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Sales Culture with Joe Lemon
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Sales Culture with Joe Lemon

Author: Joe Lemon

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Sales Culture is a podcast about elevating sales performance and running community-building experiments with B2B micro-influencers.

Learn more about the upcoming workshop in Atlanta on February 24, 2024 at workshop.podcastgrowthpartners.com
227 Episodes
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In this episode I share a clip from Jimmy Butler After beating the Boston Celtic in Game 7. "I don't call them role players, I call them teammates"- Jimmy Butler Talks After Game 7! → Let’s Connect + hit the icon on my profile + tap into the show   ↳ Be the first to see (all of) my posts and stay connected.   ↳ Create a free account - RecoveryLabShow.com   Let's Connect Fresh Thought Friday Newsletter: https://bit.ly/FreshThoughtFriday Instagram: https://www.instagram.com/joealexlemon/ Linkedin: https://www.linkedin.com/in/joealexlemon/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message
Mike’s Company Rithmai - https://www.rithmai.com/ Sales Builder Blueprint Listen to Surviving Outside Sales Podcast on Spotify - https://spoti.fi/3CXv3FI Let’s Connect + hit the icon on my profile + tap into the show   ↳ Be the first to see (all of) my posts and stay connected.   ↳ Create a free account - RecoveryLabShow.com   Let's Connect Fresh Thought Friday Newsletter: https://bit.ly/FreshThoughtFriday Instagram: https://www.instagram.com/joealexlemon/ Linkedin: https://www.linkedin.com/in/joealexlemon/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message
→ Let’s Connect + hit the icon on my profile + tap into the show   ↳ Be the first to see (all of) my posts and stay connected.   ↳ Create a free account - RecoveryLabShow.com   Let's Connect Fresh Thought Friday Newsletter: https://bit.ly/FreshThoughtFriday Instagram: https://www.instagram.com/joealexlemon/ Linkedin: https://www.linkedin.com/in/joealexlemon/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message
Welcome to today's episode where we'll be discussing how to add value during the summer months without dropping your rates. → Let’s Connect + hit the icon on my profile + tap into the show   ↳ Be the first to see (all of) my posts and stay connected.   ↳ Create a free account - RecoveryLabShow.com   Let's Connect Fresh Thought Friday Newsletter: https://bit.ly/FreshThoughtFriday Instagram: https://www.instagram.com/joealexlemon/ Linkedin: https://www.linkedin.com/in/joealexlemon/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message
In this episode, we're diving into the marketing benefits of the Backyard Brawl, the highly anticipated college football game between the University of Pittsburgh (Pitt) and West Virginia University (WVU). The Backyard Brawl is not just a rivalry game; it's a spectacle offering unique marketing advantages for universities and local businesses. Segment 1: The Backyard Brawl Tradition A brief history of the Backyard Brawl: The intense football rivalry between Pitt and WVU has roots dating back over a century. The significance of the rivalry: The game sparks tremendous passion and engagement from fans, alumni, and the local community. Attendance and viewership: The Backyard Brawl draws a large crowd to the stadium and garners significant TV ratings, providing an excellent platform for marketing exposure. Segment 2: Amplifying University Branding Showcasing university values and culture: The Backyard Brawl serves as an opportunity for both universities to emphasize their unique identities and engage with their respective fan bases. Brand partnerships and sponsorships: Local businesses can collaborate with Pitt and WVU to increase their visibility by aligning their brand with the passion and excitement surrounding the game. Merchandise and apparel: The Backyard Brawl generates demand for branded merchandise, allowing universities and local vendors to capitalize on sales and promote team spirit. Segment 3: Targeted Fan Engagement Tailoring marketing campaigns to fans: Both universities can leverage the Backyard Brawl to connect with their target audience—alumni, students, and passionate football enthusiasts. Social media engagement: Creating buzz through social media campaigns, contests, and hashtags can boost fan engagement, encourage sharing, and extend the reach of the event. Fan experiences and activations: Providing unique game-day experiences, such as tailgating events, exclusive access, and interactive activities, enhances fan loyalty and generates positive brand associations. Segment 4: Local Business Opportunities Boosting the local economy: The Backyard Brawl brings an influx of visitors to the host city, providing an economic stimulus for local businesses. Local partnerships and promotions: Restaurants, bars, hotels, and retailers can collaborate with Pitt and WVU to offer game-day specials, discounts, and promotions, attracting both local residents and out-of-town visitors. Leveraging game-related events: Local businesses can organize pre-game and post-game events, watch parties, or sponsor fan gatherings, creating additional marketing opportunities. Segment 5: Alumni Engagement and Fundraising Alumni outreach: The Backyard Brawl serves as a rallying point for alumni, creating a perfect occasion for universities to engage with their former students and promote alumni initiatives. Fundraising efforts: Universities can leverage the game to drive donations, scholarships, and other fundraising campaigns, tapping into the heightened enthusiasm and emotional connection surrounding the Backyard Brawl. CTA 1: Subscribe to Fresh Thought Friday, you'll get a curated memo that explains how industry leaders use content to create communities and tackle obstacles collectively - joelemon.co Resources https://blog.hubspot.com/marketing/best-cobranding-partnerships --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message
Erik Grahovac. 👊 Coaching the Future of Medical Device Sales 👊Medical device sales influencer. Leading Leaders Former Football Coach Pharmaceutical Sales Rep 12-year Medical Device Sales Career Now, coaching people in the medical device world. Erik Grohavac is a Pittsburgh guy that started as an American football coach, pharmaceutical sales rep, medical device sales rep, and now medical device sales coach. Connect with Erik on Linkedin: https://www.linkedin.com/in/erikgrahovac/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message
Here's Part 2 with Morgan on how dating mirrors the sales process, the rise of B2B influencer marketing, and the future of the sales profession.   Hope you enjoy Today's Guest: Morgan Ingram Connect with Morgan Newsletter: Commishmedia.com/newsletter InstaGram: https://www.instagram.com/morganjingram/ Linkedin: https://www.linkedin.com/in/morganjingram/ YouTube: https://www.youtube.com/channel/UC5mIKms3bZLtuXapHBVp2tA Connect with Joe InstaGram: https://www.instagram.com/joealexlemon/ Linkedin: https://www.linkedin.com/in/joealexlemon/ YouTube: https://www.youtube.com/channel/UCSGcv9_o9NHL-HPeqkZYB_Q --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message
Hated by employers    Loved by a select few employees    Here’s a spin on how employers and employees can embrace this trend.   Want access to MedTech space secrets?   We interview MedTech thought-leaders from both sides of the table, then share their secrets with you in our weekly newsletter.   What will you learn?   - Science-based product analysis.  - Access to member-only recording training.  - Quarterly opportunity on product group buys.  - Members-only invitation to Nearsite MedTech Hiring events.   Learn more - [JoinNearsite.com](http://joinnearsite.com/)  → Let’s Connect + hit the icon on my profile + tap into the show ↳ Be the first to see (all of) my posts and stay connected. ↳ Listen to the podcast - [TheJoeLemonShow.com](http://thejoelemonshow.com/)   **Let's Connect**   Subscribe to Fresh Thought Friday Newsletter: [https://bit.ly/FreshThoughtFriday](https://bit.ly/FreshThoughtFriday)   Linkedin Company: [https://www.linkedin.com/company/nearsite](https://www.linkedin.com/company/nearsite)   Linkedin: [https://www.linkedin.com/in/joealexlemon/](https://www.linkedin.com/in/joealexlemon/)   IG: [https://www.instagram.com/joealexlemon/](https://www.instagram.com/joealexlemon/)   TikTok: [https://vm.tiktok.com/ZMdF9f7hg/](https://vm.tiktok.com/ZMdF9f7hg/) --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message
Erik Grahovac. 👊 Coaching the Future of Medical Device Sales 👊 Medical device sales influencer.  Leading Leaders Former Football Coach Pharmaceutical Sales Rep 12-year Medical Device Sales Career Now, coaching people in the medical device world. Erik Grohavac is a Pittsburgh guy that started as an American football coach, pharmaceutical sales rep, medical device sales rep, and now medical device sales coach.  Connect with Erik on Linkedin: https://www.linkedin.com/in/erikgrahovac/ Want access to MedTech space secrets?   We interview MedTech thought-leaders from both sides of the table, then share their secrets with you in our weekly newsletter.  What will you learn?  - Science-based product analysis.  - Access to member-only recording training. - Quarterly opportunity on product group buys.  - Members-only invitation to Nearsite MedTech Hiring events.   MedTech P2P Learning-Community Newsletter: https://bit.ly/FreshThoughtFriday MedTech P2P Learning-Community: https://joinNearsite.com Let's Connect with Joe Lemon Linkedin: https://www.linkedin.com/in/joealexlemon/ IG: https://www.linkedin.com/in/joealexlemon/ TikTok: https://vm.tiktok.com/ZMdF9f7hg/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message
Great sit-down convo with Morgan on how dating mirrors the sales process, the rise of B2B influencer marketing, and the future of the sales profession.   Hope you enjoy Today's Guest: Morgan Ingram Connect with Morgan Newsletter: Commishmedia.com/newsletter InstaGram: https://www.instagram.com/morganjingram/ Linkedin: https://www.linkedin.com/in/morganjingram/ YouTube: https://www.youtube.com/channel/UC5mIKms3bZLtuXapHBVp2tA Connect with Joe InstaGram: https://www.instagram.com/joealexlemon/ Linkedin: https://www.linkedin.com/in/joealexlemon/ YouTube: https://www.youtube.com/channel/UCSGcv9_o9NHL-HPeqkZYB_Q --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message
Today we discuss the power of differentiation and launch new series called, Shaping Community. #FreshThoughtFriday free weekly memo that gives you insights on how today's health professionals become tomorrow's business leaders Linkedin for health professionals   Let's Connect Website: Joelemon.co  Linkedin:https://www.linkedin.com/in/joealexlemon/   InstaGram: https://www.instagram.com/joealexlemon/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message
Today's Topic: How to add value with podcasting post-sales Rasmus Basilier #CommunityLedGrowth Market Research - 3:00 to 4:45 Tactical Post Sales - 4:45 to 5:30 Podcast Value Add Process - 5:30 to 6:00 Connect with Rasmus Basilier  Website: https://www.euroscalers.com/ Linkedin: https://www.linkedin.com/in/rasmusbasilier/ Connect with Joe Lemon Instagram: @joealexlemon Email: Joe@joealexlemon.work Website: www.JoeAlexLemon.work Linkedin: https://www.linkedin.com/in/joealexlemon/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message
Learn more: https://www.biohackingandbusiness.com/ What’s Biohacking and Business experience? Learn practical strategies and experience the modalities Dallas's elite medical and wellness practitioners use to combat fatigue, avoid burnout, and move towards an optimal way of living. Hormones like NAD improve cognitive function and fights fatigue Experience modalities like shockwave therapy that remodel tissue to restore mobility/motion in bad joints Hear medical and wellness practitioners about when and how to implement the right methods. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message
Tap in : https://www.thejoelemonshow.com/ Let's Connect Instagram: @joealexlemon Email: Joe@joealexlemon.work Website: www.JoeAlexLemon.work Linkedin: https://www.linkedin.com/in/joealexlemon/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message
Tap in : https://www.thejoelemonshow.com/ Let's Connect Email: Joe@joealexlemon.work Website: www.JoeAlexLemon.work Instagram: @joealexlemon Linkedin: https://www.linkedin.com/in/joealexlemon/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message
In a recent 4Ds strategy session, Gary mentioned Instagram as the 5th most important platform for building a brand. 40 Ways to Get Banned From the Top 5 Social Networks - https://bit.ly/3zUFfOA I've followed the hub and spoke content strategy for the past two years. 🎙 Pillar Podcast - Joe Lemon Show & Marathon Selling Podcasts 📧 Distribution Channel: #FreshThoughtFriday 🍋 memo 👍🏾 Distribution Channels: Linkedin Let's Connect on Multiple Channels #FreshThoughtFriday Memo: joelemon.co The Joe Lemon Show: https://www.thejoelemonshow.com/ Linkedin:https://www.linkedin.com/in/joealexlemon/ InstaGram: https://www.instagram.com/joealexlemon/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message
"Comfort is s not kryptonite."  Today's episode I share 7 tactics to help you increase profitability and productize your business. Building your personal or a business brand is a marathon, not a sprint. Let's Connect Website: MarathonSelling.io Linkedin:https://www.linkedin.com/in/joealexlemon/ InstaGram: https://www.instagram.com/joealexlemon/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message
Today's Guest: Andy Paul Website: andypaul.com Work together: andypaul.com Contact: contact@andypaul.com #FreshThoughtFriday 🍋 free weekly memo that gives you insights on how today's health and fitness entrepreneurs become tomorrow's business leaders. - JoeLemon.co Website: andypaul.com Work together: andypaul.com Contact: contact@andypaul.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message
StoryBrand's 3 step testimonial framework to generate word of mouth buzz Let's Connect Website: CROJoe.com InstaGram: https://www.instagram.com/joealexlemon/ Linkedin Company: https://www.linkedin.com/company/marathonselling Linkedin: https://www.linkedin.com/in/joealexlemon/ TikTok: https://vm.tiktok.com/ZMdF9f7hg/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message
Check out the Mindful Business Renegades Podcast SHOW SPONSOR: MYOSYTE: https://myosyte.myshopify.com/ The Nearsite Newsletter - https://nearsitehealth.com/ Let's Connect InstaGram: https://www.instagram.com/joealexlemon/ Linkedin: https://www.linkedin.com/in/joealexlemon/ SC LinkedIn Sales Culture Page: https://www.linkedin.com/company/sales-culture Website: JoeAlexLemon.work --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message
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