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The Inches

Author: Nick Lawson

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Welcome to The Inches, a podcast that looks at how digital is changing sports sponsorship & marketing game. Hosted by Nick Lawson, co-founder of SQWAD Sports Inc.
98 Episodes
How can you make sure that the assets you are offering are matching the brand story and goals of your partners? Today Vet Rich Franklin & Rookie Nick Lawson dive into tactics for understanding your customer and their goals to ensure the right assets are activated with them during the season.-------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape.
With the NFL Draft last week being a phenomenal event by the NFL, Rich & Nick dive into how to find opportunities to connect fans to sponsors during the off-season and how you can plan now to make your sponsorship a 12 Month engagement package.Connect with Rich & Nick on LinkedIn and give us shout about some of the success you've had with setting up off-season events to drive value for your partners.
What goes down in sponsorship during a recession? I have no idea because I was graduating high school when the last one hit.Thankfully, Rich Franklin has been through a few. In this episode, he goes through some sales tips, a game plan, and how to get together a break the glass plan for when money starts to dry up.-------The Inches is a podcast that looks at sports sponsorship and the effect that digital has on the industry.In the Rookie & The Vet segment Nick Lawson, Co-Founder of SQWAD Sports, and Rich Franklin, VP of Partnerships at the Portland Winterhawks, look at different topics in sports & event sponsorship from two sides of the table, the new & the experienced.
In Season 2 of The Inches I bring on a co-host Rich Franklin. Rich is the VP of Sponsorship for the Portland Winterhawks Hockey Club and has over 30 years of sponsorship experience in the radio and sports worlds.This week we go over the Stunt, which Rich has used in past jobs to drive new awareness and excitement toward his initiatives.He adds some great examples including an early Stunt with a young Jimmy Kimmel in Seattle.
In addition to The Inches interviews we'll be posting the audio from our weekly video series The Dopest Digital Sponsorship Show. This show highlights some of the dopest digital sponsorship activations & news we saw during the week.In this episode:-Fortnite X NFL-Wayne Rooney & D.C. United-Phil Vs. Tiger TheMatchTip of the week: Sponsor-able micro content creation with Snapchat Spectacles
Season 2 is here and we're back with Tim Bailey, Director of Business Development at ISL Agency to explore the agency side of sports sponsorship & marketing.
This week we chat with Trinity Gibbons, Assistant AD of Sales & Marketing at Portland State University to chat about how opening a new athletics building can drive sponsorship growth. Get an in-depth look at the process start to finish as Trinity takes us through what went into this awesome project.
This week on The Inches we chat with Luke Mohamed, Director of Corporate Partnerships with D.C. United, to get an in-depth look at the new Audi Field and how it has helped them boost sponsorship sales.
How do you take a league from the bottom to one of the top in the world? This week on The Inches we chat with Jeremy Loeliger, CEO of the National Basketball League in Australia to talk about getting the top tech, talent, & sponsors to the league.
How do you start a team in a new city? We chat with Brett Lashbrook of the LV Lights FC about being true to the city and his adventure of bringing pro soccer to Sin City.
As the city of Pittsburgh evolves into a tech & innovation hub so too does one of its most beloved teams, the Pittsburgh Penguins. We sat down with Jack Tipton, director of partnership sales with the Pens, to chat about how the team is embracing innovation and capturing fans & sponsors.
What goes into a team rebrand? Luckily we were able to link up with Alex Yoh at the Delaware Blue Coats, formerly the 87ers, to chat about their new rebrand and how it affects sponsorship sales.
This week on The Inches we jumped into a great convo with Brett Ehrlich, the VP of sponsorship sales at UCI Live, about Univision’s new live events company and how they are attacking the youth sports market & beyond with amazing tournaments & events.
This week on The Inches we caught up with Alex Chalmers at Sporting KC to talk about how innovation is embedded in the clubs DNA & how that helps him in the sponsorship world.
Chat with Taylor Mounts, sponsorship sales vet with experience at UFC, the Arizona Diamondbacks, University of Auburn, and currently with 1080 The Fan ESPN Radio.
In this episode of The Inches we have a great chat with Ryan Norys who has worked for the NJ Devils, Manchester City FC, and most recently as Director or Partnerships with the Miami Dolphins. Amazing tactical advice in this episode on tech & sports sponsorship.
This week we chat with Cay Young, Director of Corporate Sponsorships for the LA Sparks, to chat WNBA, selling in a crowded LA, and her prediction for the WNBA finals in the 2018 season. Learn more about who puts on The Inches go to
In this episode of The Inches we chat with Danny Macklin, the Chief Executive at Leyton Orient FC, one of the oldest clubs in London. Some things that come up; FIFA & E-sports, AR & VR, and how they push engagement as a lower level team.
In this episode we dive head in with an amazing guest, Mark Davies. Mark is the head of global partnerships for Swansea City FC, an English Premier League team based out of Wales in the UK. We chat through his journey to Swansea, what he looks for in technology, and a little insight into selling & managing sponsorships when your team goes on a cinderella story run like the one Leicester City did while he was with them.
In this episode Nick dives into the dilemma facing brand managers when choosing what to spend their marketing dollars on and how you can give them cover through digital to empower them to choose your packages & close more deals in the process. We also make a great recommendation for a great sports bar in Tampa.
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