Claim OwnershipThe Evolve Your Wedding Business Podcast: Marketing & Business Advice For Your Wedding Business
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Description
If you want to grow your wedding business to 6 figures and beyond WITHOUT working 60+ hours per week, The Evolve Your Wedding Business Podcast is for you! Your host, Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she specializes in business and marketing strategy for wedding professionals.
She helps wedding professionals like you grow their businesses to 6 figures and beyond WITHOUT working 60+ hours per week.
Heidi will bring you top industry experts to help you rock every part of your wedding business, make more money, and enjoy your work. Make sure you head over to https://evolveyourweddingbusiness.com to get all of the show notes and information on each guest along with more even more helpful content!
298 Episodes
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Why is booking more weddings so hard right now?I hear this question all the time from frustrated wedding professionals. You’re posting on social media, and doing the work, but it still feels like inquiries are trickling in. What gives?The truth is, social media and SEO aren’t the fastest ways to book weddings when you need results now. There are quicker paths to getting those inquiries rolling in—and it doesn’t involve overhauling your entire marketing strategy.In this episode, I’m breaking d...
The wedding industry is so focused on referrals and relationships but how do you build and foster relationships with vendors without feeling awkward or pushy?In this episode, I'm joined by Carin Hunt, a sales and marketing expert who will share her insights on how to strategically foster these relationships. We'll dive into practical strategies that make networking feel natural and effective, from simple conversation starters to setting clear goals that help you connect with the right people....
The actions you take right now (and the actions you don’t take) will directly impact the success of your 2025 and 2026 booking seasons.Now is absolutely the time to focus on this because engagement season is right around the corner. And if you don’t have your marketing on point, you’re going to miss out.Wedding pros who don’t know how to strategically market are struggling HARD right now.And that is going to continue.So you need to go into the 2025 engagement season assuming this is going to ...
So many frustrated wedding professionals come to me with the same question time and time again: “Why am I not booking more weddings? I’m getting myself out there, but it’s just not working.”I cannot tell you how many times I’ve heard this exact same question in the past 12 years of doing this work. So there’s something I want you to know about marketing because I feel like marketing is this kind of weird mystery to a lot of people.There’s only one thing that your marketing needs to do for you...
Are you struggling with fewer leads and bookings in your wedding business? Are you getting ghosted? You’re not alone! Many wedding pros are facing this challenge right now. In this episode, we're diving into why you're getting ghosted by potential clients and, more importantly, how you can stop it from happening.One of the biggest frustrations wedding pros share with me is getting ghosted. It’s so disappointing to get excited about an inquiry only for that person to disappear, often leading y...
Tired of paying The Knot and WeddingWire for leads that don't convert? You're not alone! Many wedding pros are facing this challenge right now and you can get wedding clients without paying them thousands each year.I'll share the mistakes I see wedding pros make with this and what you can do to attract and book your ideal clients without relying on The Knot, WeddingWire, or any other third-party platform. You don't have to rely on them if you don't want to and they're not a good fit for every...
Are you struggling with fewer leads and bookings in your wedding business? You're not alone! Many wedding pros are facing this challenge right now. In this episode, we're diving into why this happens and, more importantly, how you can break through this plateau.With 12 years of experience in helping wedding professionals market and grow their businesses, I'll share what I've noticed and what you can do to attract and book your ideal clients. Plus, I'll introduce you to a free way to get acces...
Ever wondered why your wedding business isn’t converting inquiries into bookings? Or website visitors into inquiries?We’re breaking down some crucial insights with the help of Emily Foster, a seasoned brand and website designer who recently planned her own wedding and noticed a LOT of common problems vendors are making that cost them bookings.Because Emily approached researching vendors with her experience as a website/brand designer and a bride, she shares practical strategies for enhancing ...
Ready to unlock the secrets to stress-free wedding marketing? In this episode, I'll introduce you to the "Lazy Girl's Guide to Wedding Marketing." This no-nonsense approach is all about getting more out of your marketing while doing less.We'll dive into a revolutionary approach that simplifies your marketing without sacrificing results. In fact, this lazy approach will get you BETTER results! You'll also hear real-life success stories from wedding pros who have transformed their businesses wi...
Want to book more weddings using social media? Just posting & hoping for the best doesn’t work anymore. Instead of wasting your time creating more content for social media, find out EXACTLY how to use it to find and book clients.Worried you'll come across as salesy by engaging with potential clients? I've got you covered! In this podcast episode, you'll learn how you can use social media engagement to make your potential clients feel cared for and bring the party to them all while booking...
When you need more leads and booking for your wedding business you may wonder if advertising makes sense for you. But where should you advertise?Most wedding pros immediately think of WeddingWire and The Knot but those aren't your only options (and they may not be the best ones for your business. When you advertise on Google, Instagram, Facebook, or TikTok, you can meet your ideal clients where they are and generate leads with more specific targeting than you can on WeddingWire & The Knot...
So many wedding pros have told me this year that they're not getting enough leads or they're not getting enough good leads.Maybe it's a weird dip from dating coming to a screeching halt during the pandemic, maybe it's the economy, maybe it's something else happening in the world.But we can't do anything about those. What we can address, is the root cause of not getting enough good leads in any economic climate.And it's the same root cause as SO many problems wedding pros face like...GhostingP...
You've heard that you need to be on TikTok for your wedding business. You've heard that couples are there and it's the best platform to reach them on.But how do you do that without adding a ton of work onto your already full plate?None of us want to add yet another platform to the things we need to do to book weddings, I get it. That's why this episode is all about simple ways to use TikTok to book more weddings. You'll learn ways you can market on TikTok without devoting a ton of time to it ...
Reaching your goals is not complicated, it just feels complicated when you don’t know what steps to take.It’s great to set goals but if you’re like most people, setting them is kind of where it ends.You set the goals. You work hard and hope you reach those goals. More often than not, you don’t reach your goals and you’re left feeling frustrated.How many times have you set a goal for yourself and felt like you were just spinning your wheels trying to reach it?We’re led to believe that we shoul...
You have big goals for your wedding business and they're exciting and motivating! But, if you're being honest, they can also be seriously overwhelming. You know where you want to get to, you just don’t know HOW to get there. And you’re probably concerned about how many more hours you’re going to need to jam into your already-packed schedule to reach your goals.Can I let you in on a little secret?You don’t have to add even more to your already busy schedule to reach your goals. In this episode...
A lot of wedding professionals I talk to are stressed. They have a lot on their plate and feel pulled in a million different directions.It’s the default operating system for wedding pros. But that doesn’t mean you have to continue to operate that way.Everything I’ve done in the last 12 years of working with wedding pros has been about creating more ease, more freedom, and more flexibility.I’ve made it my job to find the easy way to grow a thriving wedding business so you don’t have to feel st...
Do you think having not enough time is what's keeping you from reaching your goals? Think again. Because this isn’t the real problem, it’s a symptom.The truth is, you don’t have enough time BECAUSE of the way you’re working. You probably think the problem is time and that you need more time.You don’t.You need to get more intentional about what you’re spending your time on so you have the time to attract and book more of your ideal clients and reach your business goals.And really, you need to ...
You've got goals for your wedding business, but are you reaching them? Join me in this episode as we uncover the number one reason why many wedding professionals fall short of their aspirations—and it's not what you might expect.Discover how to break free from the cycle of random marketing efforts, overwhelm, and uncertainty, and gain valuable insights into creating a clear roadmap for success.With real-life examples from wedding pros, you'll learn why a strategic plan is the key to unlocking...
We’re delving into a crucial aspect of your wedding business: money.In the wedding industry, the ebb and flow of bookings can often feel like a rollercoaster ride, leaving us trapped in a feast or famine cycle. But fear not, because I’ve brought in an expert to shed light on how to break free from this cycle and take control of your finances.Joining us is Danielle Hendon, founder of Four Corners CFO, who brings the savvy financial strategies of big corporations straight to entrepreneurs like ...
When you first started your wedding business, you were excited about the freedom and flexibility that comes with being your own boss. But that freedom and flexibility might feel a bit out of reach right now.That is exactly why the Wedding Business CEO Summit is here to help you and I'm so excited about this.Wedding Business CEO Summit is a free five-day virtual event to help you stop working insane hours and regain control of your time so that you can continue to book those weddings that you ...
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