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Think Digital

Author: Justin Wise

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Think different about digital. Why? Because you can't afford not to. But thinking different doesn't mean trying out the latest tactics and trends, or blindly following to the guru du jour. No. That's NOT what this show is about. We'll give you the rock-solid digital systems you need to get more leads, grow your business, and increase your productivity.
43 Episodes
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 The Warning Signs It Might Be Time To Digitize Your BusinessWhen it comes to your business, you’re probably in one of two camps: you’re either a traditional business or an online business. However, this is beginning to change. What’s happening increasingly is that traditional bricks-and-mortar businesses are looking at how to branch out online.But how do you do that? How can you take the physical version of your business model, and make it digital?A lead generation funnel.There isn't a single kind of business that hasn’t benefited from a digital lead funnel. So if you think it might be time to digitize your business, read on to see if these points ring true.1. Competitors are figuring it out faster than you areThey’re not better. They’re not smarter. But somehow you’re finding that your competitors are pulling ahead of you. This likely means they’ve worked out how to automate something you’re still trying to do by hand.Business A has automated its lead generationBusiness B relies on word of mouth and referralsWhich do you think is going to bring in the biggest number of leads? Honestly, this becomes the difference between walking a mile or driving a mile. You might end up in the same place, but it’s going to take you a lot longer to get there.2. You’re afraid of missing out, but you’re MORE afraid of feeling foolish“I have this great idea, but…”You’ve got these big ideas, but you feel stuck in a place where you can’t quite reach across to do it. Instead, you feel uncertain and without the confidence to follow through on what you’d secretly love to do.So what do you do? You might find that the gap between your idea and your skills is too wide, but that doesn’t mean that you need to go alone. Instead, remember that this is why there are experts and consultants out there. If there are things that you want to do, but you don’t feel like you know how you need to reframe your thinking. Think WHO, not HOW. Who can help you to do what it is you want to do next?3. What Got You Here Isn’t Going To Get You ThereYou might find that your business is beginning to plateau. What has been going gangbusters is now beginning to tail off. Or perhaps you can see why there’s a finite number of places that you can go.If this is you, it might be time to consider how to branch out using the knowledge and skills that you have, just repurposed in some way. It can feel terrifying to dip into digitizing your business, but this isn’t something that you have to do by yourself. Your job is to be good at your business - let other people help you to reach the next level. 
When it comes to working with clients, some disagreements are to be expected. However, the trick to mitigating these - and avoiding disaster - is much simpler than you think. You may think that if you bring people the end product and if you always deliver, then that is the only thing your client needs to worry about. Yet for some people, there is an area that matters even more than that: clear communication, and clear expectations. Clients are paying you to lead. We’ve got the best 5 ways to make sure that you have crystal clarity with your clients every single time. 1. What You Are Doing For ThemFirst of all, you need to spell out what it is that you’re going to do for your client. This needs to be simple, clear, and as granular as possible. For example, we will be copy writing your Facebook ads or I am going to coach you for 12 hours per month. The big reason for beginning your communications as simply and clearly as this is that if you can’t explain it simply then it’s highly possible that you don’t understand what you’re meant to be doing. 2. What You Are NOT Doing For ThemOnce you’ve parsed out what it is that you plan to do for your client, you then want to make sure you are creating the right kind of boundaries by emphasizing what you won’t be doing for them. Without this, even the most well-intentioned client can pull you into product creep that sees you working far longer without any of the benefits. Be crystal clear about what’s within your specific remit for this task, and the extras that don’t come along with the package. You’ll find in general that this is a relief for your clients, who can then plan around what you can do for them, and know where they have to fill in the gaps. It doesn’t have to be fixed in stone if you don’t want it to be. You can choose at a point to break a specific rule when you want in order to cultivate the relationship. 3. How You Will Communicate With ThemThe truth about a lot of clients is that they will worry that they’re bothering you. They want to know what’s going on, but don’t want to feel like they’re intruding. Take away the stress for both of you by specifying exactly what they can expect. Will you be communicating via email or through a separate project management system? What kind of timeframe are you looking at, and when can they expect to hear from you? Your clients will follow your lead, and will appreciate you being clear and open about what works for you (so that it works for them). 4. How You Will NOT Communicate With Them Of course, there will always be some people who use every contact detail that you have, so it’s also appropriate to specify how you won’t communicate with them. In many cases this is as simple as letting them know that if they send messages outside of designated hours, or on unsupported platforms, that you cannot guarantee a reply. While they may think they’re getting hold of you, if they’re sending you messages through an unmonitored channel, it’s important that your client knows their messages may not be acted upon. 5. What If People Break The Rules? You’ll find in so many cases that your clients are relieved to have clear boundaries in place, and manageable expectations for the two of you. However, maybe you find you’ve got a rule breaker on your hands. As a general guide, the first time you redirect. The second time you correct. And the third time? You fire them. Why? Because how you do anything is how you do everything. If they can’t listen to you when it comes to not texting you at 2am, or assuming you’ll do work and disagreeing with your clear communication, then they’re showing that they don’t respect the work you’re doing for them. Ultimately this is to set you and your client up for success so you can get the work done that you need. The basis of any relationship is good, clear communication. And in business, it’s a solid foundation
40: The 5 Streams Of Wealth

40: The 5 Streams Of Wealth

2019-05-0700:50:50

The 5 Streams of WealthIn today’s podcast, Justin Wise, Brian Duhearst, and Phillip Ramsey talk a little bit about the five streams of wealth. Most millionaires, at least in the United States, have multiple sources of income. Today's guests are experts in that and are currently helping Wise and his wife learn more about building out sources of income.So, what exactly are the five streams of wealth?#1: Uncommon Banking“The first one we call uncommon banking. It's kind of like a saving strategy through cash value, life insurance. But basically, you know, in the olden days you used to get 5% or 6% on just bank money and that doesn't exist anymore. Because of our financial indebtedness as a nation, interest rates have to remain low to finance debt and so we're not paid to save. And so really whether you do the life insurance strategy with us or not, we try to teach you how to get all of your cashflows to do one thing. I'm so anti diversification, there's kind of two parts to uncommon banking, but in that getting money on liquid cash and as business owners and entrepreneurs, we need to sit on more cash because we're taking risks in a different way than most people.”#2: Real Estate"The second one is real estate because we all buy a home. The tax code is geared for owning real estate, more so as rental properties or commercial, that type of thing. So it's not primarily focused on your primary residence; it's more focused on outside of your primary residence."“You want to get there faster with less risk. So we're all on the same team to do that. That's what's easy for me as I just always say, ‘numbers don't lie.’ Let's take that from an emotional decision of buying a real, a rental property that you've never done before.”#3: Investments“I think our competitive advantage is not only just having a set of listening ears and all of that, but we fundamentally realize that the stock market is not the best investment.”#4: Owning a Business“It was just apparent to me that a lot of the people that had millions of dollars, in almost every instance, it was built through owning a business. So in that, I learned at a young age that owning a business was super powerful. I love business. Philip loves business. And then I spent about five years at Deloitte and Touche and consulting, auditing companies like Union Pacific, picture, Hathaway, Geico insurance company to name a few. I mean these are fortune 100 companies and seeing how businesses run.”#5: Subscription Model and Affiliate“And so we have a subscription model, which is how we get paid to give that advice and help you take action on the ideas. You just want someone else to tell you that you're not crazy. Right? And by crazy, what you mean is this is the part that you appreciate it even though we're not quite there in the process yet. We're kind of in the ‘dream’ stage and it's basically saying, hey, let's take what you want to do and I'm going to run the numbers on it and I'm going to show you based on what you have now, how long it would take to get there.”Today’s podcast will dive into the meat of the five streams of wealth. Duhearst and Ramsey dig into their own experience in harnessing this kind of financial stability and provide examples of how it can be done efficiently. Tune in to learn more about how you can think differently about your financial livelihood, what you want out of your businesses, and how it all interlinks and goes together. 
What do you do when your client leaves? It doesn't matter how good you are or how hard you've worked; you're going to lose some clients. So what happens when you do lose those clients? How do you react? What do you do?These are questions that need answers and we will be discussing those answers on episode 39 of Think Digital Podcast. Here’s the truth, the length of time you’ve been working with a client doesn’t really matter, it doesn’t matter if they’ve been your clients for years, there’s a distinct possibility that they’ll leave and you know what, it’s okay.I want you to understand that it’s not you, it’s their decision and they have a reason for making such a decision.I’m going to go right ahead and tell you 3 things to do when your client leaves.3 Things You Should Do When Your Client LeavesThe reality is that you're going to win very few clients back by begging if any at all. And if by any piece of luck some of them come back, the whole thing will probably be screwed up; it'll be unhealthy and not good for you. Step 1: Do an exit interview (3:23)You have to try and find out why your client is leaving. Do your best to learn as much as you possibly can. You have to understand that most of your client will not outrightly tell you what went wrong. Which is why you should send a survey. You can do this withA follow-up email A phone callThe phone call allows you to pick up the nonverbals; you can pick up on what they are saying and how they are saying it. This will give you a general idea of what went wrong. Also, you need to understand that the survey will work better when you’re detached from it. Why?Well, your clients might refrain from telling you the whole truth not to hurt your feelings Step 2: Don’t take it personally (8:59)You need to understand that the majority of the clients you’re going to work with have fears, anxiety, frustration, goals, and dreams that oftentimes go far beyond what we might be able to deliver. So, there's no reason for you to take it personally, except of course if you've managed to mess up the clients work; then you should take it personally. There was something that I picked out from this episode Only work and only do pay traffic with businesses that see it as a way and not the wayReplace the paid traffic with what you do and the picture will become clear.Step 3: Thank your client (14:10)If your client leaves, thank your client as much as you possibly can and mean it. Think about it this way and forget about the fact that the client is leaving. The client has helped you to make payroll; they've kept your lights on, they've fed your family and your teams family, that's reason enough to be grateful.You can thank them by:Writing a thank you noteSending them a gift Be grateful!
On episode 38 of Think Digital Podcast, we are going to be talking about what I learned from banning myself from Facebook. Before we go ahead, I want you to understand that I’m not trying to demonize the usage of Facebook because there’s a lot of that going around in the media lately. Facebook is awesome in most instances but the creators might have created something so big and so vast that there is no simple way to control it. From Privacy gap to data breaches, it just shows that controlling it might be a bit difficult.But in the end, it all boils down to us. We are the ones who choose whether we use Facebook or not; the power lies in our hands. I love a particular quote from this episode."Technology reveals who we are, it doesn't alter our fundamental character, it simply aggravates it."Every quarter, I perform a task audit to evaluate myself. It was during this period that I found out I was turning to Facebook a lot. I realized that I was spending a lot of unproductive time on Facebook and it was affecting the time that I should be spending with;My familyMyselfFriendsMy growth Facebook was taking a lot from me and I knew that it wasn’t Facebook's fault, it was mine. I was the one spending a lot of time in the app. And I knew that I needed to find a way to stop.The first thing I did was to delete the app from my phone and my iPad because I realized that I made use of Facebook on my mobile phones a lot. Also, I understood that just deleting the app wouldn’t be enough to curb my addiction because there were numerous ways to bypass that inconvenience. So, the next thing I did was to blacklist the domain in my device settings, both on mobile and on my desktop. Once I did this, I Literally could not get to Facebook unless I decided to change the settings which required a number of steps that I wasn’t ready for. The only place that I could access Facebook was my laptop. The reason was simple, I use my laptop for most of my heavy lifting projects and it wasn't as tempting for me to use Facebook on my laptop unlike my mobile devices, where it was easy for me to scroll through mindlessly.I learned a lot of lessons from banning myself from Facebook and here they are:You don’t need access to Facebook to do your job. 09:12I was using Facebook as a coping mechanism. 12:49Facebook was a distraction. 17:57During this period, I understood something very important, something I wouldn’t have realized if I hadn’t banned myself from using Facebook;“Facebook is a Social Media platform, it is not life, it is not needed, it is not essential, it is a nice-to-have not a have-to-have. 
Welcome back to the 37th episode of the Think Digital podcast!On today’s podcast, we talk about daily planning. We all want to have productive days, but getting sidetracked is inevitable. In this episode, we tackle not only how you can accomplish your tasks and get back on track after distractions, but also how to get the feeling of productivity. This emotional aspect is also important because what we think of ourselves plays a big role in the science of productivity and how well we will perform long-term. Today we will talk about a method for planning your days that I’ve created and have been personally following for a long time. Each day is planned out on a sheet of paper sectioned into 8 different parts. I start filling in this worksheet every morning, and it serves as a compass for my day. The worksheet provides a daily road-map that encompasses gratitude, main tasks, motivation reminders, personal reflection and personal themes, daily schedule, note-taking, and achievements. While unexpected events and distractions can still disrupt your day, having this daily road-map in place will help keep you focused and enable you to easily get back on track. By completing your main tasks each day, you’ll be constantly moving forward towards your long-term goals. Also, the worksheet will help you cultivate a positive mindset at the end of the day, giving you strength and motivation to keep pursuing these goals. This process has been inspired by multiple people, books, and methods, linked down below. I hope that it also inspires and helps you get structured and reach your full potential. Whether you’re interested in trying out my daily road-map by incorporating all 8 categories, or you just want to get some general tips for having productive days and the right mindset for achieving your goals, I hope you enjoyed this episode of Think Digital. If you’d like to try out the daily road-map, send an email to support@think.digital.co, with the subject line ‘Daily Structure’, and we will send you the worksheet. What you’ll learn in this podcast episode:- How I map out my day so that I can beat distractions. 2:30- How I split one sheet per day into 8 categories. 3:20- Gratitude is a buzzword, but there’s a reason for that. 5:24- Why I set myself 3 main tasks each day. 7:15- Why motivation reminders might be the most important section. 10.00- How to identify personal themes and address them. 12:10- How planning my calendar in advance gives me structure. 16:15- Why have a space for jotting down notes. 17:45- How to feel accomplishment and see how far you’ve come. 18:45My inspiration sources for my worksheet method: - Michael Hyatt- The Bullet Journal Method- Grant Cardone- Alex Charfen- Jason Fried of Basecamp- Benjamin Hardy – Willpower doesn’t work- Tom Wheelwright- Dan Sullivan- The Daily Examen
If you are even wondering if you should have a Virtual Assistant helping you in your business, it means that the answer is YES. Everyone should work with a VA, and in my business, I started working with a VA from day one minute one. VA’s are underutilized in the entrepreneur community but this game is a team sport, and if you want to be successful you need to build a team. Look at it this way, every business owner has a skill or service that they want to get paid for, but that skill does not always translate into everything you need in your business. But, people are afraid right? People are afraid to lower their standards or risk quality issues with their work, but outsourcing to a VA does not mean giving up your skill, it means gaining more time. That is the number one thing that hiring a VA helps you do; maximize your time and focus on the most important tasks. Here’s a breakdown of the three biggest reasons to hire a VA.Reason 1: You want to learn how to work with a team and scale your time. The best business owners have teams; no one goes at it alone forever. The saying goes like this “owning a business is learning how to accomplish a mission through other people.” I cannot think of a successful business that does not operate with a team. They will help you focus your time on the most essential tasks and then they will counsel you on what tasks you can offload to them. If you want to delegate work and reduce the number of hours you spend working, you need to hire a VA. Even if you may not feel entirely overworked yet, start thinking about it now! Reason 2: You want to think in terms of WHO not HOWI love this one. A business owners’ job is to think about who is going to do this, instead of how am I going to do this. Real business owners delegate work out instead of taking on all the work themselves. You cannot possibly have the skillset to accomplish everything in your business, but there are plenty of people out there who make up where you lack. Bring those people in and let them do that work for you. When you are unsure about how to accomplish something, what happens is we procrastinate. We don’t have a clear path from point A to point B, so we sit on an idea and hold it back from happening. If you’re not sure how to accomplish something, find someone who knows how to get it done. That antidote for procrastination is thinking about the WHO instead of the HOW. Reason 3: You want to offload your $10 and $100 tasksFocus on your most important tasks, the ones that have the potential to make you the most per hour and offload the rest to a VA. I find the majority of entrepreneurs spend their time on $10 and $100 tasks while leaving the door wide open for the $10,000 tasks they are not doing or rushing through because they don’t have enough time. That means the bulk of their week gets dedicated to low-value tasks. This is why most entrepreneurs work all the time because they are focused on the wrong activities. Working with VAs allows you to offload those low-value tasks so you can focus on the more important ones.Let's take running errands for example. Think about it this way, if these are $10 tasks and I get two hours back a week from delegating these little things out. I can focus those two hours on $1000 or $10,000 tasks; it's a no-brainer. What’s Covered in the Podcast:4:17 - VA’s help you learn to work with a team7:40 - Work with a VA if you want to think in terms of WHO not HOW14:49 - Work with a VA if you want to offload your $10 and $100 tasks 
How to Leave the Hustle BehindQuit worrying about what everyone else wants, worry about what YOU want! Hey, this is episode 35 of the Think Digital podcast. That little quote above says it all and highlights everything we’re talking about today. Maybe you’ve reached a point in your journey where you’re making enough money and things seem like they’re going well, but you’re totally overwhelmed and stressed out by the amount of work you’re putting in. I cannot tell you how many people reach out to me and ask how they can make the same amount of money but simply work fewer hours. That is the big question now, isn’t it? In this episode, I highlight four major steps you need to take to leave the hustle behind. Step 1: Determine What YOU want. First, you must figure out what you want out of your life. You thought you wanted this hustle, but now you want out. Chances are, you bought into something that someone else told you. Maybe a coach, or mentor, or family member told you this was the right way to go, and now you feel stuck. Step one has a few sub-steps to help you determine what you want. First, figure out what your perfect day would look like if you could have it. Schedule it out and see how different it looks from how you currently live. You also need to figure out what your perfect income looks like so you can determine what your budget needs to be. Lastly, find out what your output needs to look like for you to feel fulfilled and successful. A lot of people spend time on jobs and projects that are not actually getting them anywhere. Find out where you can cut the fluff in your day and still get the job done. That’s step one. Step 2: Determine What The Market WantsThis step is a distant second, so do not worry about it as much. People who tell you to find an open market and fill it, are feeding you BS. The internet has given us the ability to do something that we love, and then find a market for it. There is a market for everything, so do something that energizes your soul and makes you want to hop out of bed every day. Step 3: Get AccountabilityIf you’re going through everything on your own without anyone to hold you accountable, you are WAY LESS likely to succeed. You need someone who shares your interests to keep you on track. Hire a coach, join a mastermind, join a Facebook group - do something. Step 4: Adjust As NeededWhat you wanted your week to look like a year ago might be different than what you want it to look like today. You need to understand yourself and continuously re-evaluate your goals to get where you want to go. Look at your life today and if you are not doing what YOU want to do every day, creating what you want to create and making the money you want to make - it might be time for a change. When you're living your best life, you'll never have to hustle because you'll love what you're doing!Covered in This Episode:The Four Steps to Leaving the Hustle Behind5:00 Step 1: Determine what you want out of your life.12:45 Step 2: Determine what the market wants.15:50 Step 3: Get accountability17.53 Step 4: Adjust as needed
How Automation Can Help Scale your Business(And How it Can’t…) Welcome back for episode 34 of the Think Digital podcast.On this podcast we talk to Greg Hickman, digital marketing consultant and founder/CEO of System.ly.Greg’s clients use automation to transform their grueling 15-hour days into manageable 5-hour days--all while adding revenue--thanks to the processes he helps them to put in place. He teaches entrepreneurs to build scalable businesses where the work that’s left for them to do is the work they actually like!But, with all due respect to REM, going automatic isn’t for all of the people. Greg walks us through why clients need to put in the time doing a task manually before he’ll help them to decide if, and how, to automate. In this episode, Greg also talks about why every single business that he has helped get past the one-million mark--and those that were already there when he started working with them--offers their clients only one to two products. He shares some of his behind-the-scenes findings from big-time online outfits, including the commonalities in those that actually have it all together inside their operation. Those entrepreneurs whose businesses turned out to be big old messes behind the scenes? Greg shares what he found that they all have in common, as well. If you’re a service provider, you’ll want to hear why Greg cautions that you can’t be “hands to keyboard” for somebody else and still be building a sustainable company. He explains that saying yes to clients isn’t a scalable product (or a product at all...), and what you should be saying instead. What You’ll Learn In This Podcast Episode:How much Greg adores it when his cottage is filled with podcast wattage. [3:46]What companies often really need help with when they come looking for the “sexy stuff” of automation. [7:15]To steer clear of mimicking someone else’s funnel--instead of creating the one your business needs--because it will have you waking up one day with a business you don’t want. [20:36]Why getting one lead generation funnel working well unfortunately doesn’t mean you’re done with the work of perfecting your lead gen. [26:23] The question that Greg asks that lets him flawlessly diagnose why you have a lead generation problem. (Hint: If your answer is vague, it’s a baaad sign…) [30:50] How you might be falling into the trap of selling your time for money, even if you think you aren’t. [34:07]What Greg means when he says we’re currently not in a knowledge economy, but rather an application-of-knowledge economy. [50:32] Why the prevalence of YouTube tutorials and other good content means most business owners probably already know what they need to do, but need a framework for how it fits into their business, what steps should be taken, and in what order. [51:24]Links from This Episode:thinkdigital.co/giftfacebook.com/groups/SBLaunchPadsystem.ly keap.com
Can you Read the Story your Company’s Numbers are Telling? Welcome back for episode 33 of the Think Digital podcast.On this podcast, we talk to Becca Harper, founder of the number one fractional CFO provider in the country. Becca’s keen financial insights make her sought after by multi-million-dollar companies and start-ups alike. What a fractional CFO does is to offer the high-level knowledge of a chief financial officer to a company, without the six-figure salary or pricey fringe benefits. Specifically, what Becca has done for me, is to whip my financial booty into shape. We’ve known each other for about five years and, in this episode, we reminisce about the stupid financial mistakes that I made in my own business after I went from making $30,000 a year to doing $30,000 a month in revenue. That was back when Becca was working for a mentor of mine. When she founded her own business, Clarity Consulting, I knew I had to be a client. Now, we’ve been fixing books together for two years. In a good way, that is...On this episode we dive into the difference between hiring a bookkeeping company to simply organize your numbers, versus a fractional CFO who can look at those numbers and make them tell the story of your businessIf you’re a founder or a CEO, you’ll also want to listen in to hear Becca explain why you --and your team--need to make sure you’re hiring, firing and rewarding around the core values of your company. She’ll share the pitfalls of not doing so.
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Comments (4)

Kerry Wilson

I've always been following Justin in Facebook and his podcast was always been very insightful - no matter the topic! I sent this to my boss and made my colleagues listen to it as well.

Apr 24th
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Kerry Wilson

It was very timely for me to listen to this show. One of my friends recommended me to listen to this podcast. I'm a new follower now! Keep it up!

Apr 24th
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Kerry Wilson

Recommending this! I sent this over to my friends too! 5 stars!!!!

Apr 24th
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Mario Wilson

This was such a great listen! Hope to hear more from you

Apr 24th
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