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Future Forum is a consortium launched by Slack focused on building a way of working that is flexible, inclusive, and connected. They conduct research and convene executives to design a people-centered and digital-first workplace. You might be familiar with their quarterly Future Forum Pulse survey of 10,000+ knowledge workers around the globe. They also produce playbooks to help decision-makers tackle real-world challenges like how to measure the success of digital-first teams, how to make hybrid work work, and how to build for diversity, equity, and inclusionToday we have the Future Forum’s leadership in the house: Brian Elliott, Sheela Subramanian, and Helen Kupp.  They’re here to discuss, among other things, their new book: “How the Future Works” —which was such an audacious title, it intrigued the heck out of me, and having read an advance copy, I’m happy to say it delivers. 
Saatchi Art is the world’s largest online art gallery. The platform has over 100,000 artists from 100 countries and sells more than $50 million per year in art. Recently they announced their moving into the world of NFTs, and I wanted to speak to the person responsible for leading the company's efforts, Wayne Chang.On this episode we discuss what an NFT is, what are some of the benefits of NFTs, what it means to 'mint' an NFT, how they're stored, their relationship to crypto, and more.As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play - and make sure to follow us on Facebook and LinkedIn!
The term “purpose” has been hijacked. The vast majority of companies today deploy corporate purpose superficially as a promotional vehicle to makes themselves appear virtuous to the outside world or to rally employees. But purpose—if used correctly—can be a transformative way of doing business. In his book, distinguished Harvard Business School professor Ranjay Gulati argues that companies must embed purpose much more deeply than they currently do, treating it as a radically new operating system for the enterprise.As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play - and make sure to follow us on Facebook and LinkedIn!
Barry J. Nalebuff is the Milton Steinbach Professor at the Yale School of Management. Nalebuff applies game theory to business strategy and is the co-founder of one of America's fastest-growing companies, Honest Tea. He’s also the author of quite a few books, including his latest book, Split the Pie: a radical new way to negotiate, which just hit shelves. "You'll never think of negotiations the same way again," writes FUTUREPROOF. alum Zoe Chance about Barry's book—enough said. As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play - and make sure to follow us on Facebook and LinkedIn!
Cathy O'Neil is a mathematician, data scientist, and author. She’s written books on data science, including the New York Times best-seller Weapons of Math Destruction, which is an influential source for the Human-Centered Artificial Intelligence community—and where I first started following her work. She’s now the author of The Shame Machine: Who Profits in the New Age of Humiliation, which just came out a week or two back, and I’m excited to talk to her all about it, including what exactly a shame machine is, what’s the difference between punching up and punching down, and even if shame can be a good think and lead to societal growth. As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play - and make sure to follow us on Facebook and LinkedIn!
One of the things we discuss on this show often is what the future will look like. Another key theme we keep coming back to is how individuals and companies can increase their impact so they can build the future they’re looking to create.To that end, there was a book that came out right at the beginning of the year you might’ve missed, and I sure hope you didn’t. The book is SMART GROWTH: How to Grow Your People to Grow Your Company, and it’s by Whitney Johnson, who’s CEO of Disruption Advisors, #8 on the Thinkers50 list of leading business thinkers in the world, and host of the popular Disrupt Yourself podcast. I talk to her about the concept of Smart Growth, how individuals and companies take stock of where they are now in order to help figure out where they ought to go next, how the Great Resignation is tied into the ideas she discusses in her book, and much more. As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play - and make sure to follow us on Facebook and LinkedIn!
What if we could imagine the future and even plan for it? What if there was a way to feel secure while still bracing for the next “unthinkable” event? What if we could still feel hope for the future while squarely facing its challenges? Jane McGonigal believes we can imagine the “unimaginable.” Why is she so confident? In 2008 and 2010, McGonigal and her team at the Institute of the Future ran simulations that predicted human behavior in the face of a hypothetical global respiratory pandemic in precise detail, from social distancing to masking to wildfires and even the spread of disinformation, conspiracy theories, and the unbridgeable political divide. Cut to 2020/2021, and not only were McGonigal’s predictions proven correct, but her findings have also shown that the participants in the simulation found themselves less shell shocked when COVID-19 hit. And I thought we could all stand to learn from her. Jane is a future forecaster and a world-renowned designer of alternate reality games that are designed to improve real lives and solve real problems— andin her spare time, she’s the New York Times bestselling author of Reality Is Broken and SuperBetter, and her TED talks have more than 15 million views. I talk to her today about IMAGINABLE: How to See the Future Coming and Feel Ready for Anything—Even Things That Seem Impossible Today, which came out this week.I talk to her about getting better at imagining the unimaginable, why facial recognition technologies and climate change stand to have an impact on the years ahead, and the concept of urgent optimism. This is one of my favorites in recent memory, and I think it’ll be one of yours as well—so let’s jump right in!As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play - and make sure to follow us on Facebook and LinkedIn!
Think about all of the financial decisions we make about our education, careers, marriages, retirement ages, Social Security, taxes, and investments. They all affect our standard of living —but most of us make these decisions by relying on crude rules of thumb or take questionable advice from friends and family, media gurus, self described experts, and advisers who are frequently little more than self-interested salespeople. There’s obviously a problem with what I’m describing, don’t you think? That’s why I wanted to talk to noted economist and New York Times bestselling author Larry Kotlikoff about his new book, Money Magic, which distills his best personal finance advice to increase your spending power and enhance your standard of living. If you’ve ever felt like you could be living better or making better financial decisions, I think you’ll enjoy this one.As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play - and make sure to follow us on Facebook and LinkedIn!
When we first heard about Joe Brew and Hyfe, I knew we had to schedule a FUTUREPROOF. Conversation. Originally from Florida, Joe’s work in public health has led him all over the world to tackle some of the biggest global health issues such as malaria and tuberculosis. His background in data science makes him an integral member of the team at Hyfe, where he’s a co-founder and CEO. With Hyfe’s sophisticated AI cough detection technology, anyone with a smartphone can track and analyze their respiratory patterns.  I’m talking to Joe today about data science, the need for expanding healthcare access and services for the global poor, why coughs are rich with medical information, and the future of global health in general.As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play - and make sure to follow us on Facebook and LinkedIn!
We’re speaking today with Zoe Chance, who has a very cool story: she grew up poor and shy and worked her way up from telemarketing and door-to-door sales to professional acting to managing a $200 million segment of Barbie. Now, Zoe focuses on impact. She trains CEOs, activists, and leaders worldwide; and she teaches the most popular course at Yale School of Management.Her new book is INFLUENCE IS YOUR SUPERPOWER: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen, and I think this book has the potential  to be a game-changer in the way people think about, talk about, and practice influencing each other.We speak to Zoe about why influence is a superpower, the difference between gators and judges, why Empathy is a precursor to persuasion, and why one has to learn to be influential in order to chart the course of future history. As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play - and make sure to follow us on Facebook and LinkedIn!
One of the topics I get asked about often these days is NFTs, digital goods, and virtual goods, which are overlapping topics and not exactly the same thing—well, you asked, and we listened. Let’s talk about that, shall we? I asked Leading Commerce expert, Holden Bale, Group Vice President & Head of Commerce at Huge, a global experience company I’ve covered for years—and even lost pitches to back when I ran an agency, but that’s another story. Holden lives and breathes this topic so you’re absolutely going to learn today about the future of digital goods, whether or not these are a fad or a long-term trend, which companies are innovating in this arena, and much more. As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play - and make sure to follow us on Facebook and LinkedIn!
A World Economic Forum Young Global Leader and ranked one of the “50 Leading Female Futurists” in the world by Forbes, April Rinne (pronounced Rih-Nee) is a trusted advisor to well-known brands and organizations including Airbnb, Nike, Intuit, the World Bank, as well as governments ranging from Singapore to South Africa, Canada to Colombia, Italy to India. April’s also the author of Flux: 8 Superpowers for Thriving in Constant Change, which came out in 2021 and centers on what I think is a fascinating topic: Change! Humans very much struggle with change; especially change we did not choose! We resist it, we fear it, and we mistakenly believe we can control it. April writes that when we accept change as a feature, not a bug of the system, it catalyzes insights and opportunities for individual, organizational, and societal success. We talk to her about her book, the eight flux superpowers she’s identified, the concept of a portfolio career, and how organizations can benefit from flux mindsets. As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play - and make sure to follow us on Facebook and LinkedIn!
John A. List is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago. John joined the UChicago faculty in 2005, and served as Chairman of the Department of Economics from 2012-2018. List was the first Chief Economist at Uber and the founder of its Ubernomics Team. Now he is the Chief Economist for Lyft.We wanted to talk to John because of his new book, The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale, which just hit bookshelves. It identifies five measurable warning signs that a scalable idea must avoid, and offers proven strategies for preventing voltage drops and engineering voltage gains. It’s backed by decades of field research, so we're really excited to have him here today.As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play - and make sure to follow us on Facebook and LinkedIn!
A lot of brands just don’t get it. That’s one of the things I’ve learned as a longtime brand marketer and as someone who now covers them for a living. That’s why I’m excited to talk to Dr.Emmanuel Probst, the Global Lead, Brand Thought-Leadership at Ipsos and Consumer Market Research Professor at UCLA. He’s also the author of the Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning, which came out this past fall and is a Wall Street Journal and USA Today Bestseller.We talk to Emmanuel about why many advertising campaigns fail, the important of psychographics, why leveraging micro-moments to build connections with consumers can be a competitive advantage—and more. As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play - and make sure to follow us on Facebook and LinkedIn!
I think it’s safe to say so much of our society is based off of consumption, no? But at the same time, there’s another interesting trend: people want to hold onto their stuff for longer. Consumers have demonstrated an interest in their purchases’ longevity, partially fueled, perhaps, by a greater interest in sustainability and the effect our consumption has on the environment. That’s why we wanted to talk to Woodrow H. Levin. Woody is the CEO and Co-Founder of Extend, the leading provider of modern product protection. We talk to him about the problem with legacy protection plans, why consumers are trying to hold onto products for longer, some big news he’s breaking this week, and why that big news is such a big deal. As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play - and make sure to follow us on Facebook and LinkedIn!
The world of marketing is shifting broadly, and that’s why I wanted to speak to someone who can speak broadly to the future of marketing. Enter John Connors. He started Boathouse in 2001 after years at the biggest agencies in New England and the world, whe wanted to bring a new type of performance-mindedness to the agency business. He previously served as a part of the McCann World Group Management team—at the time the largest agency in the world. We talk to John about whether or not the CMO role is broken, what chief marketing officers are doing wrong, how they can improve, and whether or not they need to do a better job aligning with CEOs' visions.As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play - and make sure to follow us on Facebook and LinkedIn!
Dima Shvets is co-founder and CEO (since 2021) at Reface, a leader in applying AI/ML technologies for personalized content creation. The Reface app hit #1 in the App Store soon after release and was listed among the best apps of 2020 by Google Play. Celebrities including Elon Musk, Justin Bieber, Snoop Dogg, and Miley Cyrus have shared refaced videos. The Reface app has been installed 180+ million times, and users have generated 5 billion pieces of synthetic media. But of course, there's been plenty of news about the dark side of synthetic media, including deepfakes.We talk to Dima about his vision for synthetic media as a form of entertainment, his concern for how these tools can be used for nefarious purposes, how Reface protects against bad actors,  the dangers of synthetic media being  used to create pornographic representations of women, the guardrails he's implemented to prevent malicious use of his platform, and much more.As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play - and make sure to follow us on Facebook and LinkedIn!
The current employer-sponsored retirement savings plans are in desperate need of innovation: 401Ks aren’t cutting it, pension plans are nearly extinct, and a large portion of our workforce isn’t even eligible for such benefits. Even those who do have a savings plan will have to pay high penalty fees to withdraw them when they inevitably change jobs (a huge contributing factor to the one trillion of unclaimed dollars that are trapped in old 401K accounts). Further, many Americans are locked out of 401K eligibility including gig workers, part time workers, and typically excluded industries like retail and restaurants. That’s why I wanted to speak Laurie Rowley, a financial services industry vet who’s the founder and CEO of Icon Savings Plan, which calls itself the first portable savings provider. I talk to Laurie about why retirement savings are so critical to society, and why the industry is ripe for disruption. As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play - and make sure to follow us on Facebook and LinkedIn!
One thing we’ve wanted to cover on this show for awhile is brand purpose,. It’s increasingly becoming an important consideration for brands, in part because many consumers care more about that attribute, especially younger consumers. 27% of Gen Zers are very likely to pay more for a purpose-driven brand, according to an April study by Cubist Martini. That’s why I wanted to speak to Andreas Markdalen. He’s the award-winning Global Chief Creative Officer of frog. For 20+ years, Andreas has been leading and forming relationships with the leading global consumer and enterprise brands across a wide array of industries and domains, and increasingly those brands care a good deal about something near to Andreas’ heart: brand purpose.I spoke to Andreas about how the concept of brand purpose has evolved over the years, how brand purpose has to be aligned with a brand’s values, and whether or not brand purpose actually increases customer loyalty—or if loyalty is dead.  I know I learned quite a bit and I think you will too, so let’s jump right in!As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play - and make sure to follow us on Facebook and LinkedIn!
Alec Ross is the author of the New York Times bestseller The Industries of the Future as well as The Raging 2020s, which came out this past September. During the Obama administration, he served as Senior Advisor for Innovation to the Secretary of State, and he’s appeared on CNN Fareed Zakaria GPS, CNBC “Squawk Box”, Bloomberg TV, among many other programs.  I wanted to talk to Alec since I know he has well-informed perspectives on issues ranging from privacy to sustainability to diversity and workers’ rights, and I feel like we’re at an inflection point, as the world rages amidst pandemic, rising inequality and increasingly frequent climate disasters, Alec has some interesting ideas about how we move forward.As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play - and make sure to follow us on Facebook and LinkedIn!
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