DiscoverFashion Is Your Business - a retail technology podcast
Fashion Is Your Business - a retail technology podcast

Fashion Is Your Business - a retail technology podcast

Author: MouthMedia Network

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Fashion Is Your Business is a weekly show about FASHIONTECH, the intersection of fashion business and fashion technology. The podcast is produced through MouthMedia Network. The hosts are entrepreneurial strategist Rob Sanchez, leading fashion technology consultant Pavan Bahl, creative entrepreneur Marc Raco, and fashion tech + sustainability consultant Nataliya Makulova. Guests include the world's foremost fashion technology pioneers, discussing textiles to retail and everything in between, it covers business news from startups to conglomerates, and the show has a fun and accessible morning radio vibe.
168 Episodes
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Most millennials are screening out brands that aren’t relevant, unique or ethical - this has created sharp growth in the rise of artisan and street brands. Eric Phu, founder of Citizen Wolf (a company that offers custom tailored t-shirts that are lauded as “the best fitting t-shirts on the planet”) joins Marc Raco in front of a live audience on location at Online Retailer in Sydney Australia to discuss how deep authenticity can be cultivated and how to remain relevant a growing marketplace of unique brands.
Social marketing continues to surprise in its integration of innovation and creativity. Generating compelling, authentic and meaningful engagement is key for retail social success. While there is no set formula for any organization, it’s highly beneficial to hear from those who are raising the bar on impactful content creation.Olivia Carr, Founder and CEO of Shhh Silk (silk pillowcases), and Travis Wright,  General Manager of apparel brand Esther & Co., join Marc Raco and guest host Oliver Rhodes (Head of Growth for Peoplevox) in front of a live audience on location at Online Retailer in Sydney Australia. They discuss what’s required in 2020 to curate relevance and depth in social communication. And, what role, if any, social impact and charitable giving can, and should, have on success.This episode is powered by the warehouse management solution peoplevox.com .
The 2020 global consumer is likely to change, and that change is likely unpredictable. And in a tumultuous environment of constant change it’s imperative to gain clarity on the emerging forces. While there are obvious trends arising there are also unpredictable behavioral shifts expected that will have meaningful impact on the online and offline retail market place. Mark Teperson,  Chief Digital officer for Accent Group Limited (a regional leader in the retail and distribution of performance and lifestyle footwear, with over 420 stores across 10 different retail banners and exclusive distribution rights for 10 international brands across Australia and New Zealand such as The Athlete’s Foot, Skechers, Dr. Martens, Timberland, Sperry Top-Sider) joins Marc Raco for a discussion on the next wave of digital evolution and how to prepare. This 300th episode of Fashion Is Your Business was recorded on location in front of a live audience at Online Retailer in Sydney, Australia.
Kasper Hulthin, Co-Founder and Chief Growth Officer of Peakon (an employee engagement platform), joins Rob Sanchez on location at H.R. Retail. This is the 3rd of 3 in a series of conversations about hiring and retaining the right people.
Stephen Engdahl, Chief Product Officer and GM of Software and Conversion Services for Access Information Management, joins Rob Sanchez at H.R. Retail to discuss the considerations, solutions, and innovation of storage and protection of employee documentation for businesses. Part 2 of 3 of a series of conversations about hiring and retaining the right people in the right way.
Retail --and all businesses — cannot run without their employees. Hiring the right people is just the first and important step. Retaining the right talent, navigating complex HR laws and regulations, and managing them efficiently and productively is another massive challenge, especially the larger the company. Rob Sanchez spoke  with a few experts on this topic at HR Retail. This conversation with Elizabeth McLean,  General Counsel and Compliance Counsel for GoodHire (the only company in the industry with built-in, localized adverse action workflows to help take the stress and worry out of the employment background check process), is the first of three interviews, presented as an important resource for running your business.
Acquiring and keeping customers in both online and physical environments is something Sarmad Saghir, VP of Acquisition for Adore Me (a sleepwear and activewear company offering a monthly lingerie subscription service), knows something about. He joins Marc Raco and guest hosts Joe Yakuel (Agency Within) and Catherine Schepis (American Fashion Podcast, and Lean Canvas Advisory). Recorded in the MouthMedia Network studios. To hear more from speakers like Joe and Sarmad, check out CommerceNext on July 31st & August 1st in NYC.In this episode:Adore Me’s goal to bring high quality underwear and lingerie to everyone, no matter what their shape, size, or race, and how they plan to scale their marketing channels with streaming, TV, mail, as well as influencers and traditional display to meet this goal as effectively as possibleHow Facebook’s algorithms have lost brand’s some of their flexibility and ability to leverage the platform as effectively as possible with the proliferation of blind spots for marketersThe importance of differentiating dissatisfied customers versus customers at the end of the lifecycle with a subscription-based service like Adore Me, and how to either win those customers back or know when it isn’t worth the effort to retain that customerThe value of associates in brick and mortar stores and the engagement opportunity that provides versus the tendency for the modern consumer to want to avoid interpersonal interaction, especially with online-online and subscription model sales platformsCommunicating with customers, and how building and maintaining loyalty is all about honesty and accountability throughout, especially in situations where the brand may be at faultHow Adore Me assess who may be a valuable customer, and the surprising homogeny between a-la-carte customers versus subscription model customers or elite try-at-home customersAdore Me’s plans to assess the wants and needs of its customers who opt into each transactional model to better leverage each for its strengths and target customers who may be wary of a subscription modelMaintaining a brand identity across all platforms, from social media accounts to advertisements to website landing pages, and balancing what the metrics are showing people want and what the brand’s stated identity isHow Adore Me is branching out into physical store locations and navigating brick and mortal sales by testing and learningWhy Facebook is still a better short-term marketing performer for Adore Me than TV spots, but why the drag time of TV ads makes the metrics harder to analyzeHow Sarmand uses data as well as the experiences of his colleagues to navigate the tricky seasonality of lingerie and swimwearWhat Sarmand’s hypothetical dream marketing plan for Adore Me would entailThe importance of making online quizzes worthwhile for the brand and the consumerPlus, some off the grid questions with Sarmad where we learn about what he looks forward to at the end of the day, what he does to relax, and a moment he resisted the urge to give up on something
How a women’s apparel brand like Cynthia Rowley adjusts with the identity of women in 2019, and also how they stay relevant and keep up with the conversations in consumers’ lives. President and CEO Allie Egan joins Marc Raco and guest hosts Joe Yakuel (Agency Within) and Catherine Schepis (American Fashion Podcast, and Lean Canvas Advisory). Recorded in the MouthMedia Network studios. To hear more from speakers like Joe and Allie, check out CommerceNext on July 31st & August 1st in NYC.In this episode:The importance of taking the data points about the average consumer’s needs and beliefs and making the brand’s point of view clear through its actions, such as having Halima Aden as a Muslim American model Being open and engaging in conversations with consumers when campaigns take an unexpected term, and how honestly and accountability should be values of any brandThe importance of keeping track of supply for brands that sell primarily directHow Cynthia Rowley uses data points to make changes to distribution, production, and supply chain to fill consumer demands and to create limited editions of popular styles to bring in new customers as well as repeat customersThe struggle for brands to produce the quantity and quality digital content to keep the brand’s message clear without getting stale, and how Cynthia Rowley’s studio spaces and influencer network allow for a wealth of relatable content to be produced without having to plan out tightly structured contentHow big data can potentially be used to marketing or customer service actions, and how the evolution of data collection has influenced decision makingWays chat bots and video calling can extend the brand’s ability to provide recommendations, convenience, and a deeper human experience between the consumer and brand when engaging with direct salesThe importance of referrals and word of mouth growth for a brand like Cynthia Rowley, and how Allie plans to utilize affiliates, influencers, and social media to get the word out organically to build the brand’s stature organicallyHow first-order profitability has given Cynthia Rowley the flexibility to grow and make actions that aren’t necessarily scalable at its own pace while focusing on brand loyalty and referralsWhy strategic parameters with tight guidelines along with a focus testing and analysis has evolved into a successful network of influencersAllie’s background in the beauty industry and extensive digital/e-commerce experience, and how her partnership with Cynthia’s artistic and active lifestyle backgrounds intersect and why their partnership is so strongNew ways the brand has been connecting with their consumers, such as the new podcastPlus, some off the grid questions with Allie about how she got started on the path her career that led her to being a brand manager, how that work is like running a marathon, and her intensive note-taking
The very successful Chubbies brand (most radical shorts known to mankind have arrived to take men out of the "Capri" age of shortswear) has truly evolved over time, with thoughtful strategy in growth and marketing.  Founder/CMO/CTO Tom Montgomery shares an inside look into the thinking, strategy, and ambition of Chubbies with Marc Raco and guest hosts Joe Yakuel (Agency Within) and Catherine Schepis (American Fashion Podcast, and Lean Canvas Advisory). Recorded in the MouthMedia Network studios. To hear more from speakers like Joe and Tom, check out CommerceNext on July 31st & August 1st in NYC.In this episode:How Chubbies has evolved over time, from a brand focused on men’s shorts and embracing the weekend as an escape at the start of the brand in 2008 during recession, to adjusting itself as a full clothing line including tops, outerwear, and branding reflecting the current working world where we can work 24/7 if that’s what’s necessary and the “weekend” is less concrete a concept for someWhy community is so important to Chubbies, and how the brand embraced social media from the start and utilized its marketing budget to be able to compete with much larger brandsThe importance of being a part of the community you create around your brand, and not being content with setting it up and stepping backUtilizing relatable concepts of wellness, healthy mental space, and relaxation to build a healthy, positive, and inclusive communityHow Tom utilizes data and assessment of social media engagement to refine future content to keep the community activeKeeping the brand ethos alive through content that isn’t intended to drive sales or advertise product, such as the “Weekender” emails that are sent out on FridaysHaving fun with content, such as the time Chubbies published an open letter to Abercrombie & Fitch urging them to stop selling cargo shorts or realizing it was cheaper to produce and mail out beer koozies to grow the fanbase that it would be to “buy” Facebook fansWhy the biddable marketing landscape on Facebook has been advantageous to Chubbies, and why that has made other attribution models more challenging on other social media platforms How Chubbies has tested the implementation of influencers, and why this year has been a stronger year for engagement through influencers, and why it’s important for Chubbies that influencers act more like fans of the brand than salespeople giving out promo codesTesting new channels, through pulse testing and holdout groups, and what Tom is looking for when testing these channels’ attribution statisticsHow the data from social interactions are used to monitor the content and product Chubbies is releasing to adjust marketing or even adjust product linesThe value of user-submitted photos wearing the products, and how these customer photos led to Chubbies breaking away from just producing shorts and to vary the brand’s color palette Plus, we go off the grid and find out about some of Tom’s best/worst vacation experiences, his favorite Chubbies product that didn’t connect with consumers, and why it’s important to stay humble
Bob Lamey from Shopbop shares thoughts on his former and current companies, on location at Remode with host Natalia Makulova.
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