DiscoverFashion Is Your Business - a retail technology podcast
Fashion Is Your Business - a retail technology podcast

Fashion Is Your Business - a retail technology podcast

Author: MouthMedia Network

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Fashion Is Your Business is a weekly show about FASHIONTECH, the intersection of fashion business and fashion technology. The podcast is produced through MouthMedia Network. The hosts are entrepreneurial strategist Rob Sanchez, leading fashion technology consultant Pavan Bahl, creative entrepreneur Marc Raco, and fashion tech + sustainability consultant Nataliya Makulova. Guests include the world's foremost fashion technology pioneers, discussing textiles to retail and everything in between, it covers business news from startups to conglomerates, and the show has a fun and accessible morning radio vibe.
153 Episodes
Next-gen digital insights providing insights on user behavior and which in-page elements drive revenue or get in the way of conversion...Jean-Marc Bellaiche, Chief Partnership and Strategy Officer for Contentsquare (a digital experience platform (DXP) that helps you to optimize your customer journeys and increase conversion rates), joins Marc Raco on location at Shoptalk 2019 in Las Vegas.In this episode:The value oft Shoptalk, and why Contentsquare is thereCreating personalized experiences online is a hot topic, along with AIMaking sure that each company and team-member can delight customers online - democratization of this processMake sure give sight to customer, can see what’s happening onlineIncrease consumer experience mixed with taking in data in and analyzing performance in a retail environmentSo visual and easy too use, augmented reality on websiteHow partners can see performance info on different zones on your websiteThe easy setup, a line of javascript powered with AIData is organized around new zones and changes on a websiteHow much education is needed - and how when presented at the right level, there is a “wow” effectBeing fully GDPR compliantPrimary target clientsJean-Marc's career history with a passion for passion, and focus ion techHow close to creative ContentSquare gets with clientsCollecting billions of clicks per month, resulting in impressive dataWith new video you. can tell compared to previous video where engagement is and levels of that engagementThe data to support creative decisionsMajority is with players with commerce, and work with non-retailers (i.e. banks, insurance companies) - helping with better conversionFashion/beauty/luxury - why such strength in those verticals?Jean-Marc on staying grounded when traveling - exercise, photographyInterest in the meaning of life
TOMS has been an often references example of how a business gives back as part of its model.  Recently Rob Sanchez sat with Stacy Carpenter, Director of Customer Experience for TOMS, on-location at eTail West in Palm Springs, CA.Stacy at eTail to look for solutions for the customer journey pain pointsTOMS is evolving the way they give and impact the worldGiving $5M toward ending gun violence, creating experiences to educate the customers and drive purchaseGreater impact through greater sales, and always looking for a path to balance on the online presence while staying true to the brandEducating consumers on the mission, not relying on commerce sales tactics but being more innovative, and interactiveIs TOMS part media company?Trying to engage the customer with issues that matter to them the most and how their purchase can impact that issueWanting to be a welcoming and safe space without making people feel uncomfortable about issuesPoll driven vs. organically selected causesFunding your voice with your brandTrying to be inclusive for allWhy 20% of the world has some difficulty accessing info on the webThe importance to take a step back from what you’re doing and not bringing in your own unconscious bis in what you’re doing
There’s a trend in the US toward casual wear, and in footwear that’s running shoes -- and flip flops. One of fastest growing brands just might be Hari Mari, who created a lifestyle brand almost by accident. Rob Sanchez sat down with this brand’s founders Lila and Jeremy Stewart on location at eTail West in Palm Springs, CA. How Lila and Jeremy figured out issues people want to hear, distilled the information down, produce ads and aw what made the needle moveA trend towards casual in the US, running shoes and flip flopsFighting cancerChallenges of a first order, re-labeling 25,000 pairs of flip flopsHow giving  to a cause  backfired a bit on their launchGoing on the road and moving on to trade showsFlip flops meeting a need vs carving a new category for premium high end storesCreating a lifestyle brand without knowing itNow offering web-only productsMarketing strategies and considerations
Molecular regeneration of garment waste by converting it into a high-quality resource applicable for apparel, home, and industrial end use…Stacy Flynn, CEO & Co-Founder of Evrnu SPC, joins Nataliya Makulova on location at ReMode Conference in Los Angeles.In this episode:Liquifying garment waste to a polymer level and turn into new clothingHow the company was started in 2014  because a solution was needed that make a dent in apparel industry sustainability issuesWhy the process is like making pasta - push the materials through a dial that looks like a shower headWorking with cotton, and how consumers throw away 80% of textiles into the garbage canA new fiber is recoverable stretch fabricEasy to recover and reuse stretch fiber (traditionally not as circular, difficult to break down)Thinking about what happens to a product after someone is done using itAllowing the apparel industry to grow while reducing ecological impactHow it is very scary starting a business and putting everything in, especially when there is no example for people to imagine what this is and whether it can be successfulRiding the waves of great day terrible day, great day terrible dayHow Evrnu is now accepted by incredible brands and investors are taking a chance on themMaking money working with apparel brands and retailers to develop concept garments—as an outside R and D company to build products that outperform what virgin materials could do on their ownTechnology licensing, and the ability to quickly scaleUse existing waste supply chain, closing the loop, creating disruption in the industryNot bypassing re-use channels
Transforming how delivery works with a collaborative model that is disrupting the logistics industry, with Roadie delivering reliability with the care and trust of a friend stopping by…Valerie Metzker, Head of Business Development for Roadie (the first nationwide delivery service that’s “on-the-way” – making us faster, more flexible and more scalable than traditional carriers and “on-demand” couriers), joins Marc Raco on location on Startup Street at Shoptalk 2019 in Las Vegas.In this episode:A crowdsourced, same-day and last-mile delivery service?Flexibility to handle variable sizes and distanceSuper flexible, one hour delivery, same day for enterprise clients, or inventory rebalancingManaging service accuracy and follow through with a crowdsourced service
A lifetime membership to a better way of living. Sounds promising.This is more than an idea. This is an innovative circular T-Shirt Company that could change the waste problem caused by fast fashion, and a new commerce model for things we use every day. Kristy Caylor, CEO of For Days, joins Nataliya Makulova on location at ReMode Conference in Los Angeles.In this episode:A new model for commerce for things we use every dayAvoiding cycle of purchase and pollute, purchase and polluteWear, return, up-cycleSubscription model, not purchased, another type of consuming fashion, a sharing economy because sharing materialsEliminating closet clutter and clothing wasteDoesn’t make anyone change consumption patterns, makes you feel great—same person as was but now helping reduce wasteHaving access to things that make you happy, optimistic and futuristicEmpowering, closing the loop systemBuilding a factory, scaling — working on—a smaller prototype in Los Angeles areaSystems and processes and the value of Kristy’s  engineering backgroundChallenges of building new technologyAt the  forefront of conversations and there is a shift in the industryAnd the need for a sense of connectivity
There’s a vision held by the world’s largest online thrift store where you can buy and sell high-quality secondhand clothes — a healthier and cleaner world…Anthony Marino, President of thredUP,  joins Rob Sanchez on location in Palm Spring, CA at eTail West.In this episode:How thredUP has changed over the yearsBuying used clothing onlineOffering 25,000-35,000 brandsA managed marketplaceSuppliers, and trying to take weight off our shoulders—how they get sent a postage paid bag, and then receive money for the pieces they provideWhy there is not a whole lot needed to attract suppliers except to make it more and more easierMaking thredUP different is the brands they carryThe Instagram generation of shoppers—how people don’t want to be seen in same clothing many times, with a record on their feedConsidering that suppliers don’t want to be conspicuousA vision of a healthier and cleaner worldHow the thredUP platform is made for an evolution of brands to capture more unused items to be purchasedValue prop – when you’re done with a piece of clothing, you’re not stuck with itHow thredUP takes items that have very little attribution and gives them value.thredUP has a no data problem—it actually has to create dataA hybrid of computers and people—key a piece is getting info to shopper to make it easyMany customers are millionaires——shoppers are shopping for different reasons
Increasing average order value, confidence and conversion, and nurturing customization…Nicole Mossman, Founder and CEO of EverThread (an enterprise proprietary visualization technology platform that improves online consumer engagement with e-commerce sites, while simultaneously lowering marketing and operational costs), joins Nataliya Makulova on location at ReMode Conference in Los Angeles.In this episode:The ability to work with 2D imagesMaking molds with images and then being able to add new finishes, colors, pattern to images from season to seasonProducts repeating body styles, so they last over time, true assetsChanging way about people think of creating and changing images, and workflow, train customers how get started and what is needed as inputs to create beautiful outputsCreating awareness about everThread and its. missionHelping to power on-demand commerce, not having to produce samples, but giving consumers the ability to see thousands of products, a huge impact on wasteDiscovering Dallas and its fast growth
Retail as a service—It’s a thoughtful and forward thinking model created by b8ta, building stores that let people experience products the way their makers intended, serving to open pathways to discovery and purchase, and changing landscape for the better…Vibhu Norby, Founder/CEO of b8ta (a platform and  store designed for discovering, trying, & buying the latest tech products). joins Rob Sanchez on location in Palm Spring, CA at eTail West.In this episode:Seeing retail as an engagement and marketing engine, not as a supply chain mechanismRetail as a serviceA lot of ownership over experience in storesThe intersection of physical and digital sidesQuality of survey dataWhat products work for b8ta’s offering, largely electronic products of some typeDesign differences to other platform such as Amazon Four StarProducts are not “verticalized”Why the product is the heroOverhead cameras important in b8ta’s storesThe “war for space”Experience retail is the futureHow multi-brand retailers should stay away from being logistics companiesSame-day is inevitable
Bridging gaps, connecting systems, and mobilizing leadership to make  existing linear manufacturing practices circular as a collaborative process that relies on progressive brand partners committed to sustainability…Nicole Bassett, Co-founder and CEO of The Renewal Workshop (the leading provider of circular solutions for apparel and textile brands, organized around the idea that businesses have multiple responsibilities for generating positive, lasting value), joins Nataliya Makulova on location at ReMode Conference in Los Angeles.In this episode:A circular economy business solutionWorking with apparel and clothing and home goods,How  a linear economy becomes wasteSolving the problem and getting rid of waste, trying to find the best use of a brand’s materialFrom linear to circularMaking money in a different way, putting value into the item you made for a longer timeReselling existing products offers growth in revenueAn opportunity in the mindshiftDesigning a product for one lifePaid by brands to take their wasteGreat teams in house, including photography, and a very dynamic work environment, alway actionThe process of sales and brand partners
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