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Be Your Own Manager

Author: Bernhard Kerres

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Be Your Own Manager is a career podcast for classical musicians from the former CEO and Artistic Director of the Vienna Concert House, Bernhard Kerres. Learn how to win your next engagement, how to build up a fan base, and how to market yourself. The podcast is an extension to the career handbook for classical musicians, Be Your Own Manager, which Bernhard co-authored with Bettina Mehne.
More about the podcast and the book on www.beyourownmanager.com and www.hellostage.com.
You can also support the podcast on www.patreon.com/bernhardkerres.
Thanks for listening!
69 Episodes
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Working on selling and marketing yourself alone can be tedious. Bernhard Kerres talks about a new system he recently came across - Working Out Loud. Based on the book by John Stepper, it is the idea of four to five people working on together on their individual goals over twelve weeks. It is an idea which might be useful to many freelance musicians planning the summer 2020 and the season 2020/21.More about the podcast and the book on www.beyourownmanager.comand www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres.Thanks for listening!
26/19 Play on High Streets

26/19 Play on High Streets

2019-09-0500:10:18

The high streets of our villages, quarters, and towns, are the main artery of life in our community. Due to e-commerce, the economic cycle, and other developments, many high streets are dying out because the shops are closing down. Bernhard Kerres explores an idea of bringing back life to the center of our communities.More about the podcast and the book on www.beyourownmanager.com and www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres.Thanks for listening!
A few months ago, Bernhard Kerres, was talking at the Nordic Orchestra Conference in Stockholm. He introduced a new marketing concept for the arts world which he called 3Cs. The 3Cs stand for Content, Community and Conversation. Today he adapts this concept to the marketing needs for classical musicians. You can read more about the 3Cs Concept on the blog of Haydn 1791 -> www.haydn1791.netMore about the podcast and the book Be Your Own Manager, on www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres.Thanks for listening! 
24/19 You Are Special!

24/19 You Are Special!

2019-07-2500:11:33

Being outstanding on one's instrument, being a great singer, a motivating conductor, a creative composer, is only a start. To be successful you need to know what makes you special. Bernhard Kerres talks about daring to communicate one's strengths, one's passions. More about the podcast and the book on www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres.Thanks for listening! 
What makes a good story and why should you think about stories? Your bio, your website, even your concert program is a story. Bernhard Kerres shares some secrets of good stories with you.More about the podcast and the book on www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres.Thanks for listening! 
Summer is coming! Time for holidays. But also for reflection. Bernhard Kerres has your summer to-do list for you.More about the podcast and the book on www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres.Thanks for listening! 
When marketing in the digital age we all flock to social media. It is so easy. But if you look at the numbers it is a big waste of time. In our latest episode, Bernhard Kerres, compares the effectiveness of social media to e-mail newsletters. What has been your experience?More about the podcast and the book on www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres.Thanks for listening! 
20/19 Videos!

20/19 Videos!

2019-06-0500:12:53

Videos are today an almost must for musicians. Videos give promoters, artistic director, agents, etc. the opportunity to get to know an artist better before actually having them audition or engaging them. Most competitions use videos today. But there is a difference what the target audience of a video is. Bernhard Kerres speaks about the different kinds of videos for classical musicians. You can find good examples for videos on the HELLO STAGE webpage at: www.hellostage.com/?p=2049More about the podcast and the book on www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres.Thanks for listening!
In our latest career podcast for classical musicians, Bernhard Kerres talks about how to write a good application for a concert or performance. He suggests to do research, focus on quality over quantity, and to follow up. What is your experience?More about the podcast and the book on www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres.Thanks for listening!
18/19 Get Paid!

18/19 Get Paid!

2019-05-1500:16:01

Again and again musicians tell us that they play for free. An article in the Dutch newspaper NOS says that even the world famous Concertgebouw in Amsterdam does not pay artists for lunchtime concert. Simon Reinink argues it with the opportunity for artists to gain concert experience. In this episode of Be Your Own Manager, Bernhard Kerres makes a point that musicians and artists need to get paid for their work.In other news, Bernhard introduces the new website dedicated to Johann Sebastian Bach's Cello Suites -> www.jsbachcellosuites.com. Cellist Marianne Dumas presents all her groundbreaking research and the background to her outstanding recording of the cello suites on that site.More about the podcast and the book on www.be-your-own-manager.com and www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres.Thanks for listening!
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