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Be Your Own Manager

Author: Bernhard Kerres

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Be Your Own Manager is a career podcast for classical musicians from the former CEO and Artistic Director of the Vienna Concert House, Bernhard Kerres. Learn how to win your next engagement, how to build up a fan base, and how to market yourself. The podcast is an extension to the career handbook for classical musicians, Be Your Own Manager, which Bernhard co-authored with Bettina Mehne.
More about the podcast and the book on www.be-your-own-manager. com and www.hellostage.com.
You can also support the podcast on www.patreon.com/bernhardkerres.
Thanks for listening!
60 Episodes
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18/19 Get Paid!

18/19 Get Paid!

2019-05-1500:16:09

Again and again musicians tell us that they play for free. An article in the Dutch newspaper NOS says that even the world famous Concertgebouw in Amsterdam does not pay artists for lunchtime concert. Simon Reinink argues it with the opportunity for artists to gain concert experience. In this episode of Be Your Own Manager, Bernhard Kerres makes a point that musicians and artists need to get paid for their work.In other news, Bernhard introduces the new website dedicated to Johann Sebastian Bach's Cello Suites -> www.jsbachcellosuites.com. Cellist Marianne Dumas presents all her groundbreaking research and the background to her outstanding recording of the cello suites on that site.More about the podcast and the book on www.be-your-own-manager.com and www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres.Thanks for listening! This podcast is sponsored by Anchor Voice Messages Send in a voice message:https://anchor.fm/hello-stage/message
This weeks Be Your Own Manager podcast is in German!Dies ist die Aufzeichnung einer Podiumsdiskussion zum Thema Karriere heute. Die Diskussion wurde im Rahmen des Festivals Rising Stars der Musikhochschulen Freiburg, Karlsruhe und Stuttgart am 3. Mai 2019 in Karlsruhe aufgenommen. Bernhard Kerres spricht mit den Gästen über die beruflichen Herausforderungen an junge Musikerinnen und Musiker.Die Gäste sind:Hannah Bregler, ehemalige Fagottistin, die heute die "Musikfeste auf dem Lande" des Schleswig-Holstein Musik Festivals leitet;die Pianistin und Spezialistin für zeitgenössische Musik, Magdalena Cerezo Falces; unddie Rektorin der staatlichen Hochschule für Musik und darstellende Kunst Stuttgart, Dr. Regula Rapp. Send in a voice message:https://anchor.fm/hello-stage/message
Selling leads to engagements. That's why we need to learn about it. In today's episode, Bernhard Kerres talks about the differences of direct and indirect sales and what that means for musicians. His recommendations is to focus significantly more on direct sales than on marketing and social media.Furthermore in the podcast an introduction to the 14th International Mozart Competition Salzburg 2020 for violin, piano, and horn. The online application for the competition is already open.If you like that podcast consider supporting it on Patreon www.patreon.com/bernhardkerres. More information on the things we do and a form to contact us can be found on www.hellostage.com. Thank you! This podcast is sponsored by Anchor Voice Messages Send in a voice message:https://anchor.fm/hello-stage/message
In our latest Be Your Own Manager podcast, Bernhard Kerres talks about contracts. Even an oral agreement can be a contract. Documenting it might be helpful. Also, contracts should be read and can be negotiated.Furthermore in the podcast an introduction to the 14th International Mozart Competition Salzburg 2020 for violin, piano, and horn. The online application for the competition is already open.If you like that podcast consider supporting it on Patreon www.patreon.com/bernhardkerres. Thank you! Send in a voice message:https://anchor.fm/hello-stage/message
A recent article on Artsy.net cited a study that not your creativity but friends make you famous - at least that seemed to have been the case at the beginning of the 20th century when abstract art emerged. Bernhard Kerres takes this study as a starting point to ponder what that could mean for classical musicians. Also some first information on the upcoming International Mozart Competition Salzburg 2020 for violin, horn and piano.If you like this podcast please support it and enjoy a wide variety of benefits. Go to www.patreon.com/bernhardkerres for more information. Thank you :) Send in a voice message:https://anchor.fm/hello-stage/message
Social Media becomes crowded and overrated. Although we all spend - too - much time on it, its value for communicating with fans is diminishing. Bernhard Kerres points out that Playlists on Spotify and other platforms might be a much more effective social media tool for musicians to bond with their fans.Also in the podcast the reminder of the online workshop with Marie-Luise Dingler from the Twiolins about cold calling and selling. More on the www.hellostage.com.If you like this podcast please support it and enjoy a wide variety of benefits. Go to www.patreon.com/bernhardkerres for more information. Thank you :) This podcast is sponsored by Anchor Voice Messages Send in a voice message:https://anchor.fm/hello-stage/message
13/19 Stay Motivated

13/19 Stay Motivated

2019-04-0300:11:41

Staying motivated for the non-musical work can be challenging. Asking someone for something might even be daunting. Still, it is part of a musician's life. Bernhard Kerres talks about why asking is always better than not asking and how to deal with negative energy. Also in the podcast the reminder of the online workshop with Marie-Luise Dingler from the Twiolins about cold calling and selling. More on the www.hellostage.com.If you like this podcast please support it and enjoy a wide variety of benefits. Go to www.patreon.com/bernhardkerres for more information. Thank you :) This podcast is sponsored by Anchor Voice Messages Send in a voice message:https://anchor.fm/hello-stage/message
Today Bernhard Kerres is answering a question we got via Instagram. How do you start your career as a conductor? It isn't an easy question but Bernhard's answer holds some valuable information not only for conductors but generally for musicians. Listening, performing and networking. Also in the podcast the reminder of the online workshop with Marie-Luise Dingler from the Twiolins about cold calling and selling. More on the www.hellostage.com.If you like this podcast please support it and enjoy a wide variety of benefits. Go to www.patreon.com/bernhardkerres for more information. Thank you :) Send in a voice message:https://anchor.fm/hello-stage/message
11/19 Music & Management

11/19 Music & Management

2019-03-2100:11:53

Performing outside of concert halls might be shocking for some. But Bernhard Kerres takes you through the example of a leadership course for business managers he regularly does with the wonderful Alauda Quartet for London Business School. The quartet not only gets to perform but is an integral part of the workshop interacting with participants and discussing issues around teamwork and leadership. If you like that podcast, do support it: www.patreon.com/bernhardkerres.You can order the book, Be Your Own Manager, on Amazon or on www.beyourownmanager.com. Send in a voice message:https://anchor.fm/hello-stage/message
10/19 Dealing with Setbacks

10/19 Dealing with Setbacks

2019-03-1400:13:02

Setbacks are inevitable. So it is good to find our own way to deal with it. Bernhard Kerres talks about his five steps to work through setbacks.If you like that podcast, do support it: www.patreon.com/bernhardkerres.You can order the book, Be Your Own Manager, on Amazon or on www.beyourownmanager.com. Send in a voice message:https://anchor.fm/hello-stage/message
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