The Product Boss Podcast

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683. "I Thought I Wanted Amazon… But Here's What I Really Need for my physical product business” | Coaching Session

2025-04-1756:20

Hey hey, Product Bosses! In this episode, I’m coaching Asli Wade of Boutique Butterlu—one of my incredible Inner Circle Masterminders. Asli is an Etsy veteran who built a nearly million-dollar business selling personalized picture frames and custom gifts. But after Etsy’s algorithm shifted and her sales started slowing, she found herself wondering: Should I start selling on Amazon?As we explored that together, it became clear that what Asli really needed wasn’t just another platform—it was direction, clarity, and a reconnection to the joy in her business. During our session, we talked about how getting face-to-face with customers at a recent in-person market gave her powerful feedback on what people actually want. We looked at how she can use that feedback to evolve her brand and find better-fit markets for her new, joy-filled designs.This episode is for all my multi-passionate creatives who are asking, “Where do I go from here?” If you're in the messy middle—between what used to work and what’s next—you’re going to love this one. Let’s shift from burnout to alignment, from guessing to growing… all with more joy.Resources:Learn more about Boutique Butterlu here.Follow Asli Wade on Instagram by clicking here.Head over to www.theproductboss.com/wholesalescripts to download two FREE scripts that will help guide on your wholesale journey or DM me the word “wholesale” on Instagram and I’ll send you the link.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

682. What We’re Getting Wrong About Customers (And What to Do Instead)

2025-04-1421:00

Are you building your product-based business around what you want—or what your customers truly need? In this episode, I uncover one of the most common mistakes entrepreneurs make: creating products and marketing strategies without truly understanding the customer on a deeper level. If your sales feel slow, your messaging isn’t landing, or you’re feeling stuck in what to make next, this episode might just be your turning point.I’ll walk you through a powerful shift: from product-centered to customer-centered thinking. From vague customer avatars to assumptions about who your buyer is, we’re breaking those patterns and diving into what really matters—your customer's needs, wants, desires, and even their secret “mmm” moments. Whether you’re selling candles, cookies, or skin cream, this episode helps you think like your customer and build a brand they can’t stop talking about.Plus, I’ll share my 3-part Customer-Centered Blueprint—insight (not assumption), product development with the customer in mind, and marketing that mirrors back what your customers truly care about. You’ll also get real-life examples, mindset shifts, and action steps to start applying this TODAY. Ready to make your marketing easier and your business grow faster? Let’s get to work!Resources:Head over to my Instagram, @theproductboss, and message me the word DREAM to grab my FREE checklist where I show you how to build your dream business so that you can live your dream life. Don’t forget, you must be following me on Instagram to receive my message so make sure you hit the follow button, if you haven’t already!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

681. "Help! I Can’t Run Ads — How Do I Grow My Product-Based Business?" | Coaching Session | Coaching Session

2025-04-1027:58

Welcome back Product Bosses! What do you do when your business is restricted from running ads — but you still need to grow? That’s exactly the challenge Dr. Angie Krause is facing. As a telehealth veterinarian and founder of Boulder Holistic Vet, Dr. Angie sells CBD supplements and holistic products for pets. But with ad bans on hemp-related products and a big drop in SEO traffic, she’s feeling stuck and searching for a new path forward.In this episode, I help Dr. Angie reimagine her content strategy, turning her casual podcast into a powerful funnel for trust and sales. We dig into how to structure messaging around pet health concerns — like cancer, allergies, and chronic inflammation — and how to position Dr. Angie as the go-to expert for pet owners seeking integrative care. Plus, we unpack how to repurpose blogs, email, and podcast content for maximum visibility.If you’ve ever felt like the rules are stacked against your business, let this episode be your reminder: there’s always another way. Tune in for fresh ideas on how to build a magnetic brand, create content with purpose, and make marketing feel simple — even if ads aren’t an option.Resources:Learn more about Boulder Holistic Vet here.Follow Dr. Angie on Instagram by clicking here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

680. How To Start an Ecommerce Business in 2025

2025-04-0711:30

It’s 2025! You’re finally ready to take the plunge into entrepreneurship. Or maybe you’ve been working on the “next big thing” for a while now, but are stuck on how to get it off the ground. Guess what… you can do it! And I’m here to help. In this episode, I’m breaking down the key steps to turn your amazing idea into a successful online business.My family comes from a long line of entrepreneurs. It is practically built into my DNA. And I’ll let you in on a little family secret. People are always going to need something. But it’s not our parents' world anymore and so we have to adapt to our surroundings and the ever-changing seller’s market. So it will probably come as no surprise that in 2025, if you’re not selling online, you’re going to be left behind. E-commerce does not have to be scary or hard. You just have to believe in your idea and follow some basic steps. From ideation – figuring out what to sell and who to sell it to – to launching your product with a strong brand identity, you’ll get all those tips and more in this episode. So whether you’re looking for financial freedom, job security, or just to turn your hobby into some extra revenue, join me in this episode as I help you take the right steps forward towards controlling your future.Resources:Head over to my Instagram, @theproductboss, and message me the word DREAM to grab my FREE checklist where I show you how to build your dream business so that you can live your dream life. Don’t forget, you must be following me on Instagram to receive my message so make sure you hit the follow button, if you haven’t already! Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

679. "Should I Simplify My Products and Go All-In on Wholesale?" | Coaching Session

2025-04-0338:04

Welcome back Product Bosses! Do you struggle to find enough time to focus on your company? Michelle Moser, the founder of Sunshine & Saltwater, is ready to take her business to the next level but feels like she just doesn’t have the time between her full-time job and the growing list of products she sells. Her business, a coastal lifestyle brand that began as a t-shirt company has expanded into a scent focused business and in addition to apparel, she now offers gifts, bags, towels, and more.In this coaching session, I help Michelle identify her top performing products to focus on rather than trying to expand her full product line. We also dive into wholesale strategy so she can put her energy into what is driving revenue and working well for her business.This episode is full of tips to help build a business that works for you. Plus I’m gifting you my newest FREEBIE – two scripts to help you navigate your wholesale conversations. So if you’re like Michelle and looking to level up your business, join me in this week’s episode. Resources:Learn more about Sunshine & Saltwater here!Follow Michelle on Instagram by clicking here.Head over to www.theproductboss.com/wholesalescripts to download two FREE scripts that will help guide on your wholesale journey or DM me the word “wholesale” on Instagram and I’ll send you the link.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

678. Can You REALLY Have a Million-Dollar Handmade Business?

2025-03-3118:29

What if I told you that your handmade business has the potential to reach a million dollars in revenue? I know that might sound impossible, especially if you’re feeling maxed out just trying to keep up with orders. But here’s the thing—growth isn’t about working harder; it’s about working smarter. In this episode, I’m diving into what it really takes to scale a handmade business without burning out.I’ve seen so many entrepreneurs hit a glass ceiling because they’re stuck in the mindset that they have to do everything themselves. But the businesses that truly grow are the ones that focus on scalability, smart pricing, and strategic sales channels. I’ll walk you through the shifts you need to make, from stepping into the role of CEO to ensuring your products are priced for profit.If you’re ready to stop feeling overwhelmed and start thinking bigger, this episode is for you. I’ll share real-life examples of handmade businesses that have broken through that revenue ceiling and exactly how they did it. Because the truth is, anything is possible when you have the right mindset and take the right steps forward.Resources:Interested in a one-on-one coaching call session with me that will be aired on the podcast? Learn more and grab your call here! Spots are VERY limited.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

677. "I’ve been in business several years, but need help gaining control on my pricing and margins." | Coaching Session

2025-03-2738:02

After 10 years in business, Nicole, the owner of Masion Brocante (May-zohn Berh-cont), knows the ins and outs of her product line—but she also knows there’s always room for growth. In this coaching session, we dive into pricing strategies, improving margins, and the small but impactful shifts that can lead to big results. Together, we explore how increasing her average order value, expanding into wholesale, and refreshing her social media presence can help her build a more profitable and sustainable business.One of the biggest takeaways from this conversation is that success isn’t about overhauling everything at once—it’s about making intentional changes. Whether it’s refining pricing to improve profitability, focusing on the right products for wholesale, or engaging followers in a more meaningful way, every small shift adds up. Nicole and I also discuss the importance of stepping back and evaluating what’s working (and what’s not) to make informed decisions for future growth.If you’ve ever felt stuck or wondered whether you need a big change or just a small tweak, this episode is for you. Join us as we break down real, actionable strategies that can help you optimize your business, increase sales, and create a more sustainable path forward.Resources:Follow Nicole on InstagramCheck out Masion Brocante’s website hereInterested in a one-on-one coaching call session with me that will be aired on the podcast? Learn more and grab your call here! Spots are VERY limited.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

676. Why Feeling ‘Not Enough’ is Normal—And How to Move Past It

2025-03-2417:14

Have you ever felt like you’re not enough? No matter how much you accomplish, that little voice of self-doubt still creeps in? I know that feeling all too well, and in this episode, I’m sharing my personal journey of self-discovery, the struggles I’ve faced, and the mindset shifts that have helped me move forward. Life is full of highs and lows, but I’ve learned that embracing both—the wins and the challenges—is what makes for a truly rich and meaningful life.For so long, I let comparison steal my confidence. I’d look at others who seemed to have it all together and wonder if I was doing enough. But the truth is, no one has it all figured out. We’re all navigating our own journeys, and the only thing that truly matters is how we show up for ourselves. In this episode, I’m breaking down the mindset shifts that helped me: overcome self-doubt, stop waiting for the “perfect” moment, and take action despite fear.If you’ve ever questioned whether you’re enough, this episode is for you. I’m sharing practical tools, affirmations, and personal reflections that have helped me build confidence, take action, and trust that I’m exactly where I need to be. Your future self is waiting—let’s take that first step together.Resources:Interested in a one-on-one coaching call session with me that will be aired on the podcast? Learn more and grab your call here! Spots are VERY limited.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

675. "Should I start a new business or can I save what I already have?" | Coaching Session

2025-03-2037:57

If you've ever felt stuck in your business, unsure whether to pivot or push forward, this episode is for you. I chat with Kayleigh, the owner of Inspired to Enrich, to coach her through the challenges of scaling her business selling Story Coins. Like many entrepreneurs, Kayleigh is questioning whether she should refine her existing product or shift to an entirely new business idea. Together, we break down what it really takes to gain traction and build a profitable business.One of the biggest challenges product-based business owners face is skipping ahead before truly understanding their market. In our conversation, I walk Kayleigh through the process of refining her product, identifying her ideal customer, and gathering proof of concept. Instead of making drastic changes, sometimes the key to success lies in simplifying and doubling down on what’s already working. Market research, customer validation, and clarity on the product’s benefits are the real game changers.If you’re in a similar place—wondering if your product has real potential or if it’s time for a new direction—this episode will give you the clarity and confidence you need. Consistent sales don’t happen by accident. They come from knowing exactly who you serve and why they need your product. Tune in now and let’s get you on the path to sustainable growth!Resources:Learn more about Inspired to Enrich here!Follow Kayleigh on Instagram by clicking here.Interested in a one-on-one coaching call session with me that will be aired on the podcast? Learn more and grab your call here! Spots are VERY limited.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

674. Why Relying on Just One Sales Channel is Killing Your Business (And What to Do Instead)

2025-03-1721:31

If you’re relying on just one sales channel to run your business, it’s time for a wake-up call. In this episode, I break down why putting all your eggs in one basket can put your business at serious risk—especially in 2025, where consumer shopping habits are shifting faster than ever. I share insights from industry experts and real-world examples of businesses that have successfully scaled by diversifying their sales platforms and strategies.Because the reality is, customers aren’t just shopping in one place. They’re on social media, browsing marketplaces, engaging with brands via email, and making purchases through multiple touchpoints. If you’re only selling on one platform, you’re missing out on major opportunities. I’ll walk you through how to develop multiple sales engines that work together, so no single platform controls your success. This isn’t about doing everything—it’s about being strategic and placing your business where your customers already are.If you want to create a more resilient, profitable business, this episode is a must-listen. I’ll show you how to adapt, protect your revenue, and build a brand that thrives—no matter how the market shifts. Tune in now and take control of your sales strategy!Resources:Interested in a one-on-one coaching call session with me that will be aired on the podcast? Learn more and grab your call here! Spots are VERY limited.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

673. "I want to increase the profitability of my product-based business, how do I do that?" | Coaching Session

2025-03-1344:39

Welcome back, Product Bosses! In this coaching session, I coach Connie, the founder of Contoura Collective, to refine her strategy for growing her product-based business. Connie creates beautiful manifestation journals, but like many business owners, she’s struggling to focus on what sells best while keeping her customers engaged. We dive into how narrowing her product offerings, creating an experience for her audience, and leveraging social media can help her scale more effectively.One of the biggest shifts we discuss is the power of selling transformation rather than just a product. Customers don’t just buy journals—they buy the promise of clarity, goal-setting, and personal growth. By positioning her products as tools for transformation and using content marketing to educate and inspire, Connie can build deeper connections and increase sales. Plus, we cover why repeat customers are the secret to a thriving business and how small, consistent engagement can create a loyal community.If you’ve ever felt like you’re selling things instead of solutions, this episode will help you rethink your approach. Whether you’re looking to simplify your marketing, boost customer retention, or find clarity in your brand strategy, you’ll walk away with actionable steps to take your business to the next level.Resources:Learn more about Contoura Collective here!Follow Connie on Instagram by clicking here.Interested in a one-on-one coaching call session with me that will be aired on the podcast? Learn more and grab your call here! Spots are VERY limited.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

672. Everyone Has a Million-Dollar Idea—Why Most People Let Theirs Die

2025-03-1019:15

Welcome back, Product Bosses! Have you ever had a million-dollar idea but never acted on it? You’re not alone. In this episode, I dive into why so many brilliant ideas never make it past the “what if” stage and how fear, self-doubt, and waiting for the perfect moment keep entrepreneurs stuck. But here’s the truth—success comes from action, not overthinking. If you’ve been sitting on an idea, wondering if now is the right time, this episode will give you the push you need to get started.We talk about the mindset shifts that separate those who bring their ideas to life from those who let them fade away. Instead of letting fear hold you back, what if you reframed it as curiosity? What if you explored what’s possible instead of focusing on what could go wrong? I also break down why people buy—hint: it’s not just about what a product does but how it makes them feel. Understanding this will help you position your product in a way that attracts the right customers and turns your idea into a profitable business.If you’ve been waiting for the “perfect” moment, this is your sign to stop waiting and start doing. The world needs your ideas, and success is built one step at a time. Tune in to hear how you can take the first step today toward making your idea a reality!Resources:Head over to my Instagram, @theproductboss, and message me the word DREAM to grab my FREE checklist where I show you how to build your dream business so that you can live your dream life. Don’t forget, you must be following me on Instagram to receive my message so make sure you hit the follow button, if you haven’t already!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

671. "I sell well in-person, but I struggle to convert online visitors into buyers- help!" | Coaching Session

2025-03-0646:55

Welcome back, Product Bosses! If you've ever wondered why people visit your website but don’t click buy, you're not alone. In this episode, I coach Lindsey, a jewelry designer who has no trouble selling in-person but struggles to convert online visitors into paying customers. We dive into what makes an online brand stand out, how to create an experience that draws people in, and why an emotional connection is the key to getting customers to say yes.One of the biggest challenges product-based business owners face is competing in a crowded online space. Together, Lindsey and I break down how brand positioning can make all the difference—because when customers feel something about your brand, they’re far more likely to buy. We also explore wholesale as a way to create consistent revenue, and I share how strategic outreach can open up new opportunities that lead to long-term growth.If you're struggling to turn online traffic into actual sales, this episode is packed with actionable insights you can implement right away. Listen in to learn how to refine your brand, connect with your ideal customers, and create a business that not only attracts visitors but converts them into loyal buyers.Resources:Follow Lindsey’s journey on Instagram hereCheck out Lindsey’s website hereWhat if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business and right now, you can get in at the founding members rate for a limited time only! Click here to grab your spot.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

670. The Power of Uncertainty: Why Now is the Time to Take the Leap

2025-03-0322:39

Welcome back, Product Bosses! If you’ve ever felt stuck waiting for the “right time” to take action, this episode is for you. I’m diving into the reality of uncertainty—how it’s always present and why it doesn’t have to hold you back. Instead of seeing uncertainty as a roadblock, what if it’s actually the push you need to take control of your future? The truth is, stability is an illusion, and the longer we wait for things to feel safe, the more opportunities we miss.In this episode, I break down why uncertainty can actually be a powerful motivator. Many successful entrepreneurs didn’t start when everything was perfect—they took action despite the unknowns. When you shift your mindset and see change as an opportunity instead of a threat, you unlock a whole new level of potential. Whether it’s launching a new product, scaling your business, or finally taking that big leap, now is always the best time to start.If you’ve been holding back, waiting for a sign, consider this episode your sign. Taking control of your future doesn’t mean waiting for the right circumstances—it means creating them. Tune in as we talk about embracing uncertainty, building security through entrepreneurship, and stepping into action with confidence.Resources:Head over to my Instagram, @theproductboss, and message me the word DREAM to grab my FREE checklist where I show you how to build your dream business so that you can live your dream life. Don’t forget, you must be following me on Instagram to receive my message so make sure you hit the follow button, if you haven’t already!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

669. "I want to grow and expand my wholesale business- help!" | Coaching Session

2025-02-2741:32

Welcome back, Product Bosses! In this episode, I sit down with Elizabeth from Brighton House Decor as she navigates a major shift in her business—moving from event decor to watercolor illustrated products. Change can be exciting, but it also comes with challenges, especially when it comes to pricing, sales strategies, and growing wholesale accounts. We dive deep into what it takes to expand her wholesale business, adjust pricing for better profitability, and craft offers that actually convert.One of the biggest takeaways from this session? Sometimes, lowering prices can lead to more sales. It’s all about striking the right balance between profit margins and demand. We also talk about why outreach to retailers is a non-negotiable when scaling wholesale and how tracking repeat customers can unlock new revenue opportunities. When done right, sales offers aren’t just about clearing inventory—they’re about solving customer problems in a way that feels effortless.If you’ve been feeling scattered in your business or unsure where to focus next, this episode will give you clarity. Remember, success isn’t about doing everything—it’s about doing the right things. And most importantly, believing in yourself and your business is what truly makes the difference. Tune in now for practical insights you can apply right away!Resources:Learn more about Brighton House Decor here!Follow Brighton House Decor on Instagram here!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

668. Juggling Business and Life? Here’s How to Make It Work for You

2025-02-2419:30

Welcome back, Product Bosses! We’ve all heard the advice about finding balance between life and work, but what if balance isn’t the goal? In this episode, I dive into the concept of the Blended Life—a new way of thinking that helps entrepreneurs, especially women, integrate their personal and professional lives without constantly feeling pulled in different directions. Instead of striving for perfect balance, we explore how to create flow, simplify priorities, and set boundaries that actually work.In today’s episode, I discuss the seven guiding principles that help navigate life and business with more ease, from embracing the natural rhythm of your energy to removing unnecessary complexity and focusing on what truly matters. We talk about how seasons of life change, why support systems are crucial, and how aligning with your values leads to better decisions. Most importantly, we touch on why joy is a key ingredient in building a business and a life that feels fulfilling—not just busy.If you’ve been feeling overwhelmed by the constant juggle, this episode will give you a fresh perspective on how to blend your responsibilities in a way that works for you. What works for one entrepreneur won’t always work for another, and that’s okay! That’s also why I created the Product Boss Academy, a space where business owners can find support, resources, and a community that understands the journey. Tune in now to learn how to create a life and business that thrive together!Resources:Discover more about The Product Boss Academy by clicking here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

667. "I want to build better connections with my ideal customers, how do I do that?" | Coaching Session

2025-02-2047:00

Welcome back, Product Bosses! If you’ve ever felt like you’re throwing everything at the wall to attract customers but aren’t seeing the sales you want, you’re not alone. In this episode, I coach Kendra from KB Naturals on how to build stronger connections with her ideal customers and turn engagement into real growth. She’s already seeing success through Instagram and referrals, but we dig into how email marketing, optimizing her sales strategies, and refining her customer journey can take her business to the next level.Understanding the customer journey is key to unlocking more sales. It’s not just about reaching new people—it’s about nurturing the ones you already have. We talk about how setting order minimums can boost average order value, why referral programs are a game-changer for customer acquisition, and how engaging with current customers often leads to better results than constantly chasing new ones. Sales shouldn’t feel like a guessing game, and when you have a clear strategy, you can start seeing consistent revenue.If you’re ready to optimize what’s already working and create a business that grows with intention, this episode is packed with actionable insights. I also share why every business, no matter its size, can succeed by following proven strategies. Tune in now to learn how to connect with your customers, refine your sales process, and build a thriving product-based business!Resources:Follow Kendra and KB Naturals on Instagram here!Check out KB Naturals here!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductboss

666. Why Growing a Product Business in 2025 Is Harder—And How to Make It Easier

2025-02-1723:19

Welcome back, Product Bosses! If you’ve been trying to grow your product business on your own, struggling with trial and error, and feeling stuck, I see you. The truth is, most product-based business owners spend years trying to figure things out, wasting time and energy when they don’t have to. In this episode, I’m sharing why diversifying your sales channels is essential and how having a structured system—one that actually works—can help you create predictable revenue without the overwhelm.Time is the one resource we can’t get back, but money? That can continually be made! Instead of spinning your wheels and guessing what might work, I’ll walk you through how a step-by-step system can simplify growth, optimize your sales strategies, and help you build a business that supports you. Your email list and website aren’t just tools—they’re assets that can bring in sales again and again when used the right way.If you’re ready to stop struggling and start seeing real results, I’m introducing Multi-Stream Machine 2.0, my updated coaching program designed to help you create a strong, diversified sales strategy. With live group coaching, expert support, and a proven system, you’ll learn how to generate revenue in your product business quickly and sustainably. Tune in now and start making your business work for you!Resources:It’s happening!! My signature program, Multi-$tream Machine is BACK and better than ever! Doors are NOW OPEN for a limited time!! If you’re ready to focus, fix, and multiply your sales revenue in your product-based business, then you’re going to want in. Click here to join!Connect:Website: theproductboss.comInstagram: @theproductboss

665. "I sell custom products. How do I get more customers to buy from me online?" | Coaching Session

2025-02-1343:16

Welcome back, Product Bosses! If you’ve ever struggled to translate in-person sales success into a thriving online business, this episode is for you. I’m coaching Ellie, an incredible watercolor artist, through the challenges of selling online—from figuring out where her website traffic is coming from to improving conversion rates and keeping customers engaged through email marketing.One of the biggest takeaways? Treating your website like a storefront is key. Just like a beautifully merchandised shop window draws people in, a well-structured website with clear branding and an engaging customer experience can turn visitors into buyers. I also break down how understanding customer behavior and leveraging past successes can make marketing easier and more effective.If you’re ready to increase your online visibility, boost sales, and make the most of the audience you already have, this episode is packed with actionable insights. Tune in to learn how small tweaks can create big results and why consistency, strategy, and the right tools—like my signature program, Multi-$tream Machine—can set you up for long-term success!Resources:Follow Ellie on Instagram here!Check out Front Porch Studios website here!It’s happening!! The doors to my signature program, Multi-$tream Machine are NOW OPEN for a limited time!! Plus when you sign up today, you receive $500 off! If you’re ready to turn your product-based business into a sales engine that not only works for you, but that you can multiply to build the life of your dreams, then click here to join!Connect:Website: theproductboss.comInstagram: @theproductboss

664. How I Managed Wildfires, Solo Parenting, and a Business Launch (Without Losing My Mind)

2025-02-1021:17

Welcome back, Product Bosses! Today, I’m getting real about the challenges of blending life and business—because let’s be honest, balance is a myth. As women juggling so many responsibilities, it’s easy to feel overwhelmed, especially during high-stress moments. I’m sharing my personal experience with anxiety and panic attacks, including how I’ve managed them during crises like wildfires, and the tools that help me stay grounded.Instead of trying to do it all, I’ve learned that small shifts make a big difference. Movement helps ease panic, focusing on one task at a time reduces overwhelm, and having a plan—both for life and business—creates a sense of control. Most importantly, self-compassion and reaching out for support can change everything. You don’t have to navigate this alone.If you’re feeling stretched too thin, I want you to know—you are doing an amazing job. Remember…sometimes, the best thing you can do is pause, reassess, and focus on what truly matters. Tune in for an honest conversation on resilience, mindset shifts, and practical ways to move forward with confidence.Resources:Think creating more products means more growth for your product business? The truth is…you only need ONE best selling product to have a successful business. If you don’t know what that best selling product is, you’re unsure where to focus your energy or you’re looking for a clear strategy to scale your business. TODAY is the LAST day to join me for my 5 day Best Seller Secrets Challenge where I’m teaching you how to do less and still EARN MORE. Grab your spot here (and yes, it’s free!).Connect:Website: theproductboss.comInstagram: @theproductboss

Comments (7)

Nina Brown

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Feb 5th

Tanya Johnson

These 2 are GOLD! I've been listening to their podcasts for only a month or so and what they have to teach, along with their great chemistry, is very engaging and got me hyped up to really lean into my product based business. I can't wait to implement their ideas and make it a success!

May 14th

Kim Van Gundy Barclay

This was sooo good! so much great content on content! Thanks Nina and Jacqueline!

Jan 16th

Jasslyn McKenzie

the secret is to buy their products 🙄

Sep 30th

Isabel Mengel

you are both a breath of fresh air. I love your podcast because it's so full of information, know how and most of all your laughter is contagious and makes me smile and laugh

Jul 6th

Cassie Menchhofer

yes - more podcasts focused on "makers"! :)

Jun 28th

Love your podcast. Thanks for all the info and OMG thank you for being you. Your laughter is contagious and always leaves me in a upbeat mood. 😘😘

Jun 24th

#box-pro-ellipsis-174517440573452{-webkit-line-clamp:2;}The Product Boss Podcast

Nina Brown

Tanya Johnson

Kim Van Gundy Barclay

Jasslyn McKenzie

Isabel Mengel

Cassie Menchhofer

Isabel Mengel