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Be Your Own Manager

Author: Bernhard Kerres

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Be Your Own Manager is a career podcast for classical musicians from the former CEO and Artistic Director of the Vienna Concert House, Bernhard Kerres. Learn how to win your next engagement, how to build up a fan base, and how to market yourself. The podcast is an extension to the career handbook for classical musicians, Be Your Own Manager, which Bernhard co-authored with Bettina Mehne.
More about the podcast, the book, and regular courses on www.beyourownmanager.com.
Thanks for listening!
83 Episodes
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The COVID19 crisis will not go away. The only thing that is certain is uncertainty. Bernhard Kerres speaks about how to deal with this kind of uncertainty. And he invites listeners to the Corona Scenarios webinar on August 14, 2020 -> go.beyourownmanager.com.  If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com.
Meet Rosalyn Aninyei, the courageous founder of the Vesta Orchestra in Lagos, Nigeria. While studying and living in Vienna, violinist Rosalyn Aninyei became so fascinated by the lively musical culture of the city, that she wanted to bring the spirit of it to Lagos. She founded the Vesta Orchestra dedicated to the promotion of African classical and contemporary composers, besides playing classical repertoire. And, Rosalyn has big dreams! If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com.
7/20 Music for Free

7/20 Music for Free

2020-05-1812:18

With the COVID 19 crisis many musicians turned to social media and the internet to spread their music. They brought joy to many people. Some people in the music world are now concerned if audiences will ever make the effort to go to a live concert again - and even pay for it. Bernhard Kerres, author of the career handbook for classical musicians, Be Your Own Manager, and former CEO and Artistic Director of the Wiener Konzerthaus is not concerned.  If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. More about Bernhard Kerres who is an Executive Coach based in Vienna and teaches career management for classical musicians: www.bernhardkerres.com.
Many musicians asked Bernhard Kerres about his career path, leaving the stage, running tech companies, and returning to head one of the greatest concert halls in the world. So, he decided to share his musical career path in this podcast. He speaks about his introduction to classical music in his home town Vienna with the Vienna Philharmonic and the Vienna Stateopera, singing with Agnes Baltsa, José Carreras and many others, and eventually deciding that he was not good enough for a performing career.  If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. More about Bernhard Kerres who is an Executive Coach based in Vienna and teaches career management for classical musicians: www.bernhardkerres.com.
In this episode, Bernhard Kerres, talks to Luxembourg based flutist Hélène Boulègue about COVID 19, her discovery of André Jolivet and more. Hélène Boulègue one the first price of the Kobe International Flute Competition in 2017. In the recent months she has released two CDs with the flute works of  André Jolivet on Naxos. Hélène is a member of the Orchestre Philharmonique du Luxembourg.  If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com
Krishna Thiagarajan, CEO and President of the Seattle Symphony Orchestra, talks with Bernhard Kerres on the impact the COVID 19 crisis has on classical music. He gives insides on how the Seattle Symphony stands united to secure its future. More importantly he is full of ideas what will change and sees many opportunities for younger artists in a post-COVID 19 crisis. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com
3/20 Corona

3/20 Corona

2020-03-3024:24

The COVID-19 crisis brought the world close to a complete standstill. Musicians are facing significant economic challenges. The world as we knew it will change. Bernhard Kerres talks about trends which will impact the post Corona world for musicians. You’ll find more about Bernhard Kerres on his website: https://www.bernhardkerres.com
02/20 Time Travel

02/20 Time Travel

2020-01-2309:25

When thinking about ones career, one gets easily stuck between huge dreams and the harsh reality. Bernhard Kerres takes you on a time journey to develop a more concrete career strategy. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
01/20 HAPPY NEW YEAR

01/20 HAPPY NEW YEAR

2020-01-0910:39

A happy New Year from Bernhard Kerres and some thoughts on resolutions and goals.
Today's concert format comes from the late 19th century. It has something which is almost religious. And it is probably completely outdated. Bernhard Kerres talks about how musicians can think about new and different concert formats involving fans, colleagues, music lovers, and people who have never been to a concert. And, if you have great ideas, Bernhard will share your idea on the next episodes of this podcast.  More about the podcast and the book on www.beyourownmanager.com and www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Following a question about apps for time and project management, Bernhard Kerres delves into more project management considerations. The right process comes before the tools. He himself uses Daylite from Marketcircle but that's only available on Apple platforms. Still, there are enough other tools out there which can support you in time and project management. More about the podcast and the book on www.beyourownmanager.com and www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening!
30/19 Walk on Water!

30/19 Walk on Water!

2019-10-1009:13

In preparation for his lecture at the University of Music and Dance Cologne in Wuppertal, Bernhard Kerres looks at Christo and Jeanne-Claudes' project "Floating Piers" and what it means for a career in music.  More about the podcast and the book on www.beyourownmanager.com and www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening!
So many musicians, singers, composers, entrepreneurs, and freelancers think that having lots of "friends" on social media makes a strong community for them. It does not. Bernhard Kerres explains that musicians should start building a following in their community, the town they come from, the town they are living in. The places you lived in are the starting point for a real community.  Also in the podcast, a short introduction to cellist Ernst Simon Glaser and his wonderful blog giving people a peak back stage.. More about the podcast and the book on www.beyourownmanager.com and www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening!
While practicing is a strong established habit for musicians, looking after one's career isn't. Bernhard Kerres shares his ideas on starting with a self-management routine which over time should form a strong habit. This will enable musicians to manage their careers proactively and be more successful in it. More about the podcast and the book on www.beyourownmanager.com and www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening!
Working on selling and marketing yourself alone can be tedious. Bernhard Kerres talks about a new system he recently came across - Working Out Loud. Based on the book by John Stepper, it is the idea of four to five people working on together on their individual goals over twelve weeks. It is an idea which might be useful to many freelance musicians planning the summer 2020 and the season 2020/21. More about the podcast and the book on www.beyourownmanager.comand www.hellostage.com.  You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening!
The high streets of our villages, quarters, and towns, are the main artery of life in our community. Due to e-commerce, the economic cycle, and other developments, many high streets are dying out because the shops are closing down. Bernhard Kerres explores an idea of bringing back life to the center of our communities. More about the podcast and the book on www.beyourownmanager.com and www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening!
A few months ago, Bernhard Kerres, was talking at the Nordic Orchestra Conference in Stockholm. He introduced a new marketing concept for the arts world which he called 3Cs. The 3Cs stand for Content, Community and Conversation. Today he adapts this concept to the marketing needs for classical musicians.  You can read more about the 3Cs Concept on the blog of Haydn 1791 -> www.haydn1791.net More about the podcast and the book Be Your Own Manager, on www.hellostage.com.  You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening! 
24/19 You Are Special!

24/19 You Are Special!

2019-07-2511:09

Being outstanding on one's instrument, being a great singer, a motivating conductor, a creative composer, is only a start. To be successful you need to know what makes you special. Bernhard Kerres talks about daring to communicate one's strengths, one's passions.  More about the podcast and the book on www.hellostage.com.  You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening! 
What makes a good story and why should you think about stories? Your bio, your website, even your concert program is a story. Bernhard Kerres shares some secrets of good stories with you. More about the podcast and the book on www.hellostage.com.  You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening!  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Summer is coming! Time for holidays. But also for reflection. Bernhard Kerres has your summer to-do list for you. More about the podcast and the book on www.hellostage.com.  You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening! 
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