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Be Your Own Manager

Author: Bernhard Kerres

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Be Your Own Manager is a career podcast for classical musicians from the former CEO and Artistic Director of the Vienna Concert House, Bernhard Kerres. Learn how to win your next engagement, how to build up a fan base, and how to market yourself. The podcast is an extension to the career handbook for classical musicians, Be Your Own Manager, which Bernhard co-authored with Bettina Mehne.
More about the podcast and the book on www.beyourownmanager.com and www.hellostage.com.
You can also support the podcast on www.patreon.com/bernhardkerres.
Thanks for listening!
76 Episodes
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02/20 Time Travel

02/20 Time Travel

2020-01-2300:09:25

When thinking about ones career, one gets easily stuck between huge dreams and the harsh reality. Bernhard Kerres takes you on a time journey to develop a more concrete career strategy. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
01/20 HAPPY NEW YEAR

01/20 HAPPY NEW YEAR

2020-01-0900:10:39

A happy New Year from Bernhard Kerres and some thoughts on resolutions and goals.
Today's concert format comes from the late 19th century. It has something which is almost religious. And it is probably completely outdated. Bernhard Kerres talks about how musicians can think about new and different concert formats involving fans, colleagues, music lovers, and people who have never been to a concert. And, if you have great ideas, Bernhard will share your idea on the next episodes of this podcast.  More about the podcast and the book on www.beyourownmanager.com and www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Following a question about apps for time and project management, Bernhard Kerres delves into more project management considerations. The right process comes before the tools. He himself uses Daylite from Marketcircle but that's only available on Apple platforms. Still, there are enough other tools out there which can support you in time and project management. More about the podcast and the book on www.beyourownmanager.com and www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening!
30/19 Walk on Water!

30/19 Walk on Water!

2019-10-1000:09:13

In preparation for his lecture at the University of Music and Dance Cologne in Wuppertal, Bernhard Kerres looks at Christo and Jeanne-Claudes' project "Floating Piers" and what it means for a career in music.  More about the podcast and the book on www.beyourownmanager.com and www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening!
So many musicians, singers, composers, entrepreneurs, and freelancers think that having lots of "friends" on social media makes a strong community for them. It does not. Bernhard Kerres explains that musicians should start building a following in their community, the town they come from, the town they are living in. The places you lived in are the starting point for a real community.  Also in the podcast, a short introduction to cellist Ernst Simon Glaser and his wonderful blog giving people a peak back stage.. More about the podcast and the book on www.beyourownmanager.com and www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening!
28/19 Routines and Habits

28/19 Routines and Habits

2019-09-2500:11:59

While practicing is a strong established habit for musicians, looking after one's career isn't. Bernhard Kerres shares his ideas on starting with a self-management routine which over time should form a strong habit. This will enable musicians to manage their careers proactively and be more successful in it. More about the podcast and the book on www.beyourownmanager.com and www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening!
Working on selling and marketing yourself alone can be tedious. Bernhard Kerres talks about a new system he recently came across - Working Out Loud. Based on the book by John Stepper, it is the idea of four to five people working on together on their individual goals over twelve weeks. It is an idea which might be useful to many freelance musicians planning the summer 2020 and the season 2020/21. More about the podcast and the book on www.beyourownmanager.comand www.hellostage.com.  You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening!
26/19 Play on High Streets

26/19 Play on High Streets

2019-09-0500:09:54

The high streets of our villages, quarters, and towns, are the main artery of life in our community. Due to e-commerce, the economic cycle, and other developments, many high streets are dying out because the shops are closing down. Bernhard Kerres explores an idea of bringing back life to the center of our communities. More about the podcast and the book on www.beyourownmanager.com and www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening!
A few months ago, Bernhard Kerres, was talking at the Nordic Orchestra Conference in Stockholm. He introduced a new marketing concept for the arts world which he called 3Cs. The 3Cs stand for Content, Community and Conversation. Today he adapts this concept to the marketing needs for classical musicians.  You can read more about the 3Cs Concept on the blog of Haydn 1791 -> www.haydn1791.net More about the podcast and the book Be Your Own Manager, on www.hellostage.com.  You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening! 
24/19 You Are Special!

24/19 You Are Special!

2019-07-2500:11:09

Being outstanding on one's instrument, being a great singer, a motivating conductor, a creative composer, is only a start. To be successful you need to know what makes you special. Bernhard Kerres talks about daring to communicate one's strengths, one's passions.  More about the podcast and the book on www.hellostage.com.  You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening! 
What makes a good story and why should you think about stories? Your bio, your website, even your concert program is a story. Bernhard Kerres shares some secrets of good stories with you. More about the podcast and the book on www.hellostage.com.  You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening!  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Summer is coming! Time for holidays. But also for reflection. Bernhard Kerres has your summer to-do list for you. More about the podcast and the book on www.hellostage.com.  You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening! 
When marketing in the digital age we all flock to social media. It is so easy. But if you look at the numbers it is a big waste of time. In our latest episode, Bernhard Kerres, compares the effectiveness of social media to e-mail newsletters. What has been your experience? More about the podcast and the book on www.hellostage.com.  You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening! 
20/19 Videos!

20/19 Videos!

2019-06-0500:12:30

Videos are today an almost must for musicians. Videos give promoters, artistic director, agents, etc. the opportunity to get to know an artist better before actually having them audition or engaging them. Most competitions use videos today. But there is a difference what the target audience of a video is. Bernhard Kerres speaks about the different kinds of videos for classical musicians.  You can find good examples for videos on the HELLO STAGE webpage at: www.hellostage.com/?p=2049 More about the podcast and the book on www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening!
In our latest career podcast for classical musicians, Bernhard Kerres talks about how to write a good application for a concert or performance. He suggests to do research, focus on quality over quantity, and to follow up. What is your experience? More about the podcast and the book on www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening!
18/19 Get Paid!

18/19 Get Paid!

2019-05-1500:16:16

Again and again musicians tell us that they play for free. An article in the Dutch newspaper NOS says that even the world famous Concertgebouw in Amsterdam does not pay artists for lunchtime concert. Simon Reinink argues it with the opportunity for artists to gain concert experience. In this episode of Be Your Own Manager, Bernhard Kerres makes a point that musicians and artists need to get paid for their work. In other news, Bernhard introduces the new website dedicated to Johann Sebastian Bach's Cello Suites -> www.jsbachcellosuites.com. Cellist Marianne Dumas presents all her groundbreaking research and the background to her outstanding recording of the cello suites on that site. More about the podcast and the book on www.be-your-own-manager.com and www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
This weeks Be Your Own Manager podcast is in German! Dies ist die Aufzeichnung einer Podiumsdiskussion zum Thema Karriere heute. Die Diskussion wurde im Rahmen des Festivals Rising Stars der Musikhochschulen Freiburg, Karlsruhe und Stuttgart am 3. Mai 2019 in Karlsruhe aufgenommen. Bernhard Kerres spricht mit den Gästen über die beruflichen Herausforderungen an junge Musikerinnen und Musiker. Die Gäste sind: Hannah Bregler, ehemalige Fagottistin, die heute die "Musikfeste auf dem Lande" des Schleswig-Holstein Musik Festivals leitet; die Pianistin und Spezialistin für zeitgenössische Musik, Magdalena Cerezo Falces; und die Rektorin der staatlichen Hochschule für Musik und darstellende Kunst Stuttgart, Dr. Regula Rapp.
Selling leads to engagements. That's why we need to learn about it. In today's episode, Bernhard Kerres talks about the differences of direct and indirect sales and what that means for musicians. His recommendations is to focus significantly more on direct sales than on marketing and social media. Furthermore in the podcast an introduction to the 14th International Mozart Competition Salzburg 2020 for violin, piano, and horn. The online application for the competition is already open. If you like that podcast consider supporting it on Patreon www.patreon.com/bernhardkerres. More information on the things we do and a form to contact us can be found on www.hellostage.com. Thank you! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In our latest Be Your Own Manager podcast, Bernhard Kerres talks about contracts. Even an oral agreement can be a contract. Documenting it might be helpful. Also, contracts should be read and can be negotiated. Furthermore in the podcast an introduction to the 14th International Mozart Competition Salzburg 2020 for violin, piano, and horn. The online application for the competition is already open. If you like that podcast consider supporting it on Patreon www.patreon.com/bernhardkerres. Thank you!
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