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Be Your Own Manager

Author: Bernhard Kerres

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Be Your Own Manager is a career podcast for classical musicians from the former CEO and Artistic Director of the Vienna Concert House, Bernhard Kerres. Learn how to win your next engagement, how to build up a fan base, and how to market yourself. The podcast is an extension to the career handbook for classical musicians, Be Your Own Manager, which Bernhard co-authored with Bettina Mehne.
More about the podcast, the book, and regular courses on www.beyourownmanager.com.
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100 Episodes
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Recordings have been technically limited by time. There were only so many minutes you could press on an LP or a CD. But with streaming taking over, that changes completely. This allows musicians to be significantly more creative in sharing their recorded music. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.
With opera houses and concert houses closed in so many parts of the world due to the pandemic, on can question the almost cultist tradition of concert and opera performances. As beautiful as they might be to the illuminati, they might stop many people from enjoying classical music. The pandemic is a good time to re-think of how we share our music and what we can change to communicate musically with more people. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.
Many musicians have amazing creative projects but keep them secret from the world. There are pianists writing pop songs. There are cellists finding their roots in folk music. Others are painting, cooking, writing etc. Bernhard Kerres argues that it is time to reveal and share your secret projects. They are an important part of your Lovemar. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.
The COVID19 pandemic has been a massive challenge to classical music and performing arts. Musicians have, in our experience, reacted in three ways: like a groundhog hoping that things will get better when they wake up again,  like ostriches, ignoring what is happening, and hoping that everything will be back to normal when they raise their head, and like penguins, adapting to the harshest climate one can imagine. Bernhard Kerres talks about the three different ways of dealing with the crisis and encourages musicians, to act like penguins. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.
The various lockdowns and closures of cultural institutions is challenging. Many musicians have taken to the internet to share their music. But is it enough to replace the physical experience with a digital one? Bernhard Kerres argues, that musicians should use this unusual times to experiment and to see the any event from the audiences' perspective. It is not only about making great music. It is also about providing a unique experience. This is the time to experiment! The best guide for your technical setup comes from Sofia Livotov and Satriya Krisna, two amazing singers. Have a look at their YouTube site TuneInsiders with a lot of really useful tutorials: www.youtube.com/c/TuneInsiders  If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.
We are often asked, how promoters find talent. Recommendations and the personal network is definitely still the best and most successful way to get in touch with promoters. Over the years, promoters have learned not only to look at competitions, but also at social media for talent they are interested in. How will that change through the COVID19 crisis? - Bernhard Kerres argues, that continuing to make music and to find an audience in these difficult times will get the attention of promoters. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.
Welcome to the 2021! We all hope that it will be better than the last one. Bernhard Kerres has a few tips for you how to best start the New Year. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.
Musicians should neither worry about being part of the ocean of greatness, nor should they worry about competition. Horse compete. Musicians don't. But finding one's own Lovemark, the Why one makes music is key to differentiate oneself in that ocean of greatness. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.
Self-doubt and perceived competition stop many musicians in their growth. They forget that they actually have already mastered greatness with all the hours and hard work they put in. Before even entering university, they are close to the 10,000 hours to greatness Malcolm Gladwell cites. Bernhard Kerres suggests to acknowledge your greatness and ignore the stop signs popping up in our mind. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.
You can practice at least three hours a day or not more than three hours a day. The little difference in phrasing between "at least" and "not more" seems insignificant but changes the quality of our practicing immensely. Bernhard Kerres explain the impact a change like that can have on the quality of your practicing and therefore your career. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.
Is the future of music making in opera houses and concert halls? Yes, but probably not only. Bernhard Kerres argues that especially with the crisis of COVID19 it is time to think of delivering music to people in other ways than just opera houses and concert halls.  If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.
15/20 Music Matters

15/20 Music Matters

2020-10-1906:161

It is time to change the narrative. Rishi Sunak, the Chancellor of the Exchequer in the UK, suggested in an itv interview, that artists should retrain. An outcry by artists and media followed. But the question is not if society should support the arts and artists. The question is, argues Bernhard Kerres, do the arts and especially classical music support society. And he answers that with a clear yes. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.
Networking and small talk can kill people - especially introverts. Musicians have trained their whole live to express themselves through their instruments and their music. And suddenly they find themselves at a reception or at a dinner where they need to talk to people. Not easy.  Bernhard Kerres has four steps for you, how to start and lead such a conversation and even lead it to a point where it is useful for you. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com.
For so many musicians, young as well established, the question, if they are good enough, is always in their mind. Bernhard Kerres argues, that this is the wrong question. After having worked so hard, you are good enough. The right question is, what makes you interesting. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com.
Meet Leona Rajakowitsch and Clemente Prudencio, two young musicians, who did not want to wait until the COVID19 crisis is over to share their music. They started a series of house concerts in a small town in the South of Austria. The Sunday evening concerts have quickly established themselves as a cultural highlight in Carinthia. Leona and Clemente not only perform themselves but enjoy inviting colleagues and friends to make music with them. You find more about these concerts at www.hauskonzerte.at. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com.
Following the last episode, Bernhard Kerres discusses potential scenarios of the COVID19 crisis and its impact on classical music. In this episode, he takes you to August 2021 - one year from now. He invites you to consider three scenarios: Australia, based on the current quarantine regulations in Australia Vaccine, based on reports from Goldman Sachs and others about the availability of a COVID19 vaccine by December 2020 Seniors, based on various research requiring senior citizens to be either vaccinated or to stay at home. Again, Bernhard Kerres suggests that listeners get together with friends and colleagues to discuss the various scenarios and consider what it means for their careers. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com.
The COVID19 crisis will be part of our lives and careers for some time. We cannot predict the future and what will happen. But we can prepare for all possible outcomes. In this second episode on the Corona Scenarios, Bernhard Kerres invites you to think about the impact of the COVID19 crisis on four different musician types. He encourages you to get together with colleagues and friends to discuss your thoughts. This will help you to be better prepared. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com.
The COVID19 crisis will not go away. The only thing that is certain is uncertainty. Bernhard Kerres speaks about how to deal with this kind of uncertainty. And he invites listeners to the Corona Scenarios webinar on August 14, 2020 -> go.beyourownmanager.com.  If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com.
Meet Rosalyn Aninyei, the courageous founder of the Vesta Orchestra in Lagos, Nigeria. While studying and living in Vienna, violinist Rosalyn Aninyei became so fascinated by the lively musical culture of the city, that she wanted to bring the spirit of it to Lagos. She founded the Vesta Orchestra dedicated to the promotion of African classical and contemporary composers, besides playing classical repertoire. And, Rosalyn has big dreams! If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com.
7/20 Music for Free

7/20 Music for Free

2020-05-1812:18

With the COVID 19 crisis many musicians turned to social media and the internet to spread their music. They brought joy to many people. Some people in the music world are now concerned if audiences will ever make the effort to go to a live concert again - and even pay for it. Bernhard Kerres, author of the career handbook for classical musicians, Be Your Own Manager, and former CEO and Artistic Director of the Wiener Konzerthaus is not concerned.  If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. More about Bernhard Kerres who is an Executive Coach based in Vienna and teaches career management for classical musicians: www.bernhardkerres.com.
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