Claim OwnershipThe Product Boss Podcast
Subscribed: 1,259Played: 92,112
Subscribe
© 245524
Description
A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life.
Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline.
The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life.
As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com
Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more.
Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.
Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline.
The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life.
As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com
Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more.
Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.
550 Episodes
Reverse
Welcome, Product Bosses! In today's one-on-one strategy session, we're diving deep with Eileen, the founder of Old Millhouse Coffee. Join us as we explore her journey from running a multi-six-figure business with slim profit margins to aiming for a million-dollar venture. Eileen's story might sound familiar to many of you – a business owner striving for growth but caught up in the nitty-gritty of daily operations.Eileen's situation is a classic case of balancing growth with sustainability. Initially, her coffee shop was thriving in sales but struggled with profitability, limiting her ability to expand and hire more staff. However, with strategic changes like raising prices, she's seen a significant profit increase on the coffee shop side of her business. But that's not all – Eileen also runs popular local vendor events in her community, which, despite their popularity, have yet to see substantial profits.The big question now is, can Eileen transform both aspects of her business into million-dollar revenue streams without burning out? Or will she have to sacrifice one to focus on the other? Our goal for Eileen is ambitious yet attainable – turning each side of her business into a $1 million revenue generator. That's a combined target of $2 million! Stay tuned as we unravel the strategies and insights to help Eileen reach this incredible milestone. Let's embark on this journey together and discover the path to a dual million-dollar business.Resources:Learn more at oldmillhousecoffee.com, and if you’re in Massachusetts make sure you drop by – and bring your dog!Follow Old Mill House Coffee on Instagram: @oldmillhousecoffeeThe doors to my Inner Circle Mastermind are now open! Join a supportive group of product-based business owners making over six figures to help you take your business to the next level. Find out more at theproductbossmastermind.com.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Another BiteThe latest and greatest pitches from Shark Tank. Hosted by Jorie Munroe, Leslie Green, Ariel Boswell, and Jon Dick.Another BiteHubspotGet Started for Free with Hubspot CRM!HubSpot CRM
Today's focus is on overcoming limiting beliefs, a challenge I've faced personally–and I’m sure many Product Bosses out there can relate. As my business reached the million-dollar milestone, I encountered my own mental barriers, deeply rooted in past experiences of scarcity. I want to share with you the strategies that helped me break free from these constraints.You'll learn about the transformative power of neutral statements, a life-changing technique I adopted from my life coach, Stacy. It's about transitioning from a negative mindset to a neutral one. I'll show you how this subtle shift can open a world of possibilities, using examples from my own life, like transitioning from thinking "I am a bad mom" to simply, "I am a mom."This episode is packed with insights on how to tackle the negative beliefs that can hinder success. I will guide you through practical ways to turn these challenges into opportunities for growth and achievement. It's all about transforming obstacles into stepping stones towards your goals.Tune in to learn how to shift your mindset and unlock the potential for success in your business and personal life. This is more than just my story; it's a roadmap for you to navigate your own journey to success.Resources:Are you making over $100k in your business but struggling to hit that $1 million milestone? Join our FREE masterclass, The Proven Path to a Million Dollar Product-Based Business at theproductboss.com/levelup!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubspotGet Started for Free with Hubspot CRM!HubSpot CRMAnother BiteThe latest and greatest pitches from Shark Tank. Hosted by Jorie Munroe, Leslie Green, Ariel Boswell, and Jon Dick.Another Bite
Product demonstrations are a powerful tool in your marketing arsenal, and we're here to show you how to make the most of them. Whether it's in-store, at a pop-up market, or virtually on platforms like Instagram, Facebook, or TikTok, the key is to engage your audience and make them see the value of your product.We've all been captivated by those mesmerizing demonstrations at state fairs or seen viral videos showcasing a product's unique features. Remember the pillow that could be cut but still retain its shape, or the knife that could slice through a penny? These are more than just demonstrations; they're an experience, a story that connects the product to the customer.In this episode, we’ll discuss the secrets behind hosting a live product demonstration that not only shows how your product works but also entices viewers to make a purchase. We'll share tips, tricks, and strategies to ensure your demonstration is a hit, and your product becomes a must-have.Resources:Sign up for our newsletter to get these Money Tips straight to your inbox on Tuesday and have even more time to prepare for the weekend!Loving these money tips? Find all of these and so much more, plus the support of an incredible community of Product Bosses, in the Multi-Stream Machine!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips
Welcome back, Product Bosses! In this episode, we're diving into a unique coaching session with Haley Rose, the dedicated owner of Harborside Bath and Body. What's remarkable about Haley's shop is that instead of crafting her own products, she's chosen a path of empowerment by sourcing primarily from women-owned businesses. This decision not only supports these entrepreneurs but also brings a diverse range of products to her charming brick-and-mortar store in Northern Michigan.Despite her passion and unique business model, Haley's venture hasn't yet reached the profitability milestone. After two and a half years, she hasn't drawn a salary, but we're here to change that narrative. It's time to transform Haley's labor of love into a thriving, profitable business.We're going to delve into the nuts and bolts of what it takes to make a small town business flourish. We'll explore strategies to enhance profitability, tactics for effective product sourcing, and ways to build a loyal customer base. This session isn't just for Haley—it's for every entrepreneur who's still waiting for their hard work to pay off.So, grab your notepad and join us as we journey into turning a passion into a sustainable and rewarding business. Let's get into it!Resources:Shop Harborside Bath & Body at harborsidebathandbody.comFollow Harborside Bath & Body on Instagram: @harborsidebathandbodyAre you making over $100k in your business but struggling to hit that $1 million milestone? Join our FREE masterclass, The Proven Path to a Million Dollar Product-Based Business at theproductboss.com/levelup!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubspotGet Started for Free with Hubspot CRM!HubSpot CRMImperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect Action
Today we’re diving into a crucial, yet often overlooked, day in retail that all of you need to mark on your calendars: Super Saturday. What's Super Saturday? It's the last Saturday before Christmas, and it's a game-changer for retailers. This is the day when shoppers are out in force, hunting for those last-minute holiday purchases. You know the drill – scrambling to find stocking stuffers, gifts, and all the essentials before the festive break kicks in.For retailers, especially those with brick-and-mortar stores, Super Saturday is your moment to shine. This is when you can capitalize on the last-minute holiday rush. If you're selling online, remember, shipping deadlines have passed, but you can still drive customers to your physical stores for those urgent buys.Let’s talk strategy. How can you optimize your business for Super Saturday? We’re about to share some essential tips and strategies to help you prepare and make the most of this retail highlight. Tune in and get ready to elevate your holiday sales game!Resources:Let’s ensure this Super Saturday is your best! Download my worksheet at theproductboss.com/533 where I’ll ask and you answer the questions that will lead you to success.Are you making over $100k in your business but struggling to hit that $1 million milestone? Join our FREE masterclass, The Proven Path to a Million Dollar Product-Based Business at theproductboss.com/levelup!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Imperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect ActionHubspotGet Started for Free with Hubspot CRM!HubSpot CRM
Hey Product Bosses! It's Jacqueline here from the Product Boss, and we're back with another insightful episode. This week, we're switching gears a bit. We've extensively covered how to boost sales through strategies like blind bags, flash sales, and product demonstrations. But now, we want to explore the other side of the coin - saving money. Remember, a penny saved is a penny earned!In today's episode, we delve into maximizing profit not just through increased sales, but through smart savings. We'll discuss why it's crucial, especially in this bustling season, to reevaluate our packaging strategies. We all understand the importance of packaging in shaping a product's perception. However, in light of financial and environmental considerations, it's time to rethink our approach.Join us as we dive deep into strategies for eliminating excessive packaging. Our goal is to help you enhance your profit margins - more money in your pocket - and potentially contribute to a healthier planet. So let's explore how you can make impactful changes without compromising on quality or customer experience.Resources:Sign up for our newsletter to get these Money Tips straight to your inbox on Tuesday and have even more time to prepare for the weekend!Loving these money tips? Find all of these and so much more, plus the support of an incredible community of Product Bosses, in the Multi-Stream Machine!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips
In this special behind-the-scenes coaching call, we're excited to bring you the journey of Suse Fletcher and her brand, Superlove Merino. Join us as we delve into the world of high-end products crafted with merino wool, a material they're incredibly proud of—and rightfully so!2020 was a landmark year for Superlove, witnessing a massive explosion in sales. But what happens when the initial surge slows down? We're here to explore the challenges Suse faces as sales have plateaued and to brainstorm strategies for reigniting growth.Let's dive into this coaching session and uncover the potential paths Suse and her co-founder can take to put Superlove back on an upward trajectory. We'll discuss the intricacies of marketing high-end products, sustaining growth post-success, and how to navigate the dynamic landscape of today’s market. Then we’ll bring it back around with how you can apply those principles to your business.Resources:Shop Superlove Merino at superlovemerino.comFollow Superlove Merino on Instagram: @superlovemerinoAre you making over $100k in your business but struggling to hit that $1 million milestone? Join our FREE masterclass, The Proven Path to a Million Dollar Product-Based Business at theproductboss.com/levelup!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Imperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect ActionHubspotGet Started for Free with Hubspot CRM!HubSpot CRM
Are you feeling stuck with your Instagram posts? Wondering how to create content that not only engages but also drives sales? You're not alone! Many of us find ourselves pondering over what to post and talk about on this dynamic platform. That's why we're excited to delve into the world of Instagram stories and uncover how they can be a game changer for your business.Instagram stories offer a unique opportunity to reach your customers faster and more effectively. Unlike regular posts, which are subject to the whims of the algorithm, stories have the potential to appear more prominently and frequently. This means your message gets in front of your audience more often, giving you a better chance to engage and convert.What we love about Instagram stories is their immediacy and authenticity. They allow for real-time interaction, making them a perfect tool for promotions, sales, and launching new products. They serve as a "hey, look at us!" billboard that can significantly boost your visibility and sales.Ready to take your Instagram game to the next level? We're sharing ten innovative ideas that you can use right now and into 2024 to drive sales, whether for the holidays, a promotion, or a new product launch. These strategies are designed to help you creatively engage with your audience and turn those views into revenue.Resources:Female Founder: From Artist to Maker to Manufacturer with Tiffany Ju of ChunksWant a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Imperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect ActionHubspotGet Started for Free with Hubspot CRM!HubSpot CRM
Are you ready to unlock a game-changing strategy that might just be the best-kept secret in your entrepreneurial toolkit? We're about to deep dive into a powerful money-making tip that's often overlooked, yet it's crucial for everyone from six-figure moguls to those just starting out.In today's episode, we're peeling back the layers on customer loyalty and revealing a staggering fact: Did you know that an existing customer is nine times more likely to make a repeat purchase than a new customer? That's right, nine times! This isn't just a small edge; it's a massive leap towards sustainability and growth.We often chase after the new, but what if the key to our success lies with those who have already shown their trust in us? It's time to shift our focus and start nurturing those relationships. Because when we do, selling becomes less of a hustle and more of an ongoing conversation with friends.Whether you're a seasoned product boss or just getting your feet wet, this insight is vital. So put your ears to the speakers, because we're not just discussing this incredible tip — we're going to show you how to leverage it. Get ready to tap into the potential of your existing customer base and watch as they come back for more, time and time again.Join us as we explore strategies to increase customer retention, maximize lifetime value, and transform one-time buyers into lifelong fans. Let's make it easy for our customers to keep saying "yes" to our products.Resources:Sign up for our newsletter to get these Money Tips straight to your inbox on Tuesday and have even more time to prepare for the weekend!Loving these money tips? Find all of these and so much more, plus the support of an incredible community of Product Bosses, in the Multi-Stream Machine!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips
1Hey there, Product Bosses! In this episode, we're thrilled to take you behind the scenes of a very special coaching call. We sit down with TieSha Carter, the creative force behind Jacx Carter Designs, where each piece of jewelry is handcrafted and unique.As we explore TieSha's journey, we'll uncover the delicate balance between scaling her business and maintaining the unique, handmade essence that her customers love. It's a challenge many of us face: how do we grow without losing our core identity?We understand that your business is an extension of you, and as we guide TieSha, we'll be sharing insights that can help all of us navigate this intricate path. Whether it's crafting one-of-a-kind pieces, curating exceptional experiences, or handpicking the perfect materials, keeping the uniqueness of our brands is paramount.Resources:Shop Jacx Carter Designs at jacxcdesigns.comFollow Jacx Carter Designs on Instagram: @jacxcarterdesignsConnect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubspotGet Started for Free with Hubspot CRM!HubSpot CRMImperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect Action
Are you ready for a challenge that could change the game for your business? Today, we’re going to shake things up and aim for ten sales by tomorrow. Yes, you heard us right – ten sales! Now, you might be skeptical, thinking, “Ten sales? I’m struggling to make even one in a month!” But bear with us. We’re all about quick wins and getting out of our own way to achieve remarkable things.Whether you have a thriving business with consistent sales or you’re just starting and haven’t made that first sale yet, this episode is for you. We understand that sales can be inconsistent or might depend heavily on in-person interactions. That’s why we’re here to bridge the gap, no matter where you stand.The biggest obstacle often isn't the market – it’s our mindset. It’s time to ditch the doubts and the “what-ifs” that are holding you back. We're going to brainstorm, strategize, and think creatively to come up with ways to accelerate your sales process. Consider this the nudge you need to start thinking on your feet.So, join us in this challenge, put your creativity to the test, and let’s turn those ideas into sales. It’s time to get out of your own way and make things happen, because in the world of business, action is the key to success.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubspotGet Started for Free with Hubspot CRM!HubSpot CRMImperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect Action
Welcome, Product Bosses, to an episode primed to pad your profits. For those who haven't dipped their toes into the e-commerce waters yet, stick around. The insights we're sharing today are universal gold for your business treasure chest.We're zoning in on a strategy so slick, it'll revamp your revenue without the hustle for more eyeballs on your site or hands in your inventory. Get this: it's all about elevating your Average Order Value, AKA your AOV. And the magic wand for this sorcery? Your free shipping threshold.In our own Multi-Stream Machine, we spill the secrets that have helped countless product bosses—from fresh startups to six, even seven-figure earners—skyrocket their sales. And they accomplished this without fretting over increasing footfall. Just imagine: with a mere adjustment to your free shipping offer, you can watch your AOV climb and your stress levels plummet.We've witnessed this one tweak trigger dramatic sales spikes. The best part? It doesn't rely on an influx of new customers. It's about maximizing the potential of each visitor who lands on your page.So join us as we dive deep into the mechanics of this strategy and reveal how you can implement it in your business. Because who doesn't want to make more while doing less?Resources:Loving these money tips? Find all of these and so much more, plus the support of an incredible community of Product Bosses, in the Multi-Stream Machine!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips
Join us for one of our most intimate episodes yet as Jacqueline sits down the OG Product Boss, Lydia—her mother and beacon of inspiration for every step of the journey. Her story is one of dreams and resilience, a young mother of five with a creative soul, seeking her path amidst the hurdles of life's realities.Lydia's story is a testament to the silent power of support and belief. We explore the pivotal moments where Lydia's encouragement became Jacqueline’s north star—guiding her through crossroads, from major educational shifts to entrepreneurial leaps. This episode is an ode to the profound impact a mother's faith can have, and Lydia's unwavering support that illuminated paths we could not see for ourselves.In this heartfelt exchange, we discuss Lydia's dual role as a nurturer and a maker, the sacrifices she made, and how her journey resonated with our own steps towards independence and creativity. It's a celebration of the makers—the women with boundless creative passion, the ones who are in various stages of their journey, from ideation to realization. Lydia's transformation from a supportive figure into a confident creator, eventually leading her to unexpected successes, mirrors the very advice and support we extend to our listeners.We share this episode with a deep sense of gratitude and a mission—to play the role Lydia had for each one of you. We believe in you and the incredible potential you hold. Whether you're taking your first step or the next leap, we're here, cheering you on, ready to believe in you until you can believe in yourself. So let’s embark on this emotional journey together, and discover the unspoken strength of belief that shapes our destinies.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubspotGet Started for Free with Hubspot CRM!HubSpot CRMImperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect Action
Hey there, Product Boss community! As we journey forward, we're introducing a brand-new chapter of our beloved podcast. It’s Jacqueline here, your dedicated host for the Product Boss Podcast. And today marks the beginning of a new era.If you've tuned in to our previous episode titled "Paths Diverge and That's Okay," it was a heartfelt farewell shared between Minna and myself. The bond, the family we've built, and the incredible community that has blossomed is something I hold dear. I deeply cherish the trust Minna has placed in me to usher in this next phase of the Product Boss, and I'm equally thrilled about the path she's chosen, tailored perfectly for her dreams.Today’s episode is all about the roadmap ahead, the visions brewing, and the enthusiasm for the future. We at the Product Boss have been molding this transition behind the scenes. Rest assured, we've been tirelessly working, assembling teams, hiring coaches, and shaping programs to serve our vibrant community even better.Today is about giving you a glimpse of the essence of this new journey. So, buckle up, and let's dive into the promise of what lies ahead!Resources:Email List SignupGet on the waitlist for my new program!Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Imperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect ActionHubspotGet Started for Free with Hubspot CRM!HubSpot CRM
Like people, businesses grow and change over time. Sometimes the shape that takes no longer fits the lifestyle of the people running the business. Today, we’re sharing some important updates to The Product Boss, why they are happening, and what you can learn from them.Resources:Learn about about Minna’s next journey at CueTheClarity.comConnect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubspotGet Started for Free with Hubspot CRM!HubSpot CRMImperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect Action
Hey friend, Jacqueline here! We're diving deep this week with a game-changing tip for all you aspiring entrepreneurs and small business mavens. Ever found yourself overwhelmed with managing multiple products and offers? Well, sometimes, simplicity is key.Imagine focusing all your energy and marketing efforts on just one stellar product for a weekend. The magic of such concentrated effort can lead to unexpected sales boosts, allowing you to channel your resources effectively. We know how crucial every sale can be for a small business owner like yourself. And sometimes, a fresh approach and a bit of pre-planning can make all the difference.We'll walk you through the steps of pre-planning and prepping, and by the weekend, you'll be all set to launch your product-focused campaign. And come Monday? We're eagerly waiting to hear your success stories! Drop us a line and let us know your results. It's time to reinvigorate your sales strategy, so let's get started!Resources:Click here for a free 30-day trial of Canva Pro!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips
Hey, Product Bosses! We're back with an episode that's going to light up your PR game. That's right, this episode is all about publicity, and Jacqueline is here to guide you through it. We know this is the season when all eyes are on products - the gift-giving season. And if you've been wondering how to maximize this opportunity, share your brand story, and make sure it's not only heard but remembered, then you're in the right place!Publicity can be a game-changer, getting more eyes on your business. And today, we have a treat for you. The brilliant Sabina Hitchen, founder of Press for Success, joins us once again to share all her PR secrets. Ready to learn the art of pitching? Sabina's here to show you the way. Dive deep with us into the PR world and explore how to make the most out of this season, ensuring you get the press for success (see what we did there? 😉).Ever considered PR? Perhaps you've had some local news coverage or even dreamt of appearing on shows like Good Morning America. Know that it's possible, and many of our fellow Product Bosses have done it. They've utilized the secrets and strategies that Sabina will be sharing in this episode. It's time to turn your PR aspirations into reality. So, are you ready to jump in?Resources:Learn more about Sabina at SabinaKnows.comMaster your pitch game at PressForSuccess.comFollow Sabina on Instagram: @sabinaknowstheproductboss.com/shareasaleWant a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Imperfect ActionListen to Imperfect Action, hosted by Steph TaylorImperfect ActionHubspotGet Started for Free with Hubspot CRM!HubSpot CRM
Listen up, Product Bosses! Today, we're diving deep into a transformative conversation about authenticity and confidence. We're thrilled to have the phenomenal Jen Gottlieb with us, who not only has an inspiring journey from actress to speaker to author but also teaches us the art of truly being seen.Confidence isn't just about volume; it's about self-trust. Jen shares profound insights on how genuine confidence is nurtured over time, emphasizing the value of self-commitments. But beyond confidence, there's the act we all play in life. Many of us wear masks, showing the world what we think it wants to see. Jen's journey and her book, "Be Seen," inspire us to shed those masks and embrace our authentic selves.In this age of digital connections, finding a supportive community is more accessible than ever. Whether it's The Product Boss community or another, the message is clear: surround yourself with those who uplift you. Because when you're authentic, you not only find your tribe, you also pave the way for others to be true to themselves.If you're a product boss making over $100k you might be a great fit for the inner circle mastermind. To learn more and get on the waitlist go to: theproductboss.com/mastermindResources:Learn more at jengottlieb.comRead: Be SeenFollow Jen on Instagram: @jen_gottliebWant a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Inclusion & MarketingListen to Inclusion & Marketing, hosted by Sonia ThompsonInclusion & MarketingHubSpotGet started for free with HubSpot CRM!HubSpot CRM
Hello Product Bosses, we're here with another exciting tip to boost your earnings for the week! As you dive into the workweek, we're sending out this early so you can gear up and apply this strategy over the weekend.This week, our focus is on making the most out of every customer interaction by enhancing our Average Order Value, or AOV. How? By smartly bundling our best selling products! It's about creating that irresistible package deal that not only gives value to our customers but also increases our sales per transaction.We're all about actionable strategies that you can implement and see the results. So, are you ready to bundle up and boost your AOV? Dive in with us, apply this tactic over the weekend, and let's start seeing those higher order values rolling in. Stay tuned, and let’s make this week a profitable one!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips
Hey coffee enthusiasts, we're brewing up a fun-filled episode just for you! This time, we're diving into the world of the iconic Pumpkin Spice Latte, a seasonal beverage that has become synonymous with the cozy and festive vibes of fall. Every year, the arrival of the PSL heralds the end of summer and a welcome into the comforting arms of autumn.The Pumpkin Spice Latte, endearingly called the PSL, is more than just a drink. It's a cultural phenomenon, a warm, spiced embodiment of fall festivities. Did you know that the PSL turned 20 this year? Yes, Starbucks introduced this now-iconic beverage way back in 2003, and the world of coffee hasn't been the same since. Coffee culture has evolved significantly since then, and the PSL stands as a testament to this evolution. Today, it's not just about the coffee; it's about the experience, the seasonal transition, and being part of a larger coffee community.In this episode, we dig into the genius marketing strategy of Starbucks, which not only brought the PSL to the limelight but also elevated coffee culture to a whole new level. Whether you're a PSL aficionado or a coffee purist, join us as we unravel the story behind the birth of the Pumpkin Spice Latte and what it represents in today's coffee culture.If you're a product boss making over $100k you might be a great fit for the inner circle mastermind. To learn more and get on the waitlist go to: theproductboss.com/mastermindResources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for free with HubSpot CRM!HubSpot CRMInclusion & MarketingListen to Inclusion & Marketing, hosted by Sonia ThompsonInclusion & Marketing
Download from Google Play
Download from App Store
United States
These 2 are GOLD! I've been listening to their podcasts for only a month or so and what they have to teach, along with their great chemistry, is very engaging and got me hyped up to really lean into my product based business. I can't wait to implement their ideas and make it a success!
This was sooo good! so much great content on content! Thanks Nina and Jacqueline!
the secret is to buy their products 🙄
you are both a breath of fresh air. I love your podcast because it's so full of information, know how and most of all your laughter is contagious and makes me smile and laugh
yes - more podcasts focused on "makers"! :)
Love your podcast. Thanks for all the info and OMG thank you for being you. Your laughter is contagious and always leaves me in a upbeat mood. 😘😘