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Business Wars

Author: Wondery

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Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet, or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. 

Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.

155 Episodes
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It’s 1963. After battling the wave of British bikes vying for the high-dollar U.S. motorcycle market, Harley-Davidson is slammed by a tsunami of machines from Japan. Kawasaki, Yamaha, Suzuki and—the biggest, most popular of them all—Honda. It’s a nightmare that will force the company to the edge of bankruptcy as the Japanese redefine the industry. Whether Harley can change with the changing times remains to be seen.On the literary front, writer Hunter Thompson canonizes the Hells Angels with his bestselling book dissecting the outlaw biker crew, highlighting their passion for Harleys. As Honda’s sunshiney ‘60s ad jingle says, you meet the nicest people on a Honda. It begs the question, who do you meet on a Harley?Support us by supporting our sponsors!DoorDash - Use promo code BW for $5 off your first order from DoorDash!
By the late 1940s, World War II has ended, but Harley’s battle with a few disenfranchised veterans is just beginning. Bored and looking for kicks, these men are forming clubs based around a love of boozing, brawling and Harley Hogs. The motorcycle riots in the small town of Hollister, California bring huge headlines, and a few years later Hollywood stokes the fires with The Wild One. The first biker gang movie features Harleys front and center, and it’s publicity that the bosses in Milwaukee hate with a passion.As the company turns 50, it gets a unique gift when its archrival finally bites the dust. But the competition remains stiff as Harley revs up to deal with invaders from England and — on the plus side — there’s a glowing Hog nod from the King of Rock n’ Roll. Support us by supporting our sponsors!Monday.com - Start your 14-day FREE trial by going to monday.com/bw
It’s 1903, and Harley-Davidson is entering the spanking new motorcycle market. Of the hundreds of fledgling brands, the bike to beat is Indian, and Harley has the company in its crosshairs. But a decade later, Harley is on the defensive, scrambling to distance itself from the deadly sport of board track racing and solidify its image as a respectable brand. Indian has its own image problem when Mexican rebel leader Pancho Villa starts leading charges on a Powerplus model. But when the U.S. sends General Blackjack Pershing to hunt Villa down, Pershing’s troops are riding Harleys. But World War I proves a decisive turning point as both companies fight their way closer to the top of the motorcycle world.
Join Jordan Harbinger with Jason DeFillippo as they get deep into the untapped wisdom of the world's top performers -- from intelligence operatives to legendary musicians, iconoclastic writers to visionary changemakers. They deconstruct the playbooks of the most successful people on earth while learning new strategies, perspectives and insights. Then, you can take these practical insights into your own life and live what you listen. Subscribe to The Jordan Harbinger Show while you're listening!
By the late 1940s, Harley-Davidson has become America’s leading motorcycle manufacturer. The family-owned Milwaukee brand has battled hundreds of companies since its first bike rolled out of a backyard shack in 1903. Now they’re facing the birth of the outlaw bikers, disenfranchised WWII vets who love their Harleys—and love to cause trouble. It’s an association that conservative Harley owners can’t stand.And fierce competition is coming in from British bike makers. Triumph is churning out lightweight, sporty machines that are the polar opposite of Harley’s heavy hogs, and everyone is vying for a piece of the lucrative U.S. market. Things get so cutthroat that Harley-Davidson appeals to the government. It’s an appeal that will not have happy results for the Milwaukee contingent. And the problems are just beginning.Support us by supporting our sponsors!ZipRecruiter - Right now, you can try ZipRecruiter FOR FREE at this exclusive web address: ZipRecruiter.com/BW
A shakeup in the maple syrup industry. The slowest pizza delivery in the world. Pet food companies cashing in on your love for Fido. On our sister show Business Wars Daily, we bring you breaking news about the business rivalries you know and love — along with some you’ve never heard of before. This week, the latest and greatest of our weekday updates, including an unconventional entrant to the life insurance industry and how harnessing progressive values helped a tear-jerking ad campaign go viral. Support us by supporting our sponsors!Zip Recruiter - Right now, you can try ZipRecruiter FOR FREE at this exclusive web address: ZipRecruiter.com/BW
With all the hype around portable and smart speakers, it’s easy to forget that they didn’t always exist. In fact, it took one fateful meeting with Monster Cables and Interscope Records to really kick the industry off. In this one-episode Business Battle, we explore the time when headphones became fashion, what it takes to get people to shell out $350 for a pair, and what happens when a million dollar mistake becomes a billion dollar mistake.  Support us by supporting our sponsors!Westin Hotels - Business Wars is brought to you by Westin Hotels & Resorts. Because when you Eat Well, Move Well and Sleep Well, you rise – No matter where in the world you travel. Explore at Westin.com, a member of Marriott Bonvoy.
How big is our galaxy? Why do certain movies make us cry? And what exactly is string theory? Join Sean Carroll's Mindscape to dive deep into the biggest ideas in science, philosophy, culture and much more. Start listening today at http://wondery.fm/SCMindscape
Breakfast is the most important meal of the day! Or is it? While that phrase sounds scientifically and nutritionally sound, it’s origins can be traced back to cereal company marketing departments. We conclude our series on the cereal wars with Alex Mayyasi, editor of Gastro Obscura. Alex has traced the origins of breakfast as a meal and how cereal marketing came to be so aggressive.Support us by supporting our sponsors!Away-To get that $20 off, here’s what you do: visit awaytravel.com/bw and use promo code BW during checkout. Mack Weldon-For 20% off your first order, visit mackweldon.com and enter promo code BW at checkout.
It’s the year 2000 and, for the first time in almost a century, Kellogg’s is no longer America's top cereal maker. Now a new CEO is in the driving seat, and he’s on a mission to win back the cereal crown from General Mills.But even as the two rivals slug it out for number one, they’re both facing a new reality: a market that’s losing its appetite for cereals as people abandon their breakfast bowls for grab-and-go morning meals of granola bars, bagels and Egg McMuffins.
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Comments (198)

Jerome Almeida

yeah this is perfect guys it got charm and it still informs

Aug 10th
Reply

Jose Belen

Please do the Monday Night Wars

Aug 7th
Reply

Santiago

Jose Belen Please

Aug 7th
Reply

steven connolly

you guys put the SUPER in Superficial! What dross!

Aug 6th
Reply

Grant Demaray

lol nice attempt at a Canadian accent...

Jul 25th
Reply

moses munene

God damn!!!

Jul 24th
Reply

J.

The broke game developer called Microsoft and when asked what they were working on, the developer uttered the name of an obscure game called "Halo." I had goose bumps when I heard that scene.

Jul 22nd
Reply

Gloria Watson

J. 🙄🙄

Jul 23rd
Reply

Crystal donnelly

Uber/Lyft Vs Taxi Cabs...?

Jul 14th
Reply

Ollie B

Really wanted to love this podcast but the execution is just terrible!

Jun 24th
Reply

Nicholas Ustin

At 23:49 the audio skips and a whole section between Leo seeing Travis perform and Leo and George building a guitar is missing. What gives?

Jun 20th
Reply

aravind gogineni

Just finished Blockbuster vs Netflix. Loved it. Keep doing the good work.

Jun 14th
Reply

Ahmad Hamad

I loved this episode a lot

Jun 13th
Reply

Nicolas Cortinas

hi! what's the word the host says at 2:02? often ...? thanks!

Jun 8th
Reply

Mohammadmehdi Amoeian

Nicolas Cortinas acerbically

Jul 26th
Reply

Anirban Dutta

Nicolas Cortinas excilent

Jul 10th
Reply

Jarrell Newman

what about geniuses game

Jun 5th
Reply

Jarrell Newman

what about geniuses game

Jun 5th
Reply

Scott Spence

I'd like to see Tom Welling write a Superman movie. Smallville in a decade gave more depth to supes than the 85 years before. He literally grew up Superman and was exec producing by end of the show. He's gotta have some ideas.

Jun 3rd
Reply

SUNEP IMSONG

Looks like Trump is doing to America what he did to USFL.

Jun 1st
Reply

Jacob Konkel

This podcast is easily in my top 5 favorites. I've been following since Marvel vs. DC. Every new series excites me because even if I have no clue who the competitors are, I learn something new entirely. Ignore the haters. David Brown does a fantastic job narrating. The writing is great. The pace is great. People are just hard to please. Thanks for the awesome content!

Jun 1st
Reply

Jacob Konkel

I was born and raised in St. Louis and this story warms my heart.

Jun 1st
Reply

kamlesh chhugani

p

May 29th
Reply

Maylor Morales

I want to see business war about Puerto Rico

May 27th
Reply

Rajesh Kannan

Maylor Morales hmm

Jun 8th
Reply

SANJAY GORA

Maylor Morales same here

Jun 4th
Reply
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