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Be Your Own Manager

Author: Bernhard Kerres

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Be Your Own Manager is a career podcast for classical musicians from the former CEO and Artistic Director of the Vienna Concert House, Bernhard Kerres. Learn how to win your next engagement, how to build up a fan base, and how to market yourself. The podcast is an extension to the career handbook for classical musicians, Be Your Own Manager, which Bernhard co-authored with Bettina Mehne.
More about the podcast, the book, and regular courses on www.beyourownmanager.com.
Thanks for listening!
90 Episodes
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Is the future of music making in opera houses and concert halls? Yes, but probably not only. Bernhard Kerres argues that especially with the crisis of COVID19 it is time to think of delivering music to people in other ways than just opera houses and concert halls.  If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.
15/20 Music Matters

15/20 Music Matters

2020-10-1906:16

It is time to change the narrative. Rishi Sunak, the Chancellor of the Exchequer in the UK, suggested in an itv interview, that artists should retrain. An outcry by artists and media followed. But the question is not if society should support the arts and artists. The question is, argues Bernhard Kerres, do the arts and especially classical music support society. And he answers that with a clear yes. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.
Networking and small talk can kill people - especially introverts. Musicians have trained their whole live to express themselves through their instruments and their music. And suddenly they find themselves at a reception or at a dinner where they need to talk to people. Not easy.  Bernhard Kerres has four steps for you, how to start and lead such a conversation and even lead it to a point where it is useful for you. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com.
For so many musicians, young as well established, the question, if they are good enough, is always in their mind. Bernhard Kerres argues, that this is the wrong question. After having worked so hard, you are good enough. The right question is, what makes you interesting. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com.
Meet Leona Rajakowitsch and Clemente Prudencio, two young musicians, who did not want to wait until the COVID19 crisis is over to share their music. They started a series of house concerts in a small town in the South of Austria. The Sunday evening concerts have quickly established themselves as a cultural highlight in Carinthia. Leona and Clemente not only perform themselves but enjoy inviting colleagues and friends to make music with them. You find more about these concerts at www.hauskonzerte.at. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com.
Following the last episode, Bernhard Kerres discusses potential scenarios of the COVID19 crisis and its impact on classical music. In this episode, he takes you to August 2021 - one year from now. He invites you to consider three scenarios: Australia, based on the current quarantine regulations in Australia Vaccine, based on reports from Goldman Sachs and others about the availability of a COVID19 vaccine by December 2020 Seniors, based on various research requiring senior citizens to be either vaccinated or to stay at home. Again, Bernhard Kerres suggests that listeners get together with friends and colleagues to discuss the various scenarios and consider what it means for their careers. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com.
The COVID19 crisis will be part of our lives and careers for some time. We cannot predict the future and what will happen. But we can prepare for all possible outcomes. In this second episode on the Corona Scenarios, Bernhard Kerres invites you to think about the impact of the COVID19 crisis on four different musician types. He encourages you to get together with colleagues and friends to discuss your thoughts. This will help you to be better prepared. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com.
The COVID19 crisis will not go away. The only thing that is certain is uncertainty. Bernhard Kerres speaks about how to deal with this kind of uncertainty. And he invites listeners to the Corona Scenarios webinar on August 14, 2020 -> go.beyourownmanager.com.  If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com.
Meet Rosalyn Aninyei, the courageous founder of the Vesta Orchestra in Lagos, Nigeria. While studying and living in Vienna, violinist Rosalyn Aninyei became so fascinated by the lively musical culture of the city, that she wanted to bring the spirit of it to Lagos. She founded the Vesta Orchestra dedicated to the promotion of African classical and contemporary composers, besides playing classical repertoire. And, Rosalyn has big dreams! If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com.
7/20 Music for Free

7/20 Music for Free

2020-05-1812:18

With the COVID 19 crisis many musicians turned to social media and the internet to spread their music. They brought joy to many people. Some people in the music world are now concerned if audiences will ever make the effort to go to a live concert again - and even pay for it. Bernhard Kerres, author of the career handbook for classical musicians, Be Your Own Manager, and former CEO and Artistic Director of the Wiener Konzerthaus is not concerned.  If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. More about Bernhard Kerres who is an Executive Coach based in Vienna and teaches career management for classical musicians: www.bernhardkerres.com.
Many musicians asked Bernhard Kerres about his career path, leaving the stage, running tech companies, and returning to head one of the greatest concert halls in the world. So, he decided to share his musical career path in this podcast. He speaks about his introduction to classical music in his home town Vienna with the Vienna Philharmonic and the Vienna Stateopera, singing with Agnes Baltsa, José Carreras and many others, and eventually deciding that he was not good enough for a performing career.  If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. More about Bernhard Kerres who is an Executive Coach based in Vienna and teaches career management for classical musicians: www.bernhardkerres.com.
In this episode, Bernhard Kerres, talks to Luxembourg based flutist Hélène Boulègue about COVID 19, her discovery of André Jolivet and more. Hélène Boulègue one the first price of the Kobe International Flute Competition in 2017. In the recent months she has released two CDs with the flute works of  André Jolivet on Naxos. Hélène is a member of the Orchestre Philharmonique du Luxembourg.  If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com
Krishna Thiagarajan, CEO and President of the Seattle Symphony Orchestra, talks with Bernhard Kerres on the impact the COVID 19 crisis has on classical music. He gives insides on how the Seattle Symphony stands united to secure its future. More importantly he is full of ideas what will change and sees many opportunities for younger artists in a post-COVID 19 crisis. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com
3/20 Corona

3/20 Corona

2020-03-3024:24

The COVID-19 crisis brought the world close to a complete standstill. Musicians are facing significant economic challenges. The world as we knew it will change. Bernhard Kerres talks about trends which will impact the post Corona world for musicians. You’ll find more about Bernhard Kerres on his website: https://www.bernhardkerres.com
02/20 Time Travel

02/20 Time Travel

2020-01-2309:25

When thinking about ones career, one gets easily stuck between huge dreams and the harsh reality. Bernhard Kerres takes you on a time journey to develop a more concrete career strategy. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
01/20 HAPPY NEW YEAR

01/20 HAPPY NEW YEAR

2020-01-0910:39

A happy New Year from Bernhard Kerres and some thoughts on resolutions and goals.
Today's concert format comes from the late 19th century. It has something which is almost religious. And it is probably completely outdated. Bernhard Kerres talks about how musicians can think about new and different concert formats involving fans, colleagues, music lovers, and people who have never been to a concert. And, if you have great ideas, Bernhard will share your idea on the next episodes of this podcast.  More about the podcast and the book on www.beyourownmanager.com and www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Following a question about apps for time and project management, Bernhard Kerres delves into more project management considerations. The right process comes before the tools. He himself uses Daylite from Marketcircle but that's only available on Apple platforms. Still, there are enough other tools out there which can support you in time and project management. More about the podcast and the book on www.beyourownmanager.com and www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening!
30/19 Walk on Water!

30/19 Walk on Water!

2019-10-1009:13

In preparation for his lecture at the University of Music and Dance Cologne in Wuppertal, Bernhard Kerres looks at Christo and Jeanne-Claudes' project "Floating Piers" and what it means for a career in music.  More about the podcast and the book on www.beyourownmanager.com and www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening!
So many musicians, singers, composers, entrepreneurs, and freelancers think that having lots of "friends" on social media makes a strong community for them. It does not. Bernhard Kerres explains that musicians should start building a following in their community, the town they come from, the town they are living in. The places you lived in are the starting point for a real community.  Also in the podcast, a short introduction to cellist Ernst Simon Glaser and his wonderful blog giving people a peak back stage.. More about the podcast and the book on www.beyourownmanager.com and www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening!
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