is so much knowledge and so much to gain here. I love the whimsical positive vibes that is presented in every single episode, starting with the adorable theme song. After listening to the theme song I knew this was the podcast for me. ♥️🌿

Apr 30th


Love the podcast! Just have to say I’m not a big fan of the theme song :(

Aug 7th
Reply (2)


Knowledgeable guests, though a lot of the time feels yuppie & overly commercial

Apr 5th

Jade Morem

Great episode, I love my calathea! But now I know I am giving it too much light!

Feb 28th

Melinda Charleen Simsen

I absolutely adored this podcast and it was incredibly informative of the small business I would love to start eventually the spring. I’m a new listener and it makes me happy to know that there are people just like me out there that enjoy this passion and again thank you

Jan 14th

brosefina lopez

amazing podcast. maria is so sweet and her guest are so kind and knowledgeable. I look forward to every episode.

Nov 20th

brosefina lopez

LOVED this episode!!

Nov 20th

Yasmin Elbaradie

One of my favorite podcasts. Upbeat and easy to listen to, interesting guests and topics about houseplants.

Sep 25th

Ashley Raquel Ruiz

My childhood love and high school sweetheart passed away. I was given some of his ashes. I have been thinking of what he would want me to do with them. Dylan loved nature. Him and his brother, who also passed, memorial was held at their favorite river. I was thinking of adding his ashes to a small lime tree and growing it inside, like Limey. I bought a special mixture to help the ph of the ashes. Do you have any other suggestions? So I can ensure not to kill the plant and waste the ashes. Thank you, Ashley

Jun 20th


just planted the seeds you gave me at the plant swap Maria! I decided to try them on my windowsill instead of in the garden. so excited

Apr 19th


Great episode

Mar 26th
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